A Summer Internship Project Report

On

EFFECTIVE BRANDING AND MARKETING STRATEGIES –

THROUGH SOCIAL MEDIA MARKETING AND E-COMMERCE WEBSITES

for

SEPTANOVE TECHNOLOGIES PRIVATE LIMITED- NUTKHAT

ORGANICS

By
Komal Sadani
20MBAMM085
MBA- Marketing
Batch- 2020 - 22

Under the guidance of

Prof. Dr. Swapnil Undale

Submitted to

In partial fulfilment of the requirement for the award of Degree of Master in

Business Administration (MBA)

Submitted Through

MIT-WPU School of Management (PG), Pune.

 CERTIFICATE

This is to certify that Ms. Komal Mahavir Sadani of MIT-WPU, School of Management
(PG) has successfully completed the SIP project report titled, ‘EFFECTIVE BRANDING
AND MARKETING STRATEGIES- THROUGH SOCIAL MEDIA MARKETING
AND E-COMMERCE WEBSITES’ in partial fulfillment of requirement for the award of
MBA offered by MIT – World Peace University, Pune from 5th May 2021 to 5th June 2021

This project is the record of authentic work carried out by her during the academic year 2021-
2022

Prof. Dr. Swapnil Dr. Aparna Dixit Prof. Dr. Srinivas

Undale Subbarao

Internal Project Guide Head of School Dean - Director

School of Management School of Management Faculty of Management

(PG) (PG)
 ACKNOWLEDGEMENT

I am very much thankful to MIT-WPU, for giving me an opportunity to indulge in this

challenging endeavor which has really assisted me in gaining a superior understanding of
many aspects which were only a theoretical concept to me previously.

I want to express my immense gratitude towards Dr. Swapnil Undale my internal mentor for
guiding me throughout my Internship tenure with utmost patience. His invaluable guidance,
feedback, timely suggestions and insights were extremely pivotal which helped me in
completing this report.

My sincere thanks to Mr. Rohit Mehta, my external Guide and the company’s director who
supported me a lot during my Internship duration, believed in me and provided me the
freedom to perform the task in the way I want. His guidance provided me not only to
understand the things but also helped me in completing my task perfectly and also helped me
in dealing with various difficulties that I faced during the completing my tasks.

Komal Sadani
 DECLARATION

I Ms. Komal Mahavir Sadani hereby declare that this project is the record of
authentic work carried out by me during the academic year 2021-2022. This
project is not been submitted to any other University or Institute towards the award
of any degree.

Signature of the student

Komal Sadani
 Table of Contents

EXECUTIVE SUMMARY.................................................................................................................1
1. Overview of Digital Marketing, Social Media marketing, & E-commerce Websites.................2
1.1. Introduction................................................................................................................................3
1.1.1. Social Media Marketing (SMM)..........................................................................................4
1.1.2. E-commerce Websites.........................................................................................................6
2. Industry Profile..............................................................................................................................10
2.1. Digital marketing industry in India...........................................................................................11
2.1.1. Digital marketing Global market outlook...........................................................................13
2.1.2. Covid-19 Impact................................................................................................................13
2.1.3. Social Media Marketing.....................................................................................................14
2.1.4. E-commerce Industry profiles............................................................................................15
2.2. Industry Profile Of Health And Nutrition Products...................................................................17
2.2.1. Product Insights.................................................................................................................18
2.2.2. Consumer Group Insights..................................................................................................19
3. Company Profile............................................................................................................................20
3.1. Introduction..............................................................................................................................21
3.2. SWOT Analysis........................................................................................................................22
4. Job Description..............................................................................................................................23
4.1. The job at a glance....................................................................................................................24
5. Job Analysis...................................................................................................................................26
5.1. Objectives of the task................................................................................................................27
5.1.1. Through Social Media Marketing......................................................................................27
5.1.2. Through E-commerce website and Tying up with the other E-commerce websites...........28
5.2. Objectives of the project report.................................................................................................29
5.3. SCOPE OF THE TASK............................................................................................................30
5.4.1. Social media marketing......................................................................................................31
5.4.2. E-commerce websites........................................................................................................63
6. Contribution to the Organization.................................................................................................92
7. Suggestions.....................................................................................................................................94
Bibliography.......................................................................................................................................96
Plagiarism Report..............................................................................................................................97
Table of Figures
 EXECUTIVE SUMMARY

The project stresses on the work that I have done as a Digital Marketing Intern at Septanove
Technologies Private Limited- Nutkhat Organics. In this report, I have mainly incorporated
my experience in the company especially, in handling the social media platforms, various e-
commerce websites, taking follow ups from various departments of e-commerce websites,
campaign management, SEO on Amazon and Flipkart, Building and handling brand store,
etc. I have provides the details about my 3 month’s work experience in the company along
with the comprehensive job descriptions where I was also needed to build the customer
relationship along with the marketing and branding.

The project’s objective is to understand about the role of social media marketing and e-
commerce in the digital marketing as how it is helping the business to grow and flourish. The
project also describes about my objectives of the task that I performed during my Internship
period and what was the scope of doing it.

Later, I have also discussed about the detailed analysis of my job along with the execution
process and what were the outcomes and my learning from it. The Project’s also includes the
industry profile of the digital marketing, social media marketing, and e-commerce websites.

To build relationship with your customers has become far better now a day’s as the company
can easily communicate with their customers and can gain the feedback which helps them to
improve in their products and communication. The tie-up with various big e-commerce
platforms are also growing up as the customers can easily compare the brands and can take
the quick decisions so it has boost the company to tie-up with the big e-commerce giant to
gain more customers and increase their sales in this competitive edge.

The Nutkhat Organic should continue their process of tie-up with various e-commerce portals
as this will help them to grow more and more and should continue with more of the contest
on social media marketing because that helped the company a lot to gain more followers and
should now start with Google Ads because it is the nice platform to boost the sale and
increase Branding of the company. Also, they should start with the Blogs on their websites
which will help them to grow organically also along with the paid media.

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 1. Overview of Digital Marketing, Social Media marketing, & E-commerce
Websites

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1.1. Introduction

Digital marketing is the process of building and maintaining the customer relationship
through online activities to facilitate the exchange of ideas, products and services that satisfy
the goals of both parties. It is done in order to reach large number of targeted audience, to
promote products and services and to create the brand awareness using different digital tools
and tactics.

As due to the increasing popularity of internet and the internet enabled devices, the
consumers is spending more time on digital platforms to research more about the products
and services and also about the company from where they want to make purchase. Thus, the
company are gradually moving towards having a digital presence to engage with the online
consumers to increase their branding which leads to the increase in their sales.

It is important for marketers to have an understanding of digital marketing strategies and

tactics as well familiarize themselves with the key technologies underlying them. The key
objective of Digital marketing is to market brands through various sorts of digital media.

In a layman’s term “Digital marketing is just using the traditional marketing, promotion of
use of services, your brand using electronic devices, social media and other technologies and
techniques that are available on the internet”.

Digital marketing provides the personal satisfaction to their targeted audience, provides
convenience, drives brand loyalty, helps in building brand, helps in reaching more customers,
boost sales.

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1.1.1. Social Media Marketing (SMM)

The term social media marketing refers to the utilization of the social media platforms to
plug the company’s product and services, and to attach with the targeted audience to create
the branding of the company, increase sales, and to drive the web site traffics. SMM provides
companies the way to interact with existing customers and reach new ones while allowing
them to market their desired culture, mission, or tone.

SMM involves listening to your audience and engaging with your followers, publishing great
content on your social media profiles, analyzing your results, and run the campaigns on social
media platforms.

SMM helps a company to be closure to the audience and can easily get the direct feedback
from them about their products and services. The interactive parts of social media give
customers the chance to ask questions or voice complaints and feel they're being heard. This
aspect of SMM is named social customer relationship management. You might be gaining
traffic would be merely the results of social media marketing. What does one do to urge that
result? The content created should be such that it works on any platform of SMM. Naturally,
however, each platform is different. On one, blog content is that the master. On another,
video dominates. And on another pictures win the day.

Content, Hashtags and Context the collaboration of these three is required in SMM to create
emphasize on getting more audience engagement and a good share. Majorly the Instagram,
Facebook, Youtube are the best SMM platforms to sell the products and services.

Fig.1. Instagram and Facebook (source: Google.com)

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Marketing through SMM has the following advantages:
 Better targeting
 Increase visibility
 Targeted traffic
 Create relationship with the customers
 Campaign has the ability to drive huge traffic
 Content promotion
 Ability to go ViraL

The core 5 pillars of the SMM is:

Fig.2. 5 core pillars of social media marketing (source: Google.com)

 Strategy: It is first and most important pillar of SMM as strategy involves your goals
as how social media can help grow your business? Which social media will be best
for your company products? What type of the content to be posted that helps in attract
your audience? Thus the strategy is very important to start with the SMM.

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  Planning: it is the second pillar of SMM. It involves planning the strategy about the
post like what time your audience are active on social media platforms? Analyze the
reach of your post. Most importantly, craft your social media post very carefully.

 Engagement: It is the third pillar of SMM. At initial stage of your business you might
not have the large number of followers but when as an when your followers grow you
may find that they will start interacting with you through direct messages or by
commenting on your post. So, always listen to your audience by engaging with them
and solve their issues and queries as quick as possible to get the positive response.

 Analytics: It is fourth pillar of the SMM which is very important in any of the SMM
platforms or in online marketing. It helps the company to look after some reports
which help them to analyze whether the post has more reach then last month or not?
What is the total number of positive mention they get in last month? Is their increase
in the followers from the last month or not?

