LESSON 2
The Evolution of Traditional to New Media
Evolution Of Media
Pre-Industrial Age (Before 1700) ➢ People harnessed the power of transistors
➢ People discovered fire, developed that led to the transistor radio, electronic
paper from plants, and forged circuits, and the early computers.
weapons and tools with stone, ➢ In this age, long distance communication
bronze, copper and iron has become more efficient.
Example Forms of Media: Example Forms of Media:
● Cave paintings (35,000 BC) ● Transistor Radio
● Clay tablets in Mesopotamia (2400 ● Television (1941)
BC) ● Large electronic computers
● Papyrus in Egypt (2500 BC) ● Mainframe computers – i.e. IBM 704
● Acta Diurna in Rome (130 BC) (1960)
● Dibao in China (2nd Century) ● OHP, LCD projectors
● Codex in Mayan region (5th Century)
● Printing press using wood block (220 New/Information Age (1900s to 2000s)
AD) ➢ The internet paved the way for faster
communication and the creation of the
Industrial Age (1700s to 1930s) social network.
➢ People used the power of steam, ➢ People advanced the use of personal
developed machine tools, computers, mobile devices, and wearable
established iron production, and the technology.
manufacturing of various products ➢ Moreover, voice, image, sound and data are
(including books through the digitized.
printing press) ➢ We are now living in the information age.
Example Forms of Media: Example Forms of Media:
● Printing press for mass production ● Web browsers: Mosaic (1993), Internet
(1900) Explorer (1995)
● Newspaper – The London Gazette ● Blogs: Blogspot (1999), Wordpress
(1740) (2003)
● Typewriter (1800) ● Social networks: Friendster (2002),
● Telephone (1876) Multiply (2003), FB (2004), Instagram
● Motion picture ● Microblogs: Twitter (2006), Tumblr
photography/projection (1890) (2007)
● Commercial motion pictures (1913) ● Video: YouTube (2005)
● Motion picture with sound (1926) ● Augmented Reality/Virtual Reality
● Telegraph ● Video chat: Skype (2003)
● Punch cards ● Search Engines: Google (1996), Yahoo
(1995)
Electronic Age (1930s to 1980s) ● Portable computers – laptops (1980),
➢ The invention of the transistor ushered in netbooks (2008), tablets (1993)
the electronic age. ● Smart phones
● Wearable technology
● Cloud and Big Data