BA 26 Final Requirement

Total Quality Management Best Practices: How the World’s Leading Corporations
Manage Quality to Achieve Total customer satisfaction

GARDENIA BAKERIES Phils., Inc. COMPANY

I. Corporate Profile

a. Vision, Mission, Values, Goals and Objectives

VISION
Our vision is to become the premier company in the baking industry and the related
food and beverage industry, known and emulated for our best quality products that
delight the consumer. It is the pride of every employee, investor, trade partner and
stakeholder.

MISSION
Our mission is to serve consumers with the best quality assortment of great-tasting
bakery and related food and beverage products, with world-class manufacturing
facilities and an efficient nationwide distribution network, thereby providing a fair return
on shareholder investments.

CORE VALUES
 Customer Driven – “We always put the customer first in everything we do.”
 Innovation – “We constantly initiate change and encourage creativity.”
 Teamwork and Professionalism – “We are one company, one team working
together professionally.”
 Integrity – “We uphold honesty and objectivity in the things that we do.”
 Excellence – “We relentlessly pursue continuous improvement and aim for the
highest standard in our work.”
 Stewardship – “We treat company resources with pride as if they are our own.”

GOALS
Delight to more and more satisfied customers as it continues to create, innovate and
share new, delicious and healthful product.

OBJECTIVES
Gardenia Bakeries’ objective should be expansionary, given its current standing in the
market. A market leader can maintain, grow and protect its position in the market by
employing strategies focused on the following:
(a) acquire new customers
 (b) encourage more frequent usage from consumers; and
(c) find new uses of product.
b. Products and Services

Gardenia Philippines offer a wide array of superior bakery products including white,
wheat and health breads, flavored loaves, pandesal and snack items like snack cakes,
muffins and toats. Gardenia breads are known for their good taste, freshness, softness,
oven-baked aroma and nutritive value. The popular Classic White Bread is cholesterol
free and bromate ree, has zero transfat, and is vitamin and mineral fortified, exceeding
DOH recommendations. Its product slogan “So good... you can even eat it on its own”
best describes the product benefits.

Gardenia, being a consumer-focused and branded food company, is singularly driven in

delivering superior consumer value trough providing consumers with superior products.
The Gardenia trademark means value and is respected all over Asia.
 White Bread
 Healthy-licious Bread
 Flavor-licious Bread
 Bunch of Buns
 Snacks
 Crunchy-licious Toasts

SERVICES OFFERS

PLANT TOUR
A DELIGHTFULLY DELICIOUS EDUCATIONAL EXPERIENCE

The Gardenia Plant Tour is open to everyone. The Tour provides a better appreciation
and understanding of modern bread production: Fully automated and computer-
controlled, Gardenia’s bread-making operation is untouched by human hands.

Tour hours: 7 am to 4 pm, Monday through Fridays and Sundays

FOOD DELIVERIES

Gardenia, the leading bakery in freshly baked premium bread is proud to introduce our
range of products for the Corporate Food Service sector. Equipped with state-of-the-art
manufacturing facilities and our vast experience in baking, we are able to constantly
innovate and improve our products to suit our consumer needs.
Our Gardenia Food Service team has been working closely with partners from various
food institutions and food chains. The team is able to create specially-made products
according to the requirements of our individual corporate customers.
c. History

1978 Gardenia first started as a small in-store bakery at Bukit Timah Plaza producing
variety bread, with the help of experienced American baker, Horatio ‘Sye’
Slocumm, who had 35 years experience in the bakery business.

1981 Production was growing rapidly and plans were underway for a larger
commercial bakery.

1983 A commercial bakery was finally started in march 1983 at Pandan loop,
producing 2000 loaves per hour.

Originally based on the concept of a central bakery supplying a variety of

products mainly to retail bakeries, this changed to a single-minded concentration
on producing a white sandwich loaf distributed to all retail outlets including
supermarkets and sundry shops.

Launched against entrenched competition; but with a superior product (softer-

textured, tastier-flavoured and enriched bread), modern distinctive packaging and
good marketing (effective advertising, merchandising and distribution), Gardenia
bread gradually gained popularity. Its merits of being baked fresh, using the
finest ingredients and delivered fresh made it the most popular brand of
packaged bread in Singapore within two years.

1986 In August, Gardenia expanded its operations by building a modern bakery that
utilized the latest processing techniques.