 Advertising: It is the last pillar of SMM. While using social media as your branding
and marketing platforms be ready to invest in social media ads to spread more
awareness about your brand which will help you in reaching more number of targeted
audience.

1.1.2. E-commerce Websites

The term commerce refers back to the trading of products and/or offerings. E-commerce is a
modern-day invention that helps the trading of products and/or services through electronic
way, or exactly, through internet. From startups to small businesses right through huge
brands, there are a huge number of companies, which could gain from their very own
ecommerce website or collaborating with other E-commerce web sites, where they could sell
their personal products or services. In today’s aggressive and convenience focused society, no
longer do clients need to visit to the high streets so as to shop for objects, as an alternative
purchasers need to shop comfortably from their own houses, making ecommerce a flexible
solutions for each suppliers and buyers.

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With the ever increasing use of the internet and its popularity amongst all demographic
segments, digital commerce is by all means the way to move virtually for all business.
Growing a web presence method that a commercial enterprise owner or organization can
reach to capability clients and extend commercial enterprise operations, gaining a substantial
authority within the marketplace.

Fig.3. E-commerce Marketing (source: Google.com)

It miles almost impossible for a business enterprise to compete in today’s very competitive
commercial enterprise world, if it lacks a strong on line presence, which is the essence of E-
commerce. A wide variety of small and huge organizations have leveraged E-commerce to
strengthen income by way of listing their services and products on line, wherein clients can
test them and make enquires, as well as can easily place their orders at the one press or go.

Business-to-customer version of business deals with the retail factors of E-commerce, i.e.
The sale of goods and/or offerings to the end consumers by approaching digitally. The
facility, which has taken the enterprise international through hurricane, enables the customer
to have a detailed look at their proposed procurements before placing an order. After the
placement of such orders, the organization/agent receiving the order will then supply it to the
client in a handy time-span. A number of the companies operating in this channel consist of
well-known gamers like Amazon, Flipkart, and so forth.
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Why E-commerce?

 E-commerce bridges the gap between local sellers and global audiences, thereby
helping them in widening their reach across the global market segment without
making further investments.
 The consumers are provided with a gamut of options for procurements.
 It facilitates the round-the-clock conduct of trade.

Benefits of having or collaborating with E-commerce websites:

 Can broaden your brand: E-commerce is an ideal way to take your brand to an
innovative, well-loved brand. Through E-commerce websites you can provide the
service 24 hrs. Thus, it also helps you in expanding your product range without
having to worry about moving locations or worrying about being able to expand your
business.

 It’s more convenient: An online store is availabe all day, every day that means your
clients can visit your save at all times, no matter what their agenda might be.

 Gives you more marketing opportunities : Our website is one of the fine advertising
and marketing gear your business has, no longer handiest can the use of search engine
optimization whilst building your web page cause more possibilities of your
enterprise getting located in search engines like google and yahoo, but a massive wide
variety of advertising and marketing techniques also can work alongside your internet
site, inclusive of pay per click advertising and marketing, your social media
advertising and your email advertising, all of which can consist of hyperlinks back for
your website.

 Increases your reach: Due to the internet’s accessibility, hundreds of thousands of

peoples across the world can view your website at any time, which means that for the
ones seeking to extend their organizations and attain out to a bigger target market, you
have many more possibilities to do so.

 Scalable: E-commerce website helps the business to scale their growth and add more
product ranges and reach your target audience, as well as develop your business for
customer requirements and consumer demand.

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 Fig.4. Benefits of E-commerce business (source: Google.com)

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 2. Industry Profile

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2.1. Digital marketing industry in India

Digital marketing industry in India is unfold to nearly all of the commercial enterprise
sectors. The strength of digital advertising and marketing allows geophysical limitations to
disappear making all customers and business on earth potential customers and providers. It's
far recognized for its capacity to permit business to talk and shape a transaction everywhere
and anytime. Digital advertising industry in India is a booming today. The increase within the
digital marketing tendencies is making a totally full-size impact on advertising and
marketing.

The digital advertising in India record by means of the worldwide journal of superior
research foundation found out that India is getting to see the golden length of the internet
zone among 2013 to 2018 with splendid increase opportunities and secular boom adoption
for e-commerce, internet marketing, social media, seek, online content material, and services
referring to digital marketing.

Fig. 5. Ad spending in India (Source: Google.com)

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These days, digital marketing industry in India is developing at its peak, and still to be
continuous. Many elements are responsible for this increase. The use of communication
equipment has significantly changed in the past 12 months. The perception became that
online statistics is virtual facts full of lies. No person may want to concentrate to any online
commercial not to speak of buying groceries, furniture or garments. The tale has really
changed. The whole lot from advertising to sales may be done online. That is because of the
accept as true with that has been restored lower back to on-line conversation in India. This
has truly helped the marketing projects. The revolution is from the communication industries.
Low price of handset is now to be had making it possible for India to have approximately six
hundred million internet customers which in the end creates a fascinating enterprise
opportunity to promote to a developing population.

Moreover, the development in the digital marketing industry in India evident in the marketing
shift from anonymity to identity. Interaction on the Internet now looks more physical as
opposed to the anonymity of identity in the past. Also, marketing information’s is moving
along in the same line with entertainment. People of India needed an exciting spirit always.
This targets their interest into the marketing information.

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 Fig. 6. Cost to reach audience traditional VS Digital (Sourec: Google.com)

2.1.1. Digital marketing Global market outlook

Global digital advertising and marketing generated $three hundred-310 billion in revenues in
2019. Specialists anticipated that digital ad sales could be down via 19-25% in 2020 as 60-
sixty five% of advertisers, at one point, paused the campaigns and occasions because of the
covid-19 pandemic.
However, social media and streaming offerings are expected to choose up the pace globally
by 2021.

Global Digital Marketing Industry Trends

 Stores are more and more adopting location-based ad services to interact with
purchasers by providing them tailor-made updates on discounts, offers, and
products, that's considerably using the digital advertising and marketing
enterprise increase.
 The rising penetration of electronic gadgets and the improvement of excessive-
velocity networks which includes 4g and 5g generation has caused an uptick in
demand for cellular marketing as a consequence opening new growth
opportunities for entrepreneurs to decorate client relationships.
 Given the amplifying opposition, marketing methods are shifting from selling to
client pride and retention. The information accrued through digital advertising
campaigns is used to evaluate purchaser conduct styles, which is further tailor-
made to optimize advert campaigns.

2.1.2. Covid-19 Impact

The covid-19 pandemic has pressured people to remain indoors. This has similarly increased
the consumption of the net. Following the bodily distancing measures, consumers are
socializing via on-line structures. Social media advertising and marketing sports witnessed a
huge upward thrust in march 2020, as compared to the previous zone.

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With covid-19-brought about restrictions, several brick-and-mortar stores are going online as
clients are an increasing number of shopping on mounted e-trade platforms. As such,
marketers are that specialize in keeping the Omni channel presence by way of tracking the
most desired structures amongst customers and sending customized messages on handiest the
ones platforms.

2.1.3. Social Media Marketing

Social media has emerge as extraordinarily popular (and a beneficial industry) in latest years.
In February 2019, seventy two percentage of the general public used a few kind of social
media, in line with the pew studies centre. Revenue inside the social media enterprise is
increasing rapidly. In 2019, international social networking advertising sales reached $36.14
billion, consistent with E-marketer. This is a 25.5 percentage increase from 2018. Revenue is
anticipated to $50.86 billion by way of 2021.

The worldwide social media analytics market length is expected to develop from usd three.6
billion in 2020 to usd 15.6 billion via 2025, at a compound annual increase charge (cagr) of
34.1% all through the forecast duration. Predominant boom drivers of the marketplace are an
increased consciousness on aggressive intelligence and increasing user engagement of social
media using smartphones.

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 Fig.7. Growth opportunities in Social Media Marketing (Source: Market
and marketers)
The covid-19 outbreak has verified the true want for facts and how analytics has a key
position to play in pandemic management. As the company are attempting for sustainability
and continue to exist in this effect of pandemic, substantial possibilities can be visible for
social media analytics providers. Noteworthy efforts are being deployed to leverage superior
analytics to understand the real-time situation of pandemic through social media interactions
across the globe. Similarly, the authorities, public government, and hospitals are the usage of
social media structures to speak with the people and spread focus concerning the measures
that desires to be taken during the pandemic. The media agencies and stakeholders are also
finding new approaches to engage with their visitors and, they have got revived their
enterprise method and tasty with their visitors via social media. Many content creators are
continuing their make money working from home with a purpose to stay linked with their
target audience. The social media control thru analytics is a high-quality way to proactively
pick out viewers demand and locating new ways to engage with them.

2.1.4. E-commerce Industry profiles

E-commerce has transformed the manner enterprise is done in India. The Indian e-commerce
marketplace is anticipated to grow to us$ 200 billion with the aid of 2026 from us$ 38.Five
billion as of 2017. A whole lot of the increase for the enterprise has been induced by means
of a growth in internet and smartphone penetration. As of September 2020, the range of
internet connections in India appreciably multiplied to 776.Forty five million, driven by using
the ‘digital India’ programme. Out of the full net connections, ~sixty one% connections were
in urban areas, of which ninety seven% connections have been Wi-Fi.

The Indian online grocery marketplace is expected to reach us$ 18.2 billion in 2024 from us
$1.Nine billion in 2019, increasing at a CAGR of fifty seven%. India's e-commerce orders
extent extended by way of 36% inside the ultimate quarter of 2020, with the personal care,
splendour and wellness (PCB&W) phase being the biggest beneficiary.

