Maharaja Ranjit Singh Group of
Institutions, Indore
Major Research Project
On
" Topic----------------------------------------------"
Submitted to
DEVI AHILYA VISHWAVIDYALAYA, INDORE
For the fulfillment of degree of
M.B.A (Full Time)
(Session 2020-2022)
Supervision & Guided by Submitted By:
(Name of Guide) Name:
MBA (FT) III SEM
HR Finance
Maharaja Ranjit Singh Group of Institutions,
Indore (MP)
Declaration
I, --------a student of Maharaja Ranjit Singh Group of Institutions, Indore hereby
declare that the work done by me to do the Major Research Project titled “----------” is
authenticate as per my knowledge and work outcome of my own research. This
report in any form has not been submitted to any other institute or university for
any degree or similar award.
Date: Name
Place: INDORE MBA (FT) III Sem.
HR Finance
Acknowledgement
I sincerely and religiously devote this folio to all the gem of persons
who have openly or silently left an ineradicable mark on this research
so that they may be brought into consideration and given their share of
credit, which they genuinely and outstandingly deserve.
I am essentially indebted to my guide ------Name----for this sweating
learning experience. she overlooked my faults and follies, constantly
inspired and mentored via his proficient direction. It was a privilege to
work under her sincere guidance.
I express my thanks to Director, Dr. Ira Bapna, Coordinators & faculty
members for his considerate support whenever and wherever needed. I
express my indebtedness to the management of Maharaja Ranjit Singh
College of Professional Sciences for inspiring me to grab and utilize
this opportunity.
With profound sense of gratitude, I would like to truthfully thank a
recognizable number of individuals who I have not mentioned here, but
who have visibly or invisibly facilitated in transforming this research
into a success saga.
Above all, I would like to conscientiously thank the Omnipotent,
Omnipresent and Omniscient God for his priceless blessings!
Date: Name
Place: INDORE MBA (FT) III Sem.
HR Finance
Certificate from Director & Faculty Guide
This is to certify that --Name----of MBA (Full Time) III semester in
Maharaja Ranjit Singh College of Professional Sciences, Indore (M.P.)
has carried out a Major Research Project titled "---------------------------------”
The work done by her is genuine and authentic.
The work carried out by the student was found satisfactory. We wish her
all the success in career.
Director: Faculty Guide
Dr. Ira Bapna Name
MRSGOI, Indore MRSGOI, Indore
Certificate from Internal & External Examiner
This is to certify that -----Name----of MBA (Full Time) III semester in
Maharaja Ranjit Singh College of Professional Sciences, Indore (M.P.)
has carried out a Major Research Project titled "-------------------------------------”
The work done by her is genuine and authentic.
The work carried out by the student was found satisfactory. We wish her
all the success in career.
Internal Examiner External Examiner
Date:
Place: INDORE
EXECUTIVE SUMMARY
Indian retail sector is witnessing one of the most hectic Marketing
activities of all times. The companies are fighting to win the hearts of
customer who is ‘God’ said by the business tycoons. There is always a ‘first
mover advantage’ in an upcoming sector. Here, that advantage goes to “ D-
Mart”. It has brought about many changes in the buying habits of people. It
has created formats, which provides all items under one roof at low rates, or
so it claims! In this project, we have studied its marketing strategies and
promotional activities.
The project titled ‘A Study on the effective promotional strategy influences
customer for the product of D-Mart’ helps us to understand the effect of
promotional strategy which is responsible for attracting customers towards
d-mart This study is helpful to top level management to improve the present
promotional strategy of D-Mart.
The project was carried out as per the steps of Marketing Research. The well
supportive objectives were set for the study. To meet the objectives primary
research was undertaken. The data collection approach adopted was
experimental research & survey research. The instrument used for the data
collection was observation & questionnaire. The target respondents were the
visitors of D-Mart, with the sample size of 120 for the study of sales
management of the company. Tables & charts were used to translate
responses into meaningful information to get the most out of the collected
data.
INDEX
CHAPT PARTICULARS
ER
NO.
1 INTRODUCTION
1.1) INTRODUCTION OF PROJECT
1.2) WHY HAS THIS INDUSTRY BEEN
SELECTED?
1.3) INTRODUCTION OF D-MART
2 RESEARCH METHODOLOGY
2.1) INTRODUCTION TO RESEARCH
METHODOLOGY
2.2) RESEARCH OBJECTIVES
2.3) DATA COLLECTIONS METHODS
2.4) SAMPLING METHOD
2.5) INDUSTRY ANALYSIS
2.6) COMPANY OVERVIEW
2.7) ANALYSIS AND INTERPRETAIONS
3 DATA ANALYSIS
3.1) DEFINITION OF MARKETING MIX
3.2) 4P’S OF D-MART
3.3) PROMOTIONAL STRATEGIES
3.4) D-MART
3.5) ORGANISATIONAL STRUCTURE
3.6) CUSTOMER BUYING DETERMINANTS
4 HYPOTHESIS
5 FINDINGS
6 SUGGESTIONS
7 LIMITATIONS OF THE STUDY
8 CONCLUSION
9 BIBLIOGRAPHY
10 ANNEXURE
(QUESTIONNAIRE)
CHAPTER-1
INTRODUCTION
