Jessica Guzman
Current Web Presence Analysis
“I am Present”
Shelley Rodrigo
TWC301
Table of Contents
1. Executive Summary
2. The Future Professional
3. Professional Career at a Glance
4. Seeking for the position
5. Analysis of job advertisements
a. First Position analysis
b. Second Position analysis
c. Third Position analysis
6. Soft skills are valued in this profession to evaluate with.
7. The Current You
8. Current digital identity analysis
a. First Identity
b. Second Identity
c. Third Identity
9. Bridging the Gap
a. Strengths
b. Weakness
10. Appendix
11. Work cited
Executive Summary:
I am Present gathers all data that is currently online. There are various topics that are being
discussed like, what the industry [drafting or marketing] that I am about to go embark on, is
related to my online presence. This research contains various sources, such as what are the
skills that the current employer is seeking, and what can be done to obtain a position in that
industry. As of today I have pulled together what I consider to be my strengths and although I
may want to let the employer know that I am the right fit and I have no flaws I must admit that I
also have weakness but they are not going to stop me from reaching my goals . I am Present is
also an analysis of various personal identities that I might have thought was personal, and that
were far from it. I have examined and done a breakdown to inform my audience of what my
professional identity currently is, and what the future can hold.
The Future Professional:
In the near future I want to be able to work for a company that will enhance the potential that I
have, and the tools that have learned. Like, computer software, such as AutoCAD, Revit,
Photoshop, Illustrator, 3D Max, project management, and design. I would like to work for an
architecture firm either as a drafter or part of the marketing team. Being able to develop and
gain experience, and to be able to receive higher level of responsibility. I understand that at
first I will be looking for entry level positions that can really develop the skills that I have been
gaining these few years, but I will find ways to enhance my skill within those companies that
give me the opportunity to grow.
Professional Career at a Glance:
I see myself surrounded with people that take the job seriously with responsibility and integrity.
I think that there is potential in every professional job, and I will take advantage of all the skills
that I can acquire during the time I am there. Also according to the Bureau of Labor Statistics,
“employers tend to hire managers who studied courses within academic departments such as
business law, management, economics, finance, or accounting during their collegiate careers.”
Seeking for the Position:
As I was searching for the “marketing design” positions I came key phrases that all were similar
“having passion for writing and a desire to enrich and further the development of your career”,
be a passionate writer with marketing skills, in some cases “be rewarded with mentorship,
unique growth opportunities, as well as exposure to an exciting and growing industry”.
Therefore when looking for a position that will help me grows, I will be interested in those that
have the same interest as me, but flexible to new interest that will enable me to grow and gain
useful skills.
Analyzing the job advertisements:
According to the description that Arizona State University, This concentration is intended to
inform students about the interdependency that exists among design, management, and human
communication. Students focus on courses in design, economics, finance, management,
marketing, and human communication. Such combinations of courses can open doors for
opportunities where design, management, and communication come together.” Which the
following positions hold key phrases that go along the line of what I have been learning in this
career.
First Position Analysis:
When looking for this position, I keyed in marketing. This position is an entry level, which as a
graduate it great way to gain experience. Knowing I have the tools to do that job now I can truly
develop my skills in this position because they encourage growth, and the determination. The
key phrases that this job description has are what I will be having by the time I graduate. I
believe that this job can fulfill me in my career for the future. The following is the description
that they provided:
First position: “SPORTS AND ENTERTAINMENT ADVERTISING - Entry Level Sales and Marketing Our
sports and entertainment marketing firm is now offering positions at the entry level for sales and
marketing. We are looking for career oriented individuals with strong work ethics that want to be part
of a team.. Our company growth is enabled by our team members’ unmatched determination to help
each other develop with our clients’ best interest in mind. Our coaching is hands on with the industries
top leaders. We use direct, personal, and impulsive techniques to create awareness and excitement for
our client. Our marketing strategies increase new customer acquisitions and build a more personal and
custom-made image for our clients. Promotional Sales, Customer Service (Face to Face), Marketing,
Client Relations. Qualified candidates should possess the following:1. Leadership experience 2. Great
communication skills 3. Good work ethic 4. The ability to multi-task in a fast paced environment 5.
