HR coca cola

PROJECT OF HR PRACTICES OF
COCA COLA COMPANY

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EXECUTIVE SUMMARY
The recommendation of Coca-Cola Company is based on performing various
valuation models, which include HR practices, economic profit analysis, relative
valuation and a fundamental price to earnings valuation model that revealed the
Coca-Cola Company to be overvalued. Even though they find the stock to be
overvalued and they feel that KO has some promising outlooks as well as possible
challenges in the near future and they want to recommend it as a hold instead of
a sell.
The Coca-Cola Company is the #1 company within the non-alcoholic beverages
industry. They have a 20- year standing of being the leader and investors know
that the Coca-Cola Company has an extraordinary reputation for maximizing
shareholder value.
Opportunities that exist for the company in the future is expanding market share
in the non-carbonated beverages segment, a restructuring of their business
model, and better consistency of earnings results.
A challenge that the Coca-Cola Company is facing is the struggle with their global
competitors in the fact that their HR practices are greater and less than coke. If
coke wants to more reputation in the world they must produce more incentives
for employees from which they more done work hard and produce good quality.
Their new management team needs to work on implementing cohesive goals
between the two to reach the Coca-Cola Company’s long-term growth potential.

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TABLE OF CONTENTS
S.# Topics Page
#

1 INTRODUCTION
2 Mission and vision
3 History
4 Brands/product line
5 Total quality management
6 Environment of coca cola
7 Health and Nutrition
8 Management of coca cola in Gujranwala
9 Departmentalization
10 Human Resource Management
11 Job analysis and designs
12 Planning and forecast
13 Recruitment and selection
14 Training process
15 Performance and appraisal
16 Compensation and benefits
17 Employees relationship
18 Safety policy
19 Recommendation and Suggestion

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INTRODUCTION
Founded in 1886, the coca-cola company is the world’s leading manufacturer, marketer, and
distributor of nonalcoholic beverage concentrates and syrups. The company’s corporate
headquarters are in Atlanta, with local operations in over 200 countries around the
world. Although Coca-Cola was first created in the United States, it quickly became popular
wherever it went. Our first international bottling plants opened in 1906 in Canada, Cuba and
Panama, soon followed by many more. Today, we produce more than 300 brands.More than 70
percent of our income comes from outside the U.S.,but the real reason we are a truly global
company is that our products meet the varied taste preferences of consumers everywhere.

MISSION STATEMENT
“To benefit and refresh everyone it touches and to create values
for our share owner on a long term basis by building a business
that enhances the coco-cola company trade marks”

According to Gujranwala plant: -

“To have a strong, dominant & profitable business in Pakistan.”

VISION
“All of us in the Coca-Cola family wake up each morning knowing that every single one of the
world’s 5.6 billion people will get thirsty that day... and that we are the ones with the best
opportunity to refresh them. Our task is simple: make Coca-Cola and our other products
available,affordable, and acceptable to them, quenching their thirst and providing them a perfect
moment of relaxation.

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According to Gujranwala Plant: -

“To create value for our share holders”

We are committed to: -

 Building preference & market leadership for our brands

 Achieve quality excellence and serve our customers with
quality products.
 Maximizing profits
 Developing People
 Optimum utilization of assets

Shared Values: -

 WE
VALUE & RESPECT OUR PEOPLE
 WE
COMMUNICATE OPENLY
 WE HAVE INTEGRITY
 WE
ARE COMMITTED TO WINNING

Beliefs: -
There is much in our world to celebrate, refresh, strengthen and protect. The Coca-Cola
Company is a vibrant network of people, in nearly 200 countries, putting citizenship into action.
Through our actions as local citizens, we strive every day to refresh the marketplace, enrich the
workplace, protect the environment and strengthen our communities.We are a local employer,
with responsibility to enable our people to tap into their full potential; working at their
innovative best and representing the diversity of the world we serve.We are an investor in local
economies and a driver of marketplace innovation, with a responsibility to act as a good steward
of our natural environment. A local citizen, understanding our responsibility to contribute to an
improved quality of life in our communities.

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HISTORY
1886

On May 8, 1886, Atlanta druggist Dr. John Styth Pemberton (former Confederate officer)
invented "Coca-Cola" syrup using melted sugar, water and other ingredients. It was mixed in a
30-gal. Brass kettle hung over a backyard fire. It was marketed as a "brain and nerve tonic" in
drugstores.

