Nazara IM - Spark Capital
Nazara IM - Spark Capital
Information Memorandum
December 2020
l 3062
▪ Sathyanarayanan M sathyanarayanan@[Link] +91 44 6660
Index
Canada
Brazil
France
US
Italy
Australia
China
Spain
Mexico
Russia
Japan
South Korea
Germany
UK
India
+9.3% +9.9% YoY
+10.3% YoY
YoY
North America 25% $159.30Bn
$40.0Bn
$145.70Bn
+8.5% YoY USD bn CAGR (CY16-19) $138.50Bn
Console
$30.8Bn
21%
+2.2% YoY 31%
32% PC Browser PC Games 40%
$3.0Bn Smartphone Games
2016 Total $31.9Bn
2% 2020 Total $63.6Bn
$99.6Bn -13.4% YoY
+8.5% +2.1% YoY $159.3Bn
+15.8% YoY
YoY +9.3%
YoY
Console Games
$45.2Bn
Mobile 37% 28% Tablet Games
$36.9Bn +6.8% YoY 9% $13.7Bn
100%
90%
80%
% share for developer in respective Market
70% 57%
64% 62%
40%
30%
20% 43%
36% 38%
India
Indonesia
Brazil
US
UK
Germany
Russia
Japan
Market
China Others
$8B
10B 4.9
4.1 4.1 4.5 4.5 4.3 $6B 6.8 6.4
3.7 4.0 5.6 5.7 5.7 6.2
3.4 3.2 3.6 3.7 5.6 5.2 5.1 5.1 5.6 5.2
$4B
5B
6.6 6.4 6.4 7.1 6.7 6.4 $2B
5.8 5.5 5.3 5.4 5.8 5.4
2.3 2.1 2.2 2.1 2.1 2.2 2.2 2.1 2.3 2.4 2.6 2.6
0B $0B
Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19 Jan-20 Feb-20 Mar-20 Apr-20 May-20 Jun-20
Apps Games
Apps Games
The Average User Spent 27% of Daily Waking Hours on Increase in Number of Games Played Each Month by the Average User
Mobile in April 2020 – Up 20% from 2019 During COVID-19 Pandemic – Peak Month in 2020 Vs Monthly 2019 Avg
+27%
8 40% 35%
+37% +28% 30%
6.0 +15%
6 +5% +12% 30% 26%
4.8 4.8 +40% +39% +25% 23%
+27% +14% +17%
4.4 3.9 3.6
+10% +10%
3.5 3.5 3.2 3.1 20%
4 3.0 2.8 2.7 13% 11%
2.4
10% 7% 7% 6% 6% 5%
2 3%
0%
0
Canada
India
Indonesia
United States
Germany
China
South Korea
Japan
United Kingdom
Brazil
France
Russia
Brazil
Canada
Indonesia
France
India
China
Russia
Italy
Spain
US
UK
Germany
Japan
South Korea
0.8 2024E
2019
Mobile
85%
2017
300
18%
180 20%
200 150
10%
100
0%
0 Puzzle Action Adventure Arcade Racing Sports
2016 2017 2018 2019
Heavy Casual
Online Gamers Internet Users
500
432 92%
2022E million 4G Subscribers of Data Traffic powered
by 4G Technology
2019
Source: ICEA report Source: Nokia MBiT 2019
Fall in data prices has increased affordability …resulting in exponential increase in data consumption
2016 ₹ 2019
2019 2016
Source: […] Source: Nokia MBiT 2019
Games can be downloaded for free, but user may have to watch ads or pay for full access. Freemium business
Freemium model is primarily driven through in-app purchases, however in-app purchases monetization approach is still
very nascent in India and other emerging markets.
Subscription One-time payment of daily/weekly/monthly or annual fee to gain unlimited access for the duration.
Banner advertisement, video advertisement, conditional access to features in the game by watching ads or
Advertisement
clearing a level etc.
Integrated Subscription
First Time Gamer Pre-embedded apps No major preference model with bouquet of Integrated carrier billing
games
Seamless gaming
App stores, social media, App store linked payment;
Hard core experience, multiplayer Subscription Model
network effect High value in-app purchases
competitive gaming
Source: Company, Spark PWM *Assumed price at which investors might be Private & Confidential 16
getting opportunities to invest
Nazara Technologies - Timeline
1 3 5
Company Incorporated. ▪ 2nd investment by Westbridge. ▪ Acquisition of Next Wave.
▪ Signed up with Airtel. ▪ Acquisition of Nodwin Gaming
▪ Signed up with Electronic Arts. and launch of Esport business of
the Company.
2007-10
2017-18
▪ Launched ‘Games Club’
1999
▪ Launched java games pay per ▪ Established presence in Dubai. ▪ Acquired significant majority in
download. Sports Keeda – Sports portal.
▪ Commenced business operations in
▪ Commenced work with leading Middle East, Zambia, Uganda, Nigeria, ▪ Became only fully diversified
2004-06
2011-15
2018-19
telecom operators. Singapore, Mauritius, Bangladesh and gaming & sports media company
Kenya. in India.
▪ Signed up with Sachin Tendulkar for
3 years. ▪ Commenced Freemium business in ▪ Acquire significant majority in
India. Halaplay #2 Sports Fantasy in
▪ First investment by Westbridge.
