Introduction to
Data Science
Bern Jonathan
Data Scientist at Female Daily
Network
Question
● What is Data Science ?
● Who is Data Scientist?
● What Data Scientist do?
● Data Scientist Type?
● Why we need them?
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Industry 4.0
Data science?
Data science is an interdisciplinary field that uses scientific methods, processes,
algorithms and systems to extract knowledge and insights from data in various
forms, both structured and unstructured, similar to data mining. ~Wikipedia
Data science is the field of study that combines domain expertise, programming skills, and
knowledge of math and statistics to extract meaningful insights from data. Data science
practitioners apply machine learning algorithms to numbers, text, images, video, audio, and
more to produce artificial intelligence (AI) systems that perform tasks which ordinarily
require human intelligence. In turn, these systems generate insights that analysts and
business users translate into tangible business value.
(Data Robot)
So Data Science is?
Data Science is apply Data with Science
-Bern Jonathan
Who is Data Scientist?
Simply:
A man who does data science things.
Expertly:
Build a Social Impact!
Data Science?
Data Scientist
Data Team
What Data Science do?
A typical data science process looks like this, which can be modified for specific use
case:
● Understand the business
● Collect & explore the data
● Prepare & process the data
● Build & validate the models
● Deploy & monitor the performance
WHAT DOES A GOOD DATA SCIENTIST
LOOK LIKE?
Inquistive – skeptical and curious Coding – is good at coding, hacking,
and general programming
Knowledgeable – knows machine Product Oriented – knows how
learning, statistics, and probability to build data products and
visualizations to make data
understandable to mere mortals
Scientific Method – Creates Domain Knowledge –
hypotheses, tests them, and updates understands the business and how to
understanding tell the relevant
story from business data. Able to find
answers to known unknowns.
Commonly in Data Science:
1. Supervised Learning (Classification & Regression)
2. Unsupervised Learning (Clustering & Anomaly Detection)
3. Reinforcement Learning
4. Deep Learning
What Data Science do in Female Daily Network
Recommendation Engine
NER
Typo Correction (Jaksel type)
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Knowledge Graph
Deep Learning Image Recognition
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Genre
Data Science is NOT only about Machine Learning!
The Kind of Data Scientist
1. Data science for humans
2. Data science for machines
Data Science for Humans
Data science for humans the consumers of the output are decision makers like executives, product
managers, designers, or clinicians.
They want to draw conclusions from data in order to make decisions such as which content to license, which
sales lead to follow, which medicine is less likely to cause an allergic reaction, which webpage design will lead
to more engagement or more purchases, which marketing email will yield higher revenue, or which specific part
of a product user experience is suboptimal and needs attention.
These data scientists design, define, and implement metrics, run and interpret experiments, create dashboards,
draw causal inferences, and generate recommendations from modeling and measurement.
Nearly with
Data Analysis
Data Visualization
Data Story Telling
Business Acumen
Presentation
Predict Outcome
Data Science for Machines
Data science for machines: here the consumers of the output are computers which consume data in the form
of training data, models, and algorithms.
Examples of the work products of these data scientists are: recommendation systems which recommend what
shirt a customer might like or what medicine a physician should consider prescribing based on a designed
optimization function, such as optimizing for customer clicks or for minimizing readmission rates to the hospital.
Depending on the engineering background of these data scientists, these work products are either deployed
directly to the production system, or if they are prototypes they are handed off to software engineers to help
implement, optimize and scale them.
Nearly With
Automation Modeling
Artificial Intelligence
ETL
Data Engineering
Software Engineering
Architecture Optimization
Why Data Science is Important?
Every business has data but its business value depends on how much they know
about the data they have.
Data Science has gained importance in recent times because it can help businesses
to increase business value of its available data which in turn can help them to take
competitive advantage against their competitors.
It can help us to know our customers better, it can help us to optimize our
processes, it can help us to take better decisions. Because of data science, data has
become strategic asset.
Aspects in Data Science
Step 1. Statistics, Math, Linear Algebra
Step 2. Programming (Python)
“Data Scientist is a person who is better at
statistics than any programmer and better
at programming than any statistician.”
Josh Wills -
Head of Data Engineering at
Slack
Demo
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