Dear Sir,
It is wonderful to e-meet you and learn more about your vision and goals for your
microfinance bank. Building an app to enable users/agents pay bills and send or
receive money from their convenience is not only a noble pursuit but one that I
think will be well-received as well.
In this proposal, I've laid out our plan to successfully deliver this project for you,
along with associated processes and costs.
I believe this is a great opportunity to impact the world and look forward to the
chance to collaborate with you. Please review and then schedule a call at your
convenience.
Let's build something great!
Chisom Nwike, Lead Developer.
OUTLINE
1. Executive Summary
2. Application Components
3. User Experience and App Flow
4. Timeline
5. Cost
6. Project Investment
1. Executive Summary
Overview
This proposal outlines a plan to build a Web and a Mobile application for Business
Strategy Microfinance Bank. That app will enable users/agents pay bills and send
or receive money from their convenience. We have experience building apps in
this vertical and also specialize in Web and Mobile development. Based on these
and other factors, we believe we are well-suited to deliver an excellent Android
and web app for Business Strategy Microfinance Bank.
Audience
The app will be built for Millennials who frequently make purchases with credit or
debit cards or our proposed wallets and SMEs who are would appreciate receiving
wallet based for products they sell and are innovative in their approach towards
their financial management.
Strategy
The strategy will be built around setting up a fun user experience with a very
simple onboarding process after sign-up. Once the user connects his or her credit
cards and selects their preferred payment activity for a handful of purchasing
categories, the app will run in the background to consistently automate their
transactional needs.
Process
The process for this app development is outlined later in the proposal, but will
follow four key steps:
Project setup
App design
App development
Testing & Debugging
2. Application Components
UX Design
While not strictly a function of programming, a smooth user experience will be
considered from both an aesthetic and technical angle throughout the building
process in order to maximize engagement and retention from the target
audience.
Financial Integration
The ability to connect to financial institutions and withdraw funds according to
the round up philosophy, as well as efficiently distributing those funds to the
partner charities, will be the most important and time-consuming part of this app
build.
Service Selection
A database will be built within the app to pull all registered services and tag them
according the sector in which they serve.
Intelligent Transaction Analysis
In order to properly allocate funds to the services related to the purchase, an
engine for intelligently understanding purchases will be coded to allocate
payments accordingly.
3. UX and App Flow
Profile / Wallet Setup
After installation, the user will be asked to set up a basic profile which they can
manually enter or auto populate through Twitter or Google+ and a default wallet
will be created for the user.
Connect Cards
Next, the user will be prompted to connect all credit and debit cards that want to
be rounded up for transaction activities with each purchase they make on that
card.
Explore Services
The user will then be prompted to select a preferred service for each of the
purchasing categories that will be coded into the app.
Stay Engaged
After onboarding, we expect frequent use of the app by individuals and even
more frequent use by Agents. Also, basic features will be built in to deliver push
notification updates from their preferred services.
4. Timeline
Phase 1 | Project Setup
Summary: Hold an in-depth kickoff workshop and build a complete project
mapping overview.
Time: 2 weeks
Phase 2 | App Design
Summary: We'll start with concept sketches and convert to completed wireframes
and illustrations to have app completely ready for development.
Time: 1 month
Phase 3 | App Development
Summary: All programming and development will be completed during this
phase. An MVP (minimum viable product) will be ready upon completion of this
phase.
Time: 2.5 months
Phase 4 | Test & Debug
Summary: All testing, debugging and final revisions will be done during this final
phase before launch!
Time: 1 month
5. Commercials
QTY Description Unit Price (NGN) TOTAL (NGN)
1 Business Process and Requirement Analysis 0.00 0.00
Client Engagement
Life Cycle Objectives LCO Documentation
1 Web & Mobile App Entity Modelling 520,000.00 520,000.00
Design & development of data entities according to
requirements
1 Web & Mobile App UI & UX 400,000.00 400,000.00
UI & UI Design
Content Development (Graphics & Text)
Administrative columns
1 Mobile App Core Development 1,628,000.00 1,628,000.00
Business Logic Design & Development
API Integrations & Development and Deployment
Administrative Web App
(this does not include license fees or partnership fees with
other payment processing ventures)
1 Testing, Deployment & Training 0.00 0.00
Cross Device Testing
Admin Site Navigation Testing
Functional Test
Training
Transition to Live
1 Hosting & Webmail Per Annum (Azure DevOps) 415,000.00 415,000.00
Subtotal 2,963,000.00
VAT
VAT ( 5% of Prof .Fee) 148,150.00
TOTAL 3,111,150.00
Support and Maintenance Fee per month 250,000.00 250,000.00
6. Project Investment
Terms: 50% to start project and 50% upon completion. For questions, please
email [email protected]
