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MBA Research Methodology Guide

The document outlines the syllabus for the course "Research Methodology" in the MBA program at Baddi University of Emerging Sciences and Technology. The course is divided into 4 units which cover topics such as the research process, research design, data collection methods, descriptive and inferential statistics, sampling techniques, and how to write a research proposal. The objective of the course is to impart scientific knowledge for solving management problems and provide tools for conducting research. Assessment includes class tests, a mid-semester test, end-term examination, and attendance.

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89 views2 pages

MBA Research Methodology Guide

The document outlines the syllabus for the course "Research Methodology" in the MBA program at Baddi University of Emerging Sciences and Technology. The course is divided into 4 units which cover topics such as the research process, research design, data collection methods, descriptive and inferential statistics, sampling techniques, and how to write a research proposal. The objective of the course is to impart scientific knowledge for solving management problems and provide tools for conducting research. Assessment includes class tests, a mid-semester test, end-term examination, and attendance.

Uploaded by

Anish Kaushal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Baddi University of Emerging Sciences and Technology

Syllabus of MBA
Semester II

Course Code Course Title L T P Credit


PMG-101 Research Methodology 4 0 0 4
Prerequisites: Basic idea of the concept of research and its role in various fields of life.

Objective: To create scientific attitude towards solving a management problem and


impart knowledge about tools available for carrying out research.
UNIT I
An introduction to research: meaning, definition, objectives, and process; research
problem: selection of problem, understanding problem, necessity of defined problem;
review of literature in research. Research design: meaning, types: descriptive, diagnostic,
exploratory, and experimental. (Relevant Case Studies).
UNIT II
Sources of data: primary and secondary, data collection methods; questionnaire
designing: construction, types and developing a good questionnaire. Reliability and
Validity. Sampling Design and techniques, scaling techniques, meaning, types, data
processing operations, editing, coding, classification, tabulation. (Relevant Case Studies).
UNIT III
Descriptive statistics: central tendency and dispersion, correlation: linear, partial and
multiple, simple and multiple regression, time series and business forecasting. (Relevant
Case Studies).
UNIT IV
Sampling distribution: tests of significance: Z- test, t- test, chi-square Test, F -Test, and
ANOVA. Multi-dimensional scaling, factor analysis, cluster analysis, Interpretation of
data, report preparation and presentation. Research proposal/synopsis writing. (Relevant
Case Studies).
Learning Outcomes: After studying this subject the students will be able to select
problem, the appropriate research design for solving that problem, various sources of data
collection and effectively handling the research queries in various fields of the
organization.

Assessment Model:
1. Best of 4 class tests / case lets / quiz – scaled to 25 marks
2. MST (50 marks each) – Scaled to 20 marks.
3. End-Term examination (100 marks each) – scaled to 50 marks
4. Attendance – Scaled to 05 marks.
Suggested Readings:
1. Cooper D R., and Schindler P.S, , Business Research Methods, Tata McGraw Hill
2. Malhotra N., and Dash S. , Marketing Research : An Applied Orientation, Pearson
Education
3. Kothari C.R, , Research Methodology: Methods and Techniques, New Age
International Publishers
4. Brownlow H, Murray Mc, Cozens, SPSS Explained, Tata McGraw Hill
5. Willian G.Zikmund, Business Research Methods, Thomson South-Western Learning
6. George D and Mallery Pl, SPSS for Windows Step by Step, Pearson Education
7. Churchill and Israel, Marketing Research, Cengage Learning
8. Nargundka R Marketing Research : Text and Cases, Tata McGraw Hill
9. Srivastava and Rego, Business Research Methodology, Tata McGraw Hill
10. Zikmund, Essentials of Marketing Research, Cengage Learning.

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