PRODUCT: Plantable Seed Pencil
RATIONALE
The purpose of this product is to provide sustainability and promote creativity to be the most promising and
environmental friendly producer. Our aim is to at least prolong the effect of climate change through with the use of our
product. The product has various kinds and types of pencil according to its use, and thus until to the variety of its seeds.
By through this product we will be able to create a more sustainable world, not just that it promotes creativity and art
but also for the betterment of our world.
MISSION STATEMENT
Our mission is to be the most influential company in the world on procreating environmental sustainability and
creativity.
To ensure the betterment of our society through our products,
To create good expression to the consumers perspective,
To have good relationship with suppliers and employees and the community from which the business
draws it resources.
VISION STATEMENT
Our vision is to be the most promising and environmental friendly company that caters good quality product
with a cause.
To build a place where anyone could find products that could help our world withstand against climate
change.
To make a best and unique products without causing unnecessary harm but rather inspire and make
solutions to the environmental crisis.
SEGMENTING:
Demographics
Any gender, ages 13 and above, primarily in Cebu City, students and working professionals, weekly
allowance for students ranging from a minimum of 500 – 1000 php , and a monthly minimum salary ranging
from 9,000 – 12,000 php for working professionals.
Psychographics
People who loves nature or environmental conscious/enthusiast, people who likes to draw, who buys
something for a cause.
Geographics
Primarily in rural areas especially in Cebu City
Behavioral
Typically people who uses pencil for either writing or drawing/sketching, usually spends not too small
but also not too much quantity of money. People who buys something with its benefits other than its core
product.
TARGETING:
POSITIONING: 4 P’s
Product
Pencil with plantable seed on its top ( eraser is replaced ) in various kinds of seeds and type of pencil
( from normal pencils to sketching pencils to coloring pencils.
Price
Princes will range from 15-75 php per piece depending on its variety
Place/Distribution
Will be distributed at any different brands of craft tools, arts or recreational stores, can be sold as a
wholesale or retail through physical store and online/virtual store (can be shipped).
Promotion
Mass marketing; media advertisement – social or traditional media, distributing of leaflets
SWOT ANALYSIS:
Strength
Could help environment; useful to artists or anyone whole likes/most likely to use pencil
Weakness
Quantity of pencil buyers is not too many, quantity to be produced will depend on varieties of
seeds/resources (can be limited)
Opportunity
Potential new users of product and/or services, environmental local/global events, promotes
environmental change/lifestyle.
THREATS
Less knowledge of products, decrease on traditional way of drawing process in the future due to the
advancement/enhanced technology, less care to the environment.
POSITIONING STATEMENT
To everyone and to those who is environmental conscious and is interested in art, who are 13 and above
and wants to do something that could help our environment with additional benefits. This plantable seed pencil
is an existing product that aids sustainability in our environment and thus promote creativity and art. This
product has various kinds and types of pencil according from its use, up until to the different variety of seeds.
CORE BENEFITS OF THE PRODUCT
The main or core benefit of this product is to have something we can use efficiently in writing, sketching
and thus coloring. The product also provide sustainability in the environment and promotes art and/or
creativity.
VALUE ADDED BENEFITS
They will be able to customize their pencil through engraving words/letter on its body. They will also be
able to choose crops from its different varieties. If bought on a bundle of 5 pieces there would be given a free
small container that is also made out from recyclable material.
PRODUCT MIX
Our company will also produce different kinds and types of storage containers or tote bags that are also
made out of recycled material. If these products are bought we will also be giving away free seeds and/or
marcots.
BRANDING STRATEGY
For us to able to formulate a good brand we dig into our reasons or purpose on why the product is
chosen. Then creating a good brand consistency which is to establish a good brand image which is also essential
for internal communication planning. And thus, through emotional connections, it could create a sustainable
relationship which connects us with our customers. And lastly, employee empowerment. The employees has
been the reason behind the success of the company, so, through employee advocacy it reinforces company
cultures and value. Branding strategies are all about building and identity of the company to show unique aspect
of the business.
PRICING STRATEGIES
