N= 385

Std.
Mean Interpretation
Deviation
PRODUCT AND BRAND RECOGNITION

1. I buy pasalubong products that have attractive logos. 3.24 .812

2. I buy pasalubong products of known brands 3.45 .667
3. I buy the pasalubong products because I was requested to buy 3.29 .735
that specific brand.
4. Pictures, billboards and signages about the pasalubong products 3.23 .802
influenced me to buy them.
5. I buy a pasalubong product that has a catchy tagline. 3.18 .878
6. I buy a pasalubong product that has a distinctive taste. 3.45 .765
7. I buy the pasalubong products of a specific brand because it is 3.55 .701
recommended. Positive feedbacks or reviews from other people
(e.g friends, relatives, family members) influenced me to buy a
certain pasalubong product.
Over-all Mean 3.34 .560

AFFORDABILITY AND AVAILABILITY

1. I buy pasalubong that are always available in the supermarket 3.47 .702
2. I buy pasalubong that are reasonably priced. 3.55 .667
3. I buy pasalubong products that have their own store. 3.45 .788
4. I buy pasalubong products that are available in the airports and 3.38 .827
bus terminals.
5. I buy pasalubong products which are sold near a tourist 3.38 .829
attraction.
Over-all Mean 3.45 .624

PACKAGING

1. I buy pasalubong products with appealing containers/pouches. 3.43 .813

2. I buy pasalubong products that uses recyclable material 3.38 .833
3. I buy pasalubong products with government-regulated 3.41 .832
information written in the packaging
4. I buy pasalubong products that are well sealed. 3.63 .616
5. I buy pasalubong products that are packed safely and easy to 3.61 .653
transport.
Over-all Mean 3.49 .600

Table 1. Level of Consumer Preference on Pasalubong Products in Iloilo City in

Terms Of Product and Brand Recognition, Affordability and Availability, and
Packaging When Taken as a Whole

Discuss here your table 1 focus on highes mean and lowest mean per area and the
over-all mean. Include supporting literatures.
Table 2. Level of Consumer Preference on Pasalubong Products in Iloilo City in
Terms Of Product and Brand Recognition, Affordability and Availability, and
Packaging According to Sex
Male n= 191 Female n= 194

Std. Interpre Std. Interpre

Mean Mean
Deviation tation Deviation tation

PRODUCT AND BRAND RECOGNITION

1. I buy pasalubong products that have 3.18 .808 3.30 .818
attractive logos.
2. I buy pasalubong products of known brands 3.41 .689 3.49 .646
3. I buy the pasalubong products because I 3.28 .714 3.30 .759
was requested to buy that specific brand.
4. Pictures, billboards and signages about the 3.18 .816 3.27 .789
pasalubong products influenced me to buy
them.
5. I buy a pasalubong product that has a catchy 3.15 .858 3.21 .900
tagline.
6. I buy a pasalubong product that has a 3.46 .723 3.44 .807
distinctive taste.
7. I buy the pasalubong products of a specific 3.54 .701 3.55 .705
brand because it is recommended. Positive
feedbacks or reviews from other people (e.g
friends, relatives, family members)
influenced me to buy a certain pasalubong
product.
Over-all Mean 3.32 .561 3.37 .561

AFFORDABILITY AND AVAILABILITY

1. I buy pasalubong that are always available in 3.52 .663 3.42 .738
the supermarket
2. I buy pasalubong that are reasonably priced. 3.56 .653 3.55 .683
3. I buy pasalubong products that have their 3.49 .760 3.40 .816
own store.
4. I buy pasalubong products that are available 3.42 .796 3.35 .858
in the airports and bus terminals.
5. I buy pasalubong products which are sold 3.43 .791 3.32 .865
near a tourist attraction.

Over-all Mean 3.48 .609 3.41 .640

PACKAGING
1. I buy pasalubong products with appealing 3.43 .777 3.43 .850
containers/pouches.
2. I buy pasalubong products that uses 3.46 .745 3.31 .909
recyclable material
3. I buy pasalubong products with government- 3.49 .746 3.32 .906
regulated information written in the
packaging
4. I buy pasalubong products that are well 3.65 .577 3.60 .654
sealed.
5. I buy pasalubong products that are packed 3.61 .622 3.60 .685
safely and easy to transport.