He first "distributes” Coca-Cola by carrying it in a jug down the street to Jacobs’ Pharmacy. For
five cents, consumers can enjoy a glass of Coca-Cola at the soda fountain. This year, sales of
CocaCola average nine drinks per day. M. Robinson, Pemberton's bookkeeper, was the person
who suggested the name "Coca-Cola", which was chosen because both words actually named
two ingredients found in the syrup. They were the coca leaf and the Kola nut. Robinson spelled
Kola with a “C” to make it look better in advertising.Coca-Cola was first sold for 5¢ a glass at a
soda fountain in Jacob's Pharmacy in Atlanta by Willis Venable Frank.The first year's gross sales
were $50 and advertising costs were $73.96. The original formula included extracts of the
African kola nut and coca leaves, both strong stimulants."Coca-Cola" was one of thousands of
exotic patent medicines sold in the 1800’s that actually contained traces of cocaine.

1888

In 1888, Asa Griggs Candler bought the company from Dr. Pemberton. Later that same year, Dr.
Pemberton died. By 1914, Candler had acquired a fortune of some $50 million.Baseball hall of
famer Cobb, a Georgia native, was another early investor in the company.

1891

Atlanta entrepreneur Asa Griggs Candler acquires complete ownership of the Coca-Cola
business for $2,300. Within four years, his merchandising flair helps expand consumption of
Coca-Cola to every part of the nation. In this year Coca-Cola produced its first calendar.
GIFT Business School
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1893

The trademark "Coca-Cola” name and script are registered with the U.S. Patent and Trademark
Office. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson suggested the name and
penned"Coca-Cola" in the unique flowing script that is famous worldwide today. Mr. Robinson
thought, "The two C’s would look well in advertising."

1894

Coca-Cola began as a fountain product, but candy merchant Joseph A. Biedenharn of Mississippi
was looking for a way to serve this refreshing beverage at picnics. He begins offering bottled
CocaCola, using syrup shipped from Atlanta, during this especially busy summer.Joseph
Biedenharn, owner of the Biedenharn Candy Company in Vicksburg, Mississippi,first bottled
"Coca-Cola."

1895

"Coca-Cola is now drunk in every state and territory in the U.S." -Asia Candler.

1898

The Company outgrows its facilities and a new building is erected at Edgewood Avenue and
College Street—later to be called "Coca-Cola Place." This year, the Company enters the markets
of Canada andMexico.

1899

Large-scale bottling becomes possible when Asa Candler grants exclusive rights to Joseph B.
Whitehead and Benjamin F. Thomas of Chattanooga, Tennessee, for one dollar. The contract
marks the beginning of The Coca-Cola Company’s unique independent bottling system that
remains the foundation of Company soft-drink operations. Within 20 years, the regional bottling
system will grow to include 1,000 bottlers, with operations in Cuba, Puerto Rico,
Panama, the Philippines and Guam.
1903

By 1903, the use of cocaine was controversial and "Coca-Cola" decided to use only "spent coca
leaves." It also stopped advertising"Coca-Cola" as a cure for headaches and other illness
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1906

Cuba and Panama become the first two countries outside the U.S. to bottle Coca-Cola.
1915

Around this time, bottles used by companies in the soft-drink industry are very similar. And
Coca-Cola has many imitators, which consumers are unable to identify until they take a sip. The
answer is to create a distinct bottle for Coca-Cola, one that anyone would recognize, even if it
were felt in the dark. As a result, the Root Glass Company of Terre Haute develops the genuine
Coca-Cola bottle with the contour shape now known around the world. It replaces the straight-
sided bottle, giving Coca-Cola a distinct packaging advantage over the imitations.

1919

The Coca-Cola Company is sold for $25 million to Atlanta banker Ernest Woodruff and a group
of investors. Woodruff was appointed president of "Coca-Cola" on April 28, 1923 and stayed on
the job until 1955.The same year, the Company's stock is first sold to the public at $40 a share.
One of these original shares was worth about $6.7 million at the end of 1998 (assuming all
dividends were Reinvested).

1920

The Coca-Cola Company establishes a manufacturing operation in France. U.S. Supreme Court
Justice Oliver Wendell Holmes rules that Coca-Cola is a single thing coming from a single
source and well known to the community.

1923

Robert W. Woodruff, son of Ernest Woodruff, becomes president of The Coca-Cola Company.
His insistence on quality and more than six decades of leadership take the business to unrivaled
heights of commercial success, making Coca-Cola an institution the world over. In March 1923,
"Coca-Cola" was sold in a 6-bottle carton for the first time in New Orleans, Louisiana.Today,
products of The Coca-Cola Company are consumed at the rate of more than one billion drinks
per day.

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1926

The Foreign Department becomes a subsidiary later known as The Coca-Cola Export
Corporation.

1928

Annual bottled Coca-Cola sales exceed fountain sales for the first time. Also this year, Coca-
Cola makes its first Olympic appearance when 1,000 cases of Coke accompany the U.S.
Olympic Team to Amsterdam.

1929

Sixty-four bottling operations are located in 28 countries, spreading refreshment worldwide.

Also this year, the fountain glass is adopted as standard, and "The Pause that refreshes" first
appears in the Saturday Evening Post.