Propelled through rising smartphone penetration, launch of 4g network and increasing

consumer wealth, the Indian E-commerce market is predicted to develop to us$ 2 hundred
billion by way of 2026 from us$ 38.5 billion in 2017. Online store sales in India is predicted

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to develop 31% to touch us$ 32.70 billion in 2018, led by using Flipkart, Amazon India and
Paytm mall.

In India, cell phone shipments reached 150 million gadgets and 5g telephone shipments
crossed four million in 2020, driven through excessive consumer demand post-lockdown.

The e-commerce enterprise is impacting micro, small & medium companies (MSME) in
India by using supplying method of financing, generation and schooling and has a beneficial
cascading effect on different industries as nicely. Indian e-trade industry has been on an
upward growth trajectory and is anticipated to surpass the United States to become the second
largest e-commerce market within the world through 2034. Technology enabled innovations
like virtual payments, hyper-nearby logistics, analytics pushed purchaser engagement and
digital classified ads will likely aid the increase inside the region. The boom in e-commerce
region may also boost employment, boom revenues from export, boom tax collection by
means of ex-chequers, and offer higher services and products to customers within the
lengthy-term. Upward push in phone usage is expected to upward thrust 84% to reach 859
million by way of 2022.

E-retail market is anticipated to retain its robust boom - it registered a cagr of over 35% to
attain rs. 1.8 trillion (US $ 25.75 billion) in fy20. Over the following five years, the indian e-
retail enterprise is projected to exceed ~three hundred-350 million shoppers, propelling the
net gross merchandise cost (GMV) to us$ a hundred-one hundred twenty billion by using
2025.

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 Fig. 8. Advantages of E-commerce in India (Source: Google.com)

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2.2. Industry Profile Of Health And Nutrition Products

The global nutritional supplements market size become worth USD 310.4 billion in 2020 and
is predicted to make bigger at a compound annual growth rate (CAGR) of 6.2% from 2021 to
2028. The unfold of the covid-19 pandemic has led to increasing fitness cognizance among
clients. Moreover, consumers are searching out nutritional supplements to enhance health.
This, in turn, is riding the market, globally. According to a have a look at published by means
of the who in march 2020, eating a wholesome weight loss plan for keeping a sturdy immune
system is a crucial method to speedy recovery from several viruses, along with sars-cov-2
infection. Although there is no evidence of nutritional meals and dietary supplements either
preventing or curing the covid-19 contamination, wholesome and nutritional diets
nevertheless play a key function in helping the immune machine. Thus, converting lifestyles
and excessive incidence of continual diseases are the important thing elements driving the
call for for dietary evaluation. The growing nice outlook toward sports activities vitamins
would additionally definitely impact the nutritional evaluation market.

Fig. 9. Global market size of Nutritional Industry

There's a large upward thrust in call for immunity boosting supplements among consumers as
a preventative degree for covid-19. In line with vitamins business journal, the bloodless, flu,
and immunity dietary supplements marketplace reached USD five.2 billion in 2020 within the
U.S. Furthermore, consistent with a piece of writing published in herbal merchandise in April
2020, the U.K. And other European countries also are witnessing very strong sales of

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immunity-boosting dietary supplements. Immunity-boosting supplements are predicted to
pressure market growth capability throughout the period. Moreover, growing call for for
game nutrients products thanks to growing preference for healthy lively dwelling as well as
growing recognition on vitamins amongst young athletes.

Fig. 10. Growth opportunities in Nutritional Industry

The accessibility of nutritional and dietary supplements is increasing because of the
emergence of e-commerce. Although it is difficult to buy dietary and nutrients dietary
supplements on line because of a loss of product understanding and suitability concerns, sales
of those products have continued to increase. Similarly, on line structures are also flourishing
at some point of the covid-19 pandemic. For instance, online sales for by way of-health a
nutritional supplements carriers based totally in china extended with the aid of forty six.83%
in the first region of 2020 as compared to the same length final year. Easy accessibility of
dietary supplements thru brick and mortar and on-line channels is helping marketplace
growth

2.2.1. Product Insights

The practical foods segment dominated the marketplace for dietary supplements and held the biggest
revenue proportion of 60.0% in 2020. This is attributable to the growing call for for dietary and
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fortifying meals additives along with nutrients and minerals, omega three fatty acids, and fibers.
Further, the upward push in purchaser recognition related to health and fitness in addition propels the
demand for purposeful ingredients. According to the file posted by kerry institution, a food, and drink
corporation, 41.Zero% of clients taken into consideration meals and liquids with purposeful benefits
as one of the pleasant ways for health control.

But, the sports vitamins segment is predicted to witness a huge growth price over the forecast length.
That is attributed to the increasing variety of more recent product launches, a growing range of market
gamers, and upward push in the wide variety of gyms and health centers, and a consequent increasing
quantity of fitness center-goers. According to international fitness, racquet and sports activities club
affiliation (ihrsa), a boston-based, commercial health clubs change association, the variety of
gymnasium consumers in 2010 was 58 million, which increased to seventy three.6 million in 2019.

2.2.2. Consumer Group Insights

The adults section dominated the marketplace for dietary supplements and accounted for the
largest revenue proportion of 29.1% in 2020 as a result of the presence of a large consumer
base in this section. The upward push in recognition of health and health, growing
participation in health sports, and developing disposable income is using the segment growth.
Similarly, growing instances of obesity, diabetes, and different persistent situations on this
age group are elements contributing to the boom of the section.

However, the youngsters phase is predicted to witness a sizeable increase fee of 7.1% over
the forecast length. Growing consciousness approximately the advantages of dietary and
dietary supplements among mother and father are the key factors contributing to the most
important market share. The supplements targeted for the pediatric populace assist in
improving their bodily and mental health

Fig. 11. Age group chart of Nutritional consume

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 3. Company Profile

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3.1. Introduction
Septanove Technologies Private Limited has the brand extension named NUTKHAT
ORGANICS”. The brand is in nutrition and health food industry dealing in organic nuts,
seeds, dried fruits and snacks. They import their food products from all over the world which
are healthy and 100% organic.

It is the start-up company incorporated on 2nd January 2021. It started

as the online store with its own website and communicating with the
audience through social media platforms and is growing up with the
help of Digital marketing through tiding up with other E-commerce
websites and also flourishing with the help of social media platforms.

Fig.12. Logo of Nutkhat

How did the brand start?
After 20+ years of professional career, we wanted to start our own. We were brainstorming
couple of options and one fine day we thought about High quality dry fruits at competitive
prices. In the present dry fruit market there are not many organized players either they are
small time players who are selling low quality products with no focus on packaging or they
are highly priced products. So we wanted to bridge the gap where we could source our
products/ process it with highest quality standards and sell it to end customers at competitive
pricing.

Mission
Our company’s mission is to work enthusiastically towards the consistent expansion along
with the satisfactory customer experience.

Vision
To excel and get recognition all over. We aim to serve the best quality products and become
the trusted name and to become one of the top brands in Dry Fruits and Health food market in
next two years. It is our zest to outperform, upgrade and develop our enterprise. We work to
differentiate ourselves from our bona fide competitors as a way to shine amongst our area of
interest customers.

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Our ambition is to become the preferred nutrition and health food Company for our customers with
the objective to maintain long-term relationships with our clients and give them a seamless product
delivery with the best price range.

3.2. SWOT Analysis

Strengths
 The company offers the high-quality products that are healthy and

S
Organic.
 All the products are available all the years.
 Products are easily available.
 Products are available on various online stores.

Weakness

W
 Have a large number of competitors who are larger and well- known
in the marketplace.
 Building image in the mind of the customers will take a time due
to the new brand.

Opportunities

O
 To capture large market share.
 Benefits in economies of scale.
 Loyalty among customers.
 Increase in demand for health and nutrition products

Threat

T
 Unexpected market factor.
 Change in government policies.
 Change in consumers taste and preferences.

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 4. Job Description

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4.1. The job at a glance
The job that I was offered at Septanoe Technologies Private Limited- Nutkhat Organicswas
the position of Intern in the Digital Marketing. It was the 3 months long internship program
where I was responsible for managing all brand communications through digital channels,
setting up and handling e-commerce platforms, handling social media platforms, tracking
online and handling campaigns, other promotional activities. The Digital Marketing Intern
will be responsible for delivering the digital brand objectives.

Key area of responsibilities:

 Digital Marketing
 Social Media
 E-commerce websites
 Data Analysis
 Branding, Marketing
 Business Development

Responsibilities and Description of the job

This part includes all the responsibilities and detailed description of the job that I had to do
during my internship tenure-

Brainstorming: As Nutkhat Organics being a start-up company, the most important task was
to do brainstorming to generate exceptional ‘out of the box’ ideas for the contest and the
campaigns to increase the brand awareness and marketing of the product. We have to find the
best E-commerce websites to tie up with where the brand can get recognize and can easily
boost up the sales.

Day-to-day operations: As an intern, I was responsible for some day to day tasks like-
handling and preparing Social media content and post, handle different campaigns, e-
commerce websites and take follow up for the same.

Query Management: Managing query of the different customers was one of the biggest role
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of the job. Working on resolving the query of the customers and the participants of the
contest in way that it does not have the negative impact on the brand. It was boring but
interesting too it was interesting because I came across the different kinds of customers and
also the participants of the various contest which make me learn about how to handle them.

Secondary Research: During my internship period, I was engaged in my kinds of secondary

research such as researching on the competitors prices on various e-commerce sites in which
our brands products was listed, research about the competitors content and post on social
media platforms, etc.

