Templates for User Experience Testing

These templates will help you get the most from remote usability testing using WhatUsersDo.
You can select them on the online order form. You can get feedback on almost anything that renders in a browser from your live
website, to a competitor's or even see how people search and get feedback on design concepts or prototypes.

To find out more visit [Link] or contact us at support@[Link]

Classic tests
Empty template

How easy is it to find and buy products?

Before you start please explain what is important to you when purchasing a [product].

1. Now go to the website and look for a [product] that you would genuinely consider and is within your price range.

2. Purchase the [product] (stopping at the point of payment)

3. Was there any additional information we should have provided about the [product] to make it easier to select?

How well does site search work?

In this test we would like to see how you get on using search on our site.

1. Go to the website and use the search box to find a new [product] - think about how you would actually search and
narrow the selection

2. Now think of three other things you might like to search for on our website. Please search for them and give your
feedback.

3. Tell us how we could improve search on our site.

Do people understand the menu structure and labels?

1. Think of 3 things that you might consider buying from a website that provides [types of products] - say these
aloud

2. Now go to the website and ONLY using the menus find those three things - please DO NOT use search

3. How easy/hard was it to find what you were looking for?

Why are people abandoning at checkout?

1. Go to the website and purchase something that you would genuinely consider buying.

2. If this were not a test would you trust this website and enter your credit card details?

3. If you needed to return your purchase how would you do that?

4. Can you get a refund?

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 Do product pages convey enough information and are they persuasive?
1. You are in the market for a new [product]

2. You partner has sent you a link to a [product] they would like to buy and wants your opinion.

3. Is there enough information on that link for you to make a decision? What else would be useful?

Thank you!

First impressions tests

What are users instant Home or Landing Page reactions?
1. Staying on the Home Page, say what you think you can do on this site

2. Staying on the Home Page, say which similar companies or sites spring to mind

3. Staying on the home page, say what sets this site apart from other similar sites

4. Staying on the Home Page, say who you think this site is aimed at

Is the website's concept easy to understand?

1. You have stumbled across this website.

2. Have you heard of anything like this before? What do you think you can do here?

3. How does the company behind the website make money?

Which design treatments do users prefer?

1. We are going to show you some new designs we are working on for [e.g. a product page]. These are just
pictures, so clicking on them wont work.

2. Start the screen recorder.

3. Click on the link below and you will see a picture - what do you think?
[Upload a graphic image to Dropbox or similar and paste the URL here]

4. Click on the link below and you will see a picture - what do you think?
[Upload a graphic image to Dropbox or similar and paste the URL here]

5. Click on the link below and you will see a picture - what do you think?
[Upload a graphic image to Dropbox or similar and paste the URL here]

6. Now you have seen all of the pictures, which one did you prefer? Please explain why.

Thank you.

Search, SEO and PPC tests

How do people search for and select sites?
1. You are looking for a new [product] and are going to find three websites to compare what they offer.

2. Open a new browser window.

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 3. Starting with your usual search engine, find at least 3 websites that provide [product]s - please remember to
explain why you are visiting one site over another.

4. Which of the 3 websites would you use and why?

5. Please explain what put you off the other 2.

Is this landing page persuasive, compelling and memorable?

You have just searched Google for [product/service] and landed on this page.

1. Give your first impressions: what can you do hear, does it look trustworthy?

2. WITHOUT leaving the page, close your eyes and (without peeking) say what you remember.

3. Now start using the site to find and buy a [product/service] - stopping at the point of payment.

How do users search and which landing pages are most effective?
1. IMPORTANT: You are in a rush - DO NOT SPEND MORE THAN 5 MINUTES on this test, so do not dwell on any
one site.

2. Start the screen record and open a new browser window.

3. Using the internet as you naturally would, find 3 websites that offer [product/service] to bookmark and come back
to later when you've more time. Please explain why you are choosing and bookmarking one site over another!

Thank you.

Which PPC adverts do people find most persuasive?

1. Go to [Link]

2. We'd like you to do three searches and give feedback after each search on the adverts that appear (but please
do NOT click on them). Here are the three searches:

3. Search for [product1] - which ads would you click on and why?

4. Search for [product2] - which ads would you click on and why?

5. Search for [product3] - which ads would you click on and why?

Thank you!