India.
▪ Signed up with M.S. Dhoni. ▪ Signed up with Virat Kohli and
Hrithik Roshan.
▪ Licensing agreement for Chota Bheem.
2 4 6
Source: […]
100% 8%
80% 33%
60%
MATURE INTERACTIVE 100% 100% 100%
92%
BUSINESS GAMING 40%
(33%) (67%) 67%
20%
0%
Subscription Early Learning Freemium E-Sports RMG
SKILL/CHANCE ESPORTS/ Subscription Platform Fee Advertising In-app Sales Sponsorship and media Rights
TELCOS FREEMIUM EARLY LEARNING
BASED GAMES SPORTS MEDIA
SUBSCRIPTION (8%) (7.7%)
(17.2%) (34%)
Source: Company
100%
10%
30% 23%
80%
60% 22%
INDIA RoW NEXT WAVE ONLINE QUIZ 100% 100%
SPORTS KEEDA 90%
(28%) (30%) (CRICKET) (QUNAMI) 40% 77%
20%
20%
28%
0%
Subscription Freemium E-Sports Early Learning RMG
SPORTS BETTING
(BIG PESA) Kenya
India Africa Middle East APAC USA RoW
Transforming into Interactive Gaming & Sports Media Platform Company Investments made by the Company (as on 31st Mar 2020)
100.0%
Interactive 900 120%
gaming
90.0% subscription
800 100.0%
business
(CAGR 196%) 100%
80.0%
700
70.0%
600 80%
52.4%
60.0% 63.9% 62.5%
500
(INR mn)
50.9% 55.0% 60%
50.0% 400
89.0% 38.4%
40.0% 300 40%
26.0% 24.4%
30.0% 200
15.0%
Subscription 8.7% 20%
business 100
20.0%
(CAGR -27%)
33.0%
0 0%
10.0%
Crimzoncode
Mastermind Sports
Halaplay Tech
Sports Unity
Khichadi
Nodwin
Absolute Sports
Instasportz
0.0%
FY18 FY20
GAMES
Chhota Bheem Motu Patlu HalaPlay Carrom Clash Chennai Super Kings Hrithik Bike Racing
Mighty Raju Oggy Super Qunam WCC Rivals Clash World Cricket Real Carrom - 3D
Championship 2
Source: Company
Sports Fantasy #2
Source: Company Source: Company
Next Wave Revenue is flat due to drop in advertisement rates Halaplay’s Revenue up 77.5% in FY20
Source: […]
Market Leadership in Esports – the Next Big Thing
295M
173M 198M 223M
No. of Registered players in Nodwin Organised tournaments Nodwin’s Revenue is up 50.8% in FY20 and its top 5 E-sports
…and Live stream views across OTT platform zoomed by 29X
has zoomed by 15X company in the World
8 Reach (mn) 800 12%
Participation (mn) 6.9
7 200 175.0 10%
6 600
150 8%
5
400 746.6 6%
4
100
3 495.2 4%
2.2 200
2 50 28.0 2%
170.4
1 0.5 6.0 0 0%
0 0 FY18 FY19 FY20
CY17 CY18 CY19 CY17 CY18 CY19 Revenue (INR mn) EBITDA Margin
Nazara USD 0.3 13.7 13.6 9.1 42.8 86.5 229.9 6.9 6.0 4.8 86.1 154.3 4,749.9
Tencent USD 727.0 21.0 15.5 13.4 51.9 42.9 36.1 18.2 15.2 11.6 81.8 75.1 57.5
Bilibili USD 26.4 72.0 42.2 26.8 2,213.9 -2,011.1 -457.4 24.6 24.2 24.6 -361.5 -271.1 -158.1
XD Inc USD 2.3 10.5 7.3 5.0 57.6 27.4 20.2 31.7 15.7 11.8 104.8 47.5 40.4
NetEase USD 60.9 9.3 7.9 7.1 29.8 32.8 26.4 8.2 8.8 6.6 34.1 46.0 29.7
FriendTimes USD 0.6 4.2 2.0 1.8 18.5 7.9 6.6 15.5 10.5 6.8 32.3 11.0 9.3
G-bits USD 4.3 18.3 16.0 12.2 31.8 27.0 20.8 12.2 9.7 9.2 45.9 39.2 32.7
Perfect World USD 7.9 6.2 6.2 6.2 25.5 29.4 36.3 6.7 6.2 5.8 33.3 35.0 35.5
Sanqi Interactive USD 8.9 9.0 7.3 4.2 33.0 31.5 20.2 8.5 9.9 8.4 52.5 38.6 27.3
Average 18.8 13.1 9.6 307.8 -226.5 -36.4 15.7 12.5 10.6 2.9 2.7 9.3
Source: Bloomberg
Disclosure
Details of Financial Interest of Research Entity Spark Family Office and Investment Advisors (India) Private Limited and its Affiliates NA
Details of direct/indirect financial Interest of covering analyst/and his/her relatives NA
Investment banking relationship of Spark Capital Advisors (India) Private Limited (holding company) with the company covered NA
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N
the end of the month immediately preceding the date of publication of the research report
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