Researchers:

Johanna Cabael
Jezcel Junio
Janderick Devera
Alvin Balaois
 Chapter 1
THE PROBLEM AND ITS BACKGROUND

Rationale
Learning through printed and digital modules emerged as the most preferred

distance learning method of parents who enrolled their children in the coming school

year. The modular distance learning is a response to the call for education among

students who prefer the traditional way of learning. Teachers hand over the printed

modules to the parents or guardians of students once a week. In these new

methods/ways of learning, students can't assure the quality of learning they will get

because the parents who will assist them are busy with their works. Some parents

feel unable to help their children with school work. This is where the parents decide

to hire a tutor for their children. Tutoring works exceptionally well for elementary

school students.

Tutoring programs can help your child develop study and learning skills like

improving its academic performance, helps develop critical thinking and it will
encourage intellectual independence that will help set up your child for success for

his or her entire life. According to the Statistics in Belief article, Students Use of

Tutorial

Services (2009), “tutoring has a history as a toll to improve students’ academic

achievement in the United States.” Tutoring is a means by which all pupils can

ensure

they are making the most of their college experience. By doing so, graduates are

able to apply all they’ve learned into a rewarding and successful after college

experience.

Tutorial in elementary students is hard but it's the way that we can share our

knowledge and if you doing the tutorials, tutoring program's overall mission. In

developing the mission statement, planners should consider the important

contributions to supporting children's literacy development made by families and

community institutions such as Head Start, child care, and other preschool

programs; the public schools; and libraries, museums, and out-of-school time

community programs. This brief statement should describe what the program

intends to do to address the identified needs. The mission statement guides planners

as they design, implement and evaluate the program. For example, a tutoring

program is to motivate children to want to read for pleasure and to learn, to help

children become engaged readers and writers, and to make sure children have

access to high-quality books and reading and writing materials.

Conceptual Framework

INPUT PROCESS OUTPUT

Tutoring is on high-demand We will write first our findings or The final business that is carried
nowadays because of pandemic. creating a business plan. By out and concerted by the
Parents are wrestling with how listing each product or service proponents is the Elementary
and where students should learn along with its respective Educating Center. It is a tutorial
and what they need to be market(s). Another way is to use service suit for grade school
successful academically, socially demographic research by testing students who are struggling
and emotionally. They seek the popularity of a product coping up with the new learning
some help by acquiring tutor for within a chosen community and system of education which is not
their children.Tutoring helps how it is important during this convenient for them. This type of
children who struggle to keep up hard times. Distribution of flyers service is intent to excel to their
in new learning system. It also that contains a detailed academic performance.
strengthen subject information about what we offers
comprehension, boost will do as well. For one thing, it
confidence, and build important would create an easy access to
learning skills. With this existing customer by reaching them
pandemic, we can't deny that a easily through flyers. This can be
lot of students are struggling to done by placing it at certain
cope and make up on this new locations or directly handed
learning setup. Obviously, them over to our target
education that they are trying to customer to keep in touch with
provide and deliver is not in a them at the same time. Lastly,
good quality as every lessons In promoting and endorsing our
that needs a key study is not tutorial service business we will
well explained. Thus, it is more be using social networking site to
convenient for parents to hire gather more customers.
tutors for their child to be guided
them accordingly on various
topic that they couldn't really
comprehend.
Statement of the Problem

The objective of this study is to establish Tutoring Service in Bayambang,

Pangasinan. The main objective of our feasibility study is to determine whether or

not a certain steps or plans of action that will undergo in conducting the study is

likely to produce the anticipated result—that is, whether or not it will work, and

whether or not it is worth doing economically. It is carried out to know if the

business venture is worth the time, effort, resources and will benefit the

organization. This research will be filled with calculations, analysis and estimated

projections of a business opportunity. After all, the primary objective of conducting

the study was centered and focused on showing the outcomes of specific actions, it

should begin with an evaluation of the entire operation.

By conducting this study, the researchers intent to seek answers to the following

questions below:

1. How would your business/service could turn out as the top interest of your target

market?

2. Does your prospective action plans or projections will work towards achieving the

business goals and objectives?

3. Are there underlying issues impacting our business potential for success?
4. What are the prospective Strengths, Weaknesses, Opportunities and Threats of

the business?

5. What are the strategies and plans that business will go through to achieve its

goals and objectives

RESEARCH METHODOLOGY

This chapter shows how the researchers conducted a careful investigation,

gathers information and inquiries for facts and new branches of knowledge. It has

undergo collecting, organizing and evaluating data to reach conclusions and to solve

the research problems

A. Research Design
In conducting the Feasibility Study the proponents prefer Descriptive

Research design under the Quantitative approach. The researchers choose

descriptive statistics which summarize data from a sample using indexes such as the

mean or standard deviation.