1987 Gardenia ventured into Thailand

1991 The first Gardenia bakery in Kuala Lumpur, Malaysia was commissioned.

1993 A second bakery in Singapore was set up in June 1993, with a production
capacity of 8,000 loaves an hour.

To keep up with a growing demand and modern baking technology, substantial

funds were ploughed into building this new state-of-the-art bakery. Costing $18.5
million, this new Gardenia bakery in Singapore increased manufacturing capacity
by 2.5 times without compromising on quality. Equipped with new computer-
 generated equipment, this highly automated plant ranks among the most
technologically advanced in the region.

1994 Gardenia commissioned a second bakery in Kuala Lumpur, Malaysia.

1996 Gardenia expanded with new bakeries in China and India.

1997 Gardenia further extended its regional operations to the Philippines.

Gardenia acquired a third bakery in Kuala Lumpur, Malaysia.

1999 Gardenia invested in a fourth bakery in Johore Bahru, Malaysia.

2001 Gardenia built a new bakery in the Phillippines.

2002 Gardenia built a new bakery in the Philippines.

Present Despite a competitive environment, gardenia has remained the market

leader till today. This speaks volumes for the many painstaking efforts that have
been invested to ensure that its products are constantly a cut above the rest.

II. Description of the Quality Policy/ Philosophy of the organization

Quality standards are altered constantly, because human desires adjust with new and
modern technologies. In fact, innovation is a particular strategy for all business
organizations. Many groundbreaking innovations focus on speed, without compromising
quality. As time cannot be recycled or reused, speed is a known requirement for most
people. Enterprises that utilize new technologies to address the quality and speed
requirements of its target clients cannot, however, ignore cost and service needs of its
customers.

Quality, according to Heizer (2008), is defined as the ability of a product or service to

meet customer needs. Because quality is an aspect that serves the customers’ desires,
thus, it must be managed well.

Gardenia Bakeries Philippines Quality Policy is that they are committed to their
consumers by providing best quality bakery and food products. The organization aims
for excellence through innovation and continuous improvement of their processes,
products and services, ensuring compliance with customers and applicable statutory
and regulatory requirements. They are steadfast in commitment that quality begins with
each and every one of us.

They also have the Food Safety Policy, Gardenia Bakeries Philippines, are committed
to assure customers and consumers that their products are produced with superior
quality ingredients and according to strict safety and hygienic standards that comply
with statutory and regulatory requirements

III. TQM Practices, Plans, Program, Policies and Strategies along the specific
areas.

a. Customer Satisfaction Approach (i.e. internal and external customer

satisfaction, techniques and methods used to satisfy customers)
 DIRECT METHOD

Every consumer has different needs and wants, so Gardenia supplies many variety of
bread in order to meet the demand of the consumer in order to satisfy them. Demand is
a principle that the consumer willing to pay for the price and also desire to buy the
goods and services.

Consumers are very delicate when it comes to the food purchasing. Especially in the
Philippines, they want their breads to be fresh in the oven. Knowing this, Gardenia
Bakeries Philippines Inc. thought of how to ensure their market in the country whenever
purchasing their product.

They conduct a survey "house to house" to reach house wives/house people and
introduce their products, give sample and collect feedback. 

•Customers

✓Customer feedback through surveys

✓Customer feedback through social media accounts and website.

✓Measuring the size of the market through referrals, word of mouth and awareness.

•Quality of Product

✓Through customer's comments and suggestions

✓Through number of sold to customers

Health Satisfaction

Aside from being provided with beneficial health and nutrition tips, the employees and
other consumers present were also taught how to come up with easy-to-prepare
sandwiches even if they are in a hurry, using Gardenia’s popular breads like the Classic
White Bread.

b. Employee Involvement (i.e. quality circle, team approach labor management

cooperation)

THEIR PEOPLE

Their people are at the heart of their operations and are the key driving force behind
their successes and achievements.

As the winner of the Labor Management Relationship award, gardenia invests high in
strengthening employees’ knowledge, abilities, attitude and morale through company-
sponsored trainings and events resulting in their continued high motivation, happiness,
health and well-being.
INVESTING IN TRAINING AND EDUCATION

Gardenia provides company-sponsored education for employees who wish to undertake

further studies.

INVESTING IN FAMILY WORK-LIFE BALANCE

Their guiding principles are family-oriented and designed to enable employees achieve
a meaningful work-life balance.

