Brand analysis on Facebook
Apple- Apple Incorporated is an American multinational technology company that
specializes in consumer electronics, computer software, and online services. Apple is the
world's largest technology company by revenue and, since January 2021, the world's most
valuable company. Apple has split its business into five segments: iPhone, iPad, Mac,
Services and Wearable, Home and Accessories.
The URL is not customized and is kept simple and easily identifiable:
https://www.facebook.com/apple/
It has the feature of store locator on its page.
Analysis of the 5 most recent posts
The last 5 posts made by Apple are the brand changing its cover photo. This is a very
clever and not so commonly used marketing strategy. The brand hopes to create a buzz
amongst its followers by letting them know there is going to be a sale or a product launch
soon but at the same time leaves them wondering which it could be. It is an effective tactic
to gain comments and boost the algorithm. The most popular comment on its recent post is
“Whatever you guys are about to sell, I’m just going to say, I’ll buy it. Not sure whatever it
may be but I’m sure I’ll be convinced I need it so just go ahead and charge me. Thanks.
“This shows the loyalty to the brand its customers have.
The average number of likes and comments on the last 5 posts are 110.8k and 6.6k
respectively.
There are absolutely no captions to the pictures. We also witness a large number of shares,
having an average of 1.5k, this could be because the brand’s fanbase wants to be a part of
the ongoing trend.
As of 13/09/21, Apple had 13,386,641 likes which have increased to 13,555,032 on
13/10/21. In a span of 30 days, the increase in likes is by 168,319 which is 1.26%
As of 13/10/21, Apple has 13,906,517 followers.
The brand has gained a significant amount of popularity in the year 2021, especially in the
first quarter.
Its engagement rate of the last 5 posts is 0.84%
The comments section of their posts is a fun place to be. The Majority of them being banter
or guesses as to which product they would like to see, the ratio of negative to positive
comments is almost negligible.
Samsung- South Korean company that is one of the world’s largest producers of electronic
devices. Samsung specializes in the production of a wide variety of consumer and
industry electronics, including appliances, digital media devices, semiconductors, memory
chips, and integrated systems.
The URL is not customized and is easy to trace: https://www.facebook.com/SamsungIndia/
It has the following features: store locator, lives, shop, events and have connected their
Instagram handle.
Analysis of the 5 most recent posts
Samsung is seen to be very active on Facebook. Its last 5 posts were all made in the past
24 hours.
It has posted several promotions of its products and ongoing festive offers. The Samsung
team has made valiant efforts to convince its customers to buy their product. They have
listed their product’s key specifications, paid emphasis on its aesthetic, disclosed special
offers going on at the moment so that the audience feels there’s no better time but now to
buy the product. They have made efficient use of hashtags like #Bespoke #BeFutureReady
#UnfoldYourWorld to boost its reach.
It is comparatively harder to get an accurate reach of Samsung due to its frequency of
posts.
Its last 5 posts have an average of 58 likes and 3 comments. The average number of
shares is 7. In spite of frequent posts, Samsung is unable to reach a large audience
because of its lack of interaction. All of its posts are informative but fail to get the audience
to interact with the post.
As of 13/09/21 Samsung had 161,542,802 likes and has increased to 161,664,206 on
13/10/21. In a span of 30 days, the increase in likes is by 121,404 which is 0.07%
As of 13/10/21 Samsung has 161,799,305 followers.
The brand’s engagement rate of its last 5 posts is 0.000197%
Samsung’s comment section is seen to have a large number of queries and unsatisfactory
customer experience; however, the team is seen to make an effort and resolve all of their
issues.
Mi- Xiaomi Corporation, registered in Asia as Xiaomi Inc., is a Chinese designer and
manufacturer of consumer electronics and related software, home appliances, and
household items. The "MI" in the logo stands for “Mobile Internet”.
The URL is not customized and is set to default: https://www.facebook.com/XiaomiIndia
It has the following features on its page: store locator, shop, events, offers, and has linked
its Instagram and YouTube accounts as well.
Analysis of the 5 most recent posts
Mi is seen to be very actively posting on Facebook, with 10 posts in 10 hours. The brand is
promoting its offers and products using the collaboration with well-known celebrities of India
as a tool to gain the attention of their fanbase and establish a sense of the brand being
backed up by them. Mi has used the tactic of giving its buyers the chance to win a ‘premium
car or superbike’ with the hashtag #DiwaliWithMi on their purchase above ₹15000, this is a
clever tactic to pursue their audience to shop with them for larger amounts. It is seen to
promote its newly launched products and putting the older ones on attractive offers. Videos
have been employed for promotion.
The average number of likes and comments on Mi’s last 5 posts are 60 and 16 respectively.
The average number of times the posts have been shared is 5.
As of 13/09/21 Mi had 3,221,603 likes and has increased to 3,347,584 on 13/10/21. In a
span of 30 days, the increase in likes is by 125,981 which is 3.9%
As of 13/10/21 Mi has 3,435,759 followers.
The brand’s engagement rate of its last 5 posts is 0.002%
The comment section of Mi’s posts is largely negative. The team has not made any efforts
to respond to the complaints made by their customers.
