Learning
Grade Level
W7 Area TLE – Event Management Services 7/8
Quarter Fourth Date
I. LESSON TITLE Event Management Services
II. MOST ESSENTIAL LEARNING LO 1. Generate a business idea that relates with a career choice in Events
COMPETENCIES (MELCs) Management (EM).
Environment and Market (EM)
III. CONTENT/CORE CONTENT Content Standard: The learner demonstrates an understanding of environment
and market in relation to a career choice in Events Management.
Content: Competition in the market
(Reference: K to 12 Basic Education Curriculum Junior high school technology
and livelihood track and senior high school – technical-vocational livelihood track
home economics - Events Management Services NC III)
IV. LEARNING PHASES AND LEARNING ACTIVITIES
I. Introduction (Time Frame: Day 1)
Learning Task 1
Directions: Give five businesses present in your town.
1.
2.
3.
4.
5.
Competitive markets also encourage the most efficient and valued use of scarce resources. When companies are not
driven to focus on costs due to competition, there is less incentive to maximize efficiency and minimize waste. When a market
is competitive, firms only succeed when they use those precious resources in the most effective, valuable way possible and
waste is diminished.
Once you have embarked on identifying the business opportunities, you will eventually see that there are many
possibilities that are available for you. It is very unlikely that you will have enough resources to pursue all of them at once.
Which one will you choose? You must select the most promising one from among hundreds and one ideas. It will be good to
do this in stages. In the first stage, you screen your ideas to narrow them down to about five choices. In the next stage, trim
down the five choices to two options. In the final stage, choose between the two and decide which business idea worth
pursuing.
In screening your ideas, examine each one in terms of the following guide questions:
1. How much capital is needed to put up the business?
2. Where should the business be located?
3. How big is the demand for the product? Do many people need this product and will continue to need it for a long time?
4. How is the demand met? Who are processing the products to meet the needs (competition or demand)? How much of
the need is now being met (supply)?
5. Do you have the background and experiences needed to run this business?
6. Will the business be legal and not against any existing or foreseeable government regulation?
7. Is the business in line with your interest and expertise?
Unique Selling Proposition (USP)
Unique Selling Proposition is the factor or consideration presented by a seller as the reason that one product or service
is different from and better than that of the competition. Before you can begin to sell your product or service to your target
customers, you must sell yourself in it. This is especially important when your product or service is like your competitors. USP
requires careful analysis of other businesses' ads and marketing messages. If you analyze what they say or what they sell, not
just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from
competitors.
Here is how to discover your USP and how to use it to increase your sales and profit:
• Use empathy: Put yourself in the shoes of your customers. Always focus on the needs of the target customers and forget
falling in love with your own product or service. Always remember, you are making/providing this product not for yourself
but for the target customers to eventually increase sales and earn profit. Essential question such as what could make
them come back and ignore competition, should be asked to oneself. Most possible answers may be focused on quality,
availability, convenience, cleanliness, and reliability of the product or service.
• Identify customer’s desires. It is very important for you to understand and find out what drives and motivates your
customers to buy your product or service. Make some effort to find out, analyze and utilize the information that motivates
the customers in their decision to purchase the product or service.
• Discover customer’s genuine reasons for buying the product. Information is very important in decision making. A
competitive entrepreneur always improves their products or services to provide satisfaction and of course retention of
customers. As your business grows, you should always consider the process of asking your customers important
information and questions that you can use to improve your product or service.
D. Development (Time Frame: Day 2)
Learning Task 2
Directions: Write the word “PAK” if the following questions are needed in screening of ideas for the business opportunities
based on the information above, while write “GANERN” if it is not.
1. What type of work environment do you prefer?
2. Do many people need this product?
3. How do you deal with pressure or stressful situations?
4. How do you prioritize your work?
5. Is the business in line with your interest and expertise?
6. How is the demand met?
7. Where do you see yourself in five years?
8. Where should the business be located?
9. What is your management style?
10. How much of the need is now being met (supply)?
E. Engagement (Time Frame: Day 3)
Performance Task
Let say you have given an opportunity to build your own business. The first step you need to consider is to examine the
following guided question. Answer the following questions based on your preferences for your business.
Type of your Business:
Brand Name of your Business:
Guided Questions:
1. How much capital is needed to put up the business?
2. Where should the business be located?
3. How big is the demand for the product? Do many people need this product and will continue to need it for a long
time?
______________________________________________________________________________________________________________
4. How is the demand met? Who are processing the products to meet the needs (competition or demand)? How much
of the need is now being met (supply)?
5. Do you have the background and experiences needed to run this business?
6. Will the business be legal and not against any existing or foreseeable government regulation?
7. Is the business in line with your interest and expertise?
______________________________________________________________________________________________________________
A. Assimilation (Time Frame: Day 4)
Learning Task 3
Directions: Answer the following questions.
1. Is market competition being good or bad? Why, Explain your answer.
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
2. What is the important consideration in the market competition?
_______________________________________________________________________________________________________________
3. In building own business, why you need to consider the ideas mentioned above?
_______________________________________________________________________________________________________________
_______________________________________________________________________________________________________________
V. ASSESSMENT (Time Frame: Day 5)
Learning Task 4
Directions: Fill in the blanks of the right word. Choose your answer inside the box.
1. markets also encourage the most efficient and valued use of scarce resources.
2. Put yourself in the of your customers.
3. You should always consider the of asking your customers important information.
4. Before you can begin to sell your product or service to your customers, you must sell yourself in it.
5. You must select the most one from among hundreds and one ideas.
6. Is the business in line with your and expertise?
7. Make some to find out, analyze and utilize the information that motivates the customers.
8. Where should the business be ?
VI. REFLECTION (Time Frame: )
● Communicate your personal assessment as indicated in the Learner’s Assessment Card.
The learner, in their notebook, will write their personal insights about the lesson using the prompts below.
I understand that .
I realize that .
I need to learn more about .
Personal Assessment on Learner’s Level of Performance
Using the symbols below, choose one which best describes your experience in working on each given task. Draw it in the column
for Level of Performance (LP). Be guided by the descriptions below:
✰ - I was able to do/perform the task without any difficulty. The task helped me in understanding the target content/ lesson.
✔ - I was able to do/perform the task. It was quite challenging, but it still helped me in understanding the target content/lesson.
? – I was not able to do/perform the task. It was extremely difficult. I need additional enrichment activities to be able to do/perform this
task.
Learning Task LP Learning Task LP Learning Task LP Learning Task LP
Number 1 Number 3 Number 5 Number 7
Number 2 Number 4 Number 6 Number 8
VII. REFERENCES [Link]
[Link]
Prepared by: Jonesa A. Serrano Checked by: Patricio H. Cruzada
Larry F. Cajelo
Joanna Marie R. Causaren