Creating, Listing and updating products on e-commerce websites: I was responsible for
listing up and updating all the products listing on various e-commerce websites with whom
the brand has tied up. Creating Amazon store, brand story.

Content Management: Here, I need to manage the Content on various platforms like social
media platforms, E-commerce platforms. How to amuse people with different approaches
was the challenge and to make the best use of my brand knowledge. I had written so many
content and different hashtags for the social media post.

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 5. Job Analysis

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5.1. Objectives of the task

5.1.1. Through Social Media Marketing

1. Spreading Brand Awareness Digitally-

The main objective of the task mainly using the social media marketing was to spread the
brand awareness digitally by posting the different content on social media to Show the
existence of the brand in the market. Brand awareness is the top reason that the marketers are
using SMM to grab the audience attention.

Using social media marketing helps the brand to have more quantitative understanding of
their brand’s presence and reach in the online world

2. To boost sales or generate more revenue-

The next object of using SMM was to have the boost in their sales by reaching the large
number of targeted audience digitally through social media platforms like Instagram and
Facebook.

As social media advertising helps in turning the audience into paying customers directly and
which helps in growing the revenue for the brand.

3. Drive Traffic to company’s websites-

Another objective of doing the task was to drive the traffic to company’s websites so that
they might turn into the potential customers.

4. Boost brand engagement-

Boosting the brand engagement was another objective of using SMM because it helps in
improving the customer’s interaction which improves the brand perception, loyalty, and word
of mouth recommendations.

5. Improving the customer experience-

Social media is the best way of providing support to the targeted audience of the brand.
Through social media the brand can quickly respond to the issues or problems with the
brand’s products or services. This demonstrates that you care about your customers and this
will lead in maintaining a high quality of service or support.
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 6. Increase the reach of targeted audience and gain more potential customers-
SMM is the best way of reaching to the targeted audience for the company’s products and
services. It can help in gaining more new customers and retaining the old customers.
Marketing the products through social media helps in attracting the huge number of audience.
The bject for designing and writing the attractive strategy and run the campaign was to
generate more number of targeted audience.

5.1.2. Through E-commerce website and Tying up with the other E-commerce websites

7. Development of business relationships-

The business development can be done through the e-commerce being the primary and the
basic object as their will be the direct contact of the business with their consumers and thus
their business relationship will be enhanced, which will help in increasing the area of market.

Thus, the objective of the Doing the e-commerce task was to develop the business and
business relationships.

8. Better customer services-

The service provided to the customer is round the clock, and they will always get the help
regarding the company’s products anytime. Further, the information is provided about the
products which becomes easy for the customer to choose the best product among all the
alternatives.

9. Getting more customers-

As, in these days it becomes mandate for the company to double its customers, and this can
be done by adding a value added service and maintaining the quality of the product. Thus,
tying up with the other e-commerce websites become important for the business to attract
more and more customers.

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 10. Expanding the brands market-
The task of tying up with different e-commerce portals is to have the expand the area of
brands market which helps in boosting the sales, increasing the branding and have the growth
in revenue generations.

11. High Visibility-

The main objective of the task is to get the high visibility and at the same time need is to have
traction, as the company is selling the product online what the company required are
customers. If the brand or company is getting good visibility then definitely, the brand will
grow. Thus, it is one of the main objective of tying up with the other e-commerce websites.

5.2. Objectives of the project report

1. To learn social media marketing and get first-hand experience of it.
2. To learn E-commerce and get first-hand experience of it.
3. To learn various types of advertisement campaigns.
4. To learn brand management

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5.3. SCOPE OF THE TASK
 Increasing brand awareness
 Increasing the sales
 Improving overall experiences
 Reaching maximum audience
 Creating viable business on various E-commerce platforms
 Better relationship with customers
 Database for future reference

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5.4. Task performed, execution, outcome and learnings

5.4.1. Social media marketing

5.4.1.1. Instagram

Task 1. To design and prepare the post:

My daily task was to design the morning and evening post on Instagram to increase the
branding through Instagram marketing to reach the large number of audience. As Nutkhat
being the start-up company Instagram marketing was the best platform for the company to
reach their targeted audience.

Execution:

Designing and
Research on
preparing the Getting approved
competitors post
post

Carrying out the secondary research on the types of post that can be designed and prepared
according to the brand’s products. Searching for the different competitors on Instagram.
Observing the kinds of post the competitors have designed and what else things can be added
in the post to connect and reach huge amount of audience.

Researching on the trending post for the nutrition products on the Instagram. Accordingly,
preparing and designing the post that attracts the targeted audience on Instagram and helps to
reach the large number of audience.

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 Fig.13. Post designed for Instagram Feed

After designing the post my next step was to get approval from the company’s director and
guide for the designs prepared and make the necessary changes in the post if required to post
on Instagram.

Outcome:
The outcome of the task to design and prepare the post was successful as it generated a good
amount of reach daily on Instagram. Some post were saved by the audience, some redirected

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the post, thus this helped in increasing the brand awareness and people came to know more
about our brand.

Fig. 14. Post Reach Insights (Source: Company’s Instagram page)

Learnings:

1. Learned how to carry out the secondary research and analysis the competitors post to
create a unique and creative post that makes the brand post and products looks
attractive which makes the audience to buy from us.

2. Learned to operate software like Photoshop, Canva, to design and prepare the post.

 Photoshop: Adobe Photoshop is the tool which is used to design the post, edit
images, retouching, etc.
 Canva: It is the free design tool that is also used to design the post, it’s
features make it suitable to carry out the process easily and quickly.

3. Understand about the process or way of work flow which is required for posting and
designing the post.

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Task 2. To write the content for the post designed.

In this task I was need to write the content related to the post design so that the content
makes the targeted audience purchase brand’s product. The content should always include
the call to action which helps in converting the audience into the customer.

Execution

Researching about
Writing the content Posting that content
the content on
with emoji's along with the post
Instagram or Google

Writing content for the post was a difficult task for me at the starting because it requires a lot
of brainstorming as if the content will not be appealing to the audience they will not turn into
the brand’s customers and thus, it will directly affect the company’s branding.

I used to search the different content related to post from the competitors post on Instagram
or used to surf on Google to find the best possible content that attracts the targeted audience
and they buy the company’s products.

After, sorted out with what content to write the next task was to post that content and while
posting the content I came across the thing that whether to post the content without emoji or
with emoji. Then I thought that the emoji also has some contribution in making the content
look appealing that makes the audience to take the interest in reading the content. So, I used
to write the content with the emoji’s for all the post.

Outcome
The outcome of the task was the good as I tried the content with and without emoji and the
result was best when the content was with emoji and thus, the content helped in selling the
products as the company was getting messages, calls and website traffic due to the content
posted.

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 Fig.15. Content on Instagram for the post (Source: Company’s Instagram
page)

Learnings
Learned how to surf for the contents and how to write the content for the daily post. Also,
learned how to do a smart work while writing the content so that writing content does
consume much time

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Task 3. To search and write the suitable hashtags for the post on Instagram.

Hashtags plays a very important role in Instagram marketing while posting any content on
Instagram. Each and every post should content hashtags to make the post reach to large
number of audience. Hashtags in the Instagram should be used according to the audience you
want to target. Use of wrong hashtags will not generate any reach and thus will decrease the
purpose of using Instagram Marketing and brand awareness and will not get the satisfactory
results.

Execution

Posting that
Searching for the Listing down the
hashtags according
hashtags hashtags
to the post

I started this task from searching the trending hashtags on the Instagram which suits the
brand products and can help in reaching the large number of audience. Also, I surfed many of
the competitors post to search the various types of hashtags they have used.

I also used some websites that suggest the hashtags according to the product and then I list
down many hashtags according to the number of post used that hashtags in their post. The
hashtags to be used should not only have millions numbers of post it should also have the
hashtags which have hundreds or thousands of post under that hashtags.

The method of writing the hashtags should be divided into the number of hashtags to be used
for example- if 11 hashtags are used then 5 hashtags from them should be in millions, 4
hashtags from them should be in thousands and 2 should be in hundreds. This the trick of
using the hashtags for the post so as to reach the large number of audience.

After listing down all the hashtags, I used to post those hashtags along with the content and
need to take care while posting the hashtags that it matches the content and the post and also
the hashtags used are proper and helps in reaching the target audience.

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Outcome
The hashtags used were able to reach large number of audience that helped in increasing the
branding and marketing of the company products. That ultimately, resulted in increasing the
sales for the company and the Instagram targeted audience were getting converted into the
customers.

Fig. 16. Hashtags for the post on Instagram feed (Source: Company’s
Instagram page)

Learnings
1. Learned how to use hashtags for the products and importance of it for the post.
2. Learned to use different tools to search the hashtags like-
 Hashtag generator
 Social searcher
 All Hashtags

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Task 4. To keep a track on insights of the post on Instagram.

Fig. 17.
Insights of the company’s Instagram page (Source: Company’s Instagram
page)
It is possible to see the insights of all post that is being posted on Instagram. My task was to
track the insights of the post as what number of likes the post has received, number of reach,
and impression it has received, then also to check how many visitors have click on the link or
website, how many have visited the profile directly, has any visitor directed the page or
saved our post, it also let us to know how many people visited the profile due to the hashtags.

To track the insights is very important for every post because it let us to know that how much
interactive the post, the content or the hashtags are.The insights also, helps to know about the
audience like, from where your audience are coming, which age group is more targeted
towards your post, which time your targeted audience see your post that helps in posting the
post on that particular timings.

