FINAL PROJECT

Human Resource Development

SUBMITTED TO:-
Ma’am Saima Jamil
Institute of Administrative Sciences
University of the Punjab

PREPARED BY:-
 NORAIZ AHMAD 95
 KASHIF JAVED 91
 FAISAL ASHRAF 60
 SUMMER IMRAN 99
 USMAN ALI
 QARSHI
(HR) Training and Development
Training and Development is a structured program with different methods designed by
professionals in particular job. It has become most common and continuous task in any
organization for updating skills and knowledge of employees in accordance with changing
environment. Optimization of cost with available resources has become pressing need for every
organization which will be possible only by way of improving efficiency and productivity of
employees, possible only by way of providing proper employee training and development
conditioned to that it should be provided by professionals. 
Qarshi industry training and development refers to educational activities within a company
created to enhance the knowledge and skills of employees while providing information and
instruction on how to better perform specific tasks.
Training is a short-term reactive process meant for operatives and process while development is
designed continuous pro-active process meant for executives. In training employees' aim is to
develop additional skills and in development, it is to develop a total personality.
In training, the initiative is taken by the management with the objective of meeting the present
need of an employee. In development, initiative is taken by the individual with the objective to
meet the future need of an employee.

Introduction of the Company

Vision:
 Leadership in our field
 HRD
 R&D
 CSR
Background of the Company
There are three major areas in QARSHI, Research & Development, Commercial, and Welfare.
R&D includes Qarshi Dawakhana (1968) and Qarshi Research Int (2003). On the other hand.
Commercial section includes Qarshi Industries (manufacturing and selling of natural products) &
Qarshi International (for international business). Last but not the least welfare includes Qarshi
Foundation (Health, education, conservation & employment) & Qarshi Knowledge City
(education-research and commercial-NPO).

In 1968 the youngest son of Shifa-ul-Mulk, Mr. Iqbal Ahmed Qarshi after completing M.S.C in
Chemical Engineering, laid the foundations of Qarshi Dawakhana that has now evolved into
Qarshi Industries, a modern and successful company that outweighs by far, the expectations of
its original founder.

From humble beginning in 1968, Qarshi Industries (Pvt.) Ltd. is now Pakistan’s largest herbal
pharmaceutical company. It was conceptualized 75 years ago by the venerated eastern poet
Allama Muhammad Iqbal.

Its inception was in the shape of a clinic at Biden Road in the city of Lahore, in the heart of
Punjab, which was opened by Shifa-ul-Mulk Hakim Muhammad Hassan Qarshi, He was a
practitioner of herbal medicine and health supplements.

The clinic was started with a view to provide pure and effective herbal medicines to the general
public.

Qarshi Industries is highly rated company in its category in Pakistan. It has consolidated its
image as a quality-conscious company and has, over the year, demonstrated its firm commitment
to quality and strict adherence to international standards. Qarshi takes pride in maintaining a
high quality in its products and superior skills and acquiring the latest in advanced technology.

Qarshi Industries (Pvt.) Ltd. is one of the largest natural products manufacturers in Pakistan. It is
a modern and progressive facility that manufactures and markets leading brands which have
become household names. Qarshi is engaged in promoting healthy living since five decades. It
has been offering a blend of age-old Oriental and Greek herbal preparations.

One of the largest quality natural products companies in Pakistan, Qarshi is a leading
organization with a large number of National / International Certifications and Accreditations.
With a vision to become global leaders in quality, human resource development, research and
development, and corporate social responsibility, Qarshi is engaged in promoting healthy living
and offers a blend of age-old Oriental and Greek herbal preparations with the latest
advancements in science and technology, providing more than 300 Quality Natural Products to
its customers worldwide.
Literature Review
The Qarshi business (Pvt.) Ltd. is one of the biggest common homes grown based item
organization in Pakistan. Mankind today confronts gigantic difficulties. With immense financial
extension on an overall scale, the soundness of our buyers is put in higher destinations. Qarshi
Industries, a leading maker of Natural Products, has been pushing solid living in excess of seven
decades. The age-old Oriental and Greek natural arrangements are mixed with the most recent in
Science and Technology at Qarshi Industries to give sheltered and viable items to the greater part
of our clients

Training and development Training and Development basically deals with the acquisition of
understanding, knowhow, techniques and practices. In fact, training and development is one of
the imperatives of human resource management as it can improve performance at individual,
collegial and organizational levels. As the process of ‘increasing one’s capacity to take action,
organizations are now increasingly becoming particular with organizational learning and
therefore collective development. Organizational learning, on the other hand, refers to the
“efficient procedure to process, interpret and respond to both internal and external information of
a predominantly explicit nature. According to Easter by-Smith (1999), the emergence of the
concept of organizational learning is central on the hitherto idea that prior advocacies of learning
are tended to its commercial significance and are lacking of empirical information on learning
processes.

Strategically, organizational learning, which makes use of training and development as one of
the several responses, deals with the acquisition of understanding, know-how, techniques and
practices. These intellectual intangibles can be translated into an organizational resource through
the people that acquire, infer and utilize such towards the achievement of the organization-wide
training and development (Armstrong, 2006). Training and development are planned learning
experiences which teach employees how to perform current and future jobs more effectively.
Sims (2002) emphasizes that training focuses on present jobs while development prepares
employees for possible future jobs. Basically, the objective of training and development is to
contribute to the organization's overall goal.

Hypothesis
 Level of awareness directly affected on sales decline of Qarshi soft drinks.
 Taste has a direct impact on sales variation.
 Lack of preferences is also affected on sales decline.
 How many products does Qarshi have?
 By soft drink we gain weight and it strongly affect the teeth.
 Lack of exercise increase the level of sugar in users.
 Lack of awareness of Qarshi unique juices available in the market.
Methodology
We will develop basic accomplishments for the study of effects of sales and promotions
on the consumer purchase behavior. It describes the way by which a consumer is
influenced by sales and promotion in their behavior of purchasing. In this regard we will
identify different variables that may influence the consumer behavior regarding sales and
promotion

Research Methodology
We will focus to observe the fact about behavior of purchasing at a micro level that it allows us
to draw a result about the effect of sales and promotion on consumers purchasing decision. Some
of the questions that must be answered by the researchers are:

 Is there any influence of sales and promotions on the consumer’s buying decision?
 Are there any household characteristics that may give us an idea about the difference
in displaying consumer behavior?
 Is the household promotional response similar across different categories of a
product?
 Are these similarities being explained in a better manner by household
characteristics?
 Two way approaches is being used by us to answer these questions:
 First of all we will identify different drivers related to household promotional
response.

Then investigation of sales and promotion reaction mechanism that will help to constitute
household promotion response.
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