Sample Road Map
SEMESTER
DISCLAIMER:
This document is NOT a curriculum guide. This document was NOT created with the intention that you follow
it exactly. This document is a version of what one might do in their classroom if they had a semester to work
with. A few tips…
>> Do not do exactly what is on this document. Make it your own. Make it work for you, your class, your kids,
your schedule. Use your beautiful teacher brains and do some planning!
>> Buffer Week and Flex Days - use these days throughout the semester in the event that you need more time
to cover a topic or need to reiterate an activity.
>> Use all the resources you have available to you: Youth Entrepreneurs curriculum and resources, YE Staff, YE
teachers across the country, Business Model Generator book, the internet, etc.
>> If you need help…ASK!!!
Activities noted by an asterisk (*) can be repeated as desired.
WEEK 1
Pit with Name Cards
Introduce YE Currency and Auctions
DAY 1 What is YE? (Use YouTube channels videos, website, etc. to share about YE program and
opportunities students will have by being in the program)
Introduce Foundational Values using The Codec
What’s in a Handshake?
YE video featuring YE alum (James Harris, Jaren Hemphill, etc.) (YE YouTube channel)
DAY 2
Foundational Values Walkabout
Cinema Challenge
Networking using Human Treasure Hunt + knowledge from What’s in a Handshake?
Review Foundational Values and complete Codec for FVs
DAY 3 Zoom
Explain how Auctions will be ran in your classroom
Auction
Think Outside the Box
DAY 4 Complete the Codec – Foundational Values relative to any of the previous activities (Cinema
Challenge, Zoom, Think Outside the Box)
Vacant Lot Opportunity Mindset
DAY 5 S.M.A.R.T. Goals - Create S.M.A.R.T. Goals for what they want to achieve over the next year or in
the future
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Sample Road Map
SEMESTER
WEEK 2
Discuss personal branding
DAY 1 Complete Personal Branding Project
Share personal brand with class
CORE: Towers – Use the FV Behavior Model to observe behavior
DAY 2
Complete The Codec – Foundational Values relative to Towers
CORE: Cowboy Inkblot and Find the Numbers
3 Simple but Not Easy
DAY 3
Money Bowl
Watch John Stossel’s “Greed” video: [Link]
CORE: Trading Game
DAY 4
CORE: CPV Triangle – Part 1
CORE: CPV Triangle – Part 2
CORE: Speak Out Cards*
DAY 5
Three-Legged Stool
Auction
WEEK 3
10 Economic Principles – The Four Ss
DAY 1 Fill out The Codec
Negotiating Game – relate to the Four Ss
Continue 10 Economic Principles – The Four Market Measures
DAY 2 Fill out The Codec
Bead-Ville – relate to the Four Market Measures
What is an Entrepreneur? What is Entrepreneurship? Discussion
Complete 100 Entrepreneurs Who Changed the World project OR Decade of Entrepreneurship
DAY 3
project
Begin Entrepreneurship presentations
Finish Entrepreneurship presentations
DAY 4 Fill out The Codec relative to Entrepreneurship project from this week
Auction
The Creativity Minute
IDEO shopping cart and/ or cubicle video (IDEO Shopping Cart video: [Link]
DAY 5 M66ZU2PCIcM; IDEO Cubicle video: [Link]
Innovation Activity – Ironing board
Pitch Innovation – students choose with YE bonds
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SAMPLE ROAD MAP - SEMESTER PAGE 2
Sample Road Map
SEMESTER
WEEK 4
DAY 1 Labor Day – No School
The Creativity Minute
DAY 2 Pitch It – students vote using YE bonds
CORE: Disruptus
CORE: Pit*
DAY 3 Continue 10 Economic Principles – Ricardo’s Law of Comparative Advantage
Fill out The Codec
CORE: Paper Airplane Factory – relate to Ricardo’s Law of Comparative Advantage
DAY 4
Watch an episode of “The Profit” and complete The Codec
Garbology
DAY 5 Market research discussion – What is it? How do you conduct market research?
Auction
WEEK 5
CORE: Hershey’s Market Research
DAY 1
Student pitches
Target Market Person
DAY 2
Student pitches
LEGO COGS Activity
DAY 3
CORE: Dirt & Worms*
CORE: Back of the Napkin using Dirt & Worm calculations
Three-Legged Stool
DAY 4
Introduce Market Day and its expectations
Allow students time to get in groups and brainstorm ideas
Introduce Business Model Canvas:
9 Questions – Ask students to complete 9 Questions canvas for an idea that you provide (Shark
Tank episode, school problem, etc.)