This can be also called s Instagram analytics as this analytics or tracking insights helps in
targeting the right audience and improving the content strategy and reach large number of
audience and thus, my motive was to check each post insights so as to have a continues
improve in the post.
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Execution

Go to the Tap on the Insight Track or check the

instagram profile Button Insights

I used to go on Company’s Instagram profile and tap either on Insights or on that post of
which I want to track or check the Insights.

Outcome
It helped me to improve my content strategy day by day and was able to post the good
content which help in targeting the right audience and reaching to large number of audience
and thus, this resulted in increasing their Branding and sales.

Fig.18. Insights of the company’s Instagram page (Source: Company’s

Instagram page)
Learnings
 Learned to track insights on Instagram.
 Learned how to use that insights in the preparing for the next content or post.

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  Learned what things are necessary to track in the insights.

Task 5. To increase their followers on Instagram

My most important task when I started operating the company’s Instagram profile was to
increase their followers as the company profile had very less number of followers and due to
which the many features on Instagram were not accessible which was very important to
access as it helps in providing the various information which help in making strategy for the
Instagram marketing.

The business profile at least needs 100 followers to operate the important features on
Instagram to attract your audience timings, their age, the days they more visit the company’s
profile.

Execution

Tried to learn from Applying tips and

Brainstorming and
offical Instagram tricks to increase
surfing on Google
page the followers

First when I saw the company’s profile I tried to check the audience details to make the
content strategy but it was not accessible because the profile had less than 45 followers and
the Instagram showed the notification that to access this feature you need to have 100 or
more followers. So, I tired to learn from the Instagram official page as how increase the
followers.

So, I started brainstorming as how to increase their followers and also started sufing on
Google or many websites that suggested the ways to increase the followers. Then, I started
applying many tips and tricks like started following the competitors so to attract the
competitor’s audience, also started following e-commerce profile, and many suggestion that
Instagram used to suggest and also continuously worked on the post strategy to increase the
followers of the brand on Instagram.

Outcome
There was the positive outcome and all the tips and tricks that was applied was working but
the result was slow to attract audience to follow the page was not that convincing but the tips
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and tricks were continuously applied to gain more and more followers.

Learnings
 Learned why increasing the followers is necessary on Instagram.
 Learned the new thing about the Instagram business profile as how minimum how
many followers are required to operate or track the audience details.
 Learned various tips and tricks to increase the followers.

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Task 6. To Run and Handle the Campaign on Instagram

The campaign is the another best feature of the Instagram Marketing which is known as the
paid Instagram marketing which helps to reach large number of audience then the organic
Instagram marketing. Run the campaign helps in increasing the followers and also helps in
increasing the branding and marketing of the products.

Execution

Set the campaign

Design and Run and handle
and sent for the
Prepare the post the campaign
approval

Firstly, to design and prepare the content for the post to run the campaign. After designing
and preparing the post need to send it for the approval and after getting approved need to
start with the campaign setting of the post.

The campaign settings includes the audience need to be targeted, what will be the goal of the
campaign like to get more messages, or to get more calls, or to get more website links after
setting that need to select the region were the ad has to be run, then setting the age limit and
selecting gender and then finally setting up the budget for the campaign in that need to select
for how many days the campaign has to be made run, and what budget is to set. Then, send it
for the Instagram approval and after approved the campaign starts.

After, the campaign start my next task was to handle that campaign and the audience. Also,
to solve the query of the visitors who are direct messaging on the Instagram to convert them
in the successful customers.

Outcome
Run the campaign was fruitful for the brand as it increase the brand awareness and also
increased the followers. The post designed for the campaign had good amount of reach and
the goal which was set while running the campaign was achieved as it lead to the increase in

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sales too.

Fig. 19. Insights of Campaign (Source: Company’s Instagram page)

Learnings
 Learned how to set the campaign and campaign goals.
 Learned how to run the campaign.
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  Learned what effect thus the paid Instagram Marketing has.
 Learned how to set the budget for the campaign.
Task 7. To think about the Contest to post on Instagram.

To increase the company sales and to attract more audience it was necessary to run some
exciting contest which makes the audience to take interest in the company’s profile and helps
in increasing the branding of the company. As contest was the part of making promotional
activities to make the use of marketing mix theory into practical way. As when the contest is
attached with some exciting offers it attracts the audience to take part in it and this leads to
increase in the company’s marketing and sales.

Execution

Finally, drafting
Writing down the
Brainstorming and the final one and
various ideas of
surfing getting it
the contest
approved

First think was to brainstorm about the type of contest that can be designed for the nutrition
products like dry fruits, seeds. I started brainstorming and also started searching for the
different types of contest post related to company’s products and also searched on Instagram
for some examples of the contest post.

There were many thoughts coming across after so much of brainstorming and surfing I
decided many types of contest that can me run on Instagram like- to have the contest of
making the food dishes from which should compulsory have any dry fruits, to make riddles
and play riddles game which was according to the company’s products.

After thinking on the contest I drafted the various contest idea to explain and get it approved
by the guide to proceed for the further process.

Learnings

Learned to imply the theoretical aspect of promotion mix into practical and what kind of
contest can be made run and which contest should we start with.
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Task 8. Designing the post for the contest decided.

As what type of contest is to be posted on was decided after that designing the post for the
contest comes into the picture as what the post should look like, what content has to be
included in the post that makes the contest run smoothly.

Execution

Designing the
Making strategy
post with the Getting it
for the content
options of the approved
to be posted
post designed
Started to make the strategy for the content as what content has to be involved in the post,
and while posting what content has to be written. What steps has to be written in the contest
post that is needed to be followed by the participants to participate and win the contest.

After sorting out with the content and steps to be involved I started designing the contest post
and designed 3 options for the post. The motive of the post was to include all the content in
one post and also to make it attractive that the post itself says all the terms and condition so
that the contestants are cleared with all the things before participating in the contest.

After designing the post I need to get it approved so as to post it on Instagram on next day.

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 Fig. 20. Design post for the contest

Learnings
Learned how to design the contest post and what strategy and content is required to be
involved in the post so that it helps in running the contest smoothly.

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Task 9. To post the contest post on Instagram and run the campaign for the same.

After getting the contest post designed approved my next task was to post the contest post on
Instagram and run the campaign for the same after posting it.

The reason to run the campaign was to make the contest post reach large number of audience
so that people can come to know about this interesting contest and we can have a large
number of contestants for the contest.

Execution

posting the
content on the Setting the Run the
Instagram campaign campaign
Feed
Firstly, I used posted the post on Instagram feed with the content and searched for some
hashtags related to the contest so that it helps in reaching the large number of audience and
also mentioned the rules in the caption so that once again it can be cleared to the participants.

Then, after that I set the Campaign to run it on Instagram. I set the region, budget, days the
contest post will run, age, gender and then sent it for the approval to Instagram.

After, that getting approval from the Instagram the campaign was all set to rock and gather
the large number of audience and participants.

Learnings
Learned about new hashtags for the contest post, and set the campaign for the contest and
what budget to be set to reach as many audience as possible.

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Task 10. To handle the contest campaign and the participants of the contest.

My next task after posting and make the campaign run was to handle that campaign and the
participants and to reply them properly so as to build the relationship them. I need to record
all the participants work so as to decide the winners at the end of the contest accordingly.

Outcome
The outcome of the contest was fruitful as has many benefits like-
 It reached large number of audience.
 There was the large number of participants.
 The participants and the people which could not participate asked about when the
contest is going to be held.
 There was the increase in the followers.

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 Fig. 21. Contest campaign insights (Source: Company’s Instagram page)

Learnings
 Learned how to handle the contest post.
 Learned how to have the practical implication of the contest.
 Learned how to handle the contestants of the contest.
 Learned as how the contestants reacted after not winning the contest and how to
handle them was the best learning because they should not have the negative thinking
about the Brand.

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Task 11. Thinking and designing for the Advertisement post for increasing the branding to
post it on Instagram.

My task involved of thinking about some advertisement as a means of promotional activity

that attracts the audience to buy from the brand and also generate the website traffic. The
advertisement post means to include some content related to price drop alert, free delivery in
some areas, etc. In this task I need to think, design, get it approved and then post it on
Instagram.

Execution

Thinking about
Designing the Getting it
some Posting it on
content for the approved by
promotional Instagram
post Guide
advertisments

Firstly, I need to think about the some promotional advertisements that not only attracts the
targeted audience but also increases the branding of the company. Then, after thinking and
brainstorming on the idea or content need to design the post and content that will be posted
on Instagram. After, designing the post is completed I need to get it approved from the guide
for the further process. Further after it is approved by the guide then at last I need to post it on
Instagram feed.

Fig. 22. Advertisment post design for the promotional activity

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Outcome

The promotional advertisement had the good impact on boosting up the sale as there was the
increase in sales and also it increased the company’s branding. And it generated more new
customers.

Fig. 23. Advertisement post Insights (Source: company’s Instagram page)

Learning

 Learned different kinds of promotional advertisements that can be applied.

 Learned how to imply the theoretical part of promotional activities in a practical
scenario.
 Learned the advantages of doing the promotional activities.

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5.4.1.2. Facebook

Task 12. To design and prepare the post:

My daily task was to design the morning and evening post for brands Facebook page to
increase the branding through Facebook marketing to reach the large number of audience. As
Nutkhat being the start-up company Facebook marketing was another best platform for the
company to reach their targeted audience.

Execution:

Research on Designing and

Getting approved
competitors post preparing the post
Carrying out the secondary research on the types of post that can be designed and prepared
according to the brand’s products to post it on Facebook page. Searching for the different
competitors on Facebook and observing the kinds of post the competitors have designed and
what else things can be added in the post to connect and reach huge amount of audience.

