LONDON CHURCHILL COLLEGE

ASSIGNMENT BRIEF

Programme: BTEC Higher National Diploma (HND) in Hospitality Management

Unit Number and Title: Unit 14/Hospitality Contract and Event Management
Unit Level: QCF Level 5 (T/601/1798)
Unit Lecturer: Chris Davies
Lecturer’s Email [email protected]
Programme Leader: Sisi Wang
Email: [email protected]
Personal Tutor: Mohammad Touhidul
Personal Tutor’s Email: [email protected]

Key Dates

Issue date: 10/09/2018

Submission date: 10/12/2018
Result Published Date: 4 weeks after submission (Feedback is available after 3 weeks)

Introduction

The aim of this assignment is to measure the outcome of students’ learning in terms of
knowledge acquired, understanding developed and skills or abilities gained in relation to achieve
the learning outcomes. Students are expected to demonstrate a thorough understanding of
academic theories and apply these theories to case studies and examples. In writing the report,
students must present their own work. Students are required to indicate the relevant sources of
material that they present to support their work.

Learning Outcomes

Learning outcomes: Assessment criteria for pass

On Successful completion The learner can:

of this unit a learner will:
LO1 Understand external 1.1 Discuss the main characteristics of the contract
factors that affect planning and event catering sectors
and management in the 1.2 Assess external factors affecting planning and
event and contract sectors management in the event and contract sectors
LO2 Understand the 2.1 Discuss the elements of project management

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operational issues which which are necessary to ensure effective management

affect the success of event of events
management 2.2 Discuss the type and level of service associated
with a variety of events
2.3 Assess the health, safety and hygiene problems
which can affect the operational success of an event
2.4 Consider how marketing, human resources, and
quality control are applied in the organization and
delivery of a successful event
LO3 Understand the client 3.1 Assess the importance of a good client and
and contractor relationship contractor relationship to ensure successful contract
catering
3.2 Assess the factors that impact on the success of
the contract and client relationship
3.3 Review the different types of contract
LO4 Understand the 4.1 Discuss the process involved in drawing up
financial process involved contracts
in tendering for and 4.2 Assess the financial issues which affect the
implementation of events implementation of a contract
4.3 Discuss the process of business generation within
contract and event management
4.4 Evaluate business success and achieving
corporate targets in contract and event management

Scenario/Case Study(s)

The Scenario
Events in the hospitality industry include weddings, business meetings, celebration dinners, and
fundraisers. The events and meetings industry generated £345 billion in direct spending in 2017,
according to a study by the Convention Industry Council.

Robert and Ruth were celebrating their wedding twice! Given their different backgrounds, they
decided to hold a celebration in each of their home countries – Pakistan and England. With a
huge reception planned in Pakistan, they were looking for a quintessentially English wedding in

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Manchester in a venue, which meant something to them and provided an intimate and personal
affair to remember. As a wedding organizer, you have to plan a successful wedding for the
client’s, guests’ and your own point of view. Any problems must be solved quickly without
noticeable impact on the guests. Please use relevant theories, information, and examples
necessary to present your case.

Specification of Assessment

LO1 & LO2: Individual Presentation (TASK ONE)

LO1 Understand external factors that affect planning and management in the event and
contract sectors

1.1 Discuss the main characteristics of the contract and hospitality event catering sectors
focusing on your company.

M2: Demonstrate a graphic presentation of the scale and scope of the Hospitality Event Industry
in the UK

1.2 Assess external factors affecting planning and management in the hospitality event and
contract of your company

LO2 Understand the operational issues which affect the success of event management

2.1 Discuss the elements of project management which are necessary to ensure effective
management of Events within your company

2.2 Discuss the type and level of service associated with a variety of events your company deals
with

2.3 Assess the health, safety and hygiene problems which can affect the operational success of
an event of your company

M1: Find examples to illustrate how these strategies mentioned in 2.3 are applied in practice.

