MOVIE THEATRES
There is a worldwide increase in feature film releases each year. While a
theatrical release is still the primary release form, more and more films are
watched via online streaming in home cinemas. A movie theatre context leads
to a stronger emotional experience and a more favourable judgment whereas
boredom is felt stronger in-home theatre.
Following are the reasons why I feel to leave behind movie theatres for the
future generations to find, as an artefact of my generation: -
1) THE BIG SCREEN
There's something to be said about watching visual storytelling on a
three-story screen. You get pulled into the sound and colour in a way
that you don’t feel when you are sitting on your couch at home.
2) FOCUS
In the movie theatre, all you have is your chair, snacks you brought or
bought, and the movie you're there to watch. You also have an empty
bladder because you thought ahead, not wanting to have to get up in
the middle of the film to climb over people and cause a ruckus. Even
people who try their hardest to give a movie their undivided attention
on a living-room screen have fallen victim to temptations like "Well, I'm
just sitting here, I might as well pay the electric bill".
3) RELENTLESSNESS
In the theatre, it’s going on with or without you, which makes everything
more intense and insistent and demanding. You can’t get the same
excitement and catharsis from an experience you completely control. In
the movie, it's out of your hands, and that loss of control is part of the
emotional experience.
4) A MASSIVE SPEAKER SYSTEM
Horror movies in particular benefit from massive movie-theatre sound. It
doesn't hurt to hear a catchy pop song played loud as heck in a romantic
comedy's opening credits. And now that we've forced Ryan Gosling to
start singing, it's on us to listen to his voice in the most dramatic way
possible.
5) EXPERIENCE
A problem with watching movies at home is that it makes the experience
blur into the same experience as surfing cable channels, running a
Netflix comedy show in the background while you do dishes, or half-
acidly watching an Adventure Time marathon while stoned. Physically
going to a special space makes watching a movie into an event,
something more special than clicking on the next YouTube video.
6) BRAGGING RIGHTS
Tell me which one sounds better: “When I saw A New Hope at midnight
at the drive-in…” vs. “When I watched A New Hope on VHS in 1982.”
There’s no question, okay? That was just a rhetorical exercise. Jordan
Peele has succeeded in marketing Get Out as an unmissable event.
Attendance feels more like getting to go to an enviable concert or one-
night-only stage performance than it does sidling into a matinee because
you have nothing better to do.
7) CHERISHED PASTIME
Going to the movies with friends or your significant other can be a
cherished pastime, especially when you’re surrounded by an excited
audience. But there’s nothing quite like being in an empty theater, the
air conditioning blasting away, while you’re enjoying a film free from
judgment or rude voices.
Why movie theatres might get extinct?
Ans. With the rise of streaming video, interest in going to a theatre and
spending all that time and money to watch a two-hour movie plummeted
except for the biggest blockbusters. The smartest thinkers in media saw a not-
to-distant future where lining up outside a theatre for a movie release would
become a niche event only for the most dedicated cinephiles.