Summary of posts on Facebook
In terms of marketing strategy, Apple is better than the other two brands by a long shot. Its
methods are unique and almost compels the audience to engage with the post. Samsung
and Mi on the other hand use tactics that are probably overused now. Mere promotion of
products and offers does its job of spreading awareness but fails to get the customers to
engage. The frequency of posts made by Apple is also far lesser than that of the other two,
this keeps the customers looking forward to the next post. Apple has outclassed Samsung
and Mi by using the element of mystery and possibility as a tool.
Brand analysis on Instagram
Apple: It has a sum of 26.6 million followers and 893 posts. The page displays a number of
posts that tell a story and are clicked or recorded by an iPhone. They have used the
hashtag #ShotoniPhone to conduct a contest in which their customers display their skills
with the camera. In their last 5 posts, they have used the following formats- Image, reels,
image series. The brand is also seen posting IGTV videos at an earlier date. In the past 48
hours, Apple has posted twice. The usual frequency is one post per day.
Samsung: It has a total of 4.1 million followers and 6,327 posts. The brand has posted
product and contest promotions, samples shots for their newly launched device and
countdowns for their releases. The Hashtag #Samsung is widely used and #MyRecipeApp
is used to enter a contest held by them. In their last 5 posts, they have used the image,
video, and image series format. The brand is seen to post reels and IGTV videos at an
earlier date. In the past 48 hours, Samsung has posted 16 times. The average frequency
being 8 posts a day with intervals ranging from 1-4 hours.
Mi: It has a total of 1.9 million followers and 2,243 posts. The brand has posted product and
offer promotions along with sample shots from its devices on the page. For sample shots,
they’ve used #ShotOnMi and for their product promotions, it’s # (product name). In their last
5 posts, they’ve used images, videos, and reels. The brand is also seen posting IGTV
videos at an earlier date. In the past 48 hours, Mi has posted thrice. The usual frequency of
posts per day ranges between 1-2.
Summary of posts on Instagram
The idea of dedicating the whole page to sample images is a rather unique move made by
Apple. They are fortifying on their camera which is debatably the best feature of the iPhone.
The whole effect is enhanced by the story behind the picture or video. Apple makes it look
like the image was shot in the moment of something special, under no studio conditions.
This convinces the audience that the shots from the iPhone are purely phenomenal. The
other two brands have posted sample shots too but without any story behind it and have not
paid enough emphasis on making each post special, like Apple has.
SEO Analysis
Apple- https://www.apple.com/in/
Title: Apple (India)
Description: Discover the innovative world of Apple and shop everything iPhone,
iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and
expert ...
Headings: iPhone, Mac, iPad, Accessories, store, Buy new iPhone 13 pro.
Samsung- https://www.samsung.com/in/
Title: Samsung India | Mobile | TV | Home appliances
Description: Samsung helps you discover a wide range of home electronics with cutting-
edge technology including smartphones, tablets, TVs, home appliances, and more.
Headings: Smartphones- Galaxy mobiles, Samsung Galaxy A series, Smartphones,
Exclusive offers and benefits, Galaxy M series, Galaxy A series.
Mi- https://www.mi.com/in/
Title: TV | Fitness | Smart Home | Lifestyle – Mi India
Description: Xiaomi India’s official store helps you to discover Mi and Redmi Mobiles,
accessories, and ecosystem products including ✓Mi11 ✓Redmi Note 10 Pro Max ✓Mi ...
Headings: All products, Mi stores, Phones, Diwali with Mi 2021.
Google Trends analysis
As shown in the screenshot below, Samsung is the most extensively search for in India for
the past 12 months. The difference between Apple and Mi isn’t vast but Apple holds the
second place, followed by Mi.
Ahref’s tool analysis:
Apple: It has a website authority of 97
Samsung: It has a website authority of 92
Mi: it has a website authority of 90
Alexa.com analysis
Sentiment: It gives you an idea of positive vs. negative mentions.
Apple: https://www.apple.com/in/
The site ranks #57 in global internet engagement and has an average time of 3 minutes
and 45 seconds per day. The bounce rate of the page is 42% and the sentiment ratio is 4:1
Samsung: https://www.samsung.com/in/
The site ranks #244 in global internet engagement and has an average time of 4 minutes
and 19 seconds per day. The bounce rate of the page is 44.2% and the sentiment ratio is
4:1
Mi: https://www.mi.com/in/
The site ranks #991 in global internet engagement and has an average time of 3 minutes
and 52 minutes per day. The bounce rate of the page is 36.2% and the sentiment ratio is
7:3
YouTube analysis of brands
Apple India- Its most popular video is titled ‘Introducing Apple watch series 6 – It already
does that’ which has 47.5 million views. The video has 134k likes and 23k dislikes and the
comments have been turned off.
The video starts with a voice that lists tasks that only very advanced technology can
perform and a series of people saying “It already does that”. The video is 38 seconds long.
