BUSINESS PLAN

Suraj OV 1820368
Nabeel 1820317
Kushitaa Jain 1820370
 TABLE OF CONTENTS

CHAPTERS PARTICULARS PAGE NUMBERS

1 1.0 INTRODUCTION 1-7

1.1 INTRODUCTION TO SMALL AND 2
MEDIUM-SIZED ENTERPRISES
1.2 INTRODUCTION TO SMART 3
WEARABLE TECHNOLOGY
1.3 ENTREPRENEUR’S PROFILES 4-6
1.4 APPROXIMATE INVESTMENT 7
2 2.0 EXECUTIVE SUMMARY 8-9
2.1 PURPOSE OF BUSINESS 8
2.2 SAFETY 360ºs BLIND WALKER: A 8
PROFILE 9
3 3.0 LEGAL FORMS & REGISTRATION 10-16
3.1 CERTIFICATE OF INCORPORATION 10
3.2 MEMORANDUM OF ASSOCIATION 11-13
3.3 ARTICLES OF ASSOCIATION 14-16
4 4.0 MARKET SURVEY 17-25
4.1 FEASIBILITY OF THE PROJECT 17
4.2 SWOT ANALYSIS 18-19
4.3 PRESENT AND FUTURE SCENARIO OF 20
INDUSTRY
4.4 COMPETITION 20
4.5 CHALLENGES 21
4.6 WORST CASE SCENARIO AND 21
CONTINGENCIES
4.7 DATA ANALYSIS AND 22-25
INTERPRETATION
5 5.0 MARKETING 26-31
5.1 TARGET MARKET 26
5.2 MARKETING MIX 27
5.3 ADVERTISEMENT COPY 28
5.4 PORTER’S 5 FORCES ANALYSIS 29-30
5.5 PRODUCT LINE 31
5.6 UNIQUE SELLING PROPOSITION 31
5.7 POSITIONING 31
6 6.0 HUMAN RESOURCE PLAN 32-41
6.1 ORGANIZATIONAL CHART 32
6.2 HOW MANY MEMBERS OR PARTNERS 32
6.3 NUMBER OF EMPLOYEES IN EACH 33

DEPARTMENT
6.4 TRAINING PROCEDURE AND 33
IMPLEMENTATION
6.
5QUALIFICATION OF POSTS 34-36
6.
6SALARY, BREAK-UP, FRINGE 37-38
BENEFITS
6.
7WORKING HOURS AND CONDITIONS 38-39
6.
8LEAVE POLICY, LOAN GRANT 40
POLICY & MATERNITY BENEFITS
6.
9RECRUITMENT SOURCES 41
7 7.0 OPERATIONS & SALES 42-44
7.1 FLOOR PLAN 42
7.2 MACHINERIES USED 43
7.3 MAINTENANCE POLICY 44
7.4 QUALITY POLICY 44
7.5 LOCATIONAL ANALYSIS 44
8 8.0 FINANCIAL PLAN 45-52
8.1 INITIAL INVESTMENT 45
8.2 SOURCE OF FUNDS 46
8.3 DEPRECIATION 47
8.4 PRODUCT PRICING 48
8.5 INCOME & EXPENDITURE 49-50
STATEMENT
8.6 BALANCE SHEET 50-51
8.7 CASH FLOW STATEMENT 51-52
8.8 BREAK-EVEN ANALYSIS 52

9 9.0 EXECUTIVE PLAN 53

9.1 IMPLEMENTATION STRATEGY 53
10 10.0 CONCLUSION 54
BIBLIOGRAPHY
ANNEXURES
 CHAPTER 1
INTRODUCTION
 1.0 INTRODUCTION

Blind Walker is a revolutionary product designed for the disabled with an aim to provide
a smart help for an improved life. The Blind Walker is a smart wearable device that
enables the blind to walk and run without conceiving the fear of tripping over or getting
hurt while on the streets. In addition to the walking stick that acts as an aid to the blind,
this device compliments the person by enabling it to identify objects and eliminate
common symptoms faced during commutation.

Our company is a medium scale enterprise that plans to start its operations in Bangalore,
India. Blind Walker is our first product to help the disabled and an attempt to enter into
the ever-booming smart wearable industry. It uses the photoelectric sensing technology
for object detection. We are devising a product that utilizes the mentioned technology and
alerts the user with a sound on breaking of the light emission via objects. A measuring
light grid which requires both an emitter and receiver for an objection detection range of
4 meters will be installed in our device as an LED. This LED will be a band of light strips
that would penetrate light through a distance of 4 meters in a 360º susceptible detection
range.

The Wearable Technology industry is one of the most optimized industries in the Internet
of Things. The rapid development in technology in recent years has given mankind new
chances to experience what were once dreams. These wearable devices technology is used
for making smart devices and these smart devices are most useful in our daily lives. Some
additional capabilities of wearable devices are more mundane, but might also provide
information that could be useful in adjusting environmental controls.

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1.1 Introduction To Micro, Small and Medium-Sized Enterprises

Small and medium-sized enterprises (SMEs; sometimes also small and medium
enterprises) or small and medium-sized businesses (SMBs) are businesses whose
personnel numbers fall below certain limits. The abbreviation "SME" is used in the
European Union and by international organizations such as the World Bank, the United
Nations and the World Trade Organization (WTO). Small enterprises outnumber large
companies by a wide margin and also employ many more people. SMEs are also said to
be responsible for driving innovation and competition in many economic sectors. Many
small-scale industries are labor intensive, an important factor and a boost to employment
in countries with large numbers of unemployed in times of economic distress. Small
companies often lack capital and utilize more people than large-scale companies for
similar production tasks. Micro Industries Corporation provides interactive digital
signage, electronic contract manufacturing, and electronic design solutions. The company
designs and manufactures interactive digital signage and industrial PC systems, retail
computers, and medical computers in various sizes and formats ranging from small format
fan-less computers, large format landscape products, messenger large format portrait
computers, Digital Lollipop landscape and portrait computers, and stands and speakers.

These small businesses often produce consumer products. For example, India has
employed numerous unskilled, unemployed men and women by using economic
incentives to encourage the growth of cottage industries. In the U.S., small-scale and
medium-scale industries typically are not differentiated, and are considered one
classification distinct from large-scale industry. Some other countries differentiate
between small-scale and medium-scale industries.

Ours is a small business enterprise, a start-up venture that aims at providing smart,
durable and highly revolutionized products to enable visually impaired people to
commute freely and fearless.

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1.2 Introduction to Smart Wearable Technology

Among revolutions of technology, “smart-industry” is the one that researchers, enterprises

and manufacturers are aiming to and sooner or later it will become the incredible thing
which changes the lifestyle of the human being. Most big tech giants in the industry focus
on fitness and health trackers and smart watches while Google aims at capturing the smart
glasses industry. Wearable cameras, Virtual Reality headsets that fall under the headgear
category are mostly manufactured by two electronic giants that dominate in oligopoly:
Samsung and Sony.

Although there are a many number of companies competing in the smart wearable
industry, but there are fabricating chances that any new company can soar in this
particular industry. There are many existing brands now that share a similar position in
the market because of their inventions and diversity, that they only differ in a few features
and design basics. However any real revolution may occur in the next few years or even
months. Great ideas that either come from giant companies or start-ups can become game
changers which can lead the company to the top of its market and make new era of
technology come sooner.

Health and fitness-oriented wearable devices that offer biometric measurements such as
heart rate, perspiration levels, and even complex measurements like oxygen levels in the
bloodstream are also becoming available. Technology advancements may even allow
alcohol levels or other similar measurements to be made via a wearable device. The
ability to sense, store, and track biometric measurements over time and then analyze the
results, is just one interesting possibility. Tracking body temperature, for example, might
provide an early indication of whether a cold or the flu is on the way.