1933

The automatic fountain dispenser is introduced at the Chicago World's Fair. By simply pulling a
handle, soda jerks can now serve uniform, properly refrigerated Coca-Cola.

1936

This year, The Coca-Cola Company observes its 50th anniversary.Three-day bottlers’
convention, a motion picture chronicling the Company’s early year, and even a special
anniversary logo are partof the celebration.

1941

"Every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it
costs"—Robert Woodruff. Also this year, the trademark "Coke” first receives equal prominence
inadvertising with "Coca-Cola."

1942

"It's the Real Thing" is first used in Coke advertising. On December

25, The Coca-Cola Company, in cooperation with the War and Navy
Departments, sponsors a special 12-hour radio broadcast to more
than 142 stations. Titled "Uncle Sam’s Christmas Tree," the program

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featured 43 popular orchestras live from 43 widely scattered

military bases in the U.S.
1943

On June 29, General Dwight Eisenhower dispatches a cablegram requesting a shipment of 3

million bottles of Coca-Cola and complete equipment for bottling, washing, refilling and capping
twice monthly.

1950

Edgar Bergen and his sidekick Charlie McCarthy appear on the first live network television
show sponsored by The Coca-Cola Company.

1955
The 10-, 12- and 26-ounce king-size and family-size bottles are introduced with immediate
success. And Fanta, an orange-flavored beverage, is launched in Naples, Italy. It later becomes
the trademark name for a line of flavored drinks sold around the world.

1960

Metal cans like the ones sent to troops during the Korean War are now available on market
shelves everywhere. Also this year, The Coca-Cola Company purchases The Minute Maid
Company.

1961

Sprite, the lemon-lime drink, is introduced to the public.

1969

“It's the Real Thing” makes a comeback.

1971

Young people from around the world gather on a hilltop in Italy to sing "I'd like to buy the
world a Coke."

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1976

"Coke Adds Life" campaign is introduced.

1977

The unique contour bottle, familiar to consumers everywhere, is granted registration as a

trademark by the U.S. Patent and
Trademark Office, an honor awarded to only a few other packages.

1979

Coke introduces "Have a Coke and a Smile," a campaign of heartwarming emotion best captured
by the television commercial featuring "Mean" Joe Greene, a tackle on the Pittsburgh Steelers
football team.

1981

Roberto C. Goizueta is elected chairman of the Board of Directors and chief executive officer of
The Coca-Cola Company. He will lead the Company for 16 years.

1982

The Coca-Cola Company introduces diet Coke to U.S. Consumers, marking the first extension
of the Company’s most valuable trademark to another product. And the "Coke is it!" theme is
translated and tailored to reach consumers everywhere as it is launched worldwide.

1985

In April, after extensive taste testing, the Company introduces a new taste for Coca-Cola in the
United States and Canada—"new" Coke. Consumers respond with an unprecedented outpouring
of loyalty and affection for the original formula, and the Company listens. In July, the Company
reintroduces the original formula for Coca-Cola, as Coca-Cola classic. Also this year, Cherry
Coke is introduced.

1986

In the year of the Company’s 100th anniversary, two large U.S. bottlers combine to form Coca-
Cola Enterprises. Over time, this new company will assume responsibility for bottling operations
in Great Britain, France, the Netherlands and Belgium.

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1988

An independent worldwide survey confirms that Coca-Cola is the best known, most admired
trademark in the world.

1989

The Coca-Cola Company sells Columbia Pictures to Sony Corporation.

1990

World of Coca-Cola, an attraction featuring a historical and futuristic look at Coca-Cola as well
as a chance to sample The Coca-Cola Company products from around the world opens in
Atlanta.

1994

M. Douglas Ivester is elected president and chief operating officer of The Coca-Cola Company.

1996

Coca-Cola sponsors the Summer Olympics in the hometown of The Coca-Cola Company:
Atlanta, Georgia. And the Cisneros Bottling Company, the largest soft-drink bottler in
Venezuela, switches from Pepsi to Coca-Cola.

1997

World of Coca-Cola Las Vegas opens complete with a hundred-foot tall Coca-Cola contour
bottle. The Coca-Cola Company sponsors theWinter Olympics in Nagano, Japan, marking the
70th anniversary of the Company's Olympic partnership.New products Citra and Surge hit
the market. And M. Douglas Investor is named chairman of the Board of Directors and chief
executive officer of The Coca-Cola Company.He is the tenth chairman of the board in the
Company’s history.

