English For Business Communication SB Module 2
English For Business Communication SB Module 2
j « | (©) 2 Listen to the recording of Clare Macey, a director of Inter Marketing, suggesting
ways to prepare for telephone calls. Then tick the suggestions
that she makes that are included in the list below.
Do not try to guess what the other person will say. •
Think about your objectives from the call - any questions
you need to ask or things you need to say. •
If someone calls and you are not ready for them, ask them to
call back later. •
Desk preparation: prepare the desk - paper, pen, any relevant
documentation, computer files. •
Check recent correspondence, know the situation. •
Have your diary on hand, so you can fix appointments. •
3 Different people have different objectives in a telephone call. What do you think
are the objectives of the people in the situations below? The first is done for you
as an example.
a) A purchasing manager who has received an incomplete delivery.
• To tell the supplier that the delivery is
incomplete.
• To arrange to get the rest of the delivery sent as
soon as possible.
• CPossibly) to complain about the poor
service.
2 Receiving calls
(®) 1 Look at the picture as you listen
to the recording. Say what the
problem is and how problems
like this can be avoided.
(©) 2 Listen to another short extract from the recording of Clare Macey. Here she is
talking about being prepared for incoming calls. Tick what she recommends.
Send an email suggesting someone calls you - then be prepared
for their call. •
If you expect a call, think about what the other person will say
or what they will ask. •
Check any relevant documentation or correspondence. •
If you are busy or not ready when they call, ask them to call back later. •
b)
Telephone Messages
To Date
From Time
Of Phone /
AREA CODE/NUMBER
Message
Signed
Discussion
Compare the styles of the callers in the two conversations you have heard.
How are they different? Comment on how the people answering the calls handle
each caller.
Now listen to two more examples and complete the message pads below.
c) r ik
TO: • URGENT
DATE . TIME_
OF
PHONE
FROM
TIME
EXTENSION
DEPARTMENT
WORKSTATION
NOTES
Discussion
Discuss the style of the various speakers in the last two conversations. How does the
style change according to the speaker and the situation? Is the style used always the
right one?
Practice
Use the following flow chart to make a complete telephone conversation.
If you need to, listen again to the recordings you have heard and refer to
the Language Checklist on page 32.
Caller Receptionist
Introduce yourself.
End call.
End call.
2 In each request for repetition, the person asking for the repetition also
acknowledges it. It is important that any repetition is followed by an
acknowledgement. Look at the following example that you have heard:
Role play 1
Work in pairs. Student A should turn to File card 5A. Student B should turn to File
card 5B.
Role play 2
Keep to the same A or B. Student A should turn to File card 6A and Student B should
turn to File card 6B.
J
1 Frequently a sales representative may make a 'cold call' to a purchasing manager or
some other influential person in a company. Imagine the following situation:
Dominique Peron is Personal Assistant to Jacques Le Grand, Production Controller
in Compagnie Tarbet Garonne (CTG), a French manufacturer of paints and
varnishes. M. Le Grand has asked not to be disturbed by uninvited sales calls.
Walter Barry from London would like to speak to M. Le Grand.
a) Listen to the tape and say what Dominique is trying to do. What is her objective?
b) Dominique Peron finally makes a suggestion to the caller. What does she say?
2 Listen again. Complete the script below by writing down all the phrases used by
Dominique Peron to block the caller.
CTG: Bonjour, ici la CTG.
WALTER BARRY: Good morning, Walter Barry, here, calling from London. Could I speak
to M. Le Grand, please?
CTG: Who's calling, please?
WALTER BARRY: I'm sorry - Walter Barry, from London.
CTG: He's
,then
CTG: I
, he's .
WALTER BARRY: Could I speak to someone else, perhaps?
CTG: You are speaking to his Personal Assistant. I can deal with calls for
M. Le Grand.
WALTER BARRY: Yes, well ... er ... yes ... could I ring him tomorrow?
CTG: N O ,
CTG: Bye.
Role play 3
W o r k in pairs. Student A should refer to File card 7A a n d Student B should use File
card 7B.
Role play 4
Keep to the same A or B. Student A should refer to File card 8A and Student B should
t u r n to File card 8B.