Safety 360º is coming with its first ever smart wearable device targeting the people
disabled with visual impairability. The World Health Organization estimates that most of
the world’s 280 million visually-impaired people live in developing countries such as
India. Our shoes will use photoelectric sensors- light grid technology to develop Blind
Walker and designing it to help visually impaired achieve mobility.

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 1.3Entrepreneur’sProfile

The Company will be a private Ltd Company being started by two members, Suraj O V,
Nabeel and Kushitaa Jain who are both presently pursuing their Bachelors in Business
Administration in Christ University, Bangalore and hold a strong interest in rendering
value to the ever-growing Smart Wearable industry and materializing their keen interest in
Entrepreneurship. Following is the profile of both the members:

NAME Suraj O V (Chief Executive

Officer)
AGE 19 Years
st st
ADDRESS 1 Main, 1 Cross, Bharati Layout, BNB
Residential Services. Suit Number- 303.
CONTACT +91 7022923899
FIELD OF EXPERTISE Marketing and Sales
COMPUTER SKILLS Efficient in M.S Office, M.S Excel, M. S
Power point and M.S Word.
MANAGEMENT SKILLS Discurso 2019 , Organizing Committee

LANGUAGES KNOWN English, Hindi, Telugu, Kannada

PERSONAL QUALITIES Hard-working, Sincere and focused
Individual and Team Player
Good Communication Skills
Leadership and Management Skills
Skillful in problem solving

School Graduate (Bishop Cotton Boys’

QUALIFICATIONS School)
Currently Pursuing BBA, Christ University
Bangalore.

SKILLS Content Analysis, Product Marketing,

Search Engine Optimization, Search
Engine Marketing, Moment Marketing,
Anchor Texting.
NAME Nabeel (Chief Strategic
Officer)
AGE 19 Years
st st
ADDRESS 1 Main, 1 Cross, Bharati Layout, BNB
Residential Services. Suit Number- 303.
CONTACT +91 7022923899
FIELD OF EXPERTISE Marketing and Sales
COMPUTER SKILLS Efficient in M.S Office, M.S Excel, M. S
Power point and M.S Word.
MANAGEMENT SKILLS Discurso 2019, Organizing Committee

LANGUAGES KNOWN English, Hindi, Malayalam

PERSONAL QUALITIES Hard-working, Sincere and focused
Individual and Team Player
Good Communication Skills
Leadership and Management Skills
Skillful in problem solving

School Graduate (Bishop Cotton Boys’

QUALIFICATIONS School)
Currently Pursuing BBA, Christ University
Bangalore.

SKILLS Content Analysis, Product Marketing,

Search Engine Optimization, Search
Engine Marketing, Moment Marketing,
Anchor Texting.
NAME Kushitaa Jain (Managing Director)
AGE 19 Years
th
ADDRESS Augustine Nivas, 4 Cross- Tavarekere
Cauvery Layout, Opposite Forum Mall,
Hosur Road- Bengaluru 5600 29,
Karnataka.
CONTACT +91 7022923899
FIELD OF EXPERTISE Marketing
COMPUTER SKILLS Efficient in M.S Office, M.S Power point
and M.S Word.
MANAGEMENT SKILLS Discurso 2019 Organizing Committee

LANGUAGES KNOWN English, Hindi

PERSONAL QUALITIES Smart Worker, Disciplined and Organized
Good Presentation Skills, Good
Communication Skills.
Leadership and Management Skills
QUALIFICATIONS School Graduate (The Sanskaar Valley
School, Bhopal [M.P] )
Currently Pursuing BBA, Christ University
Bangalore.

SKILLS Personnel Management, Creative Thinker,

Time Management, Critical Thinker, Quick
Research Skills, Documentation Skills

5|Page
Registered Office:

The above image shows the location of our Registered Commercial Space, located in
rd
Koramangla 3 Block, Bengaluru, Karnataka.
6|Page
1.4 Approximate Investment

PARTICULARS DETAILS (IN ₹) AMOUNT (IN ₹)

Cost of LiDAR PRT 500 units x ₹ 800 ₹ 4,00,000

Sensors bought from (Wholesale Price)
Pepperl + Fuchs
Teflon Belts (₹ 300/sq 500 units x ₹ 300 ₹1,50,000
m)
Buckle-on protection 500 units x ₹ 500 ₹ 2,50,000
Packaging- Shuttle 500 units x ₹ 530 ₹ 2,65,000
Barrels
Machinery ₹25,99,999 ₹25,99,999
Furniture and fixtures ₹5,75,000 ₹ 5,75,000
Rent and Land Lease on ₹14,40,000 ₹14,40,000
deposit
Recruitment and ₹9,00,000 ₹9,00,000
Primary Advertising
Designing and Office ₹9,28,000 ₹9,28,000
Utilities
Transportation ₹23,41,800 ₹23,41,800
Quality Testing ₹10,20,000 ₹10,20,000
Posting ₹45,200 ₹45,200
TOTAL 1,09,14,999
7|Page
 CHAPTER 2
EXECUTIVE SUMMARY
2.0 Executive Summary

Safety 360º Private Limited is a start-up Entrepreneurial Venture that manufactures

smart safety devices for the disabled. Our company will start its venture by bringing its
first product line by introducing the Blind Walker. The product is a smart wearable, a
highly revolutionized concept that enables the blind people to mobilize freely and
fearless. Blind Walker uses photoelectric technology- The Light Grid Sensors. A flexible
fabric mounted with Light Grid Sensors that have an emitter and receiver for LED light
signals that beep with a sound on breaking with any sizeable object on the road, that
which fall in its susceptible capacitive range of 4 meters. Blind Walker will use Light
Grid Sensors with an optimal 360º perimeter.

The Company will set up its unit in Koramangala and begin production with an initial
quantity for its market test period and later after research and user response we will
increase our production of Blind Walker. All Research and Development regarding
product development will be conducted in Bengaluru, Karnataka.

2.1 Purpose of Selection of Business:

We choose to launch Blind Walker to enable free and fearless mobility to the visually
impaired and also the differently abled or disabled population. India is now home to the
largest number of blind people; of 37 million India has 15 million blind people. Also,
75% of these cases are avoidable blindness due to the shortage of optometrists and
donated eyes in our country. While India needs 2.5 L donated eyes every year, India eye
banks manage a highest of just 25,000 eye donations 30% of which are not in use. So to
help these visually impaired folks, our company desires to launch this premium product
that would enable every blind to walk hassle-free, safe and confidently.
8|Page
2.2 Safety 360ºs Blind Walker: A Profile

Sometimes all that a blind person needs is the support of a person, a medium or a force
that simply enables it to visualize the world in a possible manner. However, with a
growing need of donated eyes, the affordability criteria for many blind people still
remains unchanged. Many people cannot afford surgeries and the poorer section of the
society is impoverished under this need. Our company will provide a smarter way of life
for these people and ensure that they can live their lives independently and hassle-free.
Safety 360º is a Private Limited Company registered under the Indian Companies Act.

NAME OF THE COMPANY Safety 360º

Suraj O V
FOUNDERS/DIRECTORS Nabeel
Kushitaa Jain
REGISTERED ADDRESS

NUMBER OF EMPLOYEES 39 PEOPLE including other staff and

premise workers
WEBSITE URL

BUSINESS ACTIVITIES The main objective of our business is to

create high quality sensitive smart
wearable devices for the visually impaired
and cater to the wide audience in the best
way possible.
ST
TOTAL INVESTMENT (1 YEAR) ₹ 2.0 CRORES
TH
DATE OF ESTABLISHMENT 28 SEPTEMBER 2017
COMPANY LOGO
9|Page
 CHAPTER 3
LEGAL FORMS &
REGISTRATION
3.1 CERTIFICATE OF INCORPORATION

से फटी360° डिग्री प्राइवट डिडिडटि

Safety 360° Private Limited

Akash Chambers (Commercial Space)

Bangalore South, 3rd Block Koramangala,
Bangalore, Karnataka- 560035.

