Letter of Transmittal
The Scrumptious Roti Sdn Bhd
Kulliyyah of Economics and Management Sciences
International Islamic University Malaysia
50728 Gombak, Selangor.
28th November 2016
M&M Consolidated Resources Sdn Bhd
12A, Jalan Shamelin Niaga 2
Shamelin Heights Business Park
Taman Shamelin Perkasa
56100 Kuala Lumpur, Malaysia
Submission Of Corporate Social Responsibility (CSR) Proposal
With regards to the above matter, The Scrumptious Roti, would like to submit our CSR project
proposal for your favourable consideration. We are calling on you to support our CSR project in
terms of cash and kind for the betterment of our society and as part of our duties as a
vicegerency in this world.
For your information, our company serves healthy and delicious bread to bring awareness to
people that food can always be healthy and delicious at the same time. By giving bread to people
through our CSR project, we are aiming to realize our mission of “1 Bread, Big Smile”.
Therefore, we would like to invite you to participate and be a part of this mission for the benefits
of the society and for your company’s reputation as a sponsor.
It is our greatest hope that our proposal will be considered accordingly. Should you need more
details, do not hesitate to contact us via our email at thescrumptiousroti@[Link] or visit us at
our address as stated above.
Thank you.
Sincerely,
Kautsar Alia Binti Mazlan
Public Relation Manager.
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COMPANY PROFILE
THE SCRUMPTIOUS ROTI
Business Information
Business Name : The Scrumptious Roti Sdn Bhd
Business Address : Kulliyyah of Economics and Management
Sciences, International Islamic University
Malaysia 50728 Gombak, Selangor.
Email : thescrumptiousroti@[Link]
Contact Number : 012 – 345 6789
Overview of The Company
The Scrumptious Roti is a start-up pastry and bakery retail establishment located in Gombak.
The Scrumptious Roti expects to catch the interest of a regular loyal customer base with its broad
variety of bakery and pastry products. The company plans to build a strong market position in
the town, due to the partners' industry experience and mild competitive climate in the area. The
company aims to offer its products at a competitive price to meet the demand of the middle-to
higher-income local market area residents and tourists.
The Market
The Scrumptious Roti wants to establish a large regular customer base and will therefore
concentrate its business and marketing on residents, which will be the dominant target market.
This will establish a healthy, consistent revenue base to ensure stability of the business. High
visibility and competitive products and service are critical to capture this segment of the market.
Keys to Success
Providing the Highest Quality Products Strategic Locations
High Quality of Customer Services Loyal Customers
Competitive Pricing Provide Products for All Ages
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To be a leader in the by providing enhanced services,
Purpose relationship and profitability.
To provide quality product and services that exceeds the
expectations of our esteemed customers.
Vision To become the number one local brand name that is associate with
healthy lifestyle for all ages
Mission To build long term relationships with our
customers and clients.
Statement
We believe in treating our customers with respect and faith
We grow through creativity, invention and innovation.
Core Values We integrate honesty, integrity and business ethics into all aspects
of our business functioning
Increase the assets and investments of the company
Goals to support the development of services
STRENGHTS WEAKNESSES
- Affordable Price - Lack of Stores
- Convenient - "Grab A Bite" - No Delivery Services
- Environmental Friendly Packaging - Lack of Capital
- High Quality Ingredients - Few Labor Force
SWOT
ANALYSIS
OPPORTUNITIES
- Collaboration with other companies THREATS
- Competition with other companies
Eg: Nestle
- Demand for special product - Fluctuation on consumer demand
Eg: Vegeterian
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ORGANIZATIONAL CHART
The
Scrumptious
Roti
Human Public
Resource Relation
Manager Manager
Operation Financial
Manager Manager
Research &
Marketing
Development
Manager
Manager
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CSR PROPOSAL REPORT
1.0 INTRODUCTION
For every country, poverty issues such as no shelter, food, water and other basic needs
are inevitable regardless of how high the development level of a country improves. This is
caused by the constant fluctuations of the nation economy where the prices of basic living needs
can become too expensive for certain individuals and the problem of unemployment where the
rate may increase if left unfixed.
Malaysia is included as one of the countries with poverty issues as there are people living
on the streets around Kuala Lumpur up until now. As fellow human beings and Muslims, it is our
responsibility to help them in improving their life by giving away free food and since The
Scrumptious Roti is founded by IIUM students, we will also focus on our fellow peers.
