PURPOSIVE
COMMUNICATION
GEC005
ILO: Discuss the communication perspectives and analyze the different types of communication
Share your own experience the time you were
engage in a public oral presentation.
Communication Model
Why is it important to know the process of communication?
To help you understand the how the process works and
knowing the flow of communication will able to make the
communication effective.
ILO: Discuss the communication perspectives and analyze the different types of communication
Communication Models
4 Human Communication
a. Aristotle’s Model
b. Laswell’s Model
c. Shannon – Weaver’s Model
d. David Berlo’s Model
ILO: Discuss the communication perspectives and analyze the different types of communication
Communication Models
a. Aristotle’s Communication Model
ILO: Discuss the communication perspectives and analyze the different types of communication
Communication Models
b. Laswell’s Communication Model – Harold
Dwight Laswell (1948)
ILO: Discuss the communication perspectives and analyze the different types of communication
Communication Models
c. Shannon – Weaver’s Communication Model –
Claude Elwood Shannon and Warren Weaver (1949)
ILO: Discuss the communication perspectives and analyze the different types of communication
Communication Models
d. David Berlo’s Communication Model – David
Berlo (1960)
ILO: Discuss the communication perspectives and analyze the different types of communication
Communication Models
What is/are the difference/s of Aristotle’s
Communication and Laswell’s Communication model
from Shannon Weaver’s Communication Model?
Communication Models
The art of communication is the
language of leadership
James Humes
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication
Communication
– generally defined as the exchange of thoughts, ideas, concepts and views
between or among two or more people, various contexts come into play.
Context
- The circumstance or environment in which communication takes place.
According to
a. Mode
b. Context
c. Purpose and Style
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to Mode
Verbal and Non-verbal Communication
Types of Communication according to Mode
Visual Communication
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to
Context
Intrapersonal Communication
- Latin prefix intra means within or inside
Do you find it normal to talk to yourself?
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to Context
Interpersonal Communication
-Latin prefix inter means between among and
together.
Types of Communication according to
Context
Analyze the situations which is the Interpersonal and Transactional
1.
Speaker A: Hello! I am Kaeselle Ramos. And you?
Speaker B: Oh, I am Venice Mendoza. Glad to meet you. How are you
related to the bride.
Speaker A: She is my cousin. Her mom and mine are sisters. How about
you?
Speaker B: She was my high school classmate. I never knew anything
about her personal life so we were kind of surprised when she sent us
the invitation. As always she is very private.
Speaker A: I see. Well, she has always been a very quiet person.
Types of Communication according to
Context
Analyze the situations which is the Interpersonal and Transactional
2.
Speaker A: Excuse me, Would you know how to get to the nearest mall?
Speaker B: Yes. In fact, you may go there on foot or simply take a
jeepney. If you walk, it will take you about 20 minutes to get there. You
can just take the exit gate near the hospital then turn left and walk
straight ahead. You won’t miss it because of the big sign. Jeepneys take
the same route and it should not take you more than 10 minutes even
with the traffic.
Speaker A: Thank you very much. I think I will just take the public
transportation as I am running out of time. You have been really
helpful. Thanks again.
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to Context
Extended Communication
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to Context
Organizational Communication
Two types of Organizational Structure
1. Formal structure – allows communication to take place via
designated channels of message consist of 4 approaches:
a. Downward communication
b. Upward communication
c. Horizontal communication
d. Crosswise communication
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to Context
Organizational Communication
Two types of Organizational Structure
2. Informal
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to Context
Intercultural Communication
is a communication between or among people having different
linguistic, religious, ethnic, social and professional backgrounds.
ILO: Discuss the communication perspectives and analyze the different types of communication
Types of Communication according to
purpose and style
Formal Communication
– employs formal language delivered orally or in written form.
Informal Communication
- does not employ formal language.
QUIZ 1 – ½ crosswise (Copy and answer)
1-2. What are the 2 types of communication according to
mode?
3-7. What are the 5 types of communication according to
context?
8-9. What are the 2 types of communication according to
purpose and style?
10-12. How do you differentiate the types of
communication in relation to communication mode?
13-15. How can visual communication enhance the message
conveyed by a speaker? Cite a particular situation when it is
best to employ visual communication?