Looking for a successful career.”
This position has what I see my professional self in with growth, ethics, leadership, and the
success in my career.
Second Position Analysis:
In position, I keyed in management. This also is a entry level position in public relations and
management, the bonus, is that they provide training. I think that when I graduate I will be so
flexible to any position that they are able to mold me into what they need. I have experience of
being a leader, in a tough environment and work well under pressure and unsupervised. Also,
currently I am taking accounting so I understand the basics of what is inventory control, the
balance sheets and other related areas. The following is the description of what the provided:
Second position: ENTRY LEVEL PUBLIC RELATIONS / MANAGEMENT-FULL TRAINING: About the
position AXIS, one of PHOENIX'S premiere marketing firms, is continuing to expand. AXIS is planning
large-scale expansion, and is in need of new ENTRY LEVEL manager trainees with fresh ideas. AXIS is
an innovative company that is transforming the marketing & advertising industry. We were founded
by dedicated people looking to push the envelope by using cost-effective marketing campaigns and
advertising strategies Public Relations, Promotions, Appreciation Events, Event Marketing, Training,
Account Management, Warehouse, Inventory Control, and Entry-Level Management. REQUIREMENTS:
All applicants must be available immediately and should possess the following: Experience in a team
related field, Desire to travel at least 1 or 2 weeks a year to other branch offices for further training,
Great communication skills, Ability to excel in unsupervised solo assignments as well as team projects,
The personality that thrives in a merit based environment.
This position has what I see my professional self in with growth, leadership, communication skills
and the opportunity to excel in my career.
Third Position Analysis:
In this position, I keyed in drafting. This job would be good to go into once I gain more field
experience because although I may not have the experience I have broad knowledge about it,
and currently have an Associate Degree in Drafting and Design. I understand that in these types
of field there will be strong emphasis about having experience. The following is the description
that they provided:
AutoCAD Drafter Job: Contract position for an AutoCAD Drafter in Arizona to prepare engineering
drawings and designs to ensure adherence to established specifications and standards.
Responsibilities: Responsible for AutoCAD drawings and designs for projects from the pre-sales
phase through project start-up. Responsible for manuals that will ensure proper installation and
operation of units. Requirements: Requires AutoCAD Drafting expertise in the mechanical field and
proven ability to prepare P&ID�s, Process Flow Diagrams, General Arrangement drawings, manuals,
estimates, bill of materials and cost modeling Requires experience reviewing engineering drawings and
designs to ensure adherence to established specifications and standards, Must have experience
developing installation and operations manuals and Requires excellent communications skills and the
ability to work well with teams.
Professional identities on LinkedIn analysis:
First Identity:
Kobina Banning he is an architect that teaches the final year of theory, planning, management
and presentation of a drafting project. He has exceptional communication skills and knowledge
in advanced graphics information and multi-media representation. He is the founder of ‘Fusion
Architecture’ where he “engages the culture, density, politics, identity sustainability and its
impact of urban settings.” His skill set has impressed me and I have had the opportunity to see
those skills in a school environment and I must say that I have gain great knowledge and know
that with dedication I can obtain that level of skill.
Second identity:
Melanie McCargar is LEED AP the Business Development Representative at Heavy Civil Division
at Sundt Construction she works closely with senior management, included the research and
strategic selection of business opportunities, development of specific construction approaches
for proposals, technical writing, coordination with design and engineering professionals, and
creation of presentation approaches. Her skill set is rare and may seem hard to obtain but with
dedication and constant education I am able to reach her level of marketing coordination.
Third Identity:
Joee Bouvier is a classmate that I had the opportunity to be able to gain stronger skills she is
well educated and is talented in that artistic skill set such as Photoshop, Illustrator, Maya and so
much more. Her critical eye has taught me that no matter how easy or difficult a job may be
detail is important to be sure that your work defends its self without having a description and if
there must be one to be concise and well thought of to attract the client. I admire her skills and
mind set I know I still have to practice and gain original skills.