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3.2 Memorandum of Association

THE COMPANIES ACT, 2013

MEMORANDUM OF ASSOCIATION
OF
SAFETY 360º PRIVATE LIMITED

I. The Name of the Company Safety 360 º Private Limited.

II. The Registered Office of the Company will be situated in Bengaluru, Karnataka.
III. The objects for which the Company is established are :-

(A) THE MAIN OBJECTS TO BE PURSUED BY THE COMPANY ON ITS

INCORPORATION ARE:-

1. Ensuring quality workspace for employees in the making process of our company’s
high quality products.

2. Use of fair means of remuneration and wages to workers at the workspace.

3. Maintaining product quality and regular quality check for superior customer value
and wide audience engagement.

4. Providing to the user assured safety and high product performance.

(B) Matters which are necessary for furtherance of the objects specified in clause
III (a) are:-

1. To purchase, exchange or otherwise any movable or immovable property and any

rights or privileges which the Company may deem necessary or convenient for the
purpose of its main business.

2. To enter into partnership or into any arrangement for sharing profits, union of
interest, joint venture, reciprocal concession or co-operation with persons or
companies carrying on or engaged in the main business or transaction of this
Company.

3. To import, buy, exchange, alter, improve and manipulate in all kinds of plants,
machinery, apparatus, tools and things necessary or convenient for carrying on the
main business of the Company.
4. To vest any movable or immovable property, rights or interests required by or
received or belonging to the Company in any person or company on behalf of or for
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 the benefit of the Company and with or without any declared trust in favour of the
Company.

5. To purchase, build, carry out, equip, maintain, alter, improve, develop, manage,
work, control and superintend any plants, warehouse, sheds, offices, shops, stores,
buildings, machinery, apparatus, labour lines, and houses, warehouses, and such
other works and conveniences necessary for carrying on the main business of the
Company.

6. To undertake or promote scientific research relating to the main business or class of

business of the Company.

7. To negotiate and enter into agreements and contracts with Indian and foreign
individuals, companies, corporations and such other organizations for technical, or
any other such assistance for carrying out all or any the main objects of the Company
or for the purpose of activity research and development of manufacturing projects on
the basis of know-how, or technical collaboration and necessary formulas and patent
rights for furthering the main objects of the Company.

8. Subject to the Provisions of the Companies Act 2013, to amalgamate with any other
company of which all or any of their objects companies having similar to the objects
of the Company in any manner whether with or without the liquidation.
9. Subject to any law for the time being in force, to undertake or take part in the
formation, supervision or control of the business or operations of any person, firm,
body corporate, association undertaking carrying on the main business of the
Company.

10. To apply for and obtain any order under any Act or Legislature, charter, privilege
concession, license or authorization of any Government, State or other Authority for
enabling the Company to carry on any of its main objects into effect or for extending
any of the powers of the Company or for effecting and modification of the
constitution of the Company or for any other such purpose which may seem
expedient and to oppose any proceedings or applications which may seem expedient
or calculated directly or indirectly to prejudice the interest of the Company.

11. To enter into any arrangements with any Government or Authorities or any persons
or companies that may seem conducive to the main objects of the Company or any of
them and to obtain from any such Government, authority, person or company any
rights, charters, contracts, licenses and concessions which the Company may think
desirable to obtain and to carry out, exercise and comply therewith.
12. To procure the Company to be registered or recognised in or under the laws of any
place outside India and to do all act necessary for carrying on in any foreign country
for the business or profession of the Company.

13. To draw, make, accept, discount, execute and issue bills of exchange, promissory
notes bills of lading, warrants, debentures and such other negotiable or transferable
instruments, of all types or securities and to open Bank Accounts of any type and to
operate the same in the ordinary course of the Company.

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14. To advance money either with or without security, and to such persons and upon
such terms and conditions as the Company may deem fit and also to deal with the
money of the Company not immediately required.
15. To undertake and execute any trusts, the undertaking of which may seem to the
Company desirable, either gratuitously or otherwise.

16. To establish, or promote or concur in establishing or promote any company for the
purpose of dealing all or any of the properties, rights and liabilities of the Company.

17. To sell, mortgage, exchange, grant licenses and other rights improve, manage,
develop and dispose of undertakings, properties, assets and effects of the company or
any part thereof for such consideration as may be expedient and in particular for any
shares, stocks, debentures or other securities of any other such company having main
objects altogether or in part similar to those of the Company.

18. Subject to the Provisions of Companies Act 2013, to distribute among the members
in specie or otherwise any property of the Company or any proceeds of sale or
disposal of any property of the Company in the event of winding up.

19. To distribute as dividend or bonus among the member or to place to reserve or

otherwise to apply, as the Company may, from time to time, determine any money
received by way of premium on debentures issued at a premium by the Company and
any money received in respect of forfeited shares, money arising from the sale by the
Company of forfeited shares subject to the provisions of Sec. 52 of the Companies
Act, 2013.

20. To employ agents or experts to investigate and examine into the conditions,
prospects value, character and circumstances of any business concerns and
undertakings and generally of any assets properties or rights which the Company
purpose to acquire.

21. To establish, for any of the main objects of the Company, branches or to establish
any firm or firms at places in or outside India as the Company may deem expedient.
22. To pay out of the funds of the company all costs, charges and expenses of and
incidental to the formation and registration of the company and any company
promoted by the company and also all costs, charges, duties, impositions and
expenses of and incidental to the acquisition by the company of any property or
assets.

23. To compensate for loss of office of any Managing Director or Directors or other
officers of the Company within the limitations prescribed under the Companies Act
or such other statute or rule having the force of law and to make payments to any
person whose office of employment or duties may be determined by virtue of any
transaction in which the Company is engaged.
24. To agree to refer to arbitration any dispute, present or future between the Company
and any other company, firm, individual or any other body and to submit the same to
arbitration in India or abroad either in accordance with Indian or any foreign system
of law.

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3.3 Articles of Association:

THE COMPANIES ACT, 2013

ARTICLES OF ASSOCIATION
OF
Safety 360º Private Limited

PRELIMINARY

1. Subject as hereinafter provided the Regulations contained in Table 'F' in the First
Schedule to the Companies Act, 2013 shall apply to the Company except in so far
as otherwise expressly incorporated herein below.

INTERPRETATION

2. (1) In these Regulations:-

(a) "Company" means Safety 360º Private Limited.

(b) "Office" means the Registered Office of the Company.

(c) "Act" means the Companies Act, 2013 and any statutory modification
thereof.

(d) "Seal" means the Common Seal of the Company.

(e) "Directors" means the Directors of the Company and includes persons
occupying the position of the Directors by whatever names called.

(2) Unless the context otherwise requires words or expressions contained in these
Articles shall be the same meaning as in the Act, or any statutory modification
thereof in force at the date at which these Articles become binding on the
Company.

PRIVATE COMPANY

3. The Company is a Private Company within the meaning of Section 2(68) of the
Companies Act, 2013 and accordingly:-

(i) Restricts the right to transfer its shares;

(ii) Limits the number of its members to two hundred:

GENERAL MEETINGS

17. All General Meetings other than the Annual General Meeting shall be called
Extra-ordinary General Meetings.

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18. (a)The Board may whenever it thinks fit, call an Extra-ordinary General Meetings.

(b) If at any time directors capable of acting who are sufficient in number to
form a quorum are not within India, any director or any two members of
the company may call an extraordinary general meeting in the same
manner, as nearly as possible, as that in which such a meeting may be
called by the Board.