Researching on the trending post for the nutrition products on the Facebook. Accordingly,
preparing and designing the post that attracts the targeted audience on Facebook as the
audience on the Facebook are different from that on Instagram and thus, it is required to
research on the post to attract the Facebook audience attention and helps to reach the large
number of audience.

After designing the post my next step was to get approval from the company’s director and
guide for the designs prepared and make the necessary changes in the post if required, to post
on it on the brands Facebook page.

Outcome:
The outcome of the task to design and prepare the post was successful as it generated a good
amount of reach daily on Facebook. Some post were getting a good amount of reach and thus,
this helped in increasing the brand awareness and people came to know more about our
brand.

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 Fig. 24. Post design for the Facebook post

Learnings:

 Learned how to carry out the secondary research and analysis the competitors post to
create a unique and creative post that makes the brand post and products looks
attractive which makes the audience to buy from us.

 Learned to operate software like Photoshop, Canva, to design and prepare the post.

 Photoshop: Adobe Photoshop is the tool which is used to design the post, edit images,
retouching, etc.

 Canva: It is the free design tool that is also used to design the post, its features make it
suitable to carry out the process easily and quickly.

 Understand about the process or way of work flow which is required for posting and
designing the post.

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Task 13. To write the content for the post designed.

In this task I supposed to write the content related to the post design so that the content
makes the targeted audience purchase brand’s product. The content should always include
the call to action which helps in converting the audience into the customer.

Execution

Researching about Posting that

Writing the content
the content on content along with
with emoji's
Facebook or Google the post

Writing content for the post was a difficult task for me at the starting because it requires a lot
of brainstorming as if the content will not be appealing to the audience they will not turn into
the brand’s customers and thus, it will directly affect the company’s branding.

I used to search the different content related to post from the competitors post on Facebook
or used to surf on Google to find the best possible content that attracts the targeted audience
and they buy the company’s products.

After, sorted out with what content to write the next task was to post that content and while
posting the content I came across the thing that whether to post the content without emoji or
with emoji. Then I thought that the emoji also has some contribution in making the content
look appealing that makes the audience to take the interest in reading the content. So, I used
to write the content with the emoji’s for all the post.

Outcome
The outcome of the task was the good as I tried the content with and without emoji and the
result was best when the content was with emoji and thus, the content helped in selling the
products as the company was getting messages, calls and website traffic due to the content
posted.

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 Fig. 25. Content and reach of the post (source: company’s Facebook page)

Learnings
Learned how to surf for the contents and how to write the content for the daily post. Also,
learned how to do a smart work while writing the content so that writing content does
consume much time.

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Task 14. To search and write the suitable hashtags for the post on Facebook.

Hashtags plays a very important role in Facebook marketing while posting any content on
Facebook as it helps in tracking overall Facebook engagement on each word or phrase that is
used. Each and every post should content hashtags to make the post reach to large number of
audience. Hashtags in the Facebook should be used according to the audience you want to
target. Use of wrong hashtags will not generate any reach and thus will decrease the purpose
of using Facebook Marketing and brand awareness and will not get the satisfactory results.

The hashtags used in Facebook are different from the hashtags used in the Instagram. If the
Instagram hashtags are used in the Facebook post it will not generate the proper amount of
reach which will affect the branding of the company.

Execution

Posting that
Searching for the Listing down the
hashtags according
hashtags hashtags
to the post

I started this task from searching the trending hashtags on the Facebook which suits the brand
products and can help in reaching the large number of audience. Also, I surfed many of the
competitors post to search the various types of hashtags they have used.

I also used some websites that suggest the hashtags according to the product and then I list
down many hashtags according to the number of post used that hashtags in their post. The
hashtags to be used should not only have millions numbers of post it should also have the
hashtags which have hundreds or thousands of post under that hashtags.

The method of writing the hashtags should be divided into the number of hashtags to be used
for example- if 11 hashtags are used then 5 hashtags from them should be in millions, 4
hashtags from them should be in thousands and 2 should be in hundreds. This is the trick of
using the hashtags for the post so as to reach the large number of audience.

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After listing down all the hashtags, I used to post those hashtags along with the content and
need to take care while posting the hashtags that it matches the content and the post and also
the hashtags used are proper and helps in reaching the target audience.

Outcome
The hashtags used were able to reach large number of audience that helped in increasing the
branding and marketing of the company products. That ultimately, resulted in increasing the
sales for the company and targeted audience on Facebook were getting converted into the
potential customers.

Learnings
 Learned how to use hashtags for the products and importance of it for the post.
 Learned to use different tools to search the hashtags like-
 Hashtag generator
 Social searcher
 All Hashtags

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Task 15. To keep a track on insights of the post on Facebook.

It is possible to see the insights of all post that is being posted on Facebook. My task was to
track the insights of the post as what number of likes the post has received, number of reach,
and impression it has received, further, also to check how many visitors have click on the
link or website, how many have visited the profile directly, has any visitor directed the page
or saved our post, it also let us to know how many people visited the profile due to the
hashtags.

To track the insights is very important for every post because it let us to know that how much
interactive the post, the content or the hashtags are.

The insights also, helps to know about the audience like, from where your audience are
coming, which age group is more targeted towards your post, which time your targeted
audience see your post that helps in posting the post on that particular timings.

This can be also called as Facebook analytics as this analytics or tracking insights helps in
targeting the right audience and improving the content strategy and reach large number of
audience and thus, my motive was to check each post insights so as to have a continues
improve in the post.

Execution

Go to the brands Tap on the Insight Track or check the

Facebook page Button Insights

I used to go on Company’s Facebook page and tap either on Insights or on that post of which
I want to track or check the Insights.

Outcome
It helped me to improve my content strategy day by day and was able to post the good
content which help in targeting the right audience and reaching to large number of audience
and thus, this resulted in increasing their Branding and sales.

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 Fig. 26. Facebook Insights (source: company’s Facebook page)

Learnings
 Learned to track insights on Facebook.
 Learned how to use that insights in the preparing for the next content or post.
 Learned what things are necessary to track in the insights.

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Task 16. To increase their followers on Facebook

My most important task when I started operating the company’s Facebook page was to
increase their followers as the company profile had very less number of followers and due to
which the many features on Facebook page was not accessible which was very important to
access as it helps in providing the various information which help in making strategy for the
Facebook marketing.

All if the brand has the more number of followers it gain the trust of the consumers and the
consumers are more likely to visit the Facebook page and also the website.

Execution

Tried to learn from Applying tips and

Brainstorming and
offical Facebook tricks to increase
surfing on Google
page the followers

First when I saw the company’s profile I tried to check the audience details to make the
content strategy but it was not accessible because the profile had less number of followers.

So, I started brainstorming as how to increase their followers and also started sufing on
Google or many websites that suggested the ways to increase the followers. Then, I started
applying many tips and tricks like started following the competitors so to attract the
competitor’s audience, also started following e-commerce profile, and many suggestion that
Facebook used to suggest and also continuously worked on the post strategy to increase the
followers of the brand on Facebook.

Also, started following many groups and posting the content and the post on those groups to
increase the reach and followers.

Outcome
There was the positive outcome and all the tips and tricks that was applied was working but
the result was slow to attract audience to follow the page was not that convincing but the tips
and tricks were continuously applied to gain more and more followers.
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Learnings
 Learned why increasing the followers is necessary on Facebook.
 Learned the new thing about the Instagram business profile as how minimum how
many followers are required to operate or track the audience details.
 Learned various tips and tricks to increase the followers.

Task 17. To Run and Handle the Campaign on Facebook

The campaign is the another best feature of the Facebook Marketing which is known as the
paid Facebook marketing which helps to reach large number of audience then the organic
Facebook marketing. Run the campaign helps in increasing the followers and also helps in
increasing the branding and marketing of the products.

Execution

Set the campaign

Design and Run and handle
and sent for the
Prepare the post the campaign
approval

Firstly, to design and prepare the content for the post to run the campaign. After designing
and preparing the post need to send it for the approval and after getting approved need to
start with the campaign setting of the post.

The campaign settings includes the audience need to be targeted, what will be the goal of the
campaign like to get more messages, or to get more calls, or to get more website links after
setting that need to select the region were the ad has to be run, then setting the age limit and
selecting gender and then finally setting up the budget for the campaign in that need to select
for how many days the campaign has to be made run, and what budget is to set. Then, send it
for the Facebook approval and after approved the campaign starts.

After, the campaign start my next task was to handle that campaign and the audience. Also,
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to solve the query of the visitors who are direct messaging on the Facebook.

Outcome
Run the campaign was fruitful for the brand as it increase the brand awareness and also
increased the followers. The post designed for the campaign had good amount of reach and
the goal which was set while running the campaign was achieved as it lead to the increase in
sales too.

Fig. 27. Insights of the Campaign post (source: Facebook page)

Learnings
 Learned how to set the campaign and campaign goals.
 Learned how to run the campaign.
 Learned what effect thus, the paid Facebook Marketing has.
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  Learned how to set the budget for the campaign.

5.4.2. E-commerce websites

5.4.2.1. Amazon seller account

Task 18. To list the products on Amazon seller account

To list all the products on the company’s Amazon seller account. The product listing include
all the details about the products that is being listed with its price and all other major
information required to list the products and also uploading it with all the images of the
product in the proper sequence.

The first major task to start with the Amazon was to list all the products on the company’s
seller account as after listing the products each products goes for the verification process and
after than the products are visible to the customers on Amazon.

Execution

Setting up the Sending them

listing the
product for the
products
category approval
First to search about how the product listing is done on Amazon. The search process was
done to viewing many YouTube videos and reading the amazon tips of uploading the
products.

