THE FLOOD
The Coastal Packing Company in the town of Visakhapatnam got shattered by cyclone called Hudhud
because of which employee suffered a lot, most lost their homes, and most left the town for good.
As the employees left the town, there is need for more employees in the company and company hire
almost 30 new employees without doing any job analysis and job description which create confusion
in their mind regarding their roles and responsibilities.
When the cyclone news become old, the customer started demanding for the packing material and
not the excuses. The managing director of the organization Karan Naidu realised that something has
to be done otherwise the company will come to an end. Now he has 30 new employees, 20 old
timers and 2 original factory supervisors Kumar and Rahul. There is about 15% wastage of total raw
material and also the productivity of the new employees was below 65% of pre-cyclone days.
After that Mr. Karan decided to contact a consultant with Prof Prathap Rao from local university’s
business school. The consultant created a job questionnaire for old employees specified with their
roles and duties. Both the supervisors and Karan noticed that old employees overemphasized their
duties and tasks that they used to perform to look more dominant. While on the other side, the
customers were demanding for their order deliveries.
The production cycle was divided into 3 shifts of 7 hours each. Each shift had an average of twelve
and thirteen workers. The new workers were undergoing on Job training with the help of old-timers
who were available in each shift. The old timers were so annoyed and upset with the performance of
new employees and complaint that their dead load behaviour has delayed the production and also
influencing the incentives earning negatively.
QUESTIONS: -
A) Discuss the elements of HR that were missing at “Coastal Packing Company”.
First, in the Organization the main element missing is HR management, core
function for hiring the employees because of which the right person was not
placed at right job. Proper Job Analysis was not there, one knows that what
activities they have to perform and for what roles and duties they were
responsible.
Job description were missing in the Organization, the managers were not clear
that for what kind of job they need employees and what skills employees should
have because of which old employees exaggerated their duties and tasks and
started demotivating the new employees.
No one knows their roles and responsibilities as no Job Designing was done
because of which new employees were getting confuse and facing problems.
New employees were facing problem because proper allocation of work was not
there, no training was given to them for the work they have to perform and also
old employees were getting demotivated because no incentives were given to
them for the work they have performed.
B) What is the measure to be undertaken to overcome the firm’s problems?
Following measures should be taken to overcome the firm’s problem: -
HR Department:
First the main problem is of HR Management should be solved. HR should be hired
who can take the responsibility of all the work related to the employee’s duties and
tasks performed by them.
Interview:
They should do Interview process or proper questionnaire regarding the skills of the
employees like at what they are expert and what they can perform efficiently.
Job Design and Job Analysis:
Roles and responsibilities should be defined so that everyone get cleared with the
work they have to perform and for that proper training should be given to the
employees for more effectiveness so that proper utilisation of resource should be
done without any wastage.
Job Description:
Right person should be placed at right job so that everyone can work with the skill in
which he is expert. After knowing their skill properly placing them under that field so
that everyone work with full enthusiasm and when everyone knows their role no
confusion will create and everyone will work with coordination.
Supervision:
Manager should hire more supervisor for supervision of each group made so that
they can look after the work they are performing.
Incentives:
Some incentives should be given to the employees so that they feel motivated and
work more efficiently for the organisation in order to acquire that incentive.