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History of Coca-cola In Pakistan:

The Coca-Cola Company began operating in Pakistan in 1953. Benjamin H. Oehlert Jr., former
senior vice president of The Coca Cola Company, served as United States Ambassador to
Pakistan from 1967 to 1969.
BRANDS / PRODUCT LINE
In 2002, Coca-Cola added pop to a category that many believed had lost its fizz in North
America. In May, after just six months in development, Vanilla Coke became the first extension
of the CocaCola brand since 1985 and immediately generated profitable volume.Vanilla Coke
helped boost sales of Coca-Cola branded beverages while inviting new consumers to rediscover
The cola category through a completely original flavor experience. In product formulation,
the Vanilla Coke team struck a balance that lets the taste of Coca-Cola come through intriguingly
new, yet undeniably Coca-Cola.Already one of our top 10 brands in the United States,Vanilla
Coke is performing well in its initial international lmarkets—including Australia and New
Zealand, with more countries planning launches for 2003. In response to consumer demand,
Diet Vanilla Coke was introduced to the U.S. marketplace in October, just three-and-a-half
months after it was given the green light. In 2002,we also celebrated the 20th anniversary of diet
Coke and the expansion of diet Coke with lemon,which made strong debuts in several
international markets after its U.S. launch in 2001.In March 1923, "Coca-Cola" was sold in a 6-
bottle carton for the first time in New Orleans,Louisiana.Today, products of The Coca
ColaCompany are consumed at the rate of more than one billion drinks per day.

Major
Brands:

There are 323 brands of coca-cola. Out of which there are 7 brands of coke in Pakistan.Two
brands “Lemon” and “Strawberry” are recently introduced products of Coca-cola in Pakistan.

TOTAL QUALITY MANAGEMENT (TQM)

Passion for Quality: -
Our reputation is built on trust. Through good citizenship we will nurture our relationships and
continue to build that trust. That is the

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essence of our promise - The Coca-Cola Company exists to benefit and refresh everyone it
touches.Wherever Coca-Cola does business, we strive to be trusted partners and good citizens.
We are committed to managing our business around the world with a consistent set of values that
represent the highest standards of integrity and excellence. We share these values with our
bottlers, making our system stronger.These core values are essential to our long-term business
success and will be reflected in all of our relationships and actions - in the marketplace, the
workplace, the environment and the community.

Marketplace:

We will adhere to the highest ethical standards, knowing that the quality of our products, the
integrity of our brands and the dedication of our people build trust and strengthen relationships.
We will serve the people who enjoy our brands through innovation,super customer service, and
respect for the unique customs and cultures in the communities where we do business.

Workplace:

We will treat each other with dignity,fairness and respect.We will foster an inclusive
environment that encourages all employees to develop and perform to their fullest potential,
Consistent with a commitment to human rights in our workplace. The Coca-Cola workplace will
be a place where everyone's ideas and contributions are valued,and where responsibility and
accountability are encouraged and rewarded.

Environment:

We will conduct our business in ways that protect and preserve the environment.We will
integrate principles of environmental stewardship and sustainable development into our business
decisions and processes.

COMMUNITY:

We will contribute our time,expertise and resources to help develop sustainable communities
in partnership with local leaders.We will seek to improve the quality of life through locally
relevant initiatives wherever we do business.Responsible corporate citizenship is at the heart of
The Coca-Cola Promise.We believe that what is best for our employees,for the community and
for the environment is also best for our business.

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ENVIRONMENT OF COCA-COLA
In the first decade of the new century, we face the challenge of a new environment, which is
driven by a fundamental shift in international economic dynamics, the growing influence of
technology and the fact that people increasingly expect more of large corporations. That
challenge demands innovation. While we will always be disciplined by our purpose and our
ideals, we must intensify our focus on innovation and create new ways to deliver the promise of
Coca-Cola. In fact, in an era that is increasingly international and interconnected, we must
pioneer a movement from a homogenous global approach to a highly tailored approach reflecting
the unique character of our markets.
This new approach will require:
1) Being innovative in our marketing, our brands and our consumer relationships
2) Collaborating more productively with our business partners
3) Changing some of the structures of our enterprise
4) Increasing our commitment to community and the environment Thus, we will reinvigorate our
enterprise and bring to full life the unique spirit of Coca-Cola and our people. Such real
renaissance of the Coca-Cola spirit will enable us to fulfill our purpose of delivering refreshment
and benefit to everyone touched by our business.

