ASSH Company Profile
ASSH Company Profile
www.afs-bahrain.com
• Alpha Safety and Security Holding (the Group) now constitutes a full service independent specialist Fire and
Security services solution providers committed to meeting the needs of its customers for protection from fire
and to keep them safe
• Established in November 2011 and incorporating Alpha Fire Services which was first set up in 1989
and incorporated as a limited liability company in 1992. Now includes Advanced Safety Systems Co WLL
(ASSCO), Alpha Risk Management Consultants WLL (ARM), Alpha Fire Services W.L.L (Qatar)
• The Group provides a range of products and services (that include the supply, design, engineering,
installation and maintenance) of:
- Passive and Active fire protection, including fire extinguishing, fire stopping and
fire suppression systems
- Smoke/ heat extraction and Natural Ventilation systems
- Fire alarm systems including, detection and control devises
- Access control, CCTV, and other security systems
- Risk management, risk assessment and training
COMPANY OVERVIEW
Our Vission
To be amongst the top 5 leading providers of fire protection and security systems in GCC countries by the
end of 2015, with establish operations delivering quality products and services that are suitable for the
region, effective and environmentally sustainable
Our Mission
Alpha Group’s mission is to be a leading fire and security risk management organisation through the provision
of fire detection , protection and extinguishment systems and in the deployment of access control/security
systems in the Middle East. In doing so, we seeks to ensure:
• that all products and services provided are of the highest standard and exceed the requirements of its
customers at all times
• that the health and safety of its employees, customers, contractors and third parties are protected at all
times
• that the products and systems that it deploys meet the highest environmental and international standards
applicable to fire detection, fire extinguishment products and security systems
• that it delivers assured quality and reliability to all its customers at all times
• that staff receive the highest level of training and are provided with the best tools and equipment for carrying
out their tasks in a safe environment
To help the Alpha Group achieve its mission, an Integrated Management System centred around Microsoft
NAVISION ERP has been implemented to compliment its accreditation as an ISO 9001:2000, ISO 14001:1996
and OHSAS 18001:1999 company. The management team is committed to systems and methodologies that
recognize the importance of Quality, Health, Safety and Protection of the Environment
To help the Alpha Group achieve its mission, an Integrated Management System
centred around Microsoft NAVISION ERP has been implemented to compliment
its accreditation as an ISO 9001:2000, ISO 14001:1996 and OHSAS 18001:1999
company. The management team is committed to systems and methodologies
that recognize the importance of Quality, Health, Safety and Protection of the
Environment
www.afs-bahrain.com
OUR VALUES
| INTEGRITY
| PROFESSIONALISM
These core values reflect what is truly important to us as an organisation. They do not change from time to
time, situation to situation, or person to person, but rather they underpin our Group culture.
What we do can affect people’s lives. It is important therefore that our customers can rely on us that we will
do things right - we mean what we say and we do what we say.
We aspire to the highest quality standards in the fire and security industry internationally. Consequently we
maintain the highest quality accreditation, constantly train our staff at all levels, and maintain accreditation
and membership of international organisations related to the services we provide.
We never seek to rest on our laurels; we are constantly looking out for the best
products available in terms of performance, reliability and value for the customer.
We carry a large amount of stock so that we can continue to service and maintain the
products that we supply and have invested significantly in developing our workshop
so that we can deliver the best service possible.
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
MILESTONE
2013
• Start of full time operations of Alpha Fire Service
in Qatar.
• Board approval for expansion into Saudi Arabia.
2012
• Incorporation of Alpha Risk Management
Consultants WLL.
• Re-organisation of shareholding and new Board
of Directors.
2011
• Incorporation of Alpha Safety and Security
Holding Company BSC (c)
• Certified by the American Bureau of Shipping
(ABS)
2007
• Certified by:
- Lloyd’s Register
- Det Norske Veritas
- Bureau Veritas
• Approved systems for Land, Air, and Marine.
2003
• Advanced Safety Systems Co (ASSCO)
incorporated
• ISO 9001:2000 Certification
• ISO 14001:1996
• OHSAS 18001: 1999
1992
• Alpha Fire Services incorporated as a limited
liability company.
• Moved to large premises at Sitra Industrial area.
1989
Alpha Fire established in Bahrain as a sole trade.
www.afs-bahrain.com
CERTIFICATES OF HONOR
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
WQA CERTIFICATES
www.afs-bahrain.com
BUSINESS ACTIVITIES
| PRODUCTS
Fire Extinguishers
Ozone Friendly Clean Agent Fire Extinguishers. ISI and KITE Marked ABC Dry Chemical Powder
Fire Extinguisher, Carbon Dioxide Extinguishers, Water Type Fire Extinguishers, Wet Chemical Fire
Extinguishers, Mechanical Foam, Water Mist, AFFF Foam Fire Extinguishers
OUR PRINCIPLES
www.afs-bahrain.com
• We design, supply and install fixed dry and wet chemical extinguishing systems, as well as halogenated
agent fire extinguishing, Halon alternative systems, and carbon dioxide fire extinguishing systems. We also
design and install automatic systems based on specialist tube technology that enables a directly connected
fire detection / discharge tube to act as an “all in one” detection and extinguishment system
• In the event of a fire the detection tube ruptures at the hot spot and discharges the extinguisher contents
directly on to the source of the fire
• Once correctly installed, our tube extinguishment systems provide constant automatic protection and
require minimal maintenance
• An optional pressure switch can be fitted to the unit and will provide an optional facility to sound alarms
shut down machinery, etc.