(c) The Board shall, on a requisition made by, such number of members who
hold, on the date of the receipt of the requisition, not less than one-tenth of
such of the paid-up share capital of the company as on that date carries the
right of voting call an Extraordinary General Meeting.

19. At least twenty-one days, clear notice of General Meetings of the Company,
specifying
the date, day, hour and place of meeting and the objects shall be given. In every
such notice calling meeting of the Company there will appear a statement that
member is entitled to appoint proxy to attend and to vote instead of himself. A
General Meeting may be called after giving a notice shorter than twenty-one days if
consent is accorded in case of any general meeting of all the members entitled to
vote thereat and in case of any other meeting by members holding not less than 95
(Ninety Five) percent of the paid up share capital and is given a right to vote in a
meeting.

20. No business shall be transacted at any general meeting, unless quorum of members
in present. At least two members present in person shall be the quorum for general
meeting subject to the provisions of Section 103 of the Companies Act, 2013.

22. The Chairman, if any, of the Board, shall preside as Chairman of all Board and
general meetings, of the Company. If at any time the Chairman is not present within
15 minutes after the time appointed for holding the same, the Directors present shall
elect one of the Directors present to be Chairman of such meeting. If no director is
present or unwilling to act as Chairman, the members may appoint one of their
members as Chairman.

23. No member shall be entitled to exercise any voting rights either personally or by
proxy at any meeting of the Company in respect of any shares registered in his name
on which any calls or other sums presently payable by him have not been paid or in
regard to which the Company has exercised any right of lien.

MINUTES

24. Directors shall respectively cause minutes of all proceedings of General Meetings
and of all proceedings at meetings of Board of Directors or of committee of the
Board or by postal ballot to be duly entered in books to be maintained for that
purpose in accordance with Section 118 of the Companies Act, 2013.

The minutes of each meeting shall contain:

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 (a) The fair and correct summary of the proceedings thereat.

(b) The name of the Directors present at the meeting in case of meeting of Board
or committee of Board of Directors.

(c) The name of the Directors, if any, dissenting from or not consenting to the
resolution, in the case of each resolution passed at the meeting of Board or
committee of Board of Directors.

(d) All appointments made at any meeting. Any such minutes, purposing to be
signed in accordance with the provisions of Section 118 of the Act, shall be
evidence of the proceedings.

DIRECTORS

25. The number of Directors shall not be less than two and not more than fifteen.

26. The following shall be the First Directors of the Company.

1. Suraj O V
2. Nabeel
3. Kushitaa Jain

27. The Directors may from time to time, appoint one or more of their body to the
office of the Managing Director for one or more of the divisions of the business
carried on by the Company and to enter into agreement with him in such terms and
conditions as they may deem fit.

28. The Directors shall have the power, at any time and from time to time, to appoint
any person as additional Director in addition to the existing Director so that the total
number of Directors shall not at any time exceed the number fixed for Directors in
these articles, Any Directors so appointed shall hold office up to the date of the next
Annual General Meeting or the last date on which the Annual General Meeting
should have been held, whichever is earlier.

29. The Managing Director may be paid such remuneration as may, from time to time,
be determined by the Board and such remuneration as may be fixed by way of salary
or commission or participation in profits or partly in one way or partly in another
and the same has to be ratified by the shareholders in the General Meeting as per the
provisions of Section 196 and Schedule V of the Companies Act 2013.
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 CHAPTER 4

MARKET SURVEY
4.1 Feasibility of The Project

Safety 360º Private Limited’s Blind Walker is a feasible, innovative and a popular
concept in this fast changing techy world. Blind Walker uses an innovative PRT (Pulse
Ranging Technology) a multi ray LED Scanner with Ultra-IR LEDs of R2100 series.
This technology is more powerful than ever before, providing three-dimensional
measurement over an area instead of just one point. This also ensures object detection of
irregular surfaces as well. The emitter emits very short, high intensity light pulse in a 90º
realm of an LED light.

Installing 4 such LED devices each with a capacitive angle of 90 degrees; our product
will be ready to detect any object that is close to the blind person from any direction.
These LED light sensors emit light up to 250,000 times per second the energy density of
which is 1000 times greater. The measurement is not limited to geometric layout of the
sensors providing impeccable measurement quality.

Ultra IR LEDs and no moving parts ensure low power consumption and allow operation
over a wide range of temperatures.

Technology Highlights:

 PRT Light-Grid sensors provide reliable and precise distance measurement

information.
 Ultra-IR LEDs guarantee powerful performance and long life.
 No moving parts for added durability in difficult application environments
 3-D measurement with Multi-ray scans
 Multiple LED, wide beam emitters ensure reliable object detection regardless of
surface texture.
 Low current consumption reduces energy related design and operating costs.
 Functional with batteries and electric beep alert on object detection that works on
real-time values.
 Fast response time for rapid processes.
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4.2 SWOT Analysis

Strengths

 Locational Advantage
 Innovative Concept
 Design, durability, usage and helpfulness
 Long Lasting and safety feature
 Large target audience

Weakness’

 New concept
 Small enterprise
 Lack of awareness
 Industry penetration is time-taking
 Limited to blind people and other Nigh workers only

Opportunities

 Recent trends in Smart Wearable Technology

 Reliable and long lasting PRT Technology
 Limited Training to personnel
 Quick and easy customer satisfaction

Threats

 Under preparedness
 Upcoming Competition
 Failure to meet demand and break even
 18 | P a g e

• New Concept

• Locational Advantage • Small enterprise

• Innovative Concept • lack of awareness

• Design, • industry penetration

Durability, is time-taking
Usage &
Helpfulness • limited to blind
people and other
• Long Lasting & Safety. night

WEAKNESS
STRENGTH

THREAT
OPPORTUNITY
• Under preparedness

• Recent trends in • Upcoming competition

smart wearable
technology • Failure to meet
demand and break
• Reliable and long even
lasting PRT technology

• Limited training
to personnel

• Quick and easy

customer satisfaction.
4.3 Present and Future Scenario of Industry:

The popularity of wearable devices like Fitbit and Google Glass has implications for
numerous industries, most notably fitness and healthcare. Safety 360º Blind Walker is a
one-of-a-kind smart wearable product that is penetrating a new segment in smart
wearables for the disabled population, mainly the blind. The rapid growth of wearable
technology products, spurred by the desires of younger consumers, shows no sign of
slowing down. In fact, innovative advancements make the future of wearable technology
appear full of unlimited possibilities.

Citing forecasts by market say that autonomous or smart wearables are projected to
exceed 305 million units in 2020, with a compound annual growth rate of 55 percent.
Consumers, especially younger customers, desire wearable technology. Euro-monitor
expects it to be a $27 billion industry by 2018.

4.4 Competitors

The penetration of wearables in India is still low, and vendors are investing in the
continuous development of products to provide better value to users. However, a game
changing technology of ours like that for a huge blind population in India can be a
booming idea. In India our existing competition lays is health and fitness smart wearable
device companies’ like-

 Intex’s Fitrist
 Xiaomi’s yet to be launched MI Band 2
 Fitbit and Apple
 and GOQii
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4.5 Challenges:

Setting up a new start-up in the smart-wearable technology is a humongous job and

requires a lot of planning in advance. Our company will do a proper research on the
number of blind people who cannot afford optometric surgery and bank upon individuals
and walking sticks to commute. Our main challenges would be:

 Setting up the company and start making of initial quantity for market test and
customer response.
 Approaching various blind schools and institutions in and around Bangalore as a
start-up, for marketing and promotional kick starter campaign.
 Meeting up the customer expectations for unique design and effective handling.
 Understanding user response for improvements in the product.

4.6 Worst Case Scenario and Contingencies:

In our worst case scenario, Safety 360º might face a drop in customers buying our
product and a loss of market share in this newly booming industry.