Gardenia invests in the well-being of its employees through family-oriented bonding

programs and activities to foster a greater sense of belonging. Gardenia hosts an
annual plant visit for new employees’ families, and celebrates the successes of
employees’ immediate family members who graduate from elementary high school and
college with graduation gift packs. It also offers the college-level children of employees
he opportunity to undertake on-the-job training at the company during their vacations.
To help employees and their families supplement their income, Gardenia also conducts
livelihood seminars on various topics including sandwich preparation, candle-making,
beadwork and soap-making.

PROMOTING STAFF VOLUNTEERISM FOR A GOOD CAUSE

Gardenia employees donate cash to the victims of flash floods through the Philippine
Red Cross, and healthy employees are encouraged to donate blood to blood banks.

The Gardenia sets the “Gardenia Team Building Program 2019/2020” to improve
teamwork and employee leadership skills. All employees of Gardenia Philippines have
participated and had a great time. The three-day event resulted in a lot of bonding and
better understanding among departments and co-workers for the to be able to be
comfortable in working together for the progress of Gardenia bakeries Phils., Inc.

Corporate Wellness Movement wherein employees are given the chance to avail of
the free one-on-one nutrition counselling.

Employee involvement is indispensable to establish and maintain safety and health in

the workplace. Respect of safety principles, standards and procedures is a condition of
employment.

Conversely, employees are empowered to:

 Challenge any unsafe acts they see or perceive;

 Put a task on hold if they judge that safety is not adequate, until a competent
person takes appropriate risk control measures.

c. Process Approach (5s, Just-in-time)

Just-in-Time (JIT) system is applied and used to cut down and avoid the waste of
resources like keeping inventory by monitoring the daily total sales estimation, then
produce the equivalent amount of product to satisfy the market, then order according to
the raw material needed to produce the amount of product from supplier.

JIT helps Gardenia to be minimal amount of inventory obsolescence and to halt

production of one product type and switching to a different product to reach changes in
customer demand. But, if a supplier does not deliver material to the manufacture exactly
on time, it could significantly impact the production process.

Gardenia Philippines pioneered a unique distribution system, ensuring that only fresh
breads will reach consumers every day. It strictly follows its international policy of
keeping only fresh stocks on the store shelves. Delivery vans leave the production plant
as early as 4 o’clock in the morning to distribute the products in specific locations
nationwide as soon as it is produce from the factory. Gardenia Philippines always
replace unsold breads with their freshly baked premium quality breads and other
products.

d. Continuous Process Improvement ( i.e. Juran’s Trilogy, Kaizen,

Benchmarking)

In producing and manufacturing Gardenia Bread, the company uses Continuous Mass
Production Process. The breads are produced continuously in high-volumes
approximately 2,000 loaves per hour and are made-to-stock because of large
inventories of final product. The process involves automated, special-purpose
equipment. It is a continuous process because the materials or fluids that are being
processed are continuously in motion, undergoing chemical reactions or subject to
mechanical or heat treatment. Continuous usually means operating 24 hours per day,
seven days per week with infrequent maintenance shutdowns and the company
operates 24/7.

Quality Control/Quality Assurance

Throughout the manufacturing process, several techniques are included to assure the
quality of the bread. In the dividing/rounding stage, cut dough are passed through a
checkweigher so that every loaf weighs the same. Cut dough that are over or
underweight drop from the conveyor belt into a pan. The dough collected here is put
back into the mixer.

In every 1,000 loaves baked, one is randomly selected for quality check. Here, several
parameters are tested (e.g. temperature). This bread is also sent to the laboratory and
is subjected to several tests.

In the packaging system, visual and physical testing is done by the QC Analyst.
Before the slicing stage, every bread is passed through a metal detector to ensure that
the bread are free of metal contaminants (e.g. Lead)

e. Supplier Partnership (i.e. Managing Supplier Quality, Supply chain

management)

Gardenia supplier partnership

Vitabread Food Products Inc. - is responsible for the manufacturing of Gardenia

products for the Luzon market. Until late 2017, Gardenia expand its operations to the
Asian market in Singapore, Indonesia, Malaysia, the Philippines, Australia and China.

Pilmico and General Media Corporation are the suppliers of Gardenia’s raw materials
within the Philippines and the other ingredients are coming from foreign countries like
the raisins and chocolates for some of their products.

