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Solution Assignment - Fall 2020 - MKT501

The document summarizes the solutions to two questions from an assignment. For question one, it identifies the type of market dominance strategy being used by five companies: Samsung uses a market leader strategy, Huawei uses a market challenger strategy, and Q-Mobile, Oppo, and Apple use market follower and market nicher strategies respectively. For question two, it lists three characteristics of a successful market nicher strategy: focusing on high-end products for specific market segments while keeping operating expenses low.

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97 views1 page

Solution Assignment - Fall 2020 - MKT501

The document summarizes the solutions to two questions from an assignment. For question one, it identifies the type of market dominance strategy being used by five companies: Samsung uses a market leader strategy, Huawei uses a market challenger strategy, and Q-Mobile, Oppo, and Apple use market follower and market nicher strategies respectively. For question two, it lists three characteristics of a successful market nicher strategy: focusing on high-end products for specific market segments while keeping operating expenses low.

Uploaded by

KASHIF
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

MKT501 - Assignment No.

01
Semester: Fall 2020 Submission Date: 14-12-
Student ID: MC190405830 2020

SOLUTION:

Question No. 01:


As per the provided scenario, identify the types of market dominance strategy being
followed by following companies (simply name the strategy against the company; no
details required): (10 marks)

Answer:

Sr. no. Companies The type of market dominance strategy being followed

a. Samsung Market leader

b. Huawei Market challenger

c. Q-Mobile Market Follower

d. Oppo Market Follower

e. Apple Market Nicher

Question No. 02:


Provide any three characteristics of a successful ‘Market Nicher’ (simple three point, no
paragraph). (5 marks)

Answer:
The three characteristics of a successful ‘Market Nichers’ are as following:
 They market high end products or services.
 They focus on specific Market Segment.
 They keep their operating expenses down.

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