2.4 Consider how marketing, human resources, and quality control are applied in the organisation
and delivery of a successful event for your company

M3: Use a range of sources of information from different sizes of Event Management
Organisations

D3: Innovation and creative thought have been applied. This is achieved by the production of an
innovative and creative presentation and video.

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NOTE: This is an individual presentation. In order to meet the pass criteria, you should include
BOTH LO1 and LO2. You need to speak to your lecturer to book your own presentation time slot
2 weeks in advance. Hence, you will be assessed through your own performance and
contribution in the Presentation. Therefore, you are required to arrive at the presentation on time
with your well-prepared slides, also to present in the class you can bring all your slides in the
USB or in your email to keep the task presentable. You are allowed to have 15 minutes
maximum to present your presentation plus 5 minutes Q and A.

Please BE AWARE that you need to submit your presentation as a format of pictures along
with your final assessment at the end of term final submission. If you failed to attach your
presentation along with your final assessment, you will fail your TASK ONE. It is highly
recommended to have references on the presentation.

LO3 & LO4: Report (TASK TWO)

LO3 Understand the client and contractor relationship

3.1 Assess the importance of a good client and contractor relationship to ensure successful
contract catering within your company

3.2 Assess the factors that impact the success of the contract and client relationship in your
company

3.3 Review the different types of contract which your company deals with

LO4 Understand the financial processes involved in tendering for and implementation of
events

4.1 Discuss the process involved in drawing up contracts in your company

4.2 Assess the financial issues which affect the implementation of a contract with your company

4.3 Discuss the process of business generation within contract and event management for your
company

4.4 Evaluate business success and achieving corporate targets in contract and event
management for your company

D3: Find examples of successful and unsuccessful Events in terms of finance. Explain why the
events were a success or a failure?

Your task two is an individual report. You are required to write a minimum 1,000 words. You
should INCLUDE the client and contractor relationship (LO3) and the financial processes involved

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in tendering for and implementation of events (LO4). You should find examples of successful and
unsuccessful Events in terms of finance and explain why the events were a success or a failure.

Conclusion(s)

You are required to write conclusions to your assignment (D1). The conclusion allows you to
have the final say on the issues you have raised in your assignment, to summarize your thoughts,
to demonstrate the importance of your ideas, and to propel your reader to a new view of the
subject. It is also your opportunity to make a good final impression and to end on a positive note.
Your conclusion can go beyond the confines of the assignment. The conclusion pushes beyond
the boundaries of the prompt and allows you to consider broader issues, make new connections,
and elaborate on the significance of your findings.
D2: Take responsibility for managing and organising activities throughout the assignment.
Provide an appropriate table of content, proper referencing and demonstrate an effective
approach to independent research.

Recommended Resources

Textbooks:

 Allen J — The Business of Event Planning: Behind the Scenes Secrets of Successful
SpecialEvents(John Wiley & Sons, 2002) ISBN 047083188X

 Allen J — Event Planning Ethics and Etiquette: A Principled Approach to the Business
ofSpecial Event Management (John Wiley & Sons, 2003) ISBN 0470832606

 Bowdin G et al — Events Management (Butterworth-Heinemann, 2001) ISBN

0750647965

 Callow J (editor) — The Sportsworld Guide to Corporate Hospitality (Kogan Page,

1995)ISBN 0749417994

 Foster-Walker M and Lemaire C — Start and Run an Event Planning Business (Self-
CounselPress, 2004) ISBN 1551803674

 Goldblatt J J — Special Events: The Art and Science of Modern Event Management
(VanNostrand Reinhold, 1997) ISBN 0442022077

 McDonnell I, Allen J and O’Toole W — Festival and Special Event Management

(JacarandaWiley, 1999) ISBN 0471339342

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 Teare R (editor) — Managing Projects in Hospitality Organizations (Thomson Learning,