The Coca-Cola Company and our bottlers have been at the forefront in helping solve
environmental, litter and solid waste issues for more than 20 years. We realize that we touch the
lives of billions of people around the world and that our responsibility to them includes
conducting our business in ways that help preserve the environment.Soft-drink packaging is the
most recycled consumer package in the United States. Our system supports dozens of litter
prevention organizations, including the Center for Marine Conservation and Keep America
Beautiful. The Coca-Cola Company is a founding member of Keep America Beautiful What's
more, we've been recycling at our headquarters for years, to the tune of thousands of pounds of
waste annually. We've donated more than $100,000 in proceeds from these recycling efforts to
charities.Shaping new Products experiences with packaging and technology: -
As we created new products and fresh brand experiences in 2002, one fact became increasingly
clear to us: Consumers are eager to see The Coca-Cola Company bring excitement to the
marketplace. One simple innovation last year—the Fridge Pack™ —has changed the dimensions
of 12-pack sales for us and for our bottling partners.This sleek, refrigerator-friendly pack is
increasing consumer awareness and preference, accelerating consumption and case volume in
markets where it has been introduced. From our packaging suppliers who assisted us and our
bottlers in developing the Fridge Pack, to the retailers whose shelves were reconfigured to
accept the new design, partnership made this innovation possible— and profitable. The future of
our business in North America also evolved in 2002 with the continuing rollout of iFountain, the
most advanced soft-drink dispensing system in the industry. iFountain gives our customers a
technologically advanced fountain system that enhances available brand options, improves
operating efficiency and automatically calibrates each drink served to assure consumers quality
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HEALTH AND NUTRITION

Today, people are more concerned than ever about health and nutrition. They understand the
importance of good nutrition and proper hydration - and they also know that delicious foods and
beverages are an enjoyable part of life. People have trusted and enjoyed soft drinks for more than
115 years, and they can continue to be confident about their favorite beverages. In this section,
we answer many of the questions you may have about our family of beverages., We also take a
look at how The Coca-Cola Company promotes a healthy active lifestyle through programs
around the world that promote fun and physical activity. There is growing confusion about what
constitutes a healthy diet.With so much conflicting information available about health and
nutrition, it can be very difficult to determine what is accurate and what is not. The truth is that
soft drinks and other beverages have a place in a healthy lifestyle. A healthy diet incorporates the
basic principles of variety, balance and moderation - without sacrificing enjoyment.

Your Health & Our Beverages:

There is growing confusion about what constitutes a healthy diet.With so much conflicting
Information available about health and nutrition,it can be very difficult to determine what is
accurate and what is not.The truth is that soft drinks and other beverages have a place in a
healthy lifestyle. A healthy diet incorporates the basic principles of variety,balance and
moderation- without sacrificing enjoyment.

Climate
Change:

The Coca-Cola Company takes the issue of global climate change very seriously. We have
adopted a comprehensive policy aimed at reducing the environmental impact of our cooling
equipment overtime. By the 2004 Olympic Games in Athens, we will no longer purchase new
cold-drink equipment using hydrofluorocarbons (HFC's), wherever cost-efficient alternatives are
commercially available. Additionally, we will reduce the energy use of our individual equipment
by 40-50 percent over the next ten years.As we developed our cooling equipment policy, we
referred to the basic tenets of the Kyoto Protocol. While we support the scientific analysis and
general objectives of the agreement, we believe that ratification of international treaties and
protocols should be left to national political processes. By focusing on our own efforts to
reduce greenhouse emissions, we hope to provide an example of how businesses can operate in
an environmentally sustainable manner.

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MANAGEMENT OF COCA-COLA IN
GUJRANWALA
Following are the information about the management of Gujranwala plant. The factory is control
by the BOM (Business operational manager) and under him eight Departments is working. Every
Department is lad by a department Manager. The Departments of account is lead by the manager
account and under him assist manager works. Who control the other employees of the
department under him?Department of production and engineering is lead by the Prod. & Eng.
Manager. Under him work Mechanical Engineers Mechanical Supervisor and Assistant
Production. Quality control department lead by the manager quality control. Under him working
the chief chemist who’s responsibility is to give the quality product to the customer. Sale &
marketing department is playing the important part in the growing market share in the country.
That department led by the Sale & marketing manager that department is further divided in
the sale and marketing section. The marketing department is lead by the marketing manager and
the sale section by sale manager. Salemen work under the sale manager. Fleet department control
the transport vehicle of the company the head of the department is Fleet manager and under him
work the assistant fleet manager who manages the control over the transportation of the
company. The distribution of the coca-cola around the Gujranwala region is the responsibility of
distribution department, which is lead by the distribution Manager. Assistant distribution
manager work under Him to full fill their duties. Human recourse and international affair
department take control over the external environment of the company and help the in the growth
of the company. That Department is lead by the Manager H.R.I.R. other executive work
under his supervision. The R& D Department plays the most important role in the development
and the growth of the company.This Department is lead by the Manager R&D. and Assistant
Manger work under him. The total number of employees in the coca-cola Gujranwala
Company is 236. To be specific the working environment in the company represents the
company’s culture in large. The culture is the shared values among the different people so the
environment of the company is widely shared by its employees that conclude to form the
company’sculture. In the coming lines the working environment of the Gujranwala Coca-cola
factory is described.

Company culture:
The factors, which must be highlighted in this regard, are as follows:
special training is given to employees, New employees also are placed with old ones to learn
work and the values prevalent in the company, Two cups tea are free for every employee daily
this represents the hospitable nature of the company, This factor keeps the employees motivated
as they are taken well care this fact is clear by the physical actions took by the company, The
company working environment is really a good blend ofAsian and western values.