 The potential for significant and enduring disruptions makes it extremely

important to have appropriate contingency and emergency operations plans in
place and tested. Managing customer loyalty and satisfaction will require a robust
communications and decision-making system that will be able to quickly identify
and respond to problems.
 An information management system will need to provide a way to manage and
document emergency management activities and contingency plan
implementation.
 Innovation through R&D is another important driving force in the industry.
Without sufficient research and development it is impossible for a company to
remain competitive.
 No recognition. Building a good reputation and brand loyalty through excellent
customer relations is extremely important for success of our company. A good
reputation is important in order to be recognized and develop a sense of respect in
the market place. This, in return, will increase a company's customer base
resulting in more income.

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4.7 Data Analysis and Interpretation

TO FIND: An attempt to identify how our product validation stage shall affect
consumer base and receptiveness to demand during initial phase of product launch.
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CHAPTER 5

MARKETING
5.1 Target Market:

We are targeting Blind Walker with a wide market of 15 million Blind People in India.
Also as a product to provide those people who have night shifts in construction sites, and
are workers who return home late, enabling them to use this product in the dark as
headlights for their shoes.

Blind Walker built for superior mobilizing and a fearless life:

 Middle class and low level income people who comprise the blind.
 People who don’t want to spend much amount on Eye Donation and Surgeries.
 For all gender groups whether teen, adult or old people.
 For Confident working class people who don’t like carrying walking sticks.
 For people who desire to walk fearless and freely on the streets without being
dependent on any individual or person.

Undifferentiated:

We will offer our product to all the Blind and anyone else who desires to use our product
without differentiating the market segment. For example, the Fidget Spinner which
recently became boomingly popular among the youth was not just a toy but a device
helping the autistic release their hypertension and anxiety disorders. However, it became
a trending product seen in every individual’s hands. Similarly our product is not just for
the Blind but will also be used as a funky wearable gadget that would enable night
walkers to see while they are travelling on road or also as a fashion wearable for party
goers in discos.
26 | P a g e
5.2 Marketing Mix of Blind Walker:

Product:

Blind Walker is created exclusively to cater to better mobility needs of the blind
population of India. The customer or user can expect superior comfort and safety feature
device from our product. It will deliver to the user- distance from object and notify as
soon as anything that blocks the linear path of the person walking. Thereby, enabling the
person to walk freely and fearless.

The blind may choose to wear this in any physical arena-road, mall, busy markets or
everyday commutable places where they wish to go regularly. Unlike any conventional
product, Blind Walker is an innovative product that can not only be worn by the blind but
be utilized for anyone as a fashion accessory too.

Price:

Blind Walker will be priced at an amount that the buyers will be convinced to pay for the
affordable substitute that we will provide to the eye surgery expenses that a good and
reputed doctor of a private hospital will charge. The product Blind Walker will be quoted
at a marked price of ₹10,000. The product delivers optimum customer value for the price
charged and promises complete satisfaction.

Place:

Location of our company’s Assembling and packaging unit plays a major role. We will be
ensuring that we make best use of the locational advantage we have. The workers can
comfortably work in our unit and have room to function properly. We will rent a lot
which is typically less cost-effective than purchasing a lot and constructing our own
building.

Promotion:

Best promotion tools of social media marketing, SEO and SEM will be adopted for
awareness. Word of Mouth, advertisements and campaigns for direct selling and
demonstration of the product’s wondrous performance and customer satisfaction that it
delivers.
27 | P a g e
5.3 Advertisement Copy:

The following is a copy of our advertisement that we will do for our product and brand
promotion.

COMPANY NAME: SAFETY 360º

PRODUCT: BLIND WALKER

TAGLINE: MOBILIZING LIVES

DELIVERS: SAFETY, PERFORMANCE, SATISFACTION

28 | P a g e
5.4 Michael Porter’s 5 Forces Analysis:

This model was named after Michael E. Porter. His model identifies and analyzes 5
competitive forces that shape every industry, and helps determine an industry's
weaknesses and strengths. It is a framework that attempts to analyze the level of
competition within an industry and business strategy development. It draws upon
industrial organization (IO) economics to derive five forces that determine the
competitive intensity and therefore attractiveness of an industry.

Competition In The Industry

The popularity of wearable devices has implications for numerous industries, most
notably fitness and healthcare. Our company faces mild competition in health care
segment for smart wearables for its unique features and one-of-a-kind solution to people
with visual defects. Start-up firms like Kaiota, interXn and CatalanLabs in Bangalore are
the only competitors.

Potential of New Entrants Into The Industry

The concept behind the company’s business plan consists of catering to a segment that
has a huge potential demand if the supply is created. The potential of new entrants in the
industry is a viable threat if the competition replicates the idea and tries to gain the market
share in this segment. However, Safety 360º Private Limited will have the first mover
advantage.

Power of Suppliers

In the Induction Stage, the supplier has to conform to the clientele and their demands to
consolidate and attain market share and customers. However, we have the liberty to determine
prices and change them according to demand. In the later stages of business, the power of the
supplier will increase gradually as market share will increase.

Power of Customers

In the Induction Stage, the power of the customers will be sufficiently higher as the
company will aim to attain more clients. However, in the later stages, the negotiating
capacity of customers will decrease as the company will become more successful and will
have a sufficient market share to command the power.
29 | P a g e
Threat of Substitute Products

As such Safety 360º has no threat to substitute goods for now. In the short run there are
negligible chances for any competitor to come with a substitute product of Blind Walker.
However, in the long run a company may come with similar products to assist the blind.

Michael Porter’s 5 Force Analysis:

30 | P a g e
5.5 Product Line:

Safety 360º Blind Walker is a premium product offered to its customers with
a simple delivery at their doorstep or a walk-in purchase if desired by the
customer. Our first ever product for the disabled is a smart wearable that
delivers safety, performance and assured utility to maximum extent. We are
starting our company with the only product Blind Walker and after a stable
growth we will expand our market share by including a line of other such
products for people with disabilities.

Channel of Distribution For Blind Walker:

PRODUCER/MANUFACTURER/COMPANY CUSTOMERS

(BUSINESS) (CONSUMER)

5.6 USP (Unique Selling Proposition):

Blind Walker’s unique selling proposition is the innovative concept where a

blind can embrace the independent strength to walk fearless on the street
without any external help. Every visual imparity can be complimented with
this product. The product is a good company to the blind in his world of all
darkness. A companion that will beep and vibrate everytime he senses threat
to the user. Not just the blind but this product is no less than a fashion
collectible. Anyone who loves LED lights can wear this beautiful lit belt
around their ankles to parties. There is a splendid and enormous scope for this
product to attract a vast consumer base. The Blind Walker keeps you steady
and lights up your way as you jog home in the dark as well. It is a wonderful
headlight for your run to anywhere in the dark! Contact us for further
information.

5.7 Positioning:

Blind Walker positions itself in the market as the premium provider of smart
wearables for the disabled, catering home powered products that deliver
safety, performance and assured satisfaction and utility. A product for all,
bring home your first fashionable assistant.

CHAPTER 6
HUMAN RESOURCE
PLAN
 6.1 Organization Chart

6.2 How Many Members or Partners

ST
 Founder/1 Partner/Executive Director: Suraj O V
 Founder/2ND Partner/Strategic Director: Nabeel
 Founder/3RD Partner/ Managing Director: Kushitaa Jain

The profit sharing would be equally divided as the money and time into the business is
equally invested by both the partners. Other details are mentioned in the Memorandum
and Articles submitted along with.
32 | P a g e
6.3 Number of Employees In Each Department

 Marketing Department- 7 employees

 Sales Department- 10 salesmen
 Finance Department- 5 employees
 Technicians- 4 employees
 HR Department- 10 employees
 Other staff- 3 employees

TOTAL STAFF: 39 PEOPLE including other staff and premise workers.