After, that before uploading the product it is needed to select the criteria in which the product
falls and which brand it is has to be selected and then listing of inventory starts after selecting
that category.

After selecting the category the new product has to be listed with all its required information
and the images, the sale price and MRP price of the product is also required to be uploaded.

After completing the one product listings it has to be sent for the verification process to
Amazon which takes 24 hours to verify the products. The other product listing has to be

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created by copying the first listing so that the work for another product listing becomes little
easier.

Fig.28. Listing the products on Amazon seller central account

Learnings
 Learned how to optimize the amazon seller central account.
 Learned how to select the product category.
 Learned how to create and list the products on Amazon.

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Task 19. Doing SEO on company’s Amazon seller account.

The Amazon also has its own Search Engine Optimization which helps in ranking the
products on top 10 pages of Amazon. The SEO has to be done very carefully on Amazon
seller account as it helps in ranking the company’s product.

SEO here includes the keywords relevant to the products and the description about the
products which includes some keywords that helps in making the product rank.

Execution

searching and Gathering Implementing

learning how to information the those
do SEO in and Keywords learning in
Amazon seller needed to rank ranking the
account the product products

Searching and learning from many YouTube videos about how the SEO is done on Amazon
what are the tips and tricks to do it. Searched for the keyword generator tool for Amazon and
also searched the relevant keywords from the Amazon search bar which also one of the
keyword generator tool for Amazon.

Gather the content for the products to write it down in the product description along with
some bullet points. The bullet points includes the benefits and quality of the product.

After searching, learning and gathering information and keywords, I started implementing
them One by one on different products that was listed so as to come to know about the
method that works the most.

Outcome
The use of SEO in a proper manner helped the product to rank among the top pages in the
Amazon. This also helped in increasing the visibility of the product which in turn lead to the
increase in the sales.

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 Fig. 29. Amazon SEO (Source Amazon seller account)

Learnings
 Learned the working process of SEO in Amazon.
 Learned the importance of the SEO in Amazon.
 Learned to Search the Keywords for the products in Amazon.
 Learned the way of writing the product descriptions.

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Task 20. Creating the variants of the products listed.

The products listed already has the different size variants and that has to be listed under the
same products. The variants had to be clubbed together under the main product heading.

Execution

Researhing for the Implementing that

Tried creating variants in
different methods of listing research on listing and
the existing product list
the variants and clubbing it clubbing

Firstly, I tried creating product variants in the existing product list but that was not possible
because the listing was already closed so need to do research on how to create product
variants.
After searching, about the how to create product variants I implemented that research for
creating the product variants and was able to do it easily and quickly, just needed to copy the
listing and add the variants in the variants column along with their images and prices, sizes
and condition.

Outcome
Was able to create the variants for all the products listed. And was quickly approved by the
Amazon team.

Fig. 30. Listing of variants on Amazon seller account

Learnings
Learned how to create variants for the products and how to change the MRP prices for all the
different size product variants.

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Task 21. Creating the company’s product Brand story on Amazon.

Brand story on Amazon means creating the story about the brand’s product with the help of
various product images, linking that images with the ASINS and writing about the Brand.

It simply means to create the story about the brand and it’s product. The Brand story should
include the journey of the company as when did they started, what make them to start with
this business or why they have indulge in dry fruits or nutrition products, what is their vision,
mission and objectives, why should customer buy their products. This all things are required
to be included in the Amazon’s brand story.

The importance of creating the Brand Story is to increase their chances of ranking their
products on the top pages of the Amazon.

Execution

Searching about Implementing submitting it for

and how to that research to the approval
design or create craete the good with any
the brand story brand story violations

Searching about what is the brand story on Amazon, how it is created, what things has to be
included to create the good brand story. Then, searching for the top brands on Amazon who
are the competitors of the Nutkhat Organics so as to get the reference as how they have
created their brand story on Amazon.

Implementing that research while creating the company’s brand story and writing many
questions and answers that make the customers believe on the company’s product and why
they should choose the company’s product. Also adding the products module along with their
ASINS so as to make it directly shop able for the customers.

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After completing writing all the contents it has to be submitted for the approval and
submission has to be done with any violation because the brand story is not submitted till all
the violation has be rectified.

The process that is needed to be followed while creating the brand story on Amazon is-

CONTENT ASINS Review SUBMIT APPROVAL

Fig. 31. The brand story of the company on Amazon seller account

Learnings
 Learned to create the brand story on Amazon seller account.
 Learned about the things required to create the brand story.
 Learned about the violation words while creating the brand story.
 Learned to connect the ASINS of the products in the Brand Story.

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Task 22. Writing A+ content for all the products on Amazon.

There is the A+ content category in the Amazon seller account and this A+ content plays a
very crucial role in ranking the products. The A+ content is simply the description about the
products that has to be written in certain specific way like need to choose the module for
writing A+ content of the particular product.

Execution

Selecting the module Submitting the A+

Waiting fo rthe approval
and writing the content content

 Selecting the module for the individual products.

 Writing the A+ content means the description about the products.
 Submitting that A+ content to the Amazon team.
 Waiting for the approval by them.
Outcome
 Helps in reaching the large number of audience.
 Improves the products ranking.

Fig. 32. A+ content writing on the company’s Amazon seller account

Learnings
 Learned how to write the A+ content for the products.

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  Learned the Importance of the A+ content in the Amazon
Task 24. Building and designing the Brand store on Amazon.

What Is Amazon Brand Store?

The Amazon provides the facility of creating the brand’s own store on the Amazon wher t the
customers can come across that brand stores and can purchase any product from that
particular brand. It is same as like having the own website or online store.

The store is not included in the menu bar of the amazon seller account. To open the brand
store the particular brand has to separately mail to the Amazon team for building their own
brand store on Amazon.

Execution

Gathering
information, Start design
Research on
Apply for the content and and building Send it for
the brand
brand store images to the barnd the approval
store
design the store
brand store

 Researching about the big competitors brand store on Amazon, visualizing the way
they have created their store and the things that they have included in their brand
store.
 Applying for getting the Brand store feature in the seller account.
 Gathering all the information required to build and design the brand store.
 Gathering the images and the content for all the products that is to be listed in the
Amazon brand store.
 After receiving the feature of the Brand store started with designing of the menu bar
according to the list of the products.
 After creating menu, the page were created for the different products.
 Then, the products details with their image was listed under that product pages.
 Sending it for the approval to the guide or the director.
 Making the required changes as suggested by the director.

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  After, making the required changes the next step was to send it to the Amazon team
for the Approval.

Outcome
 Increased the brand visibility
 Increased the sale of the company

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 Fig. 33. The brand store of the company on Amazon seller account

Learnings
 Learned to build and design the brand store on Amazon.
 Learned about the things required to design and build the brand store.

Task 25. Run Campaign on Amazon.

Amazon also provides the campaign services for advertising the brand’s product to increase
the visibility. The campaign that has to be run on Amazon follow different method and is till
tricky to understand first because the amazon promotions are not free the amazon charges it’s
commission for advertising the product and plus the budget is also required to set to run the
campaign.

It is helpful for the brands and especially for the start-up brands it is very useful because the
competitors already exist and to compete with them it becomes necessary to first increase the
brand’s visibility and then focus on sales.

Execution

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 Preparing
Studying
the submitting
about the Campaign
camapign it for the
Amazon starts
for the approval
Ads
product

 Studying about the Amazon campaign on Google and on Amazon.

 Preparing the campaign for the product for which the campaign is made.
 Submitting it for the approval from the Amazon team.
 After getting approval, the campaign starts.

Outcome
 Increased the brand visibility
 Increased the sale of the company

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 Fig. 34. The campaign Insights of the Company on Amazon seller account

Learnings
 Learned how to run the campaign on Amazon.
 Learned how to link the product for the campaign from the inventory manage.

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Task 26. Data analysis of the top 9 competitor prices.

There was a lot of competition for the nutrition products and thus to be in the line of
competition it was required by the company to match their price of the product with that of
the competitors product price. Ad thus, for that either the company has to lower down its
prices of the product or else has to keep their product price according to their competitor
product prices.

To carry out this it was required to have the price analysis of the 9 top competitors of all the
particular products.

Execution

 Searching the top 9 competitors of the all the products individually.

 Listing down all the price according to the product and their size.
 Tally the price of the company’s product with that of the list made.

Outcome
Helped in setting up the price according to top competitors of this field in Amazon.

Learnings
 Learned how to carry out the price analysis.
 Learned to calculate the price for some products variants when not available on
Amazon.

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5.3.2.2. Flipkart Seller Account

Task 27. Creating product listing on Flipkart seller account.

Nutkhat Organic has also tied up with Filpkart to expand their reach and increase their sales.
For starting selling the products on Flipkart it is required to list the products on the Flipkart
seller account. So, my next task was to create all the products listing on the Flipkart with all
the required information and images as per the Flipkart requirement.

Execution

Searching how to list Submitting it for the

Listing the product
the products Qualification check

 Searching as how to list the products on Flipkart seller account.

 Then, Listing the products on Flipkart seller account with all the required information
and images.
 After, listing the product individually submitting that listings for the qualification
check.

Fig. 35. Listing of products on Flipkart seller account

Learnings
Learned how to list the products on Flipkart seller account.

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Task 28. Checking and rectifying the QC failed products.

The products if not listed properly does not pass the QC i.e. Qualification Check. This can be
due to various reasons such as product name, the country origin of the product, images not
uploaded properly, or the information provided may not be correct or may not be according
to the Flipkart requirement.

