PRT 266 Final Exam Study Guide
The following is designed as your study guide for the PRT 266 Final. Material
from the following chapters will also be covered: Part 1(approximately 50
questions): (1, 2, 4, 5, 9. 10, 11) and Part 2 (approximately 30 questions): 14,
15 & 18) will also be fair game Multiple choice. Remember (your success on
Part 1 will also be used to add up to 10 pts. Of extra credit to the exam 1
score). The questions contained in the exam are from materials that can be
found in the text or classroom discussion. Be sure and review quizzes!
Good luck!
• Compare and contrast different definitions of sport and identify a variety of
activities that fall within these definitions.
• Differentiate between sport and sports.
• Identify several different settings in which sporting activities occur.
• Discuss examples of traditional and nontraditional sporting activities.
• Explain three different ways of organizing (segmenting) the sport industry.
• Identify and explain four unique aspects of sport management.
• Contrast the bureaucratized and competency-based models of
organizational design.
• Discuss sport management as a career field and as an academic major
and identify a variety of positions available in sport management.
• Identify and explain competencies required for success in a variety of
sport management jobs.
• Identify and discuss personal and professional qualities shared by
outstanding sport management students and professionals.
• Discuss ways in which your personal appearance, work transition and
adjustment, and business etiquette can enhance your employability and
advancement.
• Define, explain, and discuss the development of professional sport.
• Describe the unique facets of professional sport, including its governance
and the labor–management relationship that professional team sports
depend on.
• Document the significance of the relationship between television and
professional sport.
• Describe the major revenue sources for a professional sport team.
• Identify the types of employment opportunities available in professional
sport.
• Explain the role, scope, and influence of sport management and marketing
agencies as they relate to the business of sport.
• Differentiate between the types of sport management and marketing
agencies to determine which agencies are most appropriate for particular
tasks and assignments.
• Describe the evolution and growth of sport management and marketing
agencies.
• Define the functions performed by sport management and marketing
agencies.
• Appraise the career opportunities associated with sport management and
marketing agencies.
• Recognize how a marketing plan is linked to an organization’s mission
statement and core values.
• Assess the present and future market climate for a sport or event by
conducting a SWOT (strengths, weaknesses, opportunities, and threats)
analysis.
• Analyze the dimensions of a sport product, such as the game itself or an
event.
• Define product positioning and market niche.
• Communicate images and messages of a sport product in ethical and
socially responsible ways.
• Define market segmentation and identify viable target audiences.
• Discuss how sports are distributed to consumers.
• Define packaging and selling a sport product.
• Explain what is meant by the “promise” of a marketing plan.
• Identify two sport marketing needs in the 21st century.
• Defining Sport Marketing
• Developing a Sport Marketing Plan
• Ten step plan
• Licensed Merchandise
• Sponsorship
• Goods, Service, Economic Interaction, and Markets
• Define consumer perception.
• Describe the components of consumers' attitudes toward sport.
• Differentiate between consumer involvement and identification.
• Analyze the value of consumer loyalty.
• Explain the ways in which groups can influence the consumption
behaviors of individuals.
• Discuss the process of consumer decision making in sport.
• Identify the situational factors that can influence the decision-
making process
• Sport as a socializing agent
• Economic impact model
• Defining Organization
• Organization Effectiveness
• Organizational Structure & Design
• Strategy
• Organizational culture
• Organizational change
• Managerial Leadership in Sport Organizations
• Management & Leadership
• Management as a process
• Leadership as a process
• Managerial Leadership
• Existentialism and Work
• Sociological Aspects of Sport
• Sport sociology
• Role Theory
• Social significance of Sport
• Benefits of sport
• Dark Side of Sport
• Sport as a vehicle for Social Transformation
• Implications for Sport Managers