6.4 Training Procedure And Implementation:

 The Department heads will be trained on lines to ensure true means of practices
and conduct all marketing, sales, financial and personnel involvement activities
with fair and just means.
 The technicians will be trained on how to assemble the wearable fabric and the
PRT Photo electric sensors together and fix them after initial testing of sensors
only.
 The staff will be trained how to keep out of harm’s way by conducting safety drill
at the workplace and also by instructing via written document as to the rules of
operating the devices and their effective handling.

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6.5 Qualification of Posts:

Director/ Managers:

Eligibility

 Should be an under graduate in any business management degree like BBA, BCom,
etc.
 A minimum experience as a supervisor in any business OR an intern at management
firm for this start-up business of ours.

Responsibility
 To make sure customers leave satisfied after buying and successful usage of the
product.
 To supervise the work of all departments
 To meet the requirements of the demand and fulfill needs of all employees.
 To maintain short term financials

Marketing Employees:

Eligibility

 Condensed knowledge and experience in advertising, moment marketing

strategies, entry level SEO and SEM.
 Experience in marketing activities in family business/start-up/established
companies
 Passion to drive sales and increase hype of the demand by catering needs of
satisfaction of the consumers.

Responsibility
 To ensure unbiased content generation bearing no offence to any gender,
community, organization or society.
 To make a wide consumer base within a short period of time using modern
marketing tools and actions in the departmental activities.

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  To ensure free flow of information between employees and superiors of the
marketing department.
 Quick reporting and standard usage of marketing tools to identify correct
customer base.

Sales Employees:

Eligibility

 Quick interaction skills with customers, fluent communication modes and

convincing skills.
 Graduate in management degree and minimum experience as an intern in
sales department of any company.

Responsibility

 Conduct effective sales and reporting to seniors on time.

 Complete sales to consumers/clients within stipulated time.

Finance Employees:

Eligibility

 Should have a minimum qualification of a graduate with a mathematical

background and good analytical skills in accounting and computing data.
 Should know how to use analytical tools to determine sales position and
allocate funds accordingly for all the business activities.
 Should have sound knowledge of updated rules and accounting standards.

Responsibility

 Fair representation of company accounts and maintaining all sales and bank
details

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  Fair deposit and interest regulation with bank and investment decisions regarding
buying assets.
 True to Safety 360º and its financial management.

HR Employees:

Eligibility

 Sound mental revolution abilities and ability to manage men and other
departmental practices oriented with HR.
 Ability to report evident glitches in management structure and come up with
analytical and problem-solving solution.

Responsibility

 Reporting to Director all matters related to the progress of the HR department in

terms of devising customer engagement activities and PR activists.
 Maintaining just regulation of customer relationships through the body interacting
with customers (sales group)
 Training salesperson the correct approach of sales target while physical selling
should be ensured.

Technicians:

Eligibility

 Should be of technical background and must be able-bodied to handle the

machinery and resist to any technical glitches with technical skills,
 Should have a factory experience of working at any company.
 Technical know-how about machines and computing operations.

Responsibility

 Ensure timely functioning of the machine during regular intervals and tackle
technical difficulties with safety.
 Ensuring high quality product maintenance by a keen and attentive lookout on the
machine functions everytime.

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6.6 Salary, Break-Up And Fringe Benefits:

Designation/Post Number Salary in Total

Rupees (per
year)

Manager/Director 2
Marketing 7 2,20,000 15,40,000
Employees
HR employees 10 2,50,000 25,00,000
Finance 5 3,00,000 15,00,000
Employees
Technicians 4 1,39,000 5,56,000
Sales Persons 10 1,15,000 11,50,000
Other staff 3 1,05,000 3,15,000
37 | P a g e
 Fringe Benefits

Apart from the benefits that are provided by the company, the following are the other
benefits that are provided to the employees:

 Health insurance
 Paid time off from work
 Sickness leaves
 Perks (extra pay) for timely production and packaging activities
 Free Blind Walker to employees’ blind family members(if any)

6.7 Working Hours and Conditions

The following are the major policies adopted by the company to promote the well-being
of the employees of the people:

 Child Labour: The Company will not use child labor. The term "child" refers to
any employed person under the age of 16, or under the age for completing
compulsory education, or under the minimum age for employment in the country,
whichever is higher. We support the use of legitimate workplace apprenticeship,
internship and other similar programs that comply with all laws and regulations
applicable to such programs.

 Wages And Benefits: The company will, at a minimum, comply with all
applicable wage and hour laws and regulations, including those relating to
minimum wages, overtime hours, piece rates, nonexempt or exemption
classification and other elements of compensation, and provide legally mandated
benefits.

 Working Hours: The company will not exceed maximum hours of work
prescribed by law and will appropriately compensate overtime. Employees will
not be required to work more than 60 hours per week, including overtime, except
in extraordinary business circumstances with their consent or where the nature of
the position requires such work, as for exempt employees and employees in
executive, managerial or professional positions. Employees will be allowed at
least one day off per seven-day week.

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 Non Discrimination and Harassment: The Company will not discriminate in
hiring, promotion, compensation of employees and employment practices on
grounds of race, color, religion, age, nationality, social or ethnic origin, sexual
orientation, gender, gender identity or expression, marital status, pregnancy,
political affiliation, disability or veteran status. The company will create a work
environment free of discrimination or harassment based on race, color, religion,
gender, gender identity or expression, sexual orientation, national origin,
disability, age or veteran status.

 Respect and Dignity: The Company will treat all employees with respect and
dignity and will not use corporal punishment, threats of violence or other forms
of physical coercion or harassment.

 Health and Safety: The Company will provide its employees with a safe and
healthy workplace in compliance with all applicable laws and regulations.
Consistent with these obligations, THE COMPANY will have and will implement
effective programs that encompass things such as life safety, incident
investigation, chemical safety, ergonomics, and will provide safe standards of
health and safety in any housing and transportation provided for our employees by
the company.

 Ethical Dealings: The Company expects its employees to conduct business in

accordance with the highest ethical standards, and maintains Business Conduct
Guidelines that employees are required to follow. The Company strictly complies
with all laws and regulations on bribery, corruption and prohibited business
practices.
39 | P a g e
6.8 Leave Policy, Loan Grant Policy And Maternity Benefits:

Paid Leave:
 The purpose of Paid Leave is to enable the Employee to have necessary rest
and recuperation of energy, to spend quality time with his/her family and for
some emergencies
 Paid Leave is calculated on calendar basis i.e. from January to December.
 An Employee will be entitled for 24 working days Paid Leave in a year.

Out of 24 days leaves credited for the year, any un-availed Paid Leave in excess of 10
days, at the end of the year will lapse automatically.

Maternity Leave:
Application for maternity leave should be submitted well in advance as far as possible.
Medical certificate should be submitted at the time of resumption of duties.
Entitlement: 12 weeks each for maximum of 2 deliveries.

 Excess leave thereafter has to be applied from Paid leave if any.

Loan Grant Policy:

The company tries to grant loan to its employees in case of emergency. Emergency loans
can be granted to the employees under following circumstances:
1. The Employee Emergency Loan Fund provides loans to employees who have an
immediate need for funds as the result of an unanticipated expenditure or
emergency and cannot obtain a loan from a credit union or comparable leading
institution.
2. The maximum loan granted is ₹. 50,000 and the maximum loan repayment period
is one year.
3. Except in extreme circumstances, only one Employee Emergency Loan request
will be processed for an applicant within any two-year period.
4. There is no penalty for prepayment; interest will be prorated.
40 | P a g e
6.9 Recruitment Sources

1. Advertisements
Advertisement in newspapers and journals are the most widely used method for recruiting
people in any organization. Employment news is a special newspaper which contains only
job advertisement from public sector and private sector organization. Advertisement is a
convenient and economical source of recruitment for our company as well.

