Search Engine Optimization - Off Page
(Off Page SEO)
Off Page Optimization
Off page SEO refers to techniques that can be used to improve the
Indexing & position of a web site in the search engine results page
(SERPs) by link building beyond website design for the purpose of
ranking a website higher in the search results.
Building the many links on other sites can get you good ranking in
searches as compare to competitors. If your link is available on other
site it is understood as good source.
Off page SEO is a technique that is used to improve the position of a
website in the search engine results page. Many people united off-
page SEO with link building but it is not only that. Usually, off Page
SEO has to do with promotion methods – besides website design –for
the purpose of ranking a website higher in the search results.
Major Things to check before building back links
• DA (Domain Authority of site) & PA (Page Authority) – Score given by Moz out of 100
based on
your quality links on other sites directing towards your pages.
• Page Authority(PA): Page authority predicts the likelihood of a single page to rank well,
regardless of its content. It’s a score developed by Moz that figures out how well a
specific page will rank on search engine result pages. Page Authority scores range
from 1 to 100, with higher scores correlative to a greater ability to rank.
• Domain Authority(DA): It’s a score created by Moz that figures out how well a
website will rank on internet searcher result pages. Space Authority scores run from
1 to 100, with higher scores comparing to a more rough capacity to rank.
• Spam Rate: Spam Score is a part of the Mozscape API. New metric to measure
penalization risk. It will check the spam rate of a particular website. High spam score
means the website is spammy and can be penalized anytime. So you should stay
away from such spammy sites. It’s good if the spam score is less.
Major Things need to check before building backlinks
• There are Do Follow links allow Google (all search engines) to follow
them and reach our website & other ones are No Follow Link which
does not allow to follow. This is set by owner of external site on the page.
(Passing the link juice or not)
• Do follow: Do follow links are links that count as points, pushing SEO link
and boosting the page rank of the linked-to sites, helping them go higher in
the search engine result pages as a result.
• No follow: A no follow link is a link which is not counted as a point in the
page’s favor. It does not boost PageRank and doesn’t help a page’s
placement in the search engine result pages.
Off Page SEO Factors
• Submission Based Link Building – High/Medium/Low quality links by submitting
in various portals which allow you to submit the links within specified norms or
Getting the quality links by other sites as they mention you naturally.
• High Quality Back Links- Getting the quality links by other sites as they mention
you naturally
• Social Shares- Making presence on all social media platform like
Facebook, LinkedIn, Twitter, Instagram & Blogs (there is no clarity)
• Local SEO
• Citations on Classified & other local portals (Local Citation)
Earning Backlinks
• Quality Page gets backlinks on other related pages as mentions
• Backlinks through infographics
• Write articles for other sites & get advantage of guest articles
• To analyze backlinks monitor the competitors
• Also build internal links with sense of relevance
• Promote your content on other sites with URLs
• Write testimonials
• Contact journalists and important bloggers- Become Original Source for them
Link Submission Methods
Directory Submission
There are many directories available with Do follow links where we can
submit the links with relevant details of business-
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
Article Submission sites
Articles & bookmarking of articles helps getting mentions & links-
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
Blog Submission
Linking to other pages or blog posts on your website helps search
engines crawl your website and create a more accurate sitemap. It
also helps your audience discover more of your content and get to
know you as a trustworthy, credible source of information, there are
important blogging Sites are offered from WordPress, BlogSpot
([Link]),bloggerspassion,[Link],
bloggersideas.
Blogger outreach programs- Seeking exposure for a product or
service, leverages influencers who have established a substantial
following, asking them to write about it in exchange for free access
to the product or service. We can explore it more on site like
[Link] [Link]
Social Bookmarking
If we bookmark pages on various social platforms it gives quality
backlink in the eyes of search engines. And we all know that the
quality backlinks helps us to increase blog traffic and Google
Page Rank. There are many portals like Quora, Stumbleupon
(now known as Mix), Delicious, [Link]., [Link],
[Link], [Link], [Link], [Link] and
Newsvine provide quality links.
Other Link Building Methods
There are certain other methods & respective platforms to submit the links as below-
• Classified Posting- [Link]
• Press Releases - [Link] , [Link] , [Link]
• Profile Submission- [Link] [Link]
[Link] [Link]
• Image Submission- Imgur, Pinterest (Take help [Link])
• Infographic Submission- [Link]
[Link]
infographic/
• [Link] [Link] (Take help [Link])-
Classified
Create your free ad... Need help? Check out our quick Tutorial Video or "How to Post an Ad"
CATEGORY:
1 Automotive Items & Pans
L0CA1ION:
Delhi x
Ad title
Asking price
Description
Other Link Building Methods
• Video Sharing- Daily Motion, Bright Cove, YouTube
• Guest Posting- [Link]
guidelines/, [Link]
[Link]
[Link]
• Link Chains- Tumblr
• Web2.0 Submission- [Link] [Link]
• Sharing Power Point & PDF files with your link- slideshare
Tips for Creating Quality Backlink
• Understand the platform/Portal where you are building the links
• Study the pattern of usage being done by Visitors
• Work as you are doing On Page SEO- Quality & Originality of
content & all possible tags
• Provide the value of content to Portal & it’s visitors keeping in mind your
context also
• Connect the portal content with a story completing while clicking on
your link (make relevant journey for visitor from that platform to your
page)
• Include few points on Off Page content for which user would love to be
you’re your website page to interact further
• Create backlink with mindset of leveraging relevant traffic also
• Use the most important Keywords in Backlink
Advanced Off Page SEO
Basic Link Wheel
More Detailed Linkwheel
Private Blog Network (PBN)
Tools to check Back Links
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
• [Link]
SEO- Off Page Strategy Formulation
Other Tools for SEO Evaluation & Rectification
(Keywords & Ranking of Existing Pages)
• After completing the On Page & Off Page SEO, we must start
checking the rank of page against the targeted keyword, There are
some tools which helps us analysing the keywords & ranking to
review and update SEO work in the website
• Check the page ranking manually on respective Google (country
wise), use incognito tab
• Understanding Search Engine Result Page(SERP) by
tools like [Link] , Rankwatch,
[Link]
• Other Paid Tools- MOZ, SEMrush, Ahref, Keywordspy & Spyfu
On Page Vs Off Page SEO
On Page SEO Off Page SEO
Inside The website On other Websites
Periodically Frequent
Content- Most Important Linking- Most Important
Research on Keywords Research on Page Authority
Results to Organic Traffic Results to Referral Traffic
No external permission required Permission of site owner required
(many times)
• Dwell Time- Pogo sticking Vs. Bounce Rate