B. Sources of data
The group researchers lead a survey questionnaire via digital form. The

questionnaires are randomly distributed around the vicinity of Bayambang,

Pangasinan through a google document form.

The survey was aided using a guided questionnaires.

1. How many kid/s do you have who’s currently in grade school?

◻️2-3

◻️4-5

◻️More than 5

2. At what grade are they this year?

◻️Grade 1-2

◻️Grade 3-4

◻️Grade 5-6

3. Have you ever tried to hire a tutor for your kids with their academic stuff?

◻️Yes
◻️No

4. Are you having a hard time guiding your kids to finish their modules?

◻️Yes

◻️No

5. If yes, are you willing to try our tutorial service to help your kids to cope

up with their study during this outbreak?

◻️Yes

◻️No

6. How much fees(per rate) could you afford to pay on our tutorial service?

◻️Php 75.00 per hour

◻️Php 100.00 per hour

◻️Php 120.00 and above per hour

7. Do you think it will help your kids to better understand and learn their

lessons?

◻️Yes

◻️No
Significance of the study

The generalization of this study would be a great contribution to the vast

knowledge in relation to the student's achievements. Vital result of this investigation

could be highly significant and beneficial especially to the following:

To parents: They will gain insights as to what measures and ways are appropriate

to help their children excel in class. In addition, through this research parents may

purposely discover tutors as a helping hand for their children academic performance.

To researchers: In conducting the study, the researchers will foster critical thinking

and analytical skills that they can apply in their chosen profession.

To future researchers: They could use it as their reference and guide through

conducting relevant studies. Moreover, they might found out answers they are

seeking for with their questions to reach the conlusion.

Scope and Delimitation of the study

This study is primarily focused on the consumer’s perception of tutorial

service. The study limits the scope of each elementary student and lives in

Bayambang, Pangasinan. The researchers aim to describe the compliance of

consumers perceptions in tutorial service based on the assumption that it has

psychological effects on the buyers’ perception.

DEFINITION OF TERMS

ACADEMICS

Academics are defined as the courses or subjects of learning. An example of

academics is the study of math and science. … The definition of academics are

teachers or researchers at colleges or universities.

EDUCATION

Education is the process of facilitating learning, or the acquisition of knowledge,

skills, values, morals, beliefs, and habits. Educational methods include teaching,

training, storytelling, discussion and directed research.

LEARNING SYSTEM
A learning management system is a software application for the administration,

documentation, tracking, reporting, automation and delivery of educational courses,

training programs, or learning and development programs.

MODULE

A module can be defined as a unit, chapter, topic, or segment of instruction. It is a

standard unit or instructional section of your course that is a “self-contained” chunk

of instruction.

TUTORIAL SERVICE

A tutorial is a teaching session given to one student or a small group of students. A

tutorial could be a one-on-one session in a tutoring center or elsewhere.

 CHAPTER 2

Marketing Aspects

Product/ Service Description

Elementary Educating Center is a sole proprietorship business, a tutoring

service for grade school students that is committed to making lessons engaging and

fun which in turn motivates students to learn and retain more knowledge. This

pandemic has drastically changed the education landscape and revealed old and new

challenges. With the sudden shift in our lifestyles and uncertainties surrounding the

pandemic, learning is becoming harder as well. Seeking to effectively engage the

students in this ‘new norm’ is difficult but manageable through proper  assisting and

guiding them. The main goal of the business is to deliver quality tutorials and

provides services such as consultations, assessment testing test reviews and study

skills to students. It also offers a less intimidating approach to tutoring while

encouraging students to see how learning can be fun, by providing fun interactive

tutoring lessons for children. The student‐ to ‐student approach allows students to

feel comfortable. The business will be located in Bayambang and provide services to

residents located near Bayambang area. In order to know how in demand tutorial

nowadays, the proponents conduct survey on parents regarding how they are willing

to acquire tutors for their child.

POTENTIAL CUSTOMERS
WILLINGLY TO NUMBER OF PERCENTAGE OF
ACQUIRE RESPONDENTS RESPONDENTS
Yes 39 78%
No 11 22%
Table 1. Percentage of potential customers of tutorial service

The table above depicts the data gathered from survey questionnaire. Out of

50 respondents 39 of them are willing to acquire tutors. It only implies the possible

success of the business on its first phase of operation.

Tutoring can be provided either at Barangay Hall or the student’s home.