2. Recommendations
Applicants introduced by friends and relatives that prove to be a good source of
recruitment for Safety 360º. These people are ought to be good as their background is
partly known. In these types of recommendations trade union also plays a vital role in
providing people with necessary qualifications and experience.

3. Casual Calls
Safety 360º may draw a steady stream of unsolicited applicants in our offices. Such job
seekers can be a valuable source of manpower. A waiting list of such visitors may be
prepared and they may be screened to fill the vacancies.

4. Direct Interview
Under this source of recruitment, a notice will be placed on the notice board at Safety
360º specifying the details of the job available. This is a simplest way of recruiting
people. This doesn’t involve expenses compared to other sources of recruitment.

5. Walk-In Interview
This source of recruitment states the criteria of the job required and if a person fulfills the
criteria and necessary qualification can directly come for the interview at Safety 360º
which basically means walk in is free to anyone who is eligible for the post needed in the
business. This source needs no expenses and is very nominal.
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 CHAPTER 7
OPERATIONS & SALES
7.1 Floor Plan

WELCOME TO SAFETY 360º

SAFETY 360º PRODUCTION FLOOR PLAN

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7.2 Machineries Used

Source of Machineries:
Pepperl+Fuchs is the manufacturer of most trusted 3D measurement devices that enable
high precision 3D capture, measurement and analysis across a variety of industries
including manufacturing, construction, engineering and public safety. German based
company has its premiere industrial set up in India right here in Bangalore, Karnataka.
However, we will contract manufacturing of Multi Ray PRT devices (also known as 3-D
LiDAR sensors) from this company.

Pulse Ranging Technology – true time-of-flight technology

How This Works?

The Multi-Ray LED scanner (also known as 2-D LiDAR sensor) R2100 has a
sophisticated design for maximum efficiency. Combined with its innovative technologies,
the R2100 provides reliable measurement results. It is the best solution for challenging
indoor and outdoor applications in mobile equipment, intralogistics and machine and
plant engineering.
The R2100 is perfectly suited to detect the mowing edge on harvesters. Multiple emitter
elements arranged side-by-side span a 2D area over 90 degrees. The LED Scanner
ensures precise guidance along the harvesting line. The sensor design features no moving
parts to break down or wear out over time.

Teflon Wearable Belts (30cm X 20cm= 0.06 sq meters; ₹ 18 [rs.300/sq meter])

Fabric used to create smart wearable belts as long as it is coated with Teflon to make it
non-stick and heat-resistant, our product will be a classis. In compliance with FDA rules,
this belt made of Teflon coating is fir for making our wearable device. These will be
contract manufactured by Shrinath Adhesive Products PVT LTD, Changodar,
Ahemdabad.
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7.3 Maintenance Policy:

Cleaning, maintenance, and safe operation of all our equipment is vital for the productive
and efficient functioning of our production operation.
Like any good tools, our PRT testing equipment and belt mounting device , battery testing
device, expiry checking and rest will require periodic maintenance to continue to perform
at, and maintain, optimum levels of quality manufacturing. Periodic cleaning of all our
equipment is essential. To maximize the production optimality of our product Blind
Walker, we will develop a daily, weekly, and periodic maintenance check list. Our
customers will appreciate our efforts.

7.4 Quality Policy:

Being clear about an organization’s intentions and goals is the first step toward
effectiveness and results. This information, if it is well communicated and monitored in
the organization, forms the basis for directed progress. One specific policy required by the
standard is called the quality policy. The quality policy is a general statement made by
Safety 360º that it intends to achieve quality as a result of the company’s operation.

Quality Policy Statement:

Delivering to the users a premium product, catering needs of safety, performance and
supreme quality and design.

7.5 Location Analysis:

The proposed business location for our company will be in Koramangala, Bangalore as it
is in close proximity to a major chunk of the young population in the city of Bangalore.
The other main option was Indiranagar but the cost of rent and the general cost of
establishment in Koramagala is less than in Indiranagar.
Kormanagala is also near the center of the city and is accessible within 45 minutes from
the majority of the city and the clientele which primarily includes educational institutions.

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 CHAPTER 8
FINANCIAL PLAN
8.1 Initial Investment (1st Month Expenses):

PARTICULARS AMOUNT (INR)

FIXED COSTS
Furniture for cubicle and conference 5,75,000
rooms
Office space rent + deposit / month 1,20,000 (rent) + 3,00,000 (deposit
advance)
Interior designing and shop store 9,28,000
space set up
Electricity cost(as per yearly utill 3,50,000
costing) and wiring points
Recruitment and primary advertising 9,00,000
cost
PRT tester and assembling machine 25,99,999
for R2100 series
Marketing and miscellaneous 1,30,000
expenses
VARIABLE COSTS
Transportation 23,41,800
Quality Testing 10,20,000
Posting 45,200
Vehicle expenses 5,20,000
Other Expenses 3,34,200
TOTAL 1,01,64,199

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8.2 Sources Of Funds:

SOURCES AMOUNT (INR)

PROPREITOR’S 2,00,00,000
CONTRIBUTIONS
TOTAL 2,00,00,000

CONTINGENCY SOURCE: IN CASE ADEQUATE FUNDS ARE NOT METED

ON TIME

CONTINGENCY: LOAN (ONLY IF 1,00,00,000

FUNDS ARE NOT METED)

LOAN FROM BANK OF INDIA

(@13.45%)
TOTAL 1,00,00,000

Bank Name – Bank of India

Nature of loan - Collateral Free Loans under Credit Guarantee Fund Trust Scheme
for Micro & Small Enterprises (CGTMSE)
Reasons for choosing this ALTERNATE source of finance –
In case the directors are unable to mete out adequate funds on time, this source of
financing is most reliable. The CGTMSE scheme provides a framework for the bank to
extend up to ₹ 1cr of loan without any collateral security toward term loan and working
capital requirements of a business. Loan is to be repaid in maximum 5 years with a
moratorium of 3 to 6 months to be determined on the merits of each case.

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8 .3 Depreciation

YEAR 1

ITEM OPENING DEPRECIATION DEPRECIATION DEPRECIATED

VALUE PERCENTAGE VALUE

FURNITURE 5,75,000 10% 57,500 5,17,500

MACHINERY 26,00,000 10% 2,60,000 23,40,000
TOTAL 31,75,000 - 3,17,500 -

YEAR 2

ITEM OPENING DEPRECIATION DEPRECIATION DEPRECIATED

VALUE PERCENTAGE VALUE

FURNITURE 5,17,500 10% 51,750 4,60,350

MACHINER 26,40,000 10% 2,64,000 23,76,000
Y
TOTAL 31,57,500 - 3,15,750 -

YEAR 3

ITEM OPENING DEPRECIATION DEPRECIATION DEPRECIATED

VALUE PERCENTAGE VALUE

FURNITURE 4,60,350 10% 46,035 4,14,345

MACHINER 23,76,000 10% 2,37,600 21,38,400
Y
TOTAL 28,36,350 - 2,83,635 -

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8.4 Product Pricing

Final Costing Of Each Product

PARTICULARS (IN ₹) DETAILS (IN ₹) AMOUNT (IN ₹)

Retail Price per PRT Sensor ₹1122.62 ₹1122.62

Wholesale Price per PRT ₹ 800 ₹ 800

Sensor

4 units per Product 4x ₹ 800 ₹ 3200

Belt Cost ₹ 300 ₹ 300

Buckle-on Protection and ₹500 ₹500
Velcro

Packaging Cost (Shuttle ₹ 530 ₹ 530

Barrels)

TOTAL ₹ 5030 ₹ 5030

PROFIT MARGIN = ₹ 4970

SELLING PRICE = ₹ 10,000

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8.5 Income and Expenditure Statement:

PARTCULARS AMOUNT
(INR)
YEAR 1 YEAR 2 YEAR 3
2017 2018 2019
REVENUE
Gross Sales 50,00,000 1,50,00,000 1,75,00,000
Less: Sales Return - - -
Net Sales/Total Revenue 50,00,000 1,50,00,000 1,75,00,000

EXPENSES
Advertising 12,33,500 13,50,000 13,50,000
Delivery expenses 4,60,500 5,25,000 4,63,000
Insurance 1,70,700 1,70,700 1,70,700
Maintenance 52,000 55,000 55,000
Office expenses 1,00,500 1,20,400 1,22,480
Office supplies 83,000 83,000 83,000
Permits and Licenses 2,30,000 2,30,000 2,30,000
Postage 45,200 45,350 45,350
Rent and electricity 19,70,000 19,70,000 19,70,000
Repairs 2,48,000 3,60,000 2,40,000
Marketing 15,30,000 15,30,000 15,30,000
Transportation 23,41,800 23,41,800 23,41,800
Vehicle expenses 5,20,000 5,45,000 6,67,000
Salaries and wages 53,11,000 53,11,000 53,11,000
Quality testing 10,20,000 10,20,000 10,20,000
Miscellaneous 30,000 30,000 30,000
TOTAL EXPENSES 1,00,35,200 1,56,87,250 1,56,29,330
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Earnings before (50,35,200) (6,87,250) 18,70,670
depreciation/amortization
Less: Depreciation/amortization 3,17,500 3,15,750 2,83,635

Profit before interest and tax (3,52,700) (10,03,000) 15,87,035

Less: Provision for Tax NIL NIL NIL

Profit after Tax (3,52,700) (10,03,000) 15,87,035

8.6 Balance Sheet:

EQUITY AND YEAR 1 YEAR 2 YEAR 3

LIABILITIES 2017 2018 2019
1. SOURCE OF FUNDS
SHAREHOLDER’S FUNDS
a] Capital Contribution 2,00,00,000 1,50,00,000 1,50,00,000
TOTAL 2,00,00,000 1,50,00,000 1,50,00,000

ASSETS YEAR 1 YEAR 2 YEAR 3

2017 2018 2019
2. APPLICATION OF
FUNDS
a] Non-Current Assets
Intangible Assets
Tangible Assets
Fixed Assets 31,75,000 31,57,500 28,36,350

Less: Depreciation (3,17,500) (3,15,750) (2,83,635)

Net Block 28,57,500 28,41,750 25,52,715
Capital Work in Progress 71,42,500 21,58,250 24,47,285
b] Current Assets, loans,
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advances
Cash and Bank Balances 50,59,500 64,80,000 71,45,000
Other Current Assets 49,40,500 35,20,000 28,55,000

TOTAL 2,00,00,000 1,50,00,000 1,50,00,000

8.7 Statement Of Cash Flows:

PARTICULARS YEAR 1 YEAR 2 YEAR 3

2017 2018 2019
Cash Flow from Operating
Activities
Cash receipts from 50,00,000 1,50,00,000 1,75,00,000
customers
Salaries (53,11,000) (53,11,000) (53,11,000)
Marketing Activities (15,30,000) (15,30,000) (15,30,000)
Legal fee (5,30,000) (5,30,000) (5,30,000)
Rent (14,40,000) (14,40,000) (14,40,000)
Miscellaneous Expense (30,000) (30,000) (30,000)
Income tax paid NIL NIL NIL
I. Net cash from operating (38,41,000) 61,59,000 86,59,000
activities
Cash flow from Investing
Activities
Purchase of Tangible Assets (31,75,000)

II. Net cash used in (31,75,000)

Investing Activities
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Cash flow from Financing
Activities
Proceeds from capital 2,00,00,000 NIL NIL

III. Net cash used in 2,00,00,000

Financing Activities

Net increase in cash and (79,24,500) (10,99,500) (21,79,000)

cash equivalents

Cash and cash equivalents NIL 50,59,500 64,80,000

in the beginning of the
period

Cash and cash equivalents 50,59,500 64,80,000 71,45,000

at the end of the period
8.8 Break Even Analysis:

We have showed our break-even point using the below formula in terms of
our time period of achieving a break-even.

Break-even at a desired Income level = Fixed Costs + Desired Net Income

before taxes
Contribution Margin
Fixed Cost = ₹31, 75, 000

Contribution Cost = (selling cost per article – variable cost per article) = ₹ (10,000 –
6200) = 3800

Break Even Point= ₹ (31, 75, 000/3800) = 835 DAYS = 2 Years and 4 Months
Amount in Rupees

Sales Volume 52 | P a g e
 CHAPTER 9
EXECUTIVE PLAN
9.1 Implementation Strategy

1. Determining Budget:

What we offer depends on what we can afford. Budgeting our product; creating a
budget that covers each expense to be incurred, from salary to rent. Our product will
be priced according to people belonging to lower and middle income levels.

2. Outlay of Marketing Campaign:

We will focus on creating engaging content both graphical and visual for our
advertising media and initial marketing processes. Our brand value, perceived brand
deliverables and market pricing in terms of customer satisfaction and value.
3. Deploy All Funds For Operating Activities:

Doing so will allow us to estimate how many Blind Walkers we can stock in relation to
our budget so enough is left for Packaging Distribution and office supplies and other
fixed expenses, such as utilities and rent.
Finalizing the preferences and specific choices, making sure initial inventory is
delivered before opening. Stocking the shelves. Purchasing computers for desk
employees.
4. Selection Of A Location And A Name For The Business:

A bookstore and cafe will likely take up a large amount of space. Ensuring that our
customers can comfortably walk into our store/office and have room to move around.
Renting a building is typically more cost-effective than purchasing a lot and
constructing our own building. We need to make sure the location has well-lit areas,
room for shelves and an area where a seating arrangement can be placed.

5. Conducting Production Activities:

At safety 360º we will assemble our PRT sensors and Teflon belts in our R2100 series
machine. Manual work will be done in the office space regarding clipping of Sensors
on belts and auto collection of stitched sensors for packaging and distribution.

6. Creating An Advertising Plan:

Advertisements tell people that the product exists in the market and gives one a
reason to check out the availability. Advertisement plan will focus on the
uniqueness of the product and then focus on the selling one to one.

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Conclusion:

The Blind Walker has been our very valued project with a lot of time and effort invested
and we believe it is a very innovative yet profitable venture that we have undertaken.
This initiative was taken in order to provide the blind an independent, effective and
mobilized life. Through our research, we have identified that majority of the people
have found blind people around them and industry reports of various research institutes
suggest the same that India has the largest Blind population.

Our business idea looks to eliminate this very problem faced where the blind population
is so dependent. We expect to use our business idea to help people of all ages and also
convert Safety 360º Private Limited into a profitable venture someday and achieve our
break-even after a year of commencement. Apart from earning profits, our goal is to
provide the users with satisfaction, safety and performance. This industry is one that
hasn’t been explored completely and we hope to change that by our product. This can be
only achieved through continually satisfying the various needs of our customers,
maintaining the best possible relationships with them and retaining our valuable ad
skilled employees.

Achieving break-even as early as possible is our main motive at the time of

commencement, we also aim to capture the majority of the market share after 5 years of
commencement through quality service and products and promotional marketing
strategies. The scope of growth is vast for the simple reason that we are one of the few
that have tapped into this market and this is an emerging industry. Since we are required
to have a tie-up with our industrial product suppliers, we hope to have a very strong
network reach and best possible relationships and goodwill in Bangalore. We hope that
our business idea can revolutionize the start-up industry in SMEs.
54 | P a g e
Bibliography:
Annexures:

Floor Plan

Advertisement Copy

Business Car