It serves its purpose of setting the watch off as a futuristic device that tracks your sleep, lets
you take an ECG, detects hard falls, keeps you motivated to stay fit and detects your blood
oxygen levels. The video closes with the tag ‘The future of health is on your wrist’. Apple is
selling the emotion of surety to its audience by listing features that keep you in good health.
It convinces the buyer that they have been hooked with the latest technology.
There is a link in the description that leads the audience to Apple’s website which here is
the engagement factor, because who doesn’t want to live in the future?
Its second most popular video is titled ‘The new iPhone SE – Apple’ which has 28 million
views. The video has 187k likes and 52k dislikes and the comments have been turned off.
The video exhibits the various features the phone offers. There is very minimal text or
explanation to it similar to all other Apple promotions. The video’s duration is 57 seconds
and in the description is given a link to its website and to Apple music.
Samsung India- Its most popular video is titled ‘Samsung India Service (SVC) – We’ll take
care of you, wherever you are’ which has 211.7 million views. The video has 205k likes and
39k dislikes with 15,800 comments, a large majority of them being positive and people’s
sympathies. It is also the most-watched video on YouTube in the year 2017 and has a
duration of 4 minutes.
The video starts with Samsung’s service team getting scheduled for a repair. As the video
progresses further, we see the hardships the team goes through to provide service in
remote areas. The video has a very emotional twist in the end which wins the heart of its
audience. They have used the hashtag #SamsungCares. The brand has effectively scripted
the video to win the sentiment of its viewers and convince them that their after-purchase
service is top tier.
It’s second most video is tilted ‘watch Alia and Alia unfold #GalaxyZFold3 5G and
#GalaxyZFlip3 5G | Samsung’ which has 80 million views and its duration is 30 seconds.
The video has 11k likes and 4.6k dislikes with 532 comments.
The video shows Alia Bhatt sitting by the table trying to pick whether she should flip or fold,
here being the choice between the 2 models. There is a brief display of the product’s
features and the emphasis is on the foldable glass the product offers. The description has a
list of links using which the audience can connect to Samsung’s social media handles and
enroll for a student program.
Mi India- Its most popular video is titled ‘Mi Smart LED TV sab ki sunega | Say it See it –
Xiaomi India’ which has 133 million views. The video has 76k likes and 30k dislikes with
2072 comments. In the description are mentioned the links to their social media handles.
The 45 second video shows a family having fun with the voice control function of the
television whilst using it to confront one of the actors. It is a humorous clip and does its job
of showing the viewers how easy and simple it is to control the television. This
advertisement lays focus on the voice control feature entirely. They have used the hashtag
#SayItSeeIt.
It’s second most watched video is titled ‘Kiska hai?? #MiTV – India’s #1SmartTVBrand’
which has 123 million views. The video has 908 likes and 224 dislikes with the comments
turned off. In the description is given the tagline ‘Yeh poocho, kiska nahi hai.’ And the
duration of the video is 55 seconds.
The video is a rather fun one, it starts with a dog taking away a remote and ends up being
chased by the whole neighborhood, and when he finally stops, there is a pile of remotes
near his little wooden house. The idea behind the video is to show that everyone is now
using an Mi
television. They have employed this tactic, knowing people tend to copy the buying habits
of others.
The best advertisement as per my opinion
Samsung’s video advertisement was the best out of the three. I liked the concept of the
video as a whole and idea of winning the hearts of its audience was unique. Apple and Mi
on the other hand were advertising their products. Samsung showed its customers that not
only their products but their service is great too and they’re willing to go the extra mile for
their buyers. Samsung knows that its competitors have a range of products to offer from
their end as well so it chose to sell it’s after-sale service instead of a product and that stood
out the most.
SEO and Marketing strategy
Search engine optimization needs to be on top of your priority list if you’re looking for traffic
through Google search. Several sites such as neilpatel.com, moz.com and alexa.com can
be used to analyze the page’s performance. Improving my page’s loading speed would be
my take at improving its SEO performance. First and foremost, Google recognizes slow
loading speed and this affects the page’s ranking. Did you know 40% of visitors are said to
leave if the page takes longer than 3 seconds to load. What’s even more surprising is that
80% of them won’t return to the website. On the flip side, if my page is quick to load, these
visitors will come back. Google recognizes this algorithm and adjusts the search rank
accordingly. There are sites like Pingdom and Google page speed tools which test the
speed of your site for free. Helping people’s busy lives by optimizing my site’s loading
speed would get me returning visitors and would prove to be key in SEO optimization.
Marketing strategy: Partner with another company and go live to hold contests in which
people are required to ‘tag a friend’ in exchange for a chance to win a giveaway of sorts.
This can be held monthly to increase the number of participants as traffic that’s keen and
considers themselves lucky will await such contests. Joining forces with other companies
will bring their side of the audience and give us a chance to sell our services. Going live is
the fastest and simplest way to interact with a large audience and connects the buyer to the
seller directly. It can prove as a very useful tool to establish mutual trust.
Expected results:
Increase in the number of social media followers and likes.
Higher rate of engagement and clarification of their queries, if any.
Wider awareness of the company and increased buyers to target
Keeping the audience interested and loyal to the company.