Over-all Mean 3.53 .556 3.45 .641

Discuss here your table 2 focus on highes mean and lowest mean per area and the
over-all mean. Include supporting literatures.
Table 3. Level of Consumer Preference on Pasalubong Products in Iloilo City in
Terms Of Product and Brand Recognition, Affordability and Availability, and
Packaging According to Age
18-30 years old 31-45 years old 45 years old and above
n= 178 n= 143 n= 64

Std. Interpre Std. Interpre Std. Interpre

Mean Mean Mean
Deviation tation Deviation tation Deviation tation
PRODUCT AND BRAND RECOGNITION

1. I buy pasalubong products that have 3.22 .818 3.31 .716 3.13 .984
attractive logos.
2. I buy pasalubong products of known 3.38 .744 .3.45 .557 3.66 .597
brands
3. I buy the pasalubong products 3.20 .789 3.36 .654 3.42 .730
because I was requested to buy that
specific brand.
4. Pictures, billboards and signages 3.17 .847 3.29 .710 3.23 .868
about the pasalubong products
influenced me to buy them.
5. I buy a pasalubong product that has a 3.12 .922 3.25 .764 3.19 .990
catchy tagline.
6. I buy a pasalubong product that has a 3.36 .806 3.55 .657 3.47 .854
distinctive taste.
7. I buy the pasalubong products of a 3.51 .731 3.59 .620 3.56 .794
specific brand because it is
recommended. Positive feedbacks or
reviews from other people (e.g
friends, relatives, family members)
influenced me to buy a certain
pasalubong product.
Over-all Mean 3.28 .599 3.40 .481 3.38 .605

AFFORDABILITY AND AVAILABILITY

1. I buy pasalubong that are always 3.43 .727 3.53 .591 3.45 .853
available in the supermarket
2. I buy pasalubong that are reasonably 3.52 .640 3.63 .577 3.47 .890
priced.
3. I buy pasalubong products that have 3.35 .832 3.58 .621 3.42 .956
their own store.
4. I buy pasalubong products that are 3.30 .868 3.49 .721 3.39 .919
available in the airports and bus
terminals.
5. I buy pasalubong products which are 3.28 .850 3.45 .757 3.48 .908
sold near a tourist attraction.

Over-all Mean 3.38 .605 3.54 .537 3.44 .820

PACKAGING

1. I buy pasalubong products with 3.34 .889 3.58 .586 3.34 .979
appealing containers/pouches.
2. I buy pasalubong products that uses 3.26 .902 3.51 .670 3.44 .924
recyclable material
3. I buy pasalubong products with 3.25 .938 3.52 .670 3.56 .794
government-regulated information
written in the packaging
4. I buy pasalubong products that are 3.58 .652 3.66 .558 3.69 .639
well sealed.
5. I buy pasalubong products that are 3.53 .722 3.66 .558 3.70 .634
packed safely and easy to transport.

Over-all Mean 3.39 .637 3.59 .513 3.55 .644

Discuss here your table 3 focus on highes mean and lowest mean per area and the
over-all mean. Include supporting literatures.
Table 4. Level of Consumer Preference on Pasalubong Products in Iloilo City in
Terms Of Product and Brand Recognition, Affordability and Availability, and
Packaging According to Monthly Income
15,000 below 15,001 – 30,000 30,001 and above
n =112 n = 140 n = 133

Std. Interpre Std. Interpre Std. Interpre

Mean Mean Mean
Deviation tation Deviation tation Deviation tation
PRODUCT AND BRAND RECOGNITION

1. I buy pasalubong products that have 3.23 .829 3.28 .730 3.23 .884
attractive logos.
2. I buy pasalubong products of known 3.66 .814 3.41 .754 3.66 .563
brands
3. I buy the pasalubong products 3.38 .837 3.29 .651 3.38 .724
because I was requested to buy that
specific brand.
4. Pictures, billboards and signages 3.32 .925 3.21 .697 3.32 .792
about the pasalubong products
influenced me to buy them.
5. I buy a pasalubong product that has a 3.29 .928 3.17 .813 3.29 .894
catchy tagline.
6. I buy a pasalubong product that has a 3.65 .920 3.40 .676 3.65 .663
distinctive taste.
7. I buy the pasalubong products of a 3.68 .781 3.49 .715 3.68 .595
specific brand because it is
recommended. Positive feedbacks or
reviews from other people (e.g
friends, relatives, family members)
influenced me to buy a certain
pasalubong product.
Over-all Mean 3.46 .678 3.32 .488 3.46 .501