According to a survey carried out by Muslim Volunteer Malaysian Association (MVM) on
25,632 students from six public universities, found that 57% of them saying that they allocate
RM5 a day for food, 44% survive on instant noodles while 41% eat only rice with fried egg and
sauce. The survey was conducted on students from different universities such as Universiti
Teknologi Mara, Universiti Malaya, International Islamic University Malaysia (IIUM),
Universiti Kebangsaan Malaysia, Universiti Utara Malaysia and Universiti Tun Hussein Onn
Malaysia.
Therefore, The Scrumptious Roti and a non-governmental organization (NGO), The Nasi
Lemak Project (TNLP), have decided to organize a corporate social responsibility event that
includes giving away free bread to 300 needy people. This CSR project is called the “1 Bread,
Big Smile” project and it will be carried out with high ambition that our small contribution and
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effort can make a difference in terms of giving these less fortunate people some hope in this
world.
2.0 OBJECTIVE
The aim of this project is to increase public awareness on the current societal issues, help
alleviate poverty through feeding the less fortunate people and to promote humanity among
people.
3.0 SCOPE
The project focuses not only in IIUM community consisting of students with financial
problems and cleaners but also others such as homeless outside the campus, school kids and
unemployed individuals. To complete this project, the team will be splitting into two where the
first team will be in charge on the preparation of the food while the second team will oversee the
distribution process.
4.0 TIME FRAME
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Approximate time to complete the CSR project will be for two days from December 13, 2016 to
December 14, 2016. Below are the phases of the project’s flow:
Phase 1: Phase 2:
Phase 3:
Groceries Baking and
Packaging Distribution
Shopping
5.0 PROJECT BUDGET
DESCRIPTION RM (300 pax.)
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Beverage (RM0.80 x 300) 240.00
Milk (RM6.52 x 20) 130.40
Baking Powder (RM3/packet x 10) 30.00
Plastic Bag (Rm2.64/packet x 10) 26.40
Flour (RM2.65/packet x 20) 53.00
Sugar (RM5.68/packet x 5) 28.40
Buttercup (RM4.99 x 30) 149.70
Egg (RM5.70 x 6) 34.20
Fuel 10.00
Committee shirt (RM30 x 10) 300.00
TOTAL 1,002.10
6.0 POTENTIAL BENEFITS FOR THE SPONSORS
TYPES MEDIUM BENEFITS
Daily Promotions on the
company’s social media
MEDIA
where the sponsors will be
COVERAGE
mentioned in every tweet,
photo and post.
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Income Tax Tax Exemption for the
TAX
Computation company and the sponsors.
Combining social activities
IMAGE
Company’s Websites with the economic activities
&
& of business would give us a
REPUTATION
Newspapers good reputation.
Packaging
The logo will be included in
Printing
the designs and final products
LOGO OF Advertisement
THE SPONSORS on the back of the campaign
T-shirt
shirts.
7.0 CONCLUSION
In short, this CSR Project of “1 Bread, Big Smile” will benefit our companies in terms of
our images and reputations but we are also fulfilling our responsibility to help less fortunate
people as vicegerents in this world. Allah says: "O you who believe! Spend out of what We have
given you" (2:254) which basically means that Muslims should give away a part of their wealth
to charity. Muslims in general must remember to the key to successful business is by
maintaining a good relationship with Allah (SWT) which will help generate more profits and
provide benefits to everyone involved and the environment as well.
When an individual or a company takes the initiative to help those who are less fortunate,
it contributes into creating a well loving and caring society and this also acts as an example for
others to contribute to the communities as well. In addition, The Scrumptious Roti plans to
include more corporate social responsibilities (CSR) projects in the future by organizing more
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events and campaigns which will not only benefit our target markets but also as a training for our
employees by instilling a sense of responsibility towards helping everyone who is in difficulties.
REFERENCE
Tanf Ruxyn. (8th Jan, 2016). Malaysian Students Don't Have Enough Money To Feed
Themselves. But Why Are They So Broke?. Retrieved from [Link]
malaysian-students
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Appendix 1 (Memorandum)
MEMO
To: Madam Zaleha Esa
From: Aina Syahiera Noresam, Chief Marketing Officer The Scrumptious Roti
Date: 25th November 2016
Subject: Report on Company Trip to The HQ of The Nasi Lemak Project (NGO)
The purpose of this memo is to inform you about our visit to the headquarter of The Nasi Lemak Project
located at Jalan Ipoh, Kuala Lumpur. The aim of the visit was to gain knowledge on the know hows and
the potential benefits of our future corporate social responsibility (CSR) projects.
