PROJECT ON
FOOTFALL MANAGEMENT IN RETAIL
STORE
SUBMITTED TO
FUTURE INNOVERSITY
By
Jyoti
Pinki Kumari
Pooja Tripathi
Neha Paliwal
Index
S.NO CONTENTS PAGE
NO.
1. STORE INFORMATION
2. PRODUCT HIERARCHY AND CATEGORY
3. REGULAR FOOTFALLS
4. PLACEMENT OF CATEGORY
5. BILLING TIME VARIENCE
6. BILLING TIME COMPARISON AND MEASURE ADOPTED TO REDUCE IT
7. STAFF MANAGEMENT IN STORE
8. SHIFT MANAGEMENT IN STORE – WEEEKDAYS AND WEEKEND
9. OBSERVATION AND FINDINGS
10. SUMMARY
VASANT SQUARE MALL - VASANT KUNJ
Plot No. A, Community Centre
Sector – B, Pkt.-5
Vasant Kunj- New Delhi- 70
Store Opened : 2nd September’2008.
Area: Build up : 44000 sqft.
Retail: 22000 sqft.
ABP: 2010-2011 : 64 cr.
Manpower : 140.
Location: South Delhi
PRODUCT CATEGROY AND PRODUCT HIERARCHY
Vasant kunj store has various brand categories –
APPARELS-
MENS WARE- 1. MENS FORMAL-(john miller,Indigo )
2. MENS CASUAL (RIG, SCULLERS,BARE LESER)
3.MENS PARTY WARE (F-FACTOR,AKRITI)
4.MENS DENIM WARE (BARE DENIM,UMM)
5.MENS SPORTS WARE (AJILE,URBAN YOGA)
LADIES WARE- 1.LADIES ETHNIC (TRISHA,RANG MANCH)
2.LADIES SPORTS WARE (AJILE,JM SPORT)
3.LADIES CASUALS (RIG,SCULLERS)
KIDS WARE - 1. BARE DENIM
2.CHALK
3.PINK AND BLUE
4.LEE COPPER JUNIOR
5.SACH
6.RIG JUNIOR
7.AKRITI KIDS.
NON-APPARELS – FASION JWELLERY-(TOUCH STONE,PRITI WOMEN)
WELLNESS –(LAKME)
HANDBAG -(JUST JAINS,LEELO PARES)
COSMETICS & ASSESORIES-(JOCKEY ,TOMMY HILFIGER)
Footfall Management
The number of people visiting a shop or a chain of shops in a period of time is called its footfall.
Footfall is an important indicator of how successfully a company's marketing, brand and format
are bring people into its shops.
Footfall is an indicator of the reach a retailer has, but footfall needs to be converted into sales
and this is not guaranteed to happen. Many retailers have struggled to turn high footfall into
sales.
Trends in footfall do tell investors something useful. They may be an indicator of growth and
help investors to understand why a retailer's sales growth (or decline) is happening. Investors
may want to know whether sales growth due to an increase in the number of people entering the
shops (footfall) or more success at turning visitors into buyers (which can be seen by comparing
footfall to the number of transactions).
Sales growth may also come from selling more items to each buyer (compare number of
transactions to sales volumes), selling more expensive items (an improvement in the sales mix),
or increasing prices. Which of these numbers is disclosed varies from company to company.
Investors should look at whatever is available.
Regular footfall- Weekdays & Weekend
4/4/2011 Monday 1887
5/4/2011 Tuesday 1826
6/4/2011 Wednesday 2492
7/4/2011 Thursday 1943
8/4/2011 Friday 1860
9/4/2011 Saturday 3716
10/4/201
1 Sundays 4595
Weekdays
weekends
Weekdays Average footfall - 2001.6 (54.60%)
Weekends Average footfall- 4155.5 (45.40%)
Festival Season Footfall
Date Day Customer entry
22.01.2011 Saturday 7006
23.01.2011 Sunday 8771
24.01.2011 Monday 5031
25.01.2011 Tuesday 6580
26.01.2011 Wednesday 9216
Saturday
Sunday
Monday
Tuesday
Wednesday
Customer
Date Day entry
22.01.2011 Saturday 7006
23.01.2011 Sunday 8771
24.01.2011 Monday 5031
25.01.2011 Tuesday 6580
26.01.2011 Wednesday 9216
Saturday
Sunday
Monday
Tuesday
Wednesday