Execution

Checking the Submitting it

Rectifying the
reason of fiing again fir the
mistake
in QC process QC process

 Checking the product that has failed in QC.

 Checking the reason of failing in QC process.
 Then, rectifying that mistake due to which the product failed in QC process.
 And later, submitting it again for the QC process.

Learnings
Learned how to check and rectifying the listing mistakes so that the product does not fails
again in the QC process.

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Task 29. Creating variants for all the products listed.

Different listing was required to create the variants for the listed products. As there was no
option of listing the products variants directly in already listed products and thus required to
create a separate listing for all the product variants.

Execution

Searching how to
Listing the product Submitting it for the
list the products
variants Qualification check
variants

 Searching on Google and YouTube about how to create variants for the products on
Flipkart.
 Listing the products variants by making the separate listings of the products.
 Submitting it for the QC process.

Fig. 36. Listing product variants on Flipkart seller account

Learnings
Learned how to create the separate listings for all the product variants.

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Task 30. Clubbing of the same product with different size variants on the Flipkart.

As the same products had three size variants but they were listed separately and that was
creating a separate link for the same products with different variants on the Flipkart, means
the customer will not be able to find the same product variant under the same title. For
example the title California almonds have its three size variants i.e. 250g, 500g, 1kg, this
three variants should be listed together under the one common title which makes it easier for
the buyer to purchase and compare the rates of the products. Thus, to make the customer find
the same product variants under the one common head it is required to club the products
variants.

Execution

Submitting it
Searching Filling the
to the
the ways to customer
creating the Flipkart
club the support form
excel sheet customer
product for clubbing
support
variants the product
team

 Searching for the ways as how to club the products.

 Creating the Excel sheet to club the product.
 Filling the customer support form for clubbing the product and attaching this excel
sheet with it.
 Submitting it to the Flipkart customer team support.

Outcome
 Customers can easily get all the product variants at one place only.
 Increases the product reach

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 Fig. 37. Clubbing of products

Learnings
 Learned how to club the products with different variants.
 Understood about the format required to club the products.

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Task 31. Changing the product title on the Flipkart.

The title of the products was set up wrongly and that was hampering the branding of the
company on Flipkart. Thus, it was required to change the product title so as to have the
perfect title for the product.

Execution

Filling the Submitting it

Searching customer to the
the ways to creating the support form Flipkart
change the excel sheet for changing customer
product title the product support
title team

 Searching for the ways as how to change the title of the products.
 Creating the Excel sheet to change the title of the product.
 Filling the customer support form for changing the product title and attaching the
Excel sheet created with it.
 Submitting it to the Flipkart customer team support.

Outcome
 Customers can easily get all the product variants at one place only.
 Increases the product reach

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 Fig. 38.
Changing product title for the products on Flipkart seller account

Learnings
 Learned how to change the title of the products.
 Understood about the format required to change the product title.

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Task 32. Run Campaign on Flipkart

Flipkart also provides the campaign services for advertising the brand’s product to increase
the visibility. The campaign that has to be run on Flipkart follow different method and is till
tricky to understand first because the Flipkart promotions are not free the Flipkart charges it’s
commission for advertising the product and plus the budget is also required to set to run the
campaign.

It is helpful for the brands and especially for the start-up brands it is very useful because the
competitors already exist and to compete with them it becomes necessary to first increase the
brand’s visibility and then focus on sales.

The advertisement is the best promotional activity on Flipkart because there is no other way
of increasing the Brand visibility.

Execution

Studying Preparing the submitting it

Campaign
about the camapign for for the
starts
Flipkart Ads the product approval

 Studying about the Flipkart campaign on Google and on Flipkart.

 Preparing the campaign for the product for which the campaign is made.
 Submitting it for the approval to the Flipkart team.
 After getting approval, the campaign starts.

Outcome
 Increased the brand visibility
 Increased the sale of the company

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 Fig. 39. Campaigns Insights on Flipkart seller account

Learnings
 Learned how to run the campaign on Amazon.
 Learned how to link the product for the campaign from the inventory manage.

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5.3.2.3. Grofers

Task 33. Creating the database for all the products to be listed on Grofers.

Nutkhat Organics tied up with the Grofers to sell their nutrition products on the Grofers to
expand their business more and to increase their branding and marketing of their products
which directly leads to increase in the company’s sales.

My task in this was to create the whole database about the product which includes all the
necessary information required to list the products on the Grofers as this list was to be
submitted to the Grofers team to will manage the inventory listing and inventory too.

Execution

Gather all the

information Fill the Excel Submit it to
required to sheet Grofers team
craete database

 Gathered all the information about the products like – description of the products,
type of the product, product’s life, etc.
 Gathered all the images and set them into the Drive.
 Filled the Excel sheet that was given by the Grofers team.
 Attached the Google drive link for the images in the Excel sheet.
 Cross checked it with the director of the company or the guide.
 Submit to the Grofers team via Email.

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 Fig. 40. Product database for Grofers

Learnings
Learned how to create the Database for the products.

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5.3.2.4. Shupple

Task 34. Creating the Database of the products to be listed on Shupple and Filling up the
Google form

Nutkhat Organics again tied up with the one more e-commerce seller portal Shupple where it
to sale it’s product easily and can expand its market more.

Basically my task in this was to create the database for the products to be listed along with all
the required information according to the format given by the Shupple. And another task in
this was to fill the Google form with the required documents and images.

Execution

Attaching
Filling the Excel Submitting it to
necessary
sheet and Google the Shupple
documents and
form team
the Excel sheet

 Filling that Excel sheet with the information need to be provided (basically creating
database for the products to be listed) and Filling the Google form
 Attaching with it the required documents and the Excel sheet.
 Submitting them the form and excel sheet via E-mail.

Outcome
To get the store set up at Shupple from the Shupple team and the company just need to access
their account and make them necessary changes after the Shupple team handles the store to
the company.

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 Fig. 41. Product database for Shupple

Learning
 Learned about the new e-commerce portal.
 Learned how to creating database for company’s product to submit it to another e-
commerce portal

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Task 35. Attaining the Training session from the Shupple Team

After the Shupple team have set up the brands store on Shupple it arranged the training
session to explain the functions of the Shupple and how the Shupple seller account works,
what things has to be done by the seller in their account.

The objective of the training session was provided by the Shupple Team was to handover the
store to brand and also to explain it functions and how to operate it. And also what kinds of
promotion can be done on Shupple and how does the promotion works on it.

My task was to attend the training session and understand everything about the Shupple like-
how does it works, how to add the products in future, how to change the product prices, etc.
Also, to understand about the various types of promotions that can be done on Shupple and
Understand the free ones provided by the Shupple.

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 Fig. 42. Insights from Shupple training

Learnings
 Learned about the new e-commerce portal and it functions.
 Learned how to operate and work on Shupple portal.
 Learned how to add and change the products prices.
 Learned different types of Promotion activities.

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Task 36. Checking and updating the information about the products on the Shupple seller
account after the store was hand over to the brand. Updating all the prices and cross
checking it once again.

Task 37. Drafting the promotion ideas to run on Shupple account and mailing this draft to
the Shupple promotion team so that they can suggest us more about it and they can
proceed with making the posters for it to post it on their websites front page.

Task 38. To change the products prices on the brands official website.

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 6. Contribution to the Organization

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  Worked in increasing the brand awareness of the company.
 The contest run on the social media platforms had a fruitful result as due to this the
followers of the brand increased and also it boosted the sale.
 Tying up with the other e-commerce websites that leads to the increase in brand
visibility.
 The campaign that was made run on Instagram and Facebook resulted in reaching to
huge number of targeted audience.
 Strong customers relationship was build up due to the increase visibility of the brand.
 Boosted the company’s branding and marketing.
 Resulted in the positive business development of the Brand.
 Maintaining of proper database that led the brand to flourish on the various e-
commerce platforms.
 Price analysis of the top competitors helped the brand to match their products pricing
with that of the competitors and also helped in ranking the brands products on
Amazon.
 Building a Strong relationship with the old and new customers of the brand.
 Making all kinds of promotional post and daily post.
 Handling all the communication related to the e-commerce websites.
 Handling all the e-commerce websites along with their promotions activities.
 Handling their products prices on the company’s website.
 Price analysis of the competitor brands on all the e-commerce websites to set the price
of the company’s product below the competitors but should cover cost and gain some
profit and also create customer value.
 Creating different ideas for the contest and handling it which helped in gaining the
potential customers.
 Creating a brand good image in the eyes of customers by communicating timely with
them.

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 7. Suggestions

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The Nutkhat Organic is the start-up brand in the field of nutrition and health products. It has a
huge number of existing competitors who are well reputed and it’s a big task for the company
to create their brand name especially on the various e-commerce platforms where they have
collaborated because all the e-commerce platform had many well reputed competitors in the
field of health and nutrition products and especially in dry fruits.

I would like to suggest the company to use the various other tools of promotion in Digital
marketing like using of Google Ads, Google Workspace, Google Console, and adding SEO in
their website. Also, they should make their website more creative and add more blogs to their
websites related health and nutrition and also they should make some videos of their products
so that people gain a strong trust upon the product that they are 100% organic. As, this will
help the customers to compare the company’s product with the competitor products. Also,
they should add their brand story on their website because the brand story helps to connect
with the targeted audience easily and they get to know more about the company and it’s
product.

The company must also run some ads on their website so that the ranking of their website can
be improved. The company should hire some brand promoters who promotes such health and
nutrition products they should try at least once so that it can reach to more audience and
communities and can see the results if they are benefited from it or not. This will help them to
grow more and will increase the sale.

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 Bibliography

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 Plagiarism Report

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