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320 views3 pagesWorksheet - Market Segmentation
This document discusses the concept of market segmentation. It provides questions and spaces for responses about understanding market segmentation, benefits and drawbacks for different businesses, and ways to segment a market based on demographics, geography, and usage. Market segmentation involves dividing a market into subgroups with distinct needs, characteristics, or behaviors to allow for targeted marketing. It can benefit a nightclub owner by appealing to different customer segments, but may drawbacks for a biscuit manufacturer by limiting their potential customer base. Demographic segmentation divides the market based on variables like age, gender, income level. Geographic segmentation for a food company could involve factors like climate or population density. Usage segmentation examines how intensively or frequently customers use a product.
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0% found this document useful (0 votes)
320 views3 pagesWorksheet - Market Segmentation
This document discusses the concept of market segmentation. It provides questions and spaces for responses about understanding market segmentation, benefits and drawbacks for different businesses, and ways to segment a market based on demographics, geography, and usage. Market segmentation involves dividing a market into subgroups with distinct needs, characteristics, or behaviors to allow for targeted marketing. It can benefit a nightclub owner by appealing to different customer segments, but may drawbacks for a biscuit manufacturer by limiting their potential customer base. Demographic segmentation divides the market based on variables like age, gender, income level. Geographic segmentation for a food company could involve factors like climate or population density. Usage segmentation examines how intensively or frequently customers use a product.
Uploaded by
juneCopyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
- Market Segmentation Worksheet: This section contains a worksheet that tasks the reader with defining market segmentation and analyzing its benefits and drawbacks in business contexts.