TRANSFER
Think about any of the following - whichever is most likely for you now or in the future.
Prepare the call (maximum three minutes preparation!). Explain the details of the situation to a
colleague or to your teacher, then practise the call.
1 Ring a company to ask for product details or prices.
2 Ring a hotel to book a night's accommodation.
3 Ring a travel agent to ask about flights to a city you need to visit.
If possible record your conversation.
Language Checklist Skills Checklist
Telephoning (1) Telephoning: Preparation for a call
Introducing yourself Reading - background information
Good morning, Aristo. Desk preparation
Hello, this is ... f r o m ... Have the following available:
Hello, my name's ... calling f r o m ... • relevant documentation / notes
• correspondence or email received
Saying who you want • computer files on screen
I'd like to speak to ... , please. • pen and paper
Could I have the ... Department, please? • diary.
Is ... there, please?
Check time available
Saying someone is not available How much time do you need?
I'm sorry he / she's not available ... How much time do you have?
Sorry, he / she's away / not in / in a meeting /
in Milan. Objectives
Who do you want to speak to?
Leaving and taking messages In case of non-availability, have an alternative
Could you give him / her a message? strategy:
Can I leave him / her a message? • call back / be called back - when?
• leave a message
Please tell him / her ...
• speak to someone else
Please ask him / her to ring me on ...
• write or fax information
Can I take a message? • use email.
Would you like to leave a message?
If you give me your n u m b e r I'll ask him / her to Do you want to:
call you later. • find out information?
• give information?
Offering to help in other ways
Can anyone else help you? Introduction
Can I help you perhaps? Do you need to refer to:
Would you like to speak to his assistant? • a previous call?
Shall I ask him to call you back? • a letter, order, invoice or email?
• someone else (who?)
Asking for repetition • an event (what? when?)
Sorry, I didn't catch (your name /
your n u m b e r / your company name / etc.). Prediction
Sorry, could you repeat your (name, number, What do you expect the other person to say / ask
etc.)? you? How will you respond?
Sorry, I didn't hear that.
Sorry, I didn't understand that. Language
Could you spell (that / your name), please? Key phrases (see Language Checklist)
Pronunciation
Acknowledging repetition Spelling
Okay, I've got that now.
(Mr Kyoto.) I understand.
I see, thank you.
Quick Communication Check
1 Introducing yourself and saying what you want
You are on the phone. Complete the sentences with the correct words on the right.
a) Can I to Mr Johnson, please? speak / say
b) Jan Van der Saar. My name's / I'm
c) I'm from Amsterdam. living / calling
d) Can you me the Purchasing Department, please. fix / give
e) I'd like some ..., please. informations / informations
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Preparing to make a telephone call
Receiving calls
Taking and leaving messages
Solution
Solution -
Solution
2 Look briefly at the text. Before reading, say:
a) what it is about
b) what the message of the cartoon on the next page is
c) what you think the text probably recommends.
XCOME
4 Choose the closest definition of the following words from the text.
1 literal (1.7)
a) direct and clear b) full of literary style c) abstract and complicated
2 understatement (1.8)
a) kind words b) less strong way of talking c) clever speech
3 deduce (1.14)
a) reduce b) work out c) disagree
4 vague (1.17)
a) unclear b) unfriendly c) insincere
5 devious (1.17)
a) rude b) dishonest c) clever
6 pleasantries (1.24)
a) questions b) requests c) polite remarks
2 Setting up appointments
S ® 1 Listen to the recording. Two colleagues, Bob and Lara, need to meet because a third
colleague, Leon, has resigned. As you listen, write the details of the appointment
they make in Bob's diary.
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Practice 1
In the following conversation, a Singaporean exporter plans to send goods
from Singapore to Greece. He wants to have a meeting with a Greek shipping
company, Intership.
Suggest suitable phrases for each step in the conversation, then practise the dialogue
with a colleague.
Introduce yourself.
Check name.
Confirm / correct,
Offer to help.
Ask for appointment
with Mr Dionis.
Ask what it's about.
Explain that you want to
discuss transport of goods
from Singapore to Athens.