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
FIRE EXTINGUISHERS
All fire extinguishers supplied by Alpha are
certified to international standards and
approved for use by the Bahrain Civil Defence
and Fire Directorate of the Ministry of Interior.
Our engineers are trained to ensure that the
equipment is fitted in the correct location
and is ready for action.
Powder extinguishers are suitable for use on Class A, B and also Class C
type fires involving flammable gasses such as propane and butane. Powder
is also highly effective for electrical hazards.
We supply a full range of Addressable Fire Alarm Systems from simple analogue systems to sophisticated
fully integrated solutions for major buildings and installations.
Our products are approved to international standards, including UL (United States) and LPCB (United
Kingdom), and by the Civil Defence and Fire Directorate of the Ministry of Interior in Bahrain.
• Heat detection • Smoke detection • VESDA - Very Early Warning System • Voice evacuation
• Emergency lighting • Exit lighting • Messaging system •Fire curtains
• Remote communicators • Bells • Sounders • Strobes • Call points • Control devices and modules.
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
With the increasing demand for fire protection of critical assets, assessing the risk from fire, providing
the correct system to meet the customer’s protection requirements requires experience and knowledge.
Alpha has developed the expertise to undertake all types of projects for the provision and installation of fire
suppression systems as specialist providers.
From kitchen fire suppression systems to server room fire suppression, we design and install systems to the
requirements specified by our clients. This includes a new patented Dry-Mist System that comprises of a
hose reel, small tank of water and patented low pressure 25 to 100 Micron Dry Mist that requires no water
mains, pumps or pressure.
• Water • Water mist • Fog systems • Foam • Foam mist • Dry chemical • CO2 • Hallatron • FM200V
• Naff 125 • Inergen • Novec • Argonite • Argon • Aerosol • Tube technology
www.afs-bahrain.com
During the process of escape from a building that is on fire, smoke tends to enter the common parts of the
building such as corridors, stairwells and the lobby. A smoke control system is designed to ventilate this
smoke and to protect the common stair, to ensure safe occupant escape, and clear access for the fire service
Alpha Fire works closely with S E Controls UK (a leading ventilation solution provider involved with many
prestigious and iconic building projects in the United Kingdom and internationally) to offer a comprehensive
range of Smoke Heat and Exhaust Ventilation systems (SHEV) suitable for any size or type of building. These
products are designed to facilitate the safe escape of occupants in the event of a fire and to enable the fire
to be fought in its early stages
They include:
• Automatic Opening Vents (AOVs) on the external wall of buildings or in vertical smoke shafts that can be
used to ventilate smoke from common areas
• Mechanical smoke ventilation systems that use powered fans to aid in the extraction of smoke
• Powered extract systems that use temperature rated fans to extract smoke with the equivalent mass of air
typically being replaced at low level.
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
We are accredited and our technicians and engineers are trained in specifying and installation of the
DSPA® aerosol fire extinguishing systems
DSPA® is an Ozone Friendly and cost effective alternative to halon and is considered by many as an
extinguishing agent of the future. It is:
• Autonomous and Automatic with no need for external electrical or pressure supply
• Flexible and Modular
• Non-pressurised containers
• Space and weight saving
• Activated electrically, thermally, manually or in combination of any two
• Suitable for A, B, C, F classes of fire
• The coolant used is a natural mineral that does not contain pyrotechnic material
• Subject to negligible maintenance costs compared to other conventional systems
• Its built-in fail-safe activation system ensures operation when required, even if everything else fails
• The solid compound does not contain pyrotechnic materials and is therefore more stable to temperature
fluctuations and has a significantly longer operation life-time.
www.afs-bahrain.com
SPRINKLER SYSTEMS
Our teams of engineers and technicians provide expertise and assistance in designing and installing fire
sprinkler systems conforming to BS EN 12845 and NFPA regulations for industrial, commercial and residential
premises.
We use specialist fire sprinkler hydraulic calculation software that enables us to carry out hydraulic calculations
of fire sprinkler systems, water mist, medium and high velocity water spray systems, hydrants and foam/
water monitors systems. Our FHC hydraulic calculation software complies with 16 different national and
international design standards including EN 12845, BS 9251, FM, NFPA, CP 52, ASIB, and AS2118.1 for fire
sprinkler systems. It enables us to make correct configuration of the systems we install
Systems: SYSTEMS :
Main office is located in Sitra Industrila area, and we have open our Office Location and
new showroom in Tubli mainly for the Security and Home Automation Facilities
System. both place are equipped with computerized network system,
with a specially created software programme designed to give
maximum efficiency to all departments.