Hours will start by 8:00 am- 10:00 am. Weekend appointments are available at a

slightly higher cost. No sessions on Sundays.  Appointments can either be made by

phone or on the website.

Marketing Description

Excel Academic serves customers who generally share the following

characteristics:
  Live within Bayambang, Pangasinan and nearby area.

 Parent (either single parent or of a couple)

 Believe that education is the key to a better future

 Both parents are not able or doesn’t have time to assist their child

 Child or children within the ages of 7 to 12 years old (Grade 1- Grade 6 aged)

Competitors pop up everywhere. Competition is an inevitable part of the

business world for businesses of any size. It is not a necessary evil, but rather an

important part of the business ecosystem. In fact, competition can be an effective

tool for growing and improving your business. Knowing who your competitors are,

and what they are offering, can help you to make your products, services and

marketing stand out. The direct competitor of the Tutorial service are the one who

also offers tutorial service either online or face to face. The indirect competitor of

the business are the easy to use student app.

DIRECT COMPETITORS INDIRECT COMPETITORS

 Qualified local tutors  Book Widgets

 Private tutors  Quizlet

 Online tutorial programs  Google

 Youtube

Table 2. Direct and Indirect competitors

 Despite of having a lot of competitors, the proponents guarantee that the

business will provide a quality service that helps to increase and improve customers

learning amidst a pandemic.

Marketing Strategy

A. Service Strategy

Tutoring is on high-demand nowadays because of pandemic. Parents are

wrestling with how and where students should learn and what they need to be

successful academically, socially and emotionally. What sets this business apart from

that is its mission and the attention paid to individual needs of students. Elementary

Educating Center establish to help students. We take a unique and innovative

approach to tutoring that helps students connect with the subject matter they need

to master. Through personalized and focused teaching processes, our students

develop the tools they need for ongoing success in their fields of study.

The proponents came up with the idea of creating tagline that states the

business overall purpose, “Abot kayang pagtuturo, tunay na maaasahan aktibo’t

totoo”. Aside from having its own tagline, the Elementary Educating Center has also

logo to improve the exposure of the business on the global platform.

 Figure 1 Logo of Elementary Educating Center

B. Pricing Strategies

Generally, for tutorial services flat fees on a weekly or monthly basis is what

is obtainable. As a result of this, Elementary Educating Center will charge the

students flat fees on hourly basis. The proponents use the Market Penetration

Pricing. The initial price of the tutorial service is at a low price but profitable for the

tutors and in order to penetrate the target market quickly and deeply to attract a

large number of consumers quickly to gain market share.

 Php 125.00per
hour
16% Php 75.00 per
24% hour
Php 100.00 per
hour

60%

Graph 1. Percentage of Preferred prices

The graph above details the percentage of the affordability in acquiring tutors.

60% of the respondets choose Php 75.00 service fee while the remaining 40% are

those who are willing to pay Php 100.00 and above. Briefly to conclude, customer

are more in favor in low-cost price service.

C. Promotional Strategies

A presence on social media is significantly important for tutoring service. It

will allow the tutoring service to immediately receive referrals from parents within

the market. The costs associated with developing a presence on Facebook, Twitter,

and other social networking platform are absolutely minimal.

The proponents create a Facebook Page for the business that will surely help

to promote the product online. As such, usage of social media platforms can
drastically boost the visibility of the tutoring service while ensuring that reviews can

be made among happy parents. In addition, the proponents will distribute flyers to

target customers. The fliers contains detailed information about the service and

contact information.

Figure 2. Facebook page of Elementary Educating Center

Figure 3. Sample Fliers
 CHAPTER 3

Technical Aspect

This chapter discusses the technical viability of the proposed business, the

proposed location including the plant lay-out, vicinity map and the location analysis.

Furthermore, this chapter presents the flow of the service, the availability of the

resources, equipment and facilities to be used in the actual operations of the

business.

3.1. Technical Process 

Technical process discusses the materials used to provide services to its valuable

costumers. It also provides information about the service flow which defines the

process how the product and services could reach the customers.

A. Materials

The Excel Academic offers tutorial service. The materials needed which included in

entity’s inventory are the paper and pens that will be purchased. Supplies may be

purchase to supermarket in like CSI and Pandayan. 

 Equipment Description Price
A writing material to be used Php 80.00

both the tutor and the client

Papers
in tutoring
To be used in writing and Php 40.00

taking notes
Pens
A written or printed work

consisting of pages glued or

Books
sewn together along one side

and bound in covers. That can

be used in learning and

teaching

Table 1: Supplies needed for the business

B. Service Flow

The service flow is the guide to be followed in improving quality services to

valuable customers. On the next page, it shows the process how service of Excel

Academics will be available to the customers.