Gardenia has good location warehousing. It has multiple large and small warehouses
located in different areas to support the raw material supply, Gardenia uses its
warehouse management to track exact stock location within one storage and to pick
locations with replenishment when falls below a defined quantity for keeping the
balance of the stock. It is greatly increasing the effectiveness of handling the mass of
material and reducing losses occurred. However, it is high cost to keep in-house
warehouses therefore, outsourcing can be the consideration.

For logistics system, Gardenia bakery using Roll-on/Roll-off shipping network system
which reduced the overall transportation fee across the sea. For example, Gardenia
Bakeries in Philippines which requires majority of shipping transaction as its country
formed by 7 thousand of islands. Therefore, Radio Frequency Identification (RFID) chip
is available for them implement in order to keep track for the overall production line from
raw material send from supplier and the end product that send from warehouse to
customer by when the time begin and it reach to the destination as well as where
currently the supply is to have alternative plan for any emergency accident happen in
between the supply chain to minimize the loss of company from both reputation and
financial.

Gardenia conducts extensive mass distribution of their products through Retail Stores,
Supermarkets, direct selling and grocery stores. Sponsorship in events helps the
company to distribute and promote their product by this new channel. Products of
Gardenia are mostly available nationwide, because of its availability in the channel
power.
f. Performance Measures (i.e. PDCA Cycle, Balance Scorecard)

g. Integrated Management System/Quality Management System/ISO

Gardenia has been awarded with International Organization for Standardization (ISO)
9001:2000 certifications from 2003 to 2009 and has now upgraded to ISO 9001:2008 in
compliance with Quality Management System and certification for product quality
excellence. This assures that consumers only get the highest quality products in the
market.

Moreover, Gardenia is HACCP (Hazard Analysis and Critical Control Point) certified
since 2003 to present – proof of the company’s adherence to the systematic approach
in the identification, evaluation and control of food safety standards.

From 2004-2010, Gardenia was accorded Superbrands status by Superbrands Ltd., an

independent authority and arbiter on branding. This award re-affirms that Gardenia has
met the stringent criteria of market dominance, longevity, goodwill, customer loyalty and
overall market acceptance.

Another notable award is the Annual National Consumers’ Award (ANCA) as the
“Outstanding Bread Manufacturer” for five (5) straight years. It can also be noticed that
the Gardenia has a G-Locks in every bread bags which aid in controlling the quality of
their bread. These are color-coded locks imprinted with the price, batch number for
traceability, and expiry date completes the whole package which ensures the freshness
of every bread bag.

Through these testaments, Gardenia assures its consumers that only safe and quality
products are delivered to the public all the time. This shows Gardenia that providing
quality is not just a matter of good leadership or management but an integration of good
management and an exceptional set of processes and methods.

Inventory Management

The company uses the First In, First Out Method of managing their inventory since the
Gardenia products has only a shelf life of one (1) week. This is also to avoid any
spoilage of their bread and to manage any costs.

h. Advance Quality Tools and techniques (i.e. Total Productive Maintenance,

Value Engineering/Analysis, Business Process Reengineering, Value Chain
Management and Green Productivity.
Developments in technology lead to new products and services and improve how they
are produced and delivered to the end user. As the top-bread maker and leader of
bread manufacturing industry, Gardenia using state-of-the-art-bread manufacturing
plant is capable of making 6,000 loaves of bread per hour or nearly 150,000 loaves per
day. It is the equipment whereby almost untouched by human hands. Therefore, it
ensures providing safe and best quality of bread product. New baking tools and
equipment will help enhance/speed up Gardenia’s production.

The development of internet is an opportunity for Gardenia to promote its products

online and enhance its brand image. Gardenia could enhance its website and maximize
the use of social media to offer online services and reach new potential market. This will
help Gardenia increase its market share and influence customer purchasing decisions.

Maintenance and Reliability

Gardenia currently adapts preventive maintenance wherein their facilities and

machineries are regularly checked and cleaned to avoid any over hauling and
unexpected shutdowns. Once in a month they allot a whole-day cleaning and
maintenance for the plant.

To consistently provide world-class bread, Gardenia utilizes advanced manufacturing

equipment and implements current Good Manufacturing Practices (cGMPs).

Gardenia uses the traditional American Sponge and Dough bread-making method to
bake you that soft-textured loaf with a tender crust and distinct taste. This unique
method ensures that Gardenia’s bread stays fresh longer and tastes so good you can
even eat it on its own.

CARING FOR THE ENVIRONMENT

One of the commitments of Gardenia is to help mitigate negative environmental impact

through sustainable practices that promote environment protection and conservation.

