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Cover Page Case Study

This document is a case study analysis of Servay Supermarket Sdn Bhd. It provides an analysis of the company including its background, organizational structure, products/services, business strategies, strengths, weaknesses, opportunities, threats. It also discusses findings and provides recommendations for improvement. The case study was conducted by 3 students for a university course on technology entrepreneurship.

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mohd fiqri
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225 views3 pages

Cover Page Case Study

This document is a case study analysis of Servay Supermarket Sdn Bhd. It provides an analysis of the company including its background, organizational structure, products/services, business strategies, strengths, weaknesses, opportunities, threats. It also discusses findings and provides recommendations for improvement. The case study was conducted by 3 students for a university course on technology entrepreneurship.

Uploaded by

mohd fiqri
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

COMPANY ANALYSIS

Servay Supermarket Sdn Bhd

TECHNOLOGY ENTREPRENEURSHIP (ENT600): CASE STUDY

FACULTY & PROGRAMME:

Faculty of Plantation and Agrotechnology,

Bachelor of Science (Hons.) Plantation Technology Management (AT220)

SEMESTER : Sept 2017 – Jan 2018 (Part 05)

PROJECT TITLE : Automatic Shopping Cart

GOUP MEMBERS : 1. Mohd Fiqri Bin Jumain 2015102933

2. Muhd Nur Akmal Bin Badrun 2015104401

3. Mohd Abdul Hafiz Bin Hassan 2015208284

LECTURER: Sir. Abg Sulaiman Bin


ACKNOWLEDGEMENT

A successful project report can never be prepared by the single effort or the person to who
project report is assigned, but it also demand the help and guardianship of some conversant
person who helps in the undersigned actively or passively in the completion of successful
project report. We would like to say thank you for giving us the strength to do this project
report.

With great pleasure we express our gratitude to our lecturer Abg Sulaiman, without her help
this would not have been completed. He give many suggestion and constructive guidance for
this project report.

Then we also would like to thank manager of Servay Supermarket Sdn Bhd Samarahan,
Mdm Cheng Ah Seng for giving us opportunity to interview Servay Supermarket Sdn. Bhd.
The information given is very helpful for us to complete the report.

Last but not the least we would also like to thank our friend and parents who directly and
indirectly supported and encouraged us. They were helpful that when we combined and
discussed together, we had this report done.
TABLE OF CONTENTS

TABLE OF CONTENT

Number Content Page


1 Executive Summary 3
2 2.0 Introduction 4
2.1 Background Study
2.2 Problem Statement
2.3 Purpose of Study

3 3.0 Company Information


3.1 Company Background
3.2 Organizational Structure
3.3 Products or Services
3.4 Business, marketing and operational
strategy 5-7

4 4.0 Company Analysis 8


4.1 Strenghts
4.2 Weakness
4.3 Opportunities
4.4 Threats

5 5.0 Finding and Discussions 9


6 6.0 Conclusion 9
7 7.0 Recommendation And Improvement 10
8 8.0 References 11
9 9.0 Appendices

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