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Cold Calling Script for Real Estate

The document provides guidance for making follow up phone calls to past clients as a real estate agent. It suggests opening by asking how the client is doing and discussing the weather to build rapport. It then recommends providing a brief market update relevant to the client's property and asking additional questions to gather information on potential future business opportunities. The call should be wrapped up by reminding the client they can call if they have any real estate needs and thanking them for their time to maintain a strong relationship.

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Yanet Elisa
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991 views1 page

Cold Calling Script for Real Estate

The document provides guidance for making follow up phone calls to past clients as a real estate agent. It suggests opening by asking how the client is doing and discussing the weather to build rapport. It then recommends providing a brief market update relevant to the client's property and asking additional questions to gather information on potential future business opportunities. The call should be wrapped up by reminding the client they can call if they have any real estate needs and thanking them for their time to maintain a strong relationship.

Uploaded by

Yanet Elisa
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

{Ring, ring, ring} Hello?

-Hey! Mr./Mrs. ?
-Hey, Mr./Mrs. , this is (your name) with (your company). {pause}

How are you today?

-That’s good. Me too. Just enjoying this good weather outside. Isn’t it gorgeous today?

{Pause and let them talk. Listen to what they say. Chances are high that you get into a conversation
about the weather, back and forth. This will set the comfort level of the call. If it’s raining, talk about
how nasty it is today. Adjust your opening to what the current weather is doing.}
{When this part of the conversation is over, transition into the reason for your call}

-Well look, I don’t want to take up too much of your time today, but I was just calling to check in with
you and see how everything was going and if there was anything I could do for you.

{pause and listen}

-Ok, great. Well, (market info/comparable property just sold/listed/pending).

{Give them some market information pertinent to their property and tell them it made you think of
them.}

Other questions you can ask:

-How are you liking (the property you sold them)?

-Have you thought about buying or selling lately?

-Who do you know that may buy or sell?

-Would you like to catch lunch sometime? Great, when would be a good day?

-Can I send you any information?

{End the call by telling them the following.}

-Great talking to you. Good to catch up. Look, you can give me a call if you need anything at all: question
about the market, if you need me to check on your property for you or just to help move a piece of
furniture. I am just a phone call away. Have a wonderful day.
{These calls are the most productive and will maintain great relationships.}

©Ricky Carruth and Zero to Diamond University: How to Become a Million Dollar Real Estate Agent

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