LOVELY PROFESSIONAL UNIVERSITY
Mittal School of Business
Course Code: MGNM575 Name of the faculty member: Dr. Muramalla Venkata
Course Title: EMERGING TECHNOLOGIES FOR MANAGERS
Sections: Q1910 & Q1911
Max. Marks: 30
Date of Allotment: 09th September 2021
Submission Deadline: 30 September 2021 (Using UMS Only)
COURSE ASSIGNMENT 1
Roll No Objective(s) Evaluation Expected
of Topic Parameters outcomes
Academic
Activity
All To enhance Each student will be Evaluation will be based on: Understand
Students analytical, and choosing a technology-based 1. Introduction and the
interpretation product, company or an importance of the chosen application of
skills upcoming technology trend technology: 5 marks. the emerging
technology
of business.
2. Major applications of
Each student need to prepare technology in business:
a written report up to 10 marks.
maximum of 10 pages
mentioning the importance of 3. Competition analysis of
assigned topic. the technology: 7 marks.
Evaluation will be done as 4. Challenges for the
per rubrics. implementation of
technology: 5 marks.
Any plagiarized report(s)
will be awarded zero marks. 5. Proper formatting of the
report (cover page,
alignment, etc.): 3 marks
Few suggestions and guidelines for Assignment Report Preparation (based on
company/industry analysis)
Step1: Choose a recent technology or innovation which is related to a company or related to
the whole industry. (Hint: For MGNM575 – it should be related to emerging technology
using by the business organizations and the commercial usage of the technology at present as
well as in future)
Step 2: Write a brief description of the topic as discussed in Step 1.
Step 3: Introduce the company and the background of the company in short and in crisp
manner which also justifies the Step 2.
LOVELY PROFESSIONAL UNIVERSITY
Mittal School of Business
Step 4: Do an industry review with the help of some available information and try to connect
that information to the extent of what is the market position of your technology using by the
organization in the given industry. Also do a brief assessment of competitors using similar
technologies in the market and their overall nature of competition.
Step 5: Try to assess what are the different innovative/disruptive technologies, company has
adopted since last few years and how these are giving the company a competitive advantage.
If company is going to do something new then gather such information about why they are
launching it and what can be the future prospect of it.
Step 6: What can be the business impact of the company on the industry by using the
innovative technology. How competitors will react to that technology of the company? How
they can justify or modify their existing business models related to the new technology using
by the company?
Step 7: What are the challenges ahead for the new process or technology of the company?
(Consumer related, Financial, Legal, R&D part, or may be combinations of these factors).
Step 8: All the discussion in the report and thought processes to prepare the report should be
limited to the six management practices viz, role of skilled man power, availability of new
machines/new technology etc., constraint of resources and money to use the technologies,
government policies favorable to technologies, legal aspects, ethical aspects of the
technology.
Few of the suggested topics to choose: (but these same topics may not be chosen for your
final submission).
1. Uber Air taxi and disruptive technology for new industry
2. Tech behind Bionic organs changing health industry
3. Amazon Prime and its drone delivery
4. Spacex and its impact on new generation
5. Occulus virtual reality headset and rivalry with Google
6. Tesla motors and challenges in Indian market
7. Etc
8. Etc
9. Etc
10. …
11. …
All the best