Scribd
Upload
437 views2 pages

CBBE Model: Regular & Repeat Purchase

The document discusses two fast food brands, McDonald's and Domino's. It provides information about each brand in a CBBE model format. For McDonald's, it emphasizes that the brand portrays family time and fun, fast meals. It is a loved brand that stands for quality service and provides convenience. For Domino's, the document notes that commercials try to show how sharing pizza strengthens bonds. It is known for strong customer relations, tempting offers, and value for money with a wide product range and satisfying food. Both brands are famous international chains within their sectors.

Uploaded by

fazela shaukat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
437 views2 pages

CBBE Model: Regular & Repeat Purchase

The document discusses two fast food brands, McDonald's and Domino's. It provides information about each brand in a CBBE model format. For McDonald's, it emphasizes that the brand portrays family time and fun, fast meals. It is a loved brand that stands for quality service and provides convenience. For Domino's, the document notes that commercials try to show how sharing pizza strengthens bonds. It is known for strong customer relations, tempting offers, and value for money with a wide product range and satisfying food. Both brands are famous international chains within their sectors.

Uploaded by

fazela shaukat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

CBBE Model

Mc Donald’s Print Advertisement


MCD cleverly portrays how it’s a fast-food
brand where you can have a family time from
toddlers to adults. With this ad they show how
much dinner time could be fun and filled with
excitement and also a fast-food brand where
the meals are fulfilling.

Regular &
repeat
Purchase

Loved
Brands Fun,
stands for Warmth,
quality Excitement
service

Convenient, Serves all age


Quick Services, groups and colour,
Widely Spread Pleasant
Across Locations experiences

• Famous International Fast-Food Chain


• Products can be consumed at dinner too
• Mostly known for its Burgers
CBBE Model
https://www.youtube.com/watch?v=q1469NWMqfg
Dominos TV Commercial
In this TV Commercial of Dominos has
beautifully portrayed how moments
are made over sharing a box of pizza.
They tried to emphasis more on the
fact of spending time with your loved
ones and how it connects and makes
every bond stronger.

Strong
consumer
Relations,
Tempting offers
to repurchase

Value for
Money, Easily Joy, Happy,
Available, Range Loyal,
of Products, Satisfying
Satisfying

Great service, superior in Recommendable,


the market, premium Popular, Go to Pizza
pizzas, reliable, offers brand, Reliable
home delivery

Name itself brings water to mouth


Best Thin crust Pizza
Popular as a pizza brand

You might also like