Republic of the Philippines

Commission on Higher Education

DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Marketing
Feasibility
 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Marketing Research

Several focus groups will be used to gather information about customers

throughout the early stages of marketing creation. during the beginning of the
study the main focus of this study is to see the relevant of this study to the
customers, in order to get it the proponents provide a survey where there insights
will be used into the decision making process of the study. Throughout the early
stages of marketing development, several focus groups will be employed to obtain
information about customers based on their experienced to some product that
have same offering. Several focus groups will be used to gather information about
clients throughout the early stages of marketing creation. The survey
questionnaires will be sent to a total of one hundred (100) persons, who will

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

respond to the questions based on their personal experiences. The questions are
based on the product's appearance and features that distinguish it from other
items. Consumers' comments will be appreciated by the organization, which will
strive hard to put these reasonable proposals into practice in order to enhance
service offerings and demonstrate dedication to their customers. Competitive
analysis will be the final source of marketing research. This will be accomplished
by visiting rivals on a regular basis and assessing their service offers.

Marketing Feasibility

In this part, it contains all the aspects in marketing that discuss concerning
to the proposed business project. The proponents also analyze and study the

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

relevant information or details that gathered from surveys to gain a strong

foundation regarding our project demand. The product will be critique based on
the customers insights, this is also may serve as a basis of improvement of the
product based on suggestion s and comments. It will guide the deciding purpose
on what possible marketing strategies and techniques to be use in the Company.
In this study, the proponents will be able to determine if the propose business is
feasible in the market " Content is King” Bill Gates (2020).

Situation Analysis

Aura Flora Candle is essentials to its success and future profitability. It will
offer different variation of flower scents and benefits that will relax the customers
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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

mind and body. Aura Flora Candle will go to develop new kinds of trends in the
place. The product used different kind of promotional strategies like printing
press, media and words of mouth. in other to get more information about the
product, the company will create a page and website where all the information
about the product is discussed and also some parts of the organization also. It
will start selling/operate its actual products in the specific places and by the
future it will serve all part of the country and by God grace, internationally.

Macro Market Analysis

Background

The firm will do an analysis and research in which they will gather all
external elements that are outside the organization's control and devise a remedy

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

or preventative measure to quickly address the problem. These factors include the
political, economic, social, technological, environmental, and legal aspects in the
business environment. The ultimate goal of this analysis is to conduct and develop
plans that will provide the organization a competitive edge by incorporating
changes made by the firm as a result of external variables in the present business
environment.

Target Market Segmentation

Geographic and Demographic segmentation are one method of establishing a

company's target market. These will aid in estimating the size of the potential
market and whether or not the firm is viable. Market segmentation is the act of
breaking down large, homogenous markets into distinct groups based on shared

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

requirements, wants, and demands. Its objective is to locate the differences among
customers in order to create a marketing mix that precisely matches the
expectations of the customers in the target segment. There are four (4) basic
market segmentation strategies the behavioral, demographic, psychographic, and
geographic segmentation. Behavioral, demographic, psychographic, and
geographic segmentation are the four (4) fundamental market segmentation
methodologies. Fashion Candle Company uses demographic and geographic
segmentation to easily determine the possible target market and to see the validity
of the product in the market. In conjunction with the development of a business
plan, the firm seeks for potential partners to ensure the firm's long-term viability.

 Geographic Segmentation

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

The market is divided into different geographical units, according to the

population and variation of needs. This is also where a large number of potential
clients will buy the merchandise. Our target markets using geographical
segmentation are Angeles City, Mabalacat City, San Fernando City, and
Municipality of Mexico, Pampanga. Those places are chosen and evaluate based on
the viability and possibility of product to sell. The total targeted population is
estimated to 1,123,716 as of 2015 population.

 Demographic Segmentation

This segmentation defined the market based on similar requirements and

desired preferences, as well as the pace at which they are used. Our target
market will be the scented candle lovers and others that want to try our product,

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

no age limitation as long as you want to feel relax and released the stress in
yourself. This product is also a environmental product because it compose of
herbs and scents from flowers and use recycled materials as their scented candle
based for a better presentation and also give more physical attributes towards the
product.

Distributor Analysis-Projected Demand

Since our company will employ a variety of distribution channels, it will be

vital to forecast demand by taking into account the desire of potential distributors
to offer our products. Proponents take into account the store's ability to sell the
product in order to achieve a win-win situation for a better business.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

The retailers' readiness to offer our items will reveal our manufacturing
capabilities. The product's demand as well as our expected sales, the proponents
were able to anticipate demand via online webinars and a poll of our potential
distributors, as seen in the table below.