Which search terms do people use?

1. We'd like to see how you search Google.

2. We are going to show you a picture of the type of thing we'd like you to search Google for - we're not telling you
what it is in words, because you may just use those words to search.

3. REMEMBER - please give your spoken feedback on both the websites you visit AND why you choose one search
result over another.

4. Start the screen recorder.

5. Click on the link below and you will see a picture

[Upload a picture of your product/service to Dropbox or similar and paste URL here]

6. Now go to [Link] and search for what you saw in the photo - visit a few sites until you find one that is
right for you.

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 Thank you.

Research online purchase offline (ROPO) tests

How do users research online for a product they will purchase offline?
1. You are in the market for a new [physical good] that you will buy from a store or in-person, but want to research it
online first.

2. Start the screen recorder and open a new browser window.

3. Use the internet as you naturally would, starting wherever you like to find a [physical good] that you would
genuinely consider. Visit as many sites as you need to in order to make a decision.

Thank you!

B2B tests
Is this B2B website compelling and competitive?
Your boss has asked you to look for a new [product/service] and has asked you to check out this website.

1. Explore what this company offers - do they look trustworthy?

2. Summarise, in just a couple of sentences, what they do.

3. Now go to [Link] and find 2 other companies offering similar services and compare them

4. Which of the 3 websites will you recommend to your boss. Please explain why.

Thank you!

Is this B2B website credible?

1. What type of business are we - what do we do?

2. How do you get in touch?

3. Who have we worked for?

4. How big are we?

5. What type of clients are we targeting and what kind of budgets?

Games tests
What do users think of this Facebook Game?
1. Go the website address and add the game to your Facebook account (you can remove it after this test if you'd
like)

2. Start playing the game as you naturally would - remember to speak while you play! Play for a minimum of 5
minutes or longer if you are enjoying it.

3. Now given your spoken answers to these questions:

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 a. How easy was it to learn the game controls? How could this be improved?

b. Would you recommend this game to other friends on Facebook? Please explain your answer.

Special tests
How quickly can users complete tasks, especially when they are busy?
You HAVE to leave the house in 5 minutes.

AS QUICKLY AS YOU CAN....

1. Go to the website and [perform this task]

2. Now answer these questions:

a. How could we have made it easier for you to [perform this task]

b. Overall was it faster or easier to complete that task than you expected?

Can people easily book events?

We'd like you to use the website to make a booking:

1. Pretend you have lots of flexibility when it comes to time and find the best price.

2. Now pretend you have no flexibility when it comes to time and must book for [next weekend/specific date]

Can people easily subscribe and understand what's included?

1. Go to the site and find a subscription that is right for you.

2. Is it clear what you are subscribing to?

3. How would you end the subscription and how much notice would you need to give?

4. What would put you off subscribing?

Benchmarking tests
Do users prefer my site or a competitor's?
1. There are two websites to use in the test - complete the same tasks on each.

2. You are looking for a [product/service].

3. Visit both of the sites in turn and search for and buy (stopping at the point of purchase) a [product/service] that
you would genuinely consider.

4. Please use both sites before you stop the screen recorder.

Protoypes and Wireframes tests

How easy to use is this early prototype?

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 1. We are building a new website and would like your feedback on the prototype.

2. Not everything is working, so don't worry if you get stuck or some of the links don't work.

3. Start the screen recorder and complete these tasks:

[Paste a URL from [Link] or similar into the Website to use field]

Marketing tests
How can an email marketing campaign be improved?
1. You have received this email in your in-box (click on the link to reveal it)

2. As the email loads say what you think - is it something you would be interested in?

3. How could the email be improved to make it more interesting for you?

4. Click on a link in the email and visit the website as if you were going to purchase.

5. Give feedback on the website as if you were purchasing.

Do users find this survey usable and easy to follow?

You have just been sent this survey to complete - we'd like to know if the survey could be improved!

1. Complete the survey and give feedback as you do it.

2. How could we improve the survey?

Thank you!

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