Using 9 Questions, use the BIO Sheet Teacher Guide to help them add more ideas.
DAY 5
Demonstrate connection from 9 Questions to formal Business Model Canvas (have students place
sticky notes in corresponding BMC box)
Use BMC Cheat Sheet to help them add more ideas.
Auction
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SAMPLE ROAD MAP - SEMESTER PAGE 3
Sample Road Map
SEMESTER
WEEK 6
*Weeks 6-9 focus on Market Day prep activities (shaded in gray). If your Market Day falls earlier or later than
your Week 8, then move this block of prep activities together to allow your students to adequately prepare for
their Market Day experience.
Begin BMC for Market Day planning:
BMC – Value Proposition
DAY 1
BMC – Customer Segments
Conduct market research and gather data
Review market research
Make final decision of product or service to offer
DAY 2 Polish Value Proposition and Customer Segments
BMC - Channels
BMC – Customer Relationships
BMC – Revenue Streams
DAY 3
BMC – Cost Structure
Finish financials (Revenue Streams, Cost Structure)
DAY 4 Complete Back of the Napkin calculations for Market Day product
S.M.A.R.T. Goals – Have students compose 1-2 S.M.A.R.T. goals for Market Day
BMC – Key Partners
BMC – Key Activities
DAY 5 BMC – Key Resources
Polish Business Model Canvas
Auction
WEEK 7
Share expectations and requirements for Market Day oral pitch
DAY 1
Begin preparing Market Day oral pitch
DAY 2 Prepare Market Day pitch
DAY 3 Market Day pitches
Share feedback about Market Day pitches
Allow students time to revise their planning and submit their request for funds
DAY 4
The Codec for Market Day preparations
Submit Market Day loan request
Continue/complete Customer Relationships work
Place orders with vendors
Determine workflow and logistics
DAY 5
Get flyers approved by administration (if required)
Post flyers, print materials, etc.
Auction
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SAMPLE ROAD MAP - SEMESTER PAGE 4
Sample Road Map
SEMESTER
WEEK 8
Market Day prep:
• Design posters
DAY 1 • Create shopping list
• Update to-do list
Confirm orders, deliveries, and pick-ups
Flex day - Use as needed to make-up planning for Market Day, select activity from YE Academy,
DAY 2
finish Customer Relationships work, etc.
DAY 3 Review day-of Market Day plans one group at a time
Final Market Day prep:
• Hand out loans
• Confirm orders, deliveries, and pick-ups
DAY 4
• Check shopping list
• Create task list to remind students about what they need to do/remember/bring and who is
responsible for each item
DAY 5 MARKET DAY
WEEK 9
Market Day follow-up:
• Cash Out Form – Payback loan
DAY 1 • Individual Reflection – The Codec
• Team Reflection – The Codec
Market Day celebration!
Repeat Pit, Disruptus
DAY 2
Discuss Design Thinking How To Guide
DAY 3 Footwear Design Project
Footwear Design Project pitches
DAY 4
Complete The Codec
Flex day - Use as needed to make-up work, select activity from YE Academy, etc.
DAY 5
Auction
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SAMPLE ROAD MAP - SEMESTER PAGE 5
Sample Road Map
SEMESTER
WEEK 10
DAY 1 I, Pencil
DAY 2 I, Pencil (Select alternate topic of discussion from I, Pencil activity guide)
Review BMC – Complete for a local business
DAY 3
Pitch BMC
CORE: Boneyard
DAY 4 Brainstorm ideas for CORE: BMC – Prospective Business project
Auction
BMC Teacher’s Guide – First Iteration of BMC – Prospective Business idea. Explain the process of
first iteration.
DAY 5 Allow opportunity for students to seek feedback.
Development of supporting materials
Use YE Academy activities to reinforce concepts.
WEEK 11
BMC Teacher’s Guide – First Iteration of BMC – Prospective Business idea. Explain the process of
first iteration.
DAY 1 Allow opportunity for students to seek feedback.
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Second Iteration of BMC – Prospective Business
Allow opportunity for students to seek feedback.
DAY 2
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Second Iteration of BMC – Prospective Business
Allow opportunity for students to seek feedback.
DAY 3
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Third Iteration
Allow opportunity for students to seek feedback.
DAY 4
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Third Iteration
Allow opportunity for students to seek feedback.
DAY 5 Development of supporting materials
Use YE Academy activities to reinforce concepts.