ENVIRONMENT-FRIENDLY OPERATIONS

Environment recognition

The Laguna Lake Development Authority (LLDA) awarded Gardenia for being one of
the compliant companies on the 6 th cycle of the Public Disclosure Program for Laguna
de Bay Region Good Environmental Performance (LdBR-GEP) based on Gardenia’s
business performance from 2010 to 2012 with regards to its achieving wastewater
effluents better than applicable standards and compliance with LLDA regulatory
requirements.
Waste management activities

Gardenia also strictly implements recycling and waste segregation programs. The
company also uses liquefied petroleum gas in its baking process, and a Waste Water
Facility that treats water before it is discharged into the sewers. All delivery trucks
undergo regular maintenance to reduce air pollution.

Environment conservation practices

Gardenia participated in a tree planting activity in Cebu in cooperation with the Pollution
Control Association of the Philippines Central Visayas, in support of the National
Greening Program.

IV. Analysis and Conclusion

Quality, innovative and safe products have always been the hallmark of Gardenia
breads for past 16 years, breads that give not just an extraordinary experience but an
assured delight and satisfaction.

Using its unique, advance and modern baking process, complemented with the finest
ingredients from all over the world, Gardenia answers the demands of the consumers
when it comes to high quality bakery products to cater to the ever changing taste
preferences of Filipinos.

It’s state-of-the-art bread manufacturing facility, fully automated baking process, best
quality products, and dedicated people are Gardenia’s pillars of success as proven in
the past decade.

Gardenia emphasizes their healthy, high-quality goods as well as how they keep their
bread fresh in the minds of their customers. Gardenia can also increase sales and
acquire additional company opportunities by establishing stronger sections these days.
Gardenia breads contain no preservatives or artificial ingredients. Customers are
pleased since this brand provides them with convenience. Gardenia Bakeries likewise
maintains a high level of quality in their products while keeping pricing low, despite the
rising cost of raw materials. Gardenia ensures that the baked goods they deliver around
the country remain fresh for consumers to purchase. 

Gardenia evidently adopt the Total Quality Management (TQM) principles that are seen
to the way they deliver their services and products. They are committed in offering
quality service and products to its consumers and customers through investing in new
and current technologies. The company continuously adapts to new technologies to
innovate and develop its processes, goods and services to ensure that they meet the
customers’ satisfaction. Thus, Gardenia bakeries need to maintain its quality services
and products that meet the standards expected by consumers in its branches. They
have to continue addressing criticisms in some of their business practices to be able to
establish a good relationship with their customers by consistently being committed to
progress. Gardenia is indeed full of actions more than its promises, they serve quality
services and products with pride and commitment in service to their customers and
consumers. This then retain their customers’ loyalty because of the quality service and
products they offer. Gardenia maintains its quality from manufacturing to packaging at
every step of the process up to its distribution in order to maintain quality and standard
of its service and products.

Gardenia will keep position their product as a high quality and freshness product as well
as become consumer focused and customer only choice. Gardenia is focusing the
guideline such as "Our Quality Guarantee" and "Customer Deserve the Best". All
Gardenia products are made from the finest quality ingredients to deliver highest value
for every day. Gardenia gain the competitive advantages using high-tech manufacturing
machine and carries the quality and freshness guarantee of Gardenia product. Gardenia
become the bread leader not just because of the high quality product. It becomes top-
bread maker because Gardenia have develop the new plant manufacturing machine
and keep come out with better formulation of produce bread. Gardenia core products
will be very beneficial especially in terms of quality, nutrition, health, hygiene and most
important consumer believe and satisfaction.
Gardenia Bakeries used marketing to attract their target customers and expand their
business opportunities. Gardenia's marketing strategy included market segmentation,
which they divided into two major categories: psychographic and demographic.
Gardenia focuses on their customers' age lifestyles, so they have provided and created
new products to meet the needs of people of all ages. In addition, Gardenia used
market target, a marketing strategy, to target its market and reseller market. Gardenia
focuses on customers who are loyal and enjoy their breads, as well as resellers who
assist them in promoting and selling their breads. Furthermore, Gardenia used the song
to strongly position their brands in the minds of their customers. Customers will
remember the gardenia breads, which are fresh and healthy, for a long time. Gardenia
breads contain no artificial ingredients or preservatives. Gardenia's bread remains
healthy, fresh, and more innovative. Gardenia is a good bread for us to buy because we
made the right decision.

