It is the same with rice retailers, with the large industry of rice retailers especially in
supermarket, NVOA Trading have the opportunity to get Retailers Buyers as many as
they can. Their secondary target market is the consumers near the location of the
business.
Rice is the most consumed staple food in the world and it has really become part of
the lifestyle of the Filipinos. This shows that any rice-related business has definitely a
ready market.