Auction
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SAMPLE ROAD MAP - SEMESTER PAGE 6
Sample Road Map
SEMESTER
WEEK 12
BMC Teacher’s Guide – Fourth Iteration
Allow opportunity for students to seek feedback.
DAY 1 Development of supporting materials
Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Fourth Iteration
Allow opportunity for students to seek feedback.
DAY 2 Development of supporting materials
Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Fifth Iteration
Allow opportunity for students to seek feedback.
DAY 3 Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Development of supporting materials
Use YE Academy activities to reinforce concepts.
BMC Teacher’s Guide – Fifth Iteration
Allow opportunity for students to seek feedback.
DAY 4 Allow opportunity for students to practice pitching and seek feedback (BMC – Partner Pitch)
Development of supporting materials
Use YE Academy activities to reinforce concepts.
Share expectations and parameters for BMC Project Pitch
DAY 5
Craft BMC Project Pitch and supporting materials
WEEK 13
*Starting in Weeks 13-17, Market Day #2 prep activities (shaded in gray) begin. If your Market Day falls earlier or later than
your Week 14, then move this block of prep activities together to allow your students to adequately prepare for their Market
Day experience. Market Day #2 is OPTIONAL - Other capstones include the Vacant Lot or a capstone of your own design.
DAY 1 Craft BMC Project Pitch and supporting materials
Sharing of business ideas to public audience (classroom pitch, classroom competition, panel of
DAY 2
judges, gallery walk, video submission, etc.)
DAY 3 BMC Project Pitch celebration!
Begin BMC for Market Day planning:
BMC – Value Proposition
DAY 4
BMC – Customer Segments
Conduct market research and gather data
Review market research
Make final decision of product or service to offer
Polish Value Proposition and Customer Segments
DAY 5
BMC - Channels
BMC – Customer Relationships
Auction
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SAMPLE ROAD MAP - SEMESTER PAGE 7
Sample Road Map
SEMESTER
WEEK 14
Finish financials (Revenue Streams, Cost Structure)
DAY 1 Complete Back of the Napkin calculations for Market Day product
S.M.A.R.T. Goals – Have students compose 1-2 S.M.A.R.T. goals for Market Day
BMC – Key Partners
BMC – Key Activities
DAY 2 BMC – Key Resources
Polish Business Model Canvas
Auction
Share expectations and requirements for Market Day oral pitch
DAY 3
Begin preparing Market Day oral pitch
DAY 4 Prepare Market Day pitch
DAY 5 Market Day pitches
WEEK 15
Share feedback about Market Day pitches
Allow students time to revise their planning and submit their request for funds
DAY 1
The Codec for Market Day preparations
Submit Market Day loan request
Continue/complete Customer Relationships work
Place orders with vendors
Determine workflow and logistics
DAY 2
Get flyers approved by administration (if required)
Post flyers, print materials, etc.
Auction
DAY 3 THANKSGIVING BREAK
DAY 4 THANKSGIVING BREAK
DAY 5 THANKSGIVING BREAK
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SAMPLE ROAD MAP - SEMESTER PAGE 8
Sample Road Map
SEMESTER
WEEK 16
Market Day prep:
• Design posters
DAY 1 • Create shopping list
• Update to-do list
Confirm orders, deliveries, and pick-ups
Flex day - Use as needed to make-up planning for Market Day, select activity from YE Academy,
DAY 2
finish Customer Relationships work, etc.
DAY 3 Review day-of Market Day plans one group at a time
Final Market Day prep:
• Hand out loans
• Confirm orders, deliveries, and pick-ups
DAY 4
• Check shopping list
Create task list to remind students about what they need to do/remember/bring and who is
responsible for each item
DAY 5 MARKET DAY #2
WEEK 17
Market Day follow-up:
• Cash Out Form – Payback loan
DAY 1 • Individual Reflection – The Codec
• Team Reflection – The Codec
• Market Day #2 celebration!
DAY 2 Introduce Vacant Lot PBL Project
DAY 3 Continue Vacant Lot PBL Project
DAY 4 Continue Vacant Lot PBL Project
DAY 5 Vacant Lot PBL Project pitches
WEEK 18
DAY 1 Flex day - Use as needed to make-up work, select activity from YE Academy, etc.
Repeat Towers – observe behavior using FV Behavior Model; compare behavior to previous
DAY 2 experience playing Towers
Final game of Pit and Auction
DAY 3 Finals Day
DAY 4 Finals Day
DAY 5 Grade Day – No students
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SAMPLE ROAD MAP - SEMESTER PAGE 9