Total Quality Management (TQM), an integrative approach to management that

supports the realization of customer satisfaction through an extensive variety of tools
and techniques that result in high quality and services.

To prove the quality of Gardenia Bakeries, it has been awarded with International
Organization for Standardization (ISO) 9001:2000 certifications from 2003 until 2009
and has now upgraded to ISO 9001:2008 in compliance with Quality Management
System and certification for product quality excellence. This proves that every
consumers, customers, buyers of Gardenia Bakeries only get one of the highest quality
products in the market. Gardenia always assures its consumers that only safe and
quality products are delivered and to be purchased to the public all the time. As what we
have said in Quality Policy, that according to Heizer, Quality is the ability of a product or
service to meet customer needs, because it is an aspect that serves them desires, thus
it must be managed well.

This shows to everyone that providing quality is not just a matter of good leadership but
also an integration of wise management with an exceptional processes and methods.
One cannot survive to continuously offer quality by limiting oneself to good management
or unique methods alone.

Gardenia has a variety of products, there are also different types of bread where, there
is white & wheat bread and there is also a health break. There are pandesal, flavored
loaves and muffins and toast also made with Gardenia. This business is doing well
because apart from the good strategic planning, advertisement plan, target market and
the services they offer for consumers and customers, they are really good at making
their products. The taste is delicious and really enough for buyers because it is fresh,
soft and nutritive value. So the Gardenia map is very popular and really enjoyed by
many whether in Groceries or in Stores and Bakeries. Also the kind of strategy of their
advertisment to quickly disclose their products to consumers is really impactful and
enough. Because they also advertise it by making commercials that will be aired on TV,
radio or social media websites that can be watched by many. The processes of the
service products they offer and food deliveries to consumers and customers are also
good. Not only in the country but Gardenia is also recognized throughout Asia. And in
order to adapt to modern technologies as of today, they are able to innovate or create
and invest in innovative products to maintain the strength of their strategic plans. So not
only must they maintain their strategies now, but they must also expand and be wiser so
that they will not be overwhelmed by other companies or the competitive environments.
Because the time will come when Gardenia will also pass away. However, even so,
many will remain loyal to them because they provide good service when it comes to
their products to their customers and consumers. Not only because of the loyalty and
good quality of their products but also because Gardenia has been admired, served and
become a part of the lives of the majority from the time it was produced until it has
grown until now.

With the use of sales promotional tactics and excellent pricing procedures, Gardenia
Bakeries is able to maintain a solid market position. Gardenia also ensures that they are
able to meet the needs of their customers by offering high-quality breads on a daily
basis. To do so, they'll need more delivery platforms to transport it to grocery shops,
supermarkets, and roadside. Aside from that, Gardenia caters to the target client group
by offering a variety of breads and services. By offering items and marketing variations
to their objectives, they are able to grow sales and get a larger share of the market.
Gardenia positioned their outputs strategically against the thoughts of competitors, also
it has a strong team that works together to complete all of the activities and tasks
necessary to accomplish these rewarding results. The aim of doing this analysis is to
help us to find what actually are techniques implemented and how Gardenia manages
to remain as the strongest brand in the highly competitive environment and being a
different among all other competitors which the existed produces including SME bread
producer in Malaysia in term of different strategies, plans and ideas.

Aside from making breads known for their freshness, good taste, softness, oven-baked
aroma, and nutritive value, Gardenia Bakeries Philippines is also a staunch advocate of
bringing about social change and giving back the society by contributing its resources
for the welfare and development of Filipinos to uplift their quality of life.

During the height of natural disasters like floods, typhoons and fires, Gardenia is at the
forefront of relief efforts to alleviate the suffering of the victims. The company regularly
partner with relief and civic organizations to provide food, aid and assistance.

Gardenia is also an advocate of environmental protection and conservation. Gardenia

took part in the tree-planting activity in Adlaon, Cebu City, in cooperation with the
Pollution Control Association of the Philippines Central Visayas. The activity is part of
the National Greening Program that aims to plant 1.5 billion trees within six years.

These effort are aoart from Gardenia’s continual partnerships and participation with
charitable organizations and individuals, media foundations and private groups in
conducting medical and dental missions, feeding program and vitamin supplementation
activities.

And because Gardenia lives up to its genuine social commitment, Filipinos can count
not only on its best quality breads but also on its ways of enriching lives.
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