Inquiry is the first thing to do, to decide whether the customer

is willing to avail the services offered by Excel Academics. To

inquire, the customer must do the reservation by phone call or

messaging the page of the business. Excel Academic will

accommodate a minimum of 2 hours tutoring.

After inquiring, the tutors will assign one to assist the student or

customer can choose who they want to tutor their child. Clients

will send their location and the selected tutor depart to the

place.

The last part is the tutorial session where the service will take

place. And Excel Academic, will collect the payment after

tutoring.
C. Plant Location

Figure 2 Plant Location

The plant location shall be located at Amancosiling Sur, Bayambang,

Pangasinan near Amancosiling Elementary School. Since the target customers are

elementary students we would like to locate our plan location near elementary

schools. Below is the location of the said business. 

D. Layout/Floor Plan
The layout is formulated to support the smooth procedure of Excel Academics. A

tutoring area is a place where all interested customers are being found. 

Figure 3 Layout or Floorplan

Figure 3 shows the formulated layout of the tutoring area of Excel Academics

business. The disinfecting area will be the location where the disinfectants are

required to go first before entering the tutoring area.

 CHAPTER 4

Management Aspect

Excel Academic is a general service type of business for it provides intangible

products and most likely offers professional skills, expertise, advice and others. The

business is a form of sole-proprietor and is owned by Alvin Balois, Johanna Cabael,

Janderick Devera and Jezcel Junio. The business offers a tutor as a guide to those

minor students or especially grade school that is struggling to cope up with their

overload school works. The main objective of the enterprise is to promote the

service efficiently and become well-known at wider community.

Excel Academic is owned by four students in Accountancy, Business and

Management at Bayambang National High School Senior High School. We range in

age from 17‐21 years old and ranked with in the top of our class. We’ve maintained

a good grade on our classes and one of us have an experience in tutoring. An

assignment in our Practical Research 2 classed was to conduct feasibility study. This

sparked the idea of making money doing something we enjoy. The business will
track clients by using spread sheets and sign‐in forms when meeting with students.

Each tutor is expected to maintain at least two ongoing clients.  When new students

sign up there will be a rotating schedule, unless a student requests a specific tutor.  

The owners perform multi-role as they are the one themselves who stand as

manager of the business. Everyone is authorized to control and make a plan for the

business. The owners are the employees themselves, so basically, no salaries but is

capable of earning an income of what the business can do and offer which is

providing a service.
 CHAPTER 5

Financial Study

Financial study quantifies and expresses in peso terms, the results of the

other aspect like marketing, technical, management and the other aspects. This

study is done to determine and evaluate the projects capital requirements, possible

sources of financing including the terms and conditions, forecast of operating

revenue, costs and expenses and the effect of inflation on the financial situation and

results of operations.

The clients will be charged Php 75.00 per hour with a minimum of two hours

commitment.Php 75.00 an hour @ 2 hours= Php 150

Student #1 = Php 75 per session 2x a week= Php 150x2 twice a month = 300

Student #2 = Php 75 per session 2x a week= Php 150x2 twice a month = 300

Total = Php 600 a month per tutor

Estimated Revenue: (per month) Php 2,400.00 (Php 600.00 x 4 Tutors)

Expenses:
Supplies- paper Php 80.00
Pens Php 40.00
 Transportation Php 240.00
Advertising/Promotions Php 215.00
Total Expenses Php 575.00
NET PROFIT Php 1,825.00 ( Php 1,825.00/4=
Php 456.25 per tutor)
INCOME STATEMENT:

CHAPTER 6

Socio- Economic Aspect

The chapter includes the socio-economic benefits of tutorial service. Tutorial

Service aims to help our elementary students and to give knowledge to students.

Nowadays, small entrepreneurs must realize the worth of innovating and starting a

business that would largely contribute to the socio-economic development of the

country. 

In this certain project, the researchers consider the whole part of the

business especially the social impact in the community. Tutorial service business

gives a good effect on the society and community. The business helps elementary

students learn and to gives them more knowledge. It benefits the students by

purchasing their product and in return, it helps the business because it convinces

them that the service is recommendable. The business also helps to expand the
standard of living of the community by providing employment. The business helps its

employee by giving salaries and wages.

The business also boosts economic growth by the tax that is being paid. The

tax is helpful for the economy because it is used in several aspects. The business

also benefits its customer by providing them a great tutor. Lastly, the business

provides a friendly relationship with the customer.