AFFORDABILITY AND AVAILABILITY

1. I buy pasalubong that are always 3.51 .787 3.49 .640 3.51 .692
available in the supermarket
2. I buy pasalubong that are reasonably 3.61 .684 3.54 .651 3.61 .672
priced.
3. I buy pasalubong products that have 3.62 .958 3.51 .725 3.62 .624
their own store.
4. I buy pasalubong products that are 3.52 .888 3.36 .805 3.52 .784
available in the airports and bus
terminals.
5. I buy pasalubong products which are 3.50 .889 3.40 .803 3.50 .785
sold near a tourist attraction.

Over-all Mean 3.55 .667 3.46 .596 3.55 .600

PACKAGING

1. I buy pasalubong products with 3.55 .966 3.41 .749 3.55 .723
appealing containers/pouches.
2. I buy pasalubong products that uses 3.56 1.021 3.36 .700 3.56 .752
recyclable material
3. I buy pasalubong products with 3.56 .938 3.34 .783 3.56 .772
government-regulated information
written in the packaging
4. I buy pasalubong products that are 3.71 .719 3.60 .547 3.71 .588
well sealed.
5. I buy pasalubong products that are 3.67 .794 3.61 .571 3.67 .600
packed safely and easy to transport.

Over-all Mean 3.61 .695 3.46 .526 3.61 .571

Discuss here your table 4 focus on highes mean and lowest mean per area and the
over-all mean. Include supporting literatures.
Table 5. Difference in the Level of Consumer Preference on Pasalubong
Products in Iloilo City in Terms of Product and Brand Recognition According to
Variables
T-test / F- df P-
Test Value
Significance @
Anova
Variable Group N Mean Sd Decision α= 0.05
Male 191 3.32 .561 Fail to Reject Not Significant
Sex 0.88 383.00 0.37
Female 194 3.66 .561 the Ho

18-30 years old

178 3.28 .599
Age
31-45 years old
143 3.40 .481 Not Significant
0.31 384.00 0.13 Not Significant
45 years old and
above 64 3.38 .605

15,000 below
112 3.22 .678
15,001 – 30,000
Monthly 3.32 .488
0.30 384 0.00 Reject the Ho Significant
Income 140
30,001 and
above 3.46 .501
133

Discuss table 5

Table 6. Difference in the Level of Consumer Preference on Pasalubong

Products in Iloilo City in Terms Of Affordability and Availability According to
Variables
T-test / F- df P-
Test Value
Anova Significance @
Variable Group N Mean Sd Decision α= 0.05
Male 191 3.48 .609 Fail to Reject Not Significant
Sex -1.20 383.00 0.22
the Ho
Female 194 3.41 .640
18-30 years old
178 3.38 .605
Age
31-45 years old
143 3.54 .537 Fail to Reject Not Significant
0.387 384.00 0.07
the Ho
45 years old and
above 64 3.44 .820

15,000 below
112 3.31 .667
15,001 – 30,000
Monthly 3.46 .596 Fail to Reject Not Significant
0,29 384.00 0.06
Income 140 the Ho
30,001 and
above 3.55 .600
133

Discuss table 6
Table 7. Difference in the Level of Consumer Preference on Pasalubong
Products in Iloilo City in Terms of Packaging According to Variables
T-test / F- df P-
Test Value
Significance @
Anova
Variable Group N Mean Sd Decision α= 0.05
Male 191 3.53 .556 Fail to Reject Not Significant
Sex -1.194 383.00 0.23
Female 194 3.45 .641 the Ho

18-30 years old

178 3.39 .637
Age
31-45 years old
143 3.59 .513
0.35 384.00 0.01 Reject the Ho Significant
45 years old and
above 64 3.55 .644

15,000 below
112 3.38 .695
15,001 – 30,000
Monthly 3.46 .536
0.35 384.00 0.01 Reject the Ho Significant
Income 140
30,001 and
above 3.61 .571
133

Discuss table 7