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 Republic of the Philippines
Commission on Higher Education
Municipality NameDON
of Stores
HONORIO VENTURA Location Weekly
STATE UNIVERSITY Total Yearly
San Juan, Mexico, Pampanga
Orders Orders
Angeles City KC & MIGS Gift Nepo Mart 1, #6 Prell 100 5,200
Shop Ave, 1

Adeth's Souvenirs Plaridel Street 80 4,160

Shop Tinio St

Dream Works Inside Nepo Mall 100 5,200

Papemelroti Inside SM Clark 100 5,200

Robinson Robinsons, Angeles 100 5,200

Jenra Sto. Rosario Street 100 5,200

Mabalacat City Titojheng General 128 Vallejos, Street, 80 4,160

Merchandise Mabalacat

Jumbo Jenra Dau Access Road Cor 100 5,200

Mac Arthur Highway,
Dau, Mabalacat

City Mall Dau Dau Access Rd, Dau, 100 5,100

Mabalacat

Puregold Dau MacArthur Highway, 90 4,680

Dau, Mabalacat

Municipality of Lakeshore Mexico, Pampanga 100 5,200

Mexico Pampanga

Puregold 458 Jose Abad Santos 90 4,680

Supermarket Avenue, Mexico

San Fernando SM Downtown San Fernando 100 5,200

City

Papemelroti SM Pampanga, Jose 100 5,200

Abad Santos Ave., San
Fernando

Robinsons MacArthur Highway, 100 5,200

Supermarket Brgy. Dolores, San
Fernando

Puregold Sindalan San Fernando 90 4,680

SM Outlet Store Brgy Consunji St, San 100 5,200

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Fernando

Total Order (Year One) 84,760

 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Consumer Analysis

In determining and for a better understanding about the potential customer,

other business used this tools to know more about their customers, by checking
profiles and talk to them. Through this profiling, there is a possibility of increase
in sales together with providing growth and development of the business.

Customer profiles may also aid in the development and implementation of

focused marketing strategies, as well as ensuring that products satisfy the
demands and desires of the target market. It is important to do a survey analysis
since the demand for our product will be determined by the desire of the end-
consumers who will utilize to the point that proponents have to take into
considerations the willingness of the end-consumers to patronize our product.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

A poll was done initially in order to determine the market's willingness to

support our offering. A total of one hundred (100) people responded form Angeles,
Mabalacat and San Fernando City together with the only one municipality in
Pampanga and that is Mexico, all of which were deliberately matched to our target
market locations. In each City and Municipality, thirty five (35) respondents from
San Fernando and Mexico because this is where proponents are near and also the
prospective location build. While fifteen (15) from Angeles and Mabalacat to get
their response about the product that will introduce to them, survey
questionnaires were issued to take into consideration the interests and

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

preferences of a group of individuals living together in a community. But before to

take that in action the Proponents will ask permission first and present a
permission letter signed b the adviser and consultant of this product for easy and
soft flow of questions

General Angeles Mabalacat Mexico San Total

Areas Fernando

Number of 15 15 35 35 100
Respondents

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

The proponents now have some data from our end-users that we can use in
our operations. The results of the survey and the analysis that goes with it will be
addressed in the latter part of this discussion.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

In this graph shows the distribution of the questionnaires to different

respondents. In represents also the demographic characteristics of those
respondents that want to buy the product. The two graphs represent the Age and
Sex of those respondents participates for the survey of this study. In the first
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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

graph the number of respondents answers the survey is 21 years old; while the
gender graphs more of the respondents is Female with a total of 68% and for the
Male that equivalent to 32%.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph shows the percent of the respondents that are buying scented
candle, 75% of them said that they are patronizing scented candle, while 25% of
them are not buying scented candle. However the graph shows the many numbers
of respondents that buying scented candles.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

The
graph shows the number of participants that willing to buy the product together

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

with the recycled candle holder. It shows that 89% of the respondents want a
recycled product and 11% answered “No” to this question.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph shows the number of respondents using scented candle in a week.
45% of them used scented candle once a week, 23% answered twice a week for
more relaxation and odor control. 6% answered “Every day” so, they are the people
cannot survive without a fragrance smell in house. 26% of them answered “Never”,
but as you can see many of them answered in number 1 that they buy scented
candle. The proponents conclude that some of the possible buyer bought scented
candle for add design in house collection of gift for their love one’s.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This
graph present the percent of the answer of the respondents about what kind of