The Nasi Lemak Project is a non-profit organization (NGO) whose objective is to provide free meals for
the homeless people around Kuala Lumpur, Klang Valley and other urban areas. These places are well
known as hot spots for these less fortunate and need people due to the high cost of living.
The details of the visit are as followed:
Date: 10 November 2016
Venue: The Nasi Lemak Project Headquarter, Jalan Ipoh, Kuala Lumpur
We met with Encik Muhammad Rahman, whom actively involved in organizing the charity events with
TNLP’s founder Miss Masturah, who is also an alumni of International Islamic University Malaysia.
TNLP was officially registered as an official NGO back in 2014 and their charity activities usually last for
three days, Friday, Saturday and Sunday which began with the preparation of the nasi lemak and the
distribution of the free meals around potential places such as Chow Kit, Masjid Jamek, Istana Budaya,
Brickfields and Setapak.
One of the questions asked was regarding the inspiration that Encik Muhammad had and he was
inspired to help people after getting involved with programs under the United Nation (UN). From his
experience, Encik Muhammad recommened TNLP to also create a teaching division for homeless
children. Several teaching projects of TNLP include Teater Dataran Underground, Enrich Poor People.
For Theatre Dataran Underground where homeless children will be given opportunities to join the play
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and become actors. The objective of this program is to increase their self-esteem and build confidence
besides giving them, their opportunities to raise their own money. Meanwhile, Enrich Poor People
programs were put in motions in the end of 2014 where poor people were given job opportunities of
providing catering services to potential customers. This initiative helps them to develop their
entrepreneurship skills which has become the main agenda of TNLP for the past few years.
During our interview session, Encik Muhammad mentioned about the latest achievement of TNLP they
just won Muhammad Ali Humanitarian United State Award. This provided them USD 20,000 grant
money to cater the needs of TNLP projects.
The visit and interview session went smoothly where we received excellent knowledge and insights to
help us with our own CSR projects where Encik Muhammad also provided us with his own ideas and full
support.
Thank you.
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Appendix 2 (Minutes of Meeting)
The Minutes of the third Meeting of The Scrumptious Roti
Date: 7 December 2016
Time: 8.30 am-9.30 am
Venue: Board meeting room, The Scrumptious Roti
Present:
1) Nursyahirah Zahidah binti Kamarudin, Operating Manager/ Chairman
2) Farhanah binti Mohamed Amurdeen, Human Resource Manager
3) Aina Syahiera binti Noresam, Marketing Manager/ Secretary
4) Kautsar Alia binti Mazlan, Public Relations Manager
5) Nur Atikah binti Hashim, Financial Manager
6) Faris Bin Khairil Hariri, Research & Development Manager
ITE MATTERS DISCUSSED ACTION
M
1.0 GENERAL
The Chairman opened the meeting at 8.30 am. Chairman
1.1 Apologies for absence
There were no apologies for absence
1.2 Minutes of previous meeting
As there were no amendments, the minutes of previous meeting
were confirmed.
1.3 Matters arising
There were none.
2.0 Specific
2.1 Corporate Social Responsibility
2.1.1 Miss Zahidah reminded the board that the company should be
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having corporate social responsibility project.
2.1.2 Miss Atikah suggested to provide bread and cookies to needy
people.
2.1.3 Miss Kautsar supported the idea and she added that the project
should be organized and collaborated with big companies such as
Nestle and Delite.
2.1.4 The idea was supported by everyone in the meeting. Miss
Farhanah then said that the target group should be widened to
school children and homeless people.
2.1.5 Miss Atikah then recommended that they should be reaching
out to other potential NGOs that provide food to homeless people
for guidance.
2.1.6 Miss Kautsar said that The Nasi Lemak Project was the best
one to be taken as an example since they were well known for years
for catering the needs of the homeless people.
2.1.7 Miss Zahidah recommended them to visit The Nasi Lemak
Project to get further ideas on the method to execute the CSR
project.
Miss Kautsar
2.1.8 All in the meeting room agreed with the suggestion. Miss
Zahidah appointed Miss Kautsar to make arrangement for the visit.
2.2 Any other business
There was none.
Secretary
2.3 Date of next meeting
The secretary will inform the members of the date and time of the
next meeting.
The meeting adjourned at 9.30 am.
Minutes prepared by, Minutes approved by,
Aina Syahiera Zahidah
Miss Aina Syahiera (Minute taker) Miss Nurshahirah Zahidah (Chairman)
APPENDIX 3 (PHOTOGRAPHS)
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PHASE 1: GROCERIES SHOPPING
PHASE 2: BAKING AND PACKAGING
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PHASE 3: DISTRIBUTION
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