Soft skills are valued in this profession to evaluate with:
1. Strong work ethic
2. Good communication skills
3. Time management
4. Ability to Accept and Learn From Criticism
5. Ability to work well under pressure
The Current You:
Where I am right now well I am starting to become the professional me. Currently my Facebook
is for friends and socializing not at all professional. I changed the name I was using to my real
identity name. For example I was called Mariposa it’s Spanish for butterfly I was a nick name
that my friends gave me. But now that I need to be more aware about what goes on that page
because I don’t want my future professional employers to receive a wrong impression about
me. Now in days more and more employer are looking into those pages and taking a closer look
at who people show them self as and if they may not consider them because they don’t want to
feel associated with their company. Which I on the other hand for me Facebook is my social
network to connect with friends and to other social networks. Therefore when I knew there was
Linked In I decided that was the way to go professional and post all my information on for
employers to see because it’s more formal.
Current digital identity analysis:
1. Strong work ethic- ability to work in teams ore independently, accountability with decision
making, meeting deadlines, with a good attitude and dependability.
2. Good communication skills- I have taken the time to fill each category of the profiles to be
able to let my readers know what I want them to know about me.
3. Time management- as updates come along I make sure to post them in a timely manner to
be able to demonstrate what progress I have done.
4. Ability to accept and Learn from Criticism- As I will be confronted with many uncomfortable
situations I have learn to find a middle ground where they are happy and so am I.
5. Ability to work well under pressure- There will be times that some task will be given a dead
line but I know there are times that some may change the deadline or have additional
requirement to finish the task.
Bridging the Gap:
Current strengths in my digital self-
Communication, creative, finance management, innovative, multi-tasking, interpersonal
relations, initiative, organized, problem solver, and responsible
Analysis of Strengths:
1. Finance management – Numbers are simple because it about plugging in and pushing out.
Also I feel like it’s a part of everyday life. For example, even if it’s just the credit card bill or
buying something the children need, I think money management is always part of
the job.
2. Organized- overtime I have been able to organize physical objects but also time. I think One
part of being successful is to have a place for everything so I don’t have to spend time
looking for it. Time is something that has its place if its 2:00 pm its 2:00 pm and time is
something that almost everyone has respect for. I have set time for doing important task
and time for other things. I set deadlines so that I can make sure I get everything done
accordingly.
Current weaknesses in my digital self
Being patient, MS Excel, procrastinating, strong attitude, overtaking, and loud speaker
Analysis of Weakness:
1. Procrastinating- Admitting that I had a procrastinating issue was not apparent till I found
myself cleaning every time I had an assignment due. Then it really hit me, thinking about
that I have a big important project due at the end of the week and there I was cleaning. Now
I have learned to split the assignments into time windows. For example for that project I
calculated how long it would take me if I did it in one time then I just divide into the week
and write down how much I should get done and how much time. Then I make time the
days I have available to work on it.
2. Strong attitude- I have had many leadership training camps, classes and different
management course. I have had to work in many team projects or supervised a group of
seven to ten people, and I have been made aware that I may come across rude or impatient.
I continue to take courses that strengthen my skills in leadership and let my fellow
teammates know that I may come across with a strong attitude but to just let me know if
they feel I’m being rude. I continue to do this because by saying it out loud I not only have a
commitment to watch my attitude but also with my teammates.
Appendix
URL’s
Linked In account: [Link]
Facebook account: [Link]
Word press account: [Link]
Work Cited
First Position:
[Link]
[Link]
Second Position:
[Link]
[Link]
Third position: [Link]
IPath=QHKCV0A&ff=21&APath=[Link].0&job_did=J3G8D678LZJGW6S0WKG
"Working as an Account Manager." Jobs - The Largest Job Search, Employment & Careers Site.
Web. 02 Apr. 2011. <[Link]
as-an-account-manager/>.
Lorenz, Kate. "Top 10 Soft Skills for Job Hunters - Careers Articles." Jobs, Careers, and Job Listings - AOL
Jobs. Web. 02 Apr. 2011. <[Link]
hunters/>.
