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Research

This document contains a list of 5 names and 3 questions related to business research. The first question asks why business research is considered a scientific endeavor. The response explains that business research follows the scientific method of systematic investigation, data collection, evaluation, and theory building to better understand business issues. The second question asks about a preference for qualitative or quantitative research. The response prefers quantitative research as it allows for generalizable conclusions and reduces bias through precise measurements and statistical analysis. The third question asks about the criteria for good business research. The response indicates it should incorporate primary sources, quantitative and qualitative data, input from various experts, and be systematic in its approach through defined steps rather than intuition.

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Phoebeliza Joy Vitales
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829 views1 page

Research

This document contains a list of 5 names and 3 questions related to business research. The first question asks why business research is considered a scientific endeavor. The response explains that business research follows the scientific method of systematic investigation, data collection, evaluation, and theory building to better understand business issues. The second question asks about a preference for qualitative or quantitative research. The response prefers quantitative research as it allows for generalizable conclusions and reduces bias through precise measurements and statistical analysis. The third question asks about the criteria for good business research. The response indicates it should incorporate primary sources, quantitative and qualitative data, input from various experts, and be systematic in its approach through defined steps rather than intuition.

Uploaded by

Phoebeliza Joy Vitales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BARCARSE, JEREMIA CASTILLO, MARIKEM

ESMUNDO, FLOREN JANE IDMILAO, JHON MICHAEL


LAYUGAN, JAMAICA SALES, RHEA
SAMBO, KIMBERLY FAYE SEGURITAN, GLEAZEL
VITALES, PHOEBELIZA

1. Why do you consider business research a scientific endeavor?


 Business research is a scientific endeavor because when it is conducted, a scientific method is
carried out. This scientific method is a systematic method of investigation, evaluation,
experimentation, interpretation and theorizing. It explains phenomenon or behaviors of interest
that are acquired using this method. For example, the collection of data in a business research,
you do it scientifically which is systematically, you collect measurable and empirical evidence
which is related to the hypothesis and the results are aiming to support or contradict that
hypothesis. This method is used as one of the means in acquiring data and forming theories and
conclusions needed for the research. This includes the procedures from which the observations
are gathered, evaluated, and used to produce new knowledge. Business owners look for reliable
information that is acquired through scientific method to assess different theories about
management, marketing and other aspects of business which is important. It's also a scientific
endeavor because it is used to better understand issues and increase awareness. It helps our
commercial success. It is a method for identifying, evaluating, and taking advantage of
opportunities.

2. Which do you prefer in research -qualitative, quantitative or both? Why?


 We prefer to use quantitative research because it ends with conclusions or even
recommendations, in this, we can also try to quantify a problem and understand how prevalent
it is by looking for results that can be projected to a larger population. This type of research can
also be used to establish generalizable facts about a topic for it can be used to test or confirm
theories and assumptions without being subjective or without bias of the result because
quantitative only seeks precise measurements and analysis. It is consistent in data, as it uses
advanced statically analysis in order to discover commonalities or patterns in the data.

3. Briefly explain the criteria of a good business research.


 The criteria of good research incorporate primary sources, quantitative data, qualitative data,
the input of professionals from various departments and areas of expertise, and it should be
systematic. First and foremost, the utilization of primary sources is necessary because it is the
best way of obtaining information that is timely, applicable, and precise. Secondly, it should be
based, at least, on quantitative data. Application of numbers, like statistics and other significant
figures, puts weight on the research you're conveying. Including tables, graphs and other
displays of quantitative data in reports can make it easier for your leaders to understand your
point of view. Next, they require qualitative data. Qualitative data is usually conveyed in words
instead of numbers and can comprise industry trends, risks and different types of business
strategies. The utilization of qualitative data in business research helps decision-makers come up
with strategies to alleviate threats. It also assists decision-makers by shattering larger problems
into smaller ones, which are indeed easier to analyze. Another one is, when conducting business
research, bear in mind that one source isn't enough because you may get a narrow view of what
you are researching. Consider brainstorming to come up with a great idea for a research report.
So, incorporating multiple perspectives into reports is a characteristic of good business research.
Lastly, good research should be systematic, which implies that it is structured with certain steps
to be followed in a specific sequence in line with a well-defined set of criteria. The systematic
nature of the research does not preclude creative thinking, but it does reject the use of
guesswork and intuition in reaching results.

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