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Chapter 17

The document discusses how luxury brands previously reported up to 35% of global sales coming from China before its economic slowdown, and asks what steps global retailers are taking in response, and if they are doing it right.

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Thenappan Ganesen
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38 views1 page

Chapter 17

The document discusses how luxury brands previously reported up to 35% of global sales coming from China before its economic slowdown, and asks what steps global retailers are taking in response, and if they are doing it right.

Uploaded by

Thenappan Ganesen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Chapter 17

1. Before China’s economic slowdown, some of the upmarket brands were reporting that
up to 35 percent of their global sales came from China. Look up the article titled
“Luxury Brands Must Redefine the Way They Do Business” at The Guardian’s Web
site: https://www.theguardian.com/media-network/2015/sep/10/luxury-brands-retailers-
china-economic-slowdown.

What steps are the global retailers taking, and are they doing it right?

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