1992) ISBN 0304325058

 Thoren-Turner K — Start Your Own Event Planning Business (Entrepreneur Press, 2004)
ISBN 1932156844

 Watt D — Event Management in Leisure and Tourism (Longman, 1998) ISBN

0582357063

Websites:

 Caterer and Hotelkeeper (Reed Business Information)

 Cornell Quarterly
 Croner’s Catering Magazine (Croner Publications)
 Current Awareness Bulletin for Hospitality Management (HCIMA — published quarterly)
 Hospitality (Reed Business Information)
 Hospitality Matters (British Hospitality Association)
 Hospitality Review (Threshold Press — published quarterly)
 Hospitality Year Book (HCIMA)
 Hotel and Restaurant Magazine (Quantum)
 Hotels (official journal of the International Hotel and Restaurant Association — an online
copy is available from www.getfreemag.com)
 Restaurant Magazine (The Restaurant Game)
 Voice of the BHA (British Hospitality Association)
 www.bacd.org.uk British Association of Conference Destinations
 (BACD)
 www.bha-online.org.uk British Hospitality Association
 www.caterer.com Caterer and Hotelkeeper website

Assignment Submission Instructions

To submit Assignment, please follow the instructions below -

1. Go to the following website: http://www.turnitinuk.com/
2. Start by clicking on the class name you would like to submit to after logging in to Turnitin

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3. You will see two links, one for your Draft Submission and one for the Final Submission.
Click on the Submit button to the right of the assignment you wish to submit. Please
remember that you will only be able to submit to each folder once.

4. Select single file upload from the Submit: pull down menu

5. Enter a title for the submission

6. Once the requirements for single file upload have been reviewed, students have a choice
to upload a file from:
 the computer
 Dropbox
 or Google Drive
Click one of the submission buttons and then select the file you would like to upload

7. Click Upload to upload the file

8. Review the preview panel. Click the Confirm button to upload the file to the assignment

If you still have any questions or need any help, please contact your Personal Tutor.
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Assignment Submission Limit

Learners must submit their assignments via Turnitin. Turnitin is an originality checking and
plagiarism prevention service that is used by the College to assess assignments.

The College has a cap on the number of times that an assignment can be submitted through
Turnitin. Students will now only be able to obtain one similarity report prior to their final
submission.

Students wishing to generate a similarity report before their final submission should submit their
assignment in the Drafts Folder on Turnitin. Only one submission can be made to this folder and
no submissions to this folder will be assessed.

The Final assignment must be submitted in the Final Submission Folder or the Learner will be
considered absent for the submission, even if they have submitted in the Drafts Folder.

For the final submission, Learners must add the feedback front sheet to declare the authenticity
of their assignment.

Achievement of a Pass Grade

A passing grade is achieved by meeting all the requirements defined in the assessment criteria
for each individual unit.
Achievement of a Merit or Distinction Grade

All the assessment criteria and merit grade descriptors need to be completed within a unit to
achieve a merit grade. All the assessment criteria, merit and distinction grade descriptors must be
completed within a unit to achieve a distinction grade.

Academic Misconduct

Academic Misconduct is an act of gaining an unfair academic advantage in relation to formal or

informal academic exercises. Examples of academic misconduct are- Cheating in an
examination; Impersonation; Fabrication; Collusion; Plagiarism; Submission of work produced by
someone else.

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The College considers all academic misconduct seriously. For reference, learners are
recommended to read the following documents and to consult with their Personal Tutors -

 LCC Harvard Referencing Guide (Located in VLE)

 Academic Discipline Policy (Located in VLE)

Mitigating Circumstances

Mitigating circumstances can be defined as circumstances that are unexpected, significantly

disruptive and beyond the control of the student, which could not be reasonably predicted or
accommodated by the student and which affects student’s ability to meet assessment deadlines
or impairs the performance of the student in assessment.