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Motivations for employees:

Wages:-
Coca-cola is providing smart wages to its employees, which are competitive and really satisfy its
employees. As along with the wages they are provided with a lot of facilities and amenities. In
brief structure of wages can be described like this “ blue collar workers are offered wages along
with commission, sales man are offered wages plus commission pursuing certain criteria, White
collar workers who are the officers and the executives draw a handsome amount of salary which
is really competitive”.

Staffing and training:

The Coca-Cola Company has always believed that education is a powerful force in improving
the quality of life and creating opportunity for people and their families around the world.The
Coca-Cola Company is committed to helping people make their dreams come true. All over the
world, we are involved in innovative programs that give hard-working, knowledge-hungry
students books,supplies, places to study and scholarships. From youth in Brazil to first
generation scholars, educational programs in local communities are our priority.

Annual Leaves:

Coca-cola international has different leaves structures in different regions and countries of the
world where they have their company. Their leaves structure regarding Pakistan especially in
Gujranwala Division Company is as follows:
Designation Allowed leaves
Supervisor 26 leaves per annum Above then Supervisor 26 leaves per annum Below supervisor
24 leaves per annum.The above table shows simply how the leaves structure allows for the
leaves and how well the employees are awarded with facility of getting their own personal time
to manage their own problems.These leaves are authorized for the employees and these include
the with pay leaves. This facility is really great which keeps the employees motivated and
thrilled about their work.

Time Management For Work:

Time management is the key to grow in this fast and furious century of growth and development,
so therefore Coca-cola is doing at their best for this pivotal factor of managing time.To cover this
segment of management they have divided the work in to shifts.For this purpose phenomenon of
division of labor is contributing for it’s functioning.In Gujranwala Coca-Cola company has
divided the shifts for the work in the following manner:

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They are managing the working time in two shifts.They can include some extra shift if there is
demand but normally there are two shifts,which are explained in the following.
 8 a.m. to 4 p.m. (all departments other then technicaldepartments),
 4 p.m. to 12 p.m. (Technical department).

These are the shifts in which the work in the factory is mostly
conducted.
Medical Facilities:

Medical facilities are of prime importance in any organization as the health of employees is in
the benefit of the company as well as it’s the social responsibility of the company to provide nice
and healthy work environment to its employees,These facilities are such facilities which can
include first aid treatments, emergency handling problems,sickness, and other diseases which are
fatal for a person.The Coca-Cola Company is providing Medical facilities to all its employees.
These treatments are provided to employees as per their designations.The medical facilities are
also provided to supervisors as well as the officers in the company.

Employees our Asset:

The heart and soul of our enterprise have always been our people.Over the past century, Coca-
Cola people have led our successes by living and working with a consistent set ofvalues. While
the world and our business will continue to change rapidly,respecting these values will continue
to be essential to our long-term success. As we have expanded over the decades,
our company has benefited from the various cultural insights and perspectives of the societies in
which we do business. Much of our future success will depend on our ability to develop a
worldwide team that is rich in its diversity of thinking, perspectives, backgrounds and culture.
We are determined to have a diverse culture, from top to bottom that benefit from the
perspectives of each individual.
Employee Forums:
We believe that a sense of community enhances our ability to attract,retain, and develop diverse
talent and ideas as a source of competitive business advantage.In the U.S., through employee
forums,employees can connect with colleagues who share similar interests and backgrounds. In
those forums and elsewhere, employees support each other's personal and professional growth
and enhance their individual and collective ability to contribute to the company.Forums
that are currently active include:

 Administrative Professionals
 African-American
 Asian/Pacific-American
 Gay & Lesbian
 Latin
 Women
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Mentoring Programs:
The Coca-Cola Company is creating a system of mentoring programs that include, one-on-one
mentoring,group mentoring and mentoring self-study tools. Currently, Coca-Cola North America
and The Minute Maid Company have one-on-one mentoring programs designed to foster
professional growth and development.These coca programs promote trusting relationships for
networking, coaching,career counseling and life lessons.The benefits of mentoring also
strengthen our company. Mentoring increases the flow of information across organizational lines
and encourages diverse thinking and cross-functional learning.

Internships
:
We have a strong commitment to hiring interns through The CocaCola Company Internship
Programs.The company offers a number of internship programs for undergraduate and graduate
students. In conjunction with The College Fund, we have committed to internship opportunities
for 150 young people of color over a fouryear period. Our corporate intern program offers
students from diverse backgrounds a summer internship and the opportunity to earn an academic
scholarship.College sophomores are considered from Historically Black Colleges and
Universities (HBCU),Hispanic Association of Colleges and Universities (HACU), as well as
over 225 schools from around the country. In addition to gaining real work experience, each
student will earn for the summer a $5,000 salary and will be provided housing and
transportation.The students are also eligible to receive a $10,000 scholarship at the conclusion
of their summer internship assignment for up to two summers.The company also has internship
programs focused on graduate students in the areas of marketing and fountain operations and
supports the Atlanta chapter of INROADS with an internship program focused on undergraduate
students.