Quality Systems
ALL EQUIPMENT IMPORTED for sale are only those that are
manufactured to the highest BS specifications or equivalent, by ISO
or other internationally approved or accredited manufacturers.
EQUIPMENT
Directors visit factories and personally inspect the products. PERSONALLY CHECKED
BY DIRECTORS WHO
We further ensure that the products are accepted and approved by TRAVEL WORLDWIDE
local Fire Service Directorates in the countries in which we operate. TO INSPECT QUALITY
AND MANUFACTURING
PROCESSES.
www.afs-bahrain.com
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
STAFF COMPETENCE ALPHA has established and maintains processes to make employees
AND TRAINING at each relevant function / level aware of the importance of conformance
with the quality policy, the significant impact of their work activities on
quality, actual or potential, their role and responsibilities in achieving
conformance with the quality policy and procedures, and the potential
consequences of departurefrom specified procedures.
We provide FIRST AID FIRE & SAFETY training courses demonstrations SAFETY AND FIRE
on how to identify and use various types of fire extinguishers for optimum PROTECTION
performance of both equipment and personnel, essentially in order to be
able to extinguish a fire during its initial stage before it becomes a major
conflagration.
Topics covered :
www.afs-bahrain.com
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
VERITAS
CERTIFICATE
INSURANCE
CERTIFICATE
CCTV
IP & CONVENTIONAL CAMERAS AND ACCESSORIES
ONLINE MONITORING!...
www.afs-bahrain.com
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
CCTV
MONITORS AND ACCESSORIES
VIDEO WALL
CONNECTORS
POWER
ADOPTER
MONITORS
VIDEO BALUN
Access Control
Control
Access Control
Readers & Accessories
Security System
Home Automation and Alarm System
SPECIAL OFFERS!
FOR VILLAS!!!
www.afs-bahrain.com
ALPHA SAFETY & SECURITY HOLDING B.S.C. (C) | Company Profile
Video Intercom
IP & Analogue Video Door Phone For Villas and Apartments
Industry experts recon the increasing concerns worldwide over safety and security issues will drive up
spending on security technology, apparatus and appliances. This trend is reflected in the Middle East, with
countries in the region set to spend around US$ 2.1 billion on security-related equipment and services in
2010 with the surge expected to increase by 50% until 2013
“Countries in the Middle East region are prime players in the market for security-related products and
services,” said Ahmed Pauwels, Chief Executive Officer of Epoc Messe Frankfurt GmbH. “The economy
of fighting terror threats is one of the fastest growing in the world today, with average spending globally
estimated to be around AED 6.16 trillion annually,” he added.
It is reported that a recent study by the Homeland Security Research Corporation indicated that spending
on homeland security in the UAE alone is expected to rise to US$ 10 billion over the next ten years.
Estimations are that over the next few years more than 60,000 buildings in Dubai will be fully equipped with
direct alarm systems, to bring them in line with international safety best practices being actively promoted
by the local authorities. The same will apply to other countries in the GCC.
www.afs-bahrain.com
Through its risk management and training subsidiary (Alpha Risk Management Consultants) and in association
• Fire and Security Risk Assessment – to assist owners of properties and managers of organisations to
meet international good practice standards and to comply with the requirements of the jurisdiction in which
they operate.
• Building Performance Assessment – to identify the adequacy of premises against the spread of fire
Business Protection and Continuity – to assist in identifying the impact of fire incidents on the ability of
businesses and organisations to continue their with their activities in such circumstances.
• Premises Security Assessment – to assist with the determination of the vulnerability of a particular site
or location and make recommendations to improve security in and around the property.
• Fire Safety and Security Planning – to prepare for dealing with emergencies and review or develop fire
• Training and Education - to provide training and education on a wide range of fire related subjects and
STRENGTHS
ALPHA
GROUP
High quality standards backed
Strong and committed supplier
by domestic and international
/ manufacturer relationships.
approvals.
www.afs-bahrain.com
GROWTH STRATEGY
Improved Developing
efficiency and alliances
supply chain and product
management. introduction.
Based on more than 20 years of sustained success in Bahrain, the strategic objective is to grow Alpha’s
core business through targeted regional expansion to take advantage of the anticipated expansion in those
markets:
• Develop a ‘hub and spokes’ system for the management and control of the regional network from a
head-office operation in Bahrain and achieve increased economies of scale with resulting efficiencies and
improvement in costs.
• Leverage the experience and success achieved in Bahrain including the Integrated Management System
that supports the ISO9001:200, ISO 14001:1996 and OHSAS 18001:1999 certification of the company based
• Develop the strategic relationships with key manufacturers and suppliers to enhance the current supply
chain management process and to introduce to the regional market new, more environmentally efficient
products.
• Develop enhanced Quality Management Systems with an upgraded workshop capable of undertaking
all types of servicing , repair, refilling, gas filling, testing/revalidating of fire extinguishing and suppression
• Introduce and develop more sophisticated Access Control Systems and Building Management Systems