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

scents they already tried in a scented candle. 23% of the respondents that they try
Vanilla scents scented candle, 27% of them answered they tried Fruity scents,
while the largest percent in this question that has 50%, was regular scents.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph shows the answers of the respondents towards the question. 6% of
them answered “Sometimes” and “Never”. 18% answered that this is very possible
in the market, while 70% of the answers “Possible”, it shows that the potential of
the product in the market.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph shows the number of respondents answered this question. 9% of

them answered” No”, they don’t buy the product at that cost, while 91% of them
answered they bought the product. They see the affordability of it, because they
can get 3 pcs with different design and scents with the holder.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph presents the usefulness if the scented candle holder to the possible
buyers. 17% of them answered “Sometimes”, 1% answered “Never”, 37% answered
“Very Useful”, and 43% answered “Useful”. As you can see, many respondents see
the usefulness of the recycled things to product.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph shows the, preference of the respondents in terms of size of the
product. 28% the answered “Moderate”, 1% answered “Never”, 15% answered
“More Preference” about the product. “Preference” got 56% it means that the
product of the proponents in terms of size is preference of the customers.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph shows the percent of the respondents answer about

recommendation, 1% of them answered “ Never”, he or she not recommend it. 10%
answered “Moderately recommended” the product. 33% of the answer state that
they recommend it. 20% answered “More Recommended” about the product. But
3% of them answered they highly recommend the product.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

This graph present shows the satisfaction of the respondents about the
overall of the product. 1% of them answered “Moderate Satisfied”, 22% answered
“Sometimes”, 11% answered “More Satisfied” about the product and 66% of them
answered “Highly Satisfied” about the product. It shows that the product has a big
possibility to survive in the market.

Analysis

Almost of the respondents of the survey are willing to buy the Aura Flora
Candle, as a support to the background study of the proponents, scented candle is
very in demand right now. The preference of the respondents fits the product

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

itself; also the most respondents prefer to buy it in different gift shop,
merchandise or store. The proponents think that these data regarding the
decision-making of the scented candle where could possible will be distribute.

Market Needs

Aura Flora Candle, a proudly product of Fashion Candle Company, promotes

a 100% organic ingredients and have a unique characteristic of scented candle. it
will be one of the trends of the market nowadays as what the demand showing to

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

us, in the background of the study of this product. the product have a different
scents namely, " Just Jasmine, Lovable Lavender, Daisy's confuse, and etc., that
surely gives every family a fragrance like in the garden. Aura Flora Candle seeks to
fulfill the needs and wants of the customers as well as the market.

Market Growth

The Global "Non-food Retail Market “Report provides sizing and growth
opportunities for the forecast period 2021-2025, provides in-depth analysis of the
market's current industry trends, forecasts, and growth factors. Report Includes
an in depth analysis of growth drivers, challenges, and investment opportunities.
Non-food Retail Industry provides a comprehensive analysis of market segments
as well as regional forecasts.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Provides an in-depth look at the vendor landscape, as well as a competitive

analysis and key methods for establishing a competitive advantage

Market growth is significant in business because it provides a way to track

the increase or decrease in the size of a product or service's market over time.
Identifying client demand will assist the company in determining the product's
production. A decrease in supply will result in a higher selling price, which can
either result in market growth as customers become accustomed to higher costs or
negative market growth as consumers seek alternative options. In the non-food
processing industry, competition is fierce since the most dependable companies
excel by focusing on efficiency in terms of rapid processing and delivery.
Currently, the sector is getting more mechanized, and worker costs are decreasing.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

(https://www.absolutereports.com/enquiry/request-sample/17419642)

SWOT Analysis

This proceeding SWOT analysis highlighted the company's strengths and

weaknesses, as well as the opportunities and threats it faces.

Strengths

 Newly innovated product to offer

 Affordable Price
 New marketing strategies (online selling)
 Excellent staffs and workers
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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

 Consistent and good internal communications

 Good relation with the customers and suppliers
 Used of recycled materials

Weaknesses

 New to the market

 Lack of experience in running a business
 High rental cost
 No physical stores compare to indirect competitors

Opportunities

 New product offering

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

 High quality in the area

 Dealing of partnership in retail suppliers
 Peculiar and easy-to-carry containers
 Accessible store anywhere

Threats

 More product line of competitors

 More advertisement of competitors
 Establish brand name of competitors
 Indirect competitors are store based
 Indirect competitors uses high promotions to advertise their products

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Competitors Analysis

When launching a firm, it's critical to understand the competition's strengths

and weaknesses, and one approach to do so is to do a competitor analysis. You
must describe your product or services, as well as how you would compare them
to those of your competitors, in this competition analysis. This might also assist
the company in gaining a competitive advantage. They don't consider ourselves
direct rivals because the proponents first to create and distribute Aura Flora
Candle on the market. As a result, our indirect rivals would primarily be gift shop,
candle shop and merchandise that offer same product. Because they provide the
same product line in the market, the proponents regard them as indirect rivals. In
general, our company will encounter rivalry from both direct and indirect
opponents.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

As a new entrant in this market, the company sees it as a