Waste Management:
Every year recycled PET bottles. Today,one in four PET containers sold by our company in
North America contains recycled content., the world produces billions of tons of waste.
Recycling and reusing waste materials is absolutely crucial if we are to maintain the health and
beauty of the earth. The Coca-Cola®
Company is working constantly toward coming up with smart, creative ways to reuse waste.
Here's a glance at what we're doing.To introduce innovative and environmentally friendly
packaging, we Opened a breakthrough facility in Sydney, Australia for the world's first PET
bottles to be produced from

Our Commitment To Diversity:

Our commitment to diversity alsoextends into the community.Valuing our people helps us better
meet the needs of our customers and partners.Through our people and our local bottling partners,
we build relationships through local marketing,local civic programs and local business
opportunities.
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HR coca cola

Realizing the full potential of diversity has a direct impact on our company:
 Itimproves our understanding of local markets;
 Itmakes us a better employer and business partner;
 Ithelps us compete more effectively;
 Itmakes us better neighbors in our communities; and ultimately,
 Itbuilds value for our shareowners.
Our company is energized with a new entrepreneurial operating
culture, fueled by the twin engines of innovation and diversity.

We’re committed to our values and we are trying to live them everyday.

DEPARTMENTALIZATION: -
Following are the departments in Coca-cola company regarding to
Gujranwala plant:-

 Human Resource and international relation

department.

 Research and Development department.

 Account department.

 Engineering department.

 Production department.

 Quality Control department.

 Marketing department.

 Sale department.

 Fleet department.
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HR coca cola

 Distribution department.
Human Resource Management within Coca Cola
Human Resource Management is an essential part for any organization. Moreover, development
of this department is the first step, the ground on which the future of the company depends. It is
essential for every single business unit and especially for such international company as Coca
Cola. It is people, not technology who create the company. Human Resource Management at
Coca Cola Company has many advantages. It is the global company and it is impossible to create
certain policies or procedures applicable in all divisions of the company, cultural and political
differences need to be taken into account. Therefore, the focus of this paper will be on four tasks
and duties of Human Resource Management (performance management, compensation, career
development, succession planning) based on the United States procedures. Basically the HRM
practices are necessary for every organization.But unfortunately in Pakistan not so much used
HRM practices. In multinational companies like coca cola have their own separate department of
HRM. According senior executive of HR “Waqar Mahmood “ our HR department consist of 29
people in Gujranwala plant.

Every organization has its own policies and strategies by which they control the functions of
their departments. Similarly, we also have own policies and strategies by which we control all
the functions of our departments. coca cola HR department is also conducting all the practices of
HRM like Job analysis and design of work, recruitment and selection, training and development,
performance appraisals,compensation, employee relationships, staff welfare and medical
policies and some other things like that. These all practices are conducted by own policies and
strategies.
HR department not make decisions related of its own department,they also conduct in company’s
decision.

Job analysis and designing

Job analysis is the procedure for determining the duties and skill requirements of a job and the
kind of person who should be hire for it. Job analysis consists of two products one is job
description and second job specification.Job description: a list of job duties, responsibilities,
reporting relationship, working conditions, and supervisory responsibilities-one product of a job.
Job specification: a list of a job’s human requirements that is requisites education, skills,
personality, and so on-other product of a job analysis.Coca cola company HR department check
its own job description and job analysis in which they get the information about employees work
activities, human behavior, performance standard, job context and human requirements and also
other information related to this conduct.HR department of coca cola used this information for
Recruiting,selection, compensation, performance appraisal, training, and employee’s
relationship.

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HR coca cola

Planning and Forecasting

 The process of deciding what positions the firm will have to fill,and how to fill them.Coca cola
HR department involves in company strategic planning and they also make sufficient planning
for hiring new employees in the future. We forecast for the expected employees needs in the
organization. We forecast of employees on the change technology and increasing in productivity.
After planning we send this report to the head office for approval. If we get approval from the
head office then we start recruitment process.
Our recruitment process
Our recruitment process is well established first of all we give ads in news papers, company
website, institutions etc.Once we receivean application form, from candidates with required
documents and TV.
Internal recruitment
External recruitment
Selection process
The selection process will vary depending on the position you’re applying for, as one process
can’t fit all the different roles we have here at CCE. However, in most cases a combination of
any of the following tools will be used:
Interview
Group exercises
Presentations
Psychometric tests
Role plays/Situational Exercises
Interview

The interview is designed to reveal more about you and your experiences. We’ll ask for
examples of how you behaved in different situations, maybe at school, university, a club, at
home or in previous jobs. This is not designed to 'catch you out' and our interviewers will never
try and trick you into an answer. Be honest,be yourself and it should be an enjoyable experience.
Also, don’t forget that this is your chance to find out more about us and ask
questions.Remember, interviews are a two-way process so use it to understand the nature of the
role and to make sure it really is what you’re looking for.
Group exercises
We’re very much a team at CCE so these will show us how effectively you work with people.
They’re a good opportunity for us to see how you communicate, influence and involve other
people in the workplace.
Presentations
Presentations give you the chance to show your ability to communicate to a group of people on a
specific topic. You may be given a topic in advance or on the day, but don’t worry – you’ll
have plenty of time to prepare.

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HR coca cola
Psychometric tests are timed exercises that examine your abilities and potential. On occasions,
we may also use a personality assessment tool that is designed to find out more specific things
about you. If you’re asked to complete a psychometric test, we’ll send you information and
advice in advance on how to prepare.

Plays/Situational Exercises Role

Designed to assess how you react in certain situations, these help to highlight particular skills
and how well you’re suited for a position.You may be given facts and figures to review, or a
report to complete; we may also have an assessor acting as a customer or employee to simulate a
situation that could occur in the workplace.Don’t worry, you’ll be given a brief and ample time
to prepare.

Training process of employees

Training process is essential part of every employee with out training; employee can not come to
now the procedure of work,rules and regulations of firm, some times when new technology is
introduced it is also responsibility of a firm to train its employees. After recruiting the fresh
employee we train them for three months and also pay them salaries after three months they
become part of a firm We also give training to already exist employee it depend upon condition
for example if new technology is introduced first of all we give full training to them about new
technology then we allow them to start their job .
Performance appraisal
Coca cola performance appraisal is annually Hr manger waqar mahmood said that we appraise
the employee due to their performance about goals of the organization .we set the goals started
the year and tell the employees about the goal if the employees achieve this goal we appraise the
employees.
Steps in appraising performance
The performance appraisal process process contains three steps;
Define the job
Appraise the performance
Provide feedback

Define the job;

Means making sure that you and your subordinate agree on his or her duties and job standard.
Appraise performance;
Means comparing your subsssssordinate’s actual performance to the standards that have been
set.
Provide feedback;
Means discuss the subordinate performance and progress, and make plans for any development
required.
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HR coca cola
Compensation and benefits
Objective of compensation
Our compensation objective is to improve performance of employees and convey a message to
employees that company is loyal with employees. HR department manage says that employees
are our assets, there for we are careful about their health and benefits. We give following
compensation and benefits:
Basic salary
Bonus
Medical facility
Pick and drop
Gratuity fund
Social security

We get many advantages from our employees because they are happy from company.
Our employees are satisfy from our compensation and in the coca cola never downsizing
occurred which shows that well relationship between employees and company.

EMPLOYEES
RELATIONSHIP
Employees are the most important assets of every company so it is very important to give them
importance. The satisfaction of the employees makes the company successful.The reason is that
if the employees of the company are satisfied then they will work hard for the development of
the company but if they are not satisfied with the company’s policies and they are not given their
rights then they will leave the company which can turn into a big loss. So employees’
relationship is very important for every company.Every company has its own policy. We have
also got our own policy by which we give importance to our employees if any employee faces
some kind of problem related to his life or work then he can directly go to the manager and he
can share all of his problems. This thing should be adopted by every company because this
makes the employee satisfied with the company.We believe that an open door policy is the best
policy for employees’ relations because due to this, our employees feel very independent and
they know that if they get any problem,they can contact directly to the manager of their
department.So we strongly believe that such policy makes our employees satisfy with us.

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HR coca cola
Safety Policy
We at CCBPL Gujranwala are committed to ensure the maximum level of safety and prevention
of loss for our employees, assets and visitors. We believe in the involvement of each and every
one of us in this effort and realize the importance of every individual’s contribution to safety. We
strive for continuous improvement in our safety standards and to the consistently meet or exceed
them. We therefore, will make certain that the necessary financial and personnel resources are
made available in order to continuously improve our safety standards. With this belief we vow
to. Set our safety standard at a level that ensures compliance with governmental and company
requirements.Protect our employees and ensure public safety extending throughout our
organization.Integrate sound safety practices in to our daily business operation even in the
absence of specific regulatory requirements use the results of research and new technology to
minimizing the safety risks of our operations equipment, products and packages taking in to
account the associate costs or profit for each safety benefits.Ensure each and every one to use in
responsible and accountable for our actions.Establish mechanisms to communicate effectively
with employee’s consumers and government on our safety performance.

We believe in safety. We adhere to our safety principles. We

deliver.

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