Invitation and Call for Papers
5th National Conference
on
Impact of COVID-19 on changing business Strategies for
sustainable business growth
Organized by
SCHOOL OF MANAGEMENT STUDIES
BADDI UNIVERSITY OF EMERGING SCIENCES AND TECHNOLOGIES
On
April 28,2022 (Thursday)
Venue: Seminar Hall, SEET block, BUEST Baddi
Mobile No: 9418039595, 9736276229; Email Id: [email protected]
Baddi University of Emerging Sciences & Technology Makhnumajra, Baddi,
District Solan, H.P.-173 205 Ph: 01795-247353, Fax: 01795-247352, www.baddiuniv.ac.in
About the National Conference
National Conference on ‘Impact of COVID-19 on changing business strategies for sustainable
business growth’ will provide a major forum for researchers, academicians and professionals to
present their novel ideas in diversified areas of Management, Economics and Social Sciences. The
conference focuses on building a network among the industries and academia by detecting research
demand, exchanging best practices through experience in a global context and by deliberating the
strategies to deal with the challenges and issues which the society faces through social sciences
research. Keeping in mind the above realities the School of Management Studies is organizing the 4 th
one day National Conference on the theme ‘Impact of COVID-19 on changing business strategies
for sustainable business growth’ on April 28, 2022. National Conference 2022, seeks to provide a
platform for the exchange of information, deliberations, cross fertilization of ideas and research
outcomes so as to evolve ways and means to address the practical challenges encountered in all
aspects of Business Management and Social Sciences.
Conference Objectives
The aim of the conference are to bring together leading academic scientists, professionals,
researchers and research scholars as well as industrial professionals from all over the country to
exchange and share their experience and research results on all aspects and influence on Social
Science on Marketing, HRM, Finance in Business Management Original research papers, articles,
case studies, are invited on the following themes. These themes are only indicative and not
exhaustive.
Conference Topic:-
Impact of COVID-19 on changing business Strategies for sustainable business growth
Sub Theme:_
Marketing
Marketing Innovation
E-Commerce: Planning & Execution
Retailing
Branding & Product Strategies
Marketing strategy for Business
Destination Marketing and Customer Engagement
Entertainment Marketing
Branding of Professional Services
Rural Marketing
Buzz Marketing
International Marketing
Green/Eco-Centric Marketing
Marketing Analytics
Changing Context of Consumer Behavior
Digital Marketing strategies
Operation Management
Sustainable Operations Management
Supply Chain Management
Logistics Management
Quality Management
Project Management
Advances in Inventory Management
Behavioural Operations Management
Human Resource Maaagment
HR Analytics
Building Agile organizations Sustainable HR practices
Strategic Recruitment
People, Process and Performance
Organizational Learning
Spirituality in Organizations
Talent & Career Management
Empowerment and Engagement
Stress management & Psychological Aspects of Workforce
Employee Happiness
Managing Diversity at Workplace
Work life balance
Knowledge Management
Finance
Innovation in Financial Markets/Services
Goods & Service Tax – Opportunities and Challenges
Digital Economy: Financial Implications
Financial competitiveness
Demonetization and its Impact on Indian Economy
Sustainable investment to earning Management
Business Process Optimization
Financial Informatics
Managing Business Risk and Performances
Green Accounting
Internal Control and Auditing
Interdisciplinary
Corporate Social Responsibility & Social Business
Entrepreneurship for Innovation & sustainability and business Reengineering
Block chain Technology
Artificial intelligence in Marketing
Education Policy and Leadership
Entrepreneurship
Learner Engagement & social media
Participants
Academicians, Corporate Executives, Entrepreneurs, Research Scholars, Practitioners.
Guidelines for Conference Paper /Case Studies Submission
Only original work should be submitted for the national conference.
Authors are invited to submit an abstract, which should not exceed 300 words.
Length of the full paper should not exceed 3000 words; the paper should be typed on
A4 size paper in Times New Roman font, 12 font size with 1.5 line space.
Tables, illustrations, chart, figures should be numbered and the source of the same should be
mentioned below. The references that are actually utilized should only be mentioned in the
reference list. APA style of referencing should be used for citation.
The first page of the manuscript should have the title of the paper, Names of author(s), their
complete postal addresses, email id, and phone/fax numbers.
The electronic submissions can be mailed to email-id,
[email protected].
LCD Projectors will be available for the presentation.
*Conference papers will be published in our Journal “The Catalyst: Journal of Management’ 8 th
Edition, ISSN- 2455-7927
Important Dates Registration Details
Last Date for Submission of Full Paper (< 3000 words): The registration form complete in all respect
August 15th, 2019 should reach us on or before 15th August, 2019.
Confirmation of Acceptance of Full Paper: August 22, 2019 For multiple entries photocopies of the
Request for Accommodation August 27, 2019 registration form can be used. The registration fee
Online registration: August 27, 2019 is payable through DD in favour of Baddi
University of Emerging Sciences & Technology,
payable at Baddi.
Conference Fees
Category Registration Fee
Academicians, Corporate Executives, Entrepreneurs, Research Scholars *1000/-
Registration of accompanying author at conference venue 500/-
Participant (Non Author) 500/-
* Maximum three authors per paper
**Certificate will be sent by courier (Postal charges included)
Conference’s fees include admission to conference’s sessions, lunch and registration materials.
The registration fee is non-refundable / non-adjustable against any other program of BUEST,
Baddi.
For Electronic transfers
Bank: Punjab National Bank, Baddi. Account Name: Baddi University of Emerging Sciences &
Technology Account No.: 4131000100410858 IFSC code: PUNB0413100.
Organizing Committee
Patron(S)
Mr. Pradeep Srivastava, Chancellor, BUEST Prof. (Dr.) J.K. Sharma, Vice-Chancellor,
BUEST
Prof. (Dr.) T R Bhardwaj, Adviser to Vice-
Chancellor, BUEST
Mr. Gaurav Jhunjhunwala, Secretary, BUEST
Conference Chair Organizing Secretary
Dr. A.K. Panoli Dr. Poonam Bassi
Dean, School of Management Studies Assistant Professor, School of Management
Studies
Convener Co-Convener
Ms. Manpreet Mr.Harwinder Goyal
Assistant Professor, School of Management Assistant Professor, School of Management
Studies Studies
Organizing Committee Members
Ms. Ruhi Mr. Rajeev Kumar Ms. Alka Sood
Ms. Pooja Chahhal Ms. Neha Mr.Anish Kaushal
Dr Ravi Kumar Ms. Saruchi Mr. Bhajan Singh
Advisory Committee
Prof A.K. Vashisht, Prof S.S. Narta, Professor & Prof. Harvinder Singh,
Chairman, University Director, University College of Professor Marketing,
Business School, Punjab Business Studies, HPU, Shimla Institute of Management
University, Chandigarh technology, Dubai
Prof. S.L. Kaushal, Professor, Prof. P.P. Arya, former Prof Dr. G. S. Batra
HP University Business University Business School, Punjabi University, Patiala
School, Shimla Punjab University, Chandigarh
Dr. Ravi Kiran, Professor Dr. D.P. Goyal Dr. J. S. Saini
School of Humanities and Professor, Information Professor & Head
Social Sciences Management NITTTR, Sector 26,
Thapar University, Patiala MDI, Gurgaon Chandigarh
Mr. Sanjay Khurana, Director, Baddi Foils Pvt. Ltd., Baddi
About Baddi University of Emerging Sciences and Technology (BUEST)
Baddi University of Emerging Sciences and Technology (BUEST), formerly Institute of Engineering and Emerging
Technology (IEET), is a private technical and professional higher education university located at Baddi, Himachal
Pradesh, India. BUEST was established under Act No.21 of 2009 of Himachal Pradesh Government vide gazette
notification No.EDN-A-Gha(8)-14/2006 dated 15 October, 2009. The university campus is spread over 40 acres of
picturesque slopes in the midst of Shivalik Hills at Baddi in Solan district of Himachal Pradesh. It is promoted by the
Society named Centre for Advanced Studies in Engineering (CASE). The university has the legacy for excellent academic
performance and placement of students in top companies.
About School of Management Studies
The School of Management Studies (SMS) holds the vision of shaping leaders for exigent corporate houses the world
over. Since its inception, the school has set standards to help in shaping proficient management students to reach the
supreme echelons in the professional world. Its innovative teaching methodology helps students get better acquainted
with the dynamics of the challenging world of business, along with imbibing a fine blend of traditional Indian ethics and
values. The courses have been designed to empower students to get familiar with innovation, entrepreneurship and
benchmarked management techniques. SMS aims to create an environment in which students undergo the process of
empirical learning through exposure to a range of real world practical problems and utilizing opportunities to apply
learned skills in diverse business situations. The proximity of the institute with Baddi, the industrial hub of India,
translates into the symbiotic affiliation with the corporate magnets, equipping the students with business acumen to
become tomorrow's leaders.
Way to Reach BUEST