Acknowledge - ask when would
Suggest next week. be a good time.
End call.
Message
3 Changing arrangements
1 Listen to a c o n v e r s a t i o n b e t w e e n t w o colleagues, J o h n a n d Pamela. Note:
a) details of the original a r r a n g e m e n t
b) reasons for change
c) the new a r r a n g e m e n t .
'We're today...'
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(3) Fixing new appointment
'Can we
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(4) Confirmation
'See you
Role play 1
Work in pairs. Student A should turn to File card 9A. Student B should use
File card 9B.
Role play 2
Keep to the same A or B. Student A should turn to File card 10A. Student B
should look at File card 10B.
4 Ending a call
1 You will hear a recording of Catherine Welsh, a
Communications Consultant, talking about
telephoning and, in particular, ending phone calls.
Now listen to what Catherine actually says. Compare her suggestions with what you
suggested above. Discuss these and other suggestions.
Listen to the next recording of a conversation between two colleagues, Celia Walton
and Gerd Hoffmann, who work for a Swiss toy manufacturer.
a) What is Celia's problem?
b) How does she resolve it?
Practice 3
Sit back-to-back with a colleague and have a telephone conversation about any small
talk topic. One of you should try hard to keep the conversation going. The other
should politely try to get off the phone.
TRANSFER 1
Work in pairs, A and B,to devise and practise two role plays. First, each of you should think
about your o w n work or real-life situation. Choose a situation where you need to call someone
to arrange a meeting. Explain the situation to your [Link] practise first one
conversation, then the other. Remember to end the call appropriately.
TRANSFER 2
Next time you have to arrange a real meeting by telephone, use the language and
recommendations made in this unit. Prepare the call, think about the call structure (see Skills
Checklist) and think about how to end the call.
Language Checklist Skills Checklist
Telephoning (2) Telephoning (2)
Stating reason for a call Voice
I'm ringing to ... • speed
I'd like to ... • clarity
I need some information about ... • volume
2 Changing arrangements
You have an appointment to see Ms Keppel at 11.30 today. Unfortunately your train is delayed.
You will not arrive until 12.30. Telephone Ms Keppel's secretary, John Cousins, to explain the
problem. Complete the conversation with words from the box.
A Hello, Mr Cousins. This is (your name). I (a) at 11.30, with Ms Keppel.
But unfortunately the train (b) . I'm going to be (c)
B I understand. What time do you think you'll arrive?
A About 12.30. Is that a (d) ? late
B No, no problem at all. delay
A Thank you. I am (e) about the (f) have an appointment
B It's okay. It's not your fault. See you soon. Thanks for (g) problem
A Thank you. Bye for now. sorry
calling
is delayed
3 The structure of a call
Put these sentences in the correct order.
A I understand. That's very kind of you. Thank you very much.
B Can I confirm that? The date is 4 December and it's at the Clyde Hotel.
C Excellent. I look forward to seeing you there.
D I'm ringing to find out some information about the Direct Line Conference in December.
E Hello, my name is Patrick / Patricia Lefevre. I'm calling from Paris.
F Could you tell me the date and venue of the conference?
2 Read the text, then mark the sentences that follow as True (T) or False (F).
In some countries, like Italy and Britain, conversation is a form of entertainment. There is an
endless flow of talk and if you break the flow for a second someone else will pick it up. In
other countries there is a higher value placed on listening - it is not only impolite to break in
but listeners will consider what has been said in silence before responding. Finland and Japan
are examples.
If you are talking to people who are also speaking English as a foreign language, they are
likely to leave gaps and silences while they search for words or try to make sense of what you
have just said. So be patient and try not to interrupt, as you would hope they would be patient
with you.
Every country has its own codes of etiquette. For example it is common for Anglo-Saxons to
use first names very quickly, even in a letter or fax or telephone call. Such instant familiarity is
much less acceptable in the rest of Europe and Asia where even business partners and
colleagues of many years' acquaintance address each other by the equivalent of Mr or Mrs and
the last name or job title.
So stick to last names unless you specifically agree to do otherwise. Don't interpret the other
person's formality as stiffness or unfriendliness. On the other hand, if business partners with
an Anglo-Saxon background get on to first name-terms straight away, don't be surprised.
Above all, one should remember that people do not usually mind if their own codes are
broken by foreigners as long as they sense consideration and goodwill. This is much more
20 important than a set of rules of etiquette.
Adapted from Faxes, phones and foreigners by kind permission of British Telecommunications pic.
a) For the British and the Italians it is normal to interrupt the other
speaker during the conversation. •
b) A special importance is attached to listening in Japanese and
Finnish cultures. D
c) One should interrupt and try to help speakers who may have
difficulty in saying what they want to say. •
d) It is unusual for Americans and British to use first names early
in a business relationship. •
e) It doesn't matter if you break certain social rules if it is clear that
you are sensitive to other people. •
f) Etiquette is the critical point in telephoning between different cultures. •
Stating problem.
Apology.
1
Suggesting solution.
Agreeing to suggested solution,
i
Confirmation. Apology.
End call.
I
End call.
Practice 1
Work in pairs, A and B. Create
a dialogue based on the prompts
below. A is the Client Services
Manager of Keene Investments
who calls B, a financial adviser.
A is B's boss.
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Action decided?
Mr Carr promises
Discuss how Peter Carr handles the call. Do you think he said the right things?
2 Work in pairs to create a new version of the above conversation beginning with the
same basic problem. Provide better customer service in your version.
3 Imagine you are Peter Carr. Following the above phone call and then a conversation
with Mr Bains, write an email to Mr Nadimi. Tell him Mr Bains will return in four
days with the parts and the system will be repaired within five days. Use the email
outline template below:
•
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SUBJECT Faulty Valves on Pipeline System y
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1~ me again.
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Also, let me assure you of in future.
Best regards
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Customer Services
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Practice 2
|j™](®) Suggest what the person complaining and the person handling the complaint could
say in the following situations. Then listen to the recordings of model answers.
Greeting.
Introduce yourself.
Offer to help.
Explain problem.
Order HF5618 for 20 printers.
Only 17 have arrived. •
Express surprise.
i
End call.
TRANSFER 1
Think of examples of where you have needed to resolve a problem on the telephone, perhaps
with a colleague (an internal problem) or with another company (an external problem).
Did the problem involve a complaint?
Say what the situation was and what problem occurred.
Explain any difficulty you had and say how the problem was resolved.
TRANSFER 2
Prepare a conversation typical of the sorts of problems or complaints you are faced with in
your working life. Explain the situation and the roles involved to a colleague and then perform
the conversation.
Language Checklist Skills Checklist
Telephoning (3) Telephoning (3)
Stating reason for the call If you receive a complaint:
I'm ringing about ... • consider your company's reputation
Unfortunately, there's a problem with ... • express surprise
I'm ringing to complain about ... • ask for details
• suggest action
Explaining the problem • promise to investigate
There seems to be ... • make reasonable suggestions, offers to help.
We haven't received ...
The ... doesn't work. Consider your customer and:
The quality of the work is below standard. • show polite understanding
The specifications are not in accordance with our • use active listening
order. • reassure customer.
Denying an accusation
No, I don't think that can be right.
I'm sorry but I think you're mistaken.
I'm afraid that's not quite right.
I'm afraid that can't be true.
Quick Communication Check
1 Saying why you are calling
Match the phrase on the left with the correct ending.
1 The reason for my call ... a) advice on ...
2 I'm ringing about... b) something about your services?
3 I need to talk to c) a supply problem.
4 I would like some d) is a technical matter.
5 Can you tell me e) someone about ...
3 Handling complaints
Complete the exchanges below with words from the box. you back reference
A There seems to be a problem with the machine. serial number
B I'm (a) to hear that. delivery transfer
Do you have a customer (b) number? delay comes back
What's the (c) on the machine? hold ask him
C I'd like to speak to Mr Davis. sorry available
D He's not (d) at the moment but I'll
(e) to call (f) 2 as soon as he (g)
E I think there's a problem with the invoice.
F If you (h) on, I'll (i) you to the right department.
G We still haven't received the goods.
H I'm sorry. We've had a (j) in distribution.
Everything should be okay for a (k) next week.