University of the East - Manila
Business Plan
Rilassamento Holistic Spa and Salon
Prepared by
Angala, Kevin Bert A.
Broqueza, Ma. Angela Beatrice C.
Du, Sophia Leigh B.
Macalino, Matthew
Policarpio, John Paul
December 13, 2021
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Table of Contents
I. Executive Summary
II. Description of the Business
III. Description of the Service
IV. Scope of the Business
V. Market Strategies
VI. Analysis of the Competition
VII. Operations and Management
VIII. Financial Data
IX. Conclusion
Executive Summary
Objectives
Description of the Business
Rilassamento aims to be the premier spa/salon in the Raleigh, NC
area. Through a unique combination of offered services and products, they
will quickly gain market share. Rilassamento will provide customers with a
relaxing, rejuvenating atmosphere where all of their mind and body needs
can be met. The business will be set up as a partnership with Steve Long,
Debby Long, and Linda Hill-Chinn owning equal portions of the operation.
Description of the Service
Rilassamento Holistic Spa and Salon is a new spa destination offering
customers the unique combination of hair styling, massage, body and
energy work, buffet, and training, all in one beautifully serene setting.
Rilassamento will offer all ranges of hair styling, therapeutic massage,
manicure, facial, sauna, Reiki, therapeutic touch, and specific
complimentary product offerings. The goal and promise of Rilassamento
can be summed up in our name and slogan: Rilassamento Holistic Spa and
Salon–Rejuvenate Your Life!
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Scope of the Business
• Body Massages
• Facial Treatments
• Makeup Application
• Anti-aging Treatments
• Spa manicures and pedicures
• Body Treatments such as exfoliation, wraps and packs
• Aromatherapy
• Hair services such as cutting, styling and coloring
• Hydro therapies include hydro massage, mineral and seaweed
baths, dry and moist heat, and shower massage
• Healing therapies such as Reiki (a form of "energy healing")
and acupressure, which must be performed by a licensed
practitioner, depending on which state you're in
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Market Strategies
Analysis of the Competition
According to scompetitive analysis is a critical part of your
company marketing plan. With this evaluation, you can establish what
makes your product or service unique--and therefore what attributes you
play up in order to attract your target market.
Figure ??: Logo of Sweetberry Salon
The figure above shows the logo of the Sweetberry Salon. This
minimalistic design displays simplicity and elegance.
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Figure ??: Social Media Promotion
This figure shows the promotion strategy of the Strawberry Hair
Salon. Since most people nowadays are so hooked in social media, the said
business establishment are utilizing the current trend to promote and
attract possible clients.
Operations and Management
Financial Data
The following items/expenses will be part of this project:
Start-up Expenses
Items Quantity Price each Cost
Stool for
10 pcs 625 php 6,250 php
aestheticians
Reception desk
20 pcs 375 php 7,500 php
stool
Pedicure
10 pcs 2,000 php 10,000 php
ottoman
Magnifying lamp 6 pcs 2,500 php 15,000 php
Hot towel
4 pcs 4,375 php 17,500 php
cabinet
Pedicure cart 5 pcs 3,500 php 17,500 php
with footbath
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massager
Facial steamer 10 pcs 2,000 php 20,000 php
Facial
vacuum/spray 5 pcs 4,000 php 20,000 php
machine
Manicure table
4 pcs 5,000 php 20,000 php
and light
Reception-area
4 pcs 5,000 php 20,000 php
furniture
Rotary brush
1 pc 20,000 php 20,000 php
machine
Retail product
display 5 pcs 6,000 php 30,000 php
unit/shelves
Massage table 5 pcs 8,000 php 40,000 php
Reception desk 1 pc 65,000 php 65,000 php
Facial chair 10 pcs 17,400 php 174,000 php
TOTAL 100 pcs 145,775 php 482,750 php
Conclusion
This project will take pride in its ability to be a complete resource and
partner for your success. Rilassamento Spa's experience and expertise in
spa development, marketing and management advisory services have
proven to be invaluable to our clients. Rilassamento Spa has the capability
to reduce costly errors not only during the planning stages of the project,
but also during management and operation.
Rilassamento Spa welcomes the opportunity to assist you in
developing and operating a very marketable and financially profitable spa
venture. Please call Rilassamento Spa at your convenience so that we may
discuss how and when you'd like to proceed. Until then, thank you for the
opportunity to highlight how Rilassamento Spa may be of service. We look
forward to hearing from and hopefully working with you.
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