If you wish to apply for mitigating circumstances, you can obtain the form from E-Learning, your
personal tutor or reception. The completed form must be accompanied by evidence such as a
medical certificate in the event of you being sick.

Please note that the lecturers do not have the authority to extend the coursework deadlines and
therefore do not ask them to award a coursework extension. For further information please
consider reading the following policy-

 Mitigating Circumstances Policy (Located in E-learning)

Referencing Guide

Harvard Referencing System

We expect students to use the alphabetical or name-date method known as the Harvard system.
There are two parts to this system:

1. Citation within text or body of the report:

In this, the author's surname and year of publication are cited in the text, e.g. (Bond, 2004).

2. Reference List:

A reference list (of these citations) is included at the end of the assignment, in alphabetical order
by author. The reference list also includes additional details such as the title and publisher.

A bibliography lists relevant items that you have used in the preparation of the assignment but not
cited in your text. A bibliography should also be in the Harvard style and the inclusion of such a
list shows that you have read widely beyond the items you have cited.
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Examples of citation within text or body of the report:

1. Cormack (1994, p.32-33) states that................

2............. This view has been supported in the work of Cormack (1994, p.32-33).

3. Jones (1946) and Smith (1948) have both shown……

4. Corporate Author: 1st citation: Royal College of Nursing (RCN), 2007 2nd citation: RCN, 2007

Examples of listings in the reference list:

1. Books with one author:

Redman, P., 2006. Good essay writing: a social sciences guide. 3rd ed. London: Open University
in assoc. with Sage.

2. Books with two, three or four authors:

The required elements for a reference are Authors, Initials, Year. Title of book. Edition. Place:
Publisher

Kirk, J. &Munday, R.J., 1988.Narrative analysis. 3rd ed. Bloomington: Indiana University Press.
Page 11 of 12 BTEC HND in Business/ Managing Human Resources/May 2013

3. Books with more than four authors:

For books where there are more than four authors, use the first author only with surname and
initials followed by ―et al‖. The required elements for a reference are:

Author, Initials., Year. Title of book. Edition. (only include this if not the first edition) Place:
Publisher

Grace, B. et al., 1988. A history of the world. Princeton, NJ: Princeton University Press.

4. E-books

For e-books the required elements for a reference are:

Author, Year, the title of the book. [type of medium] Place of publication: Publisher

Fishman, R., 2005.The rise and fall of suburbia. [e-book]. Chester: Castle Press.

If available at website: Fishman, R., 2005. The rise and fall of suburbia. [e-book]. Chester: Castle
Press.

Available at: libweb.anglia.ac.UK / E-books [accessed 5 June 2005].

5. Journal articles

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Author, Initials., Year. Title of article. Full Title of Journal, Volume number (Issue/Part number),
Page numbers.

Perry, C., 2001. What health care assistants know about clean hands. Nursing Times, 97(22),
p.63-64.

6. Newspaper articles

Author, Initials., Year. Title of article. Full Title of Newspaper Day and month before page
numbers of article.

Slapper, G., 2005. Corporate manslaughter: new issues for lawyers. The Times, 3 Sep. p.4-5.

7. Journal articles from an electronic source

Boughton, J.M., 2002. The Bretton Woods proposal: an in-depth look. Political Science Quarterly,
[online]. 42 (6), Available at http://www.pol.upenn/articles (Blackwell Science Synergy) [accessed
12 June 2005].

8. Internet

National electronic Library for Health. 2003. Can walking make you slimmer and healthier?
(Hitting the headlines article) [Online]. (Updated 16 Jan 2005) Available at:
http://www.nhs.uk.hth.walking [accessed 10 April 2005].

The title of a web page is normally the main heading on the page.

9. E-version of annual reports

Marks & Spencer, 2004.Annual report 2003-2004. [Online]. Available at: http://www-marks-and-
spencer.co.uk/corporate/annual2003/ [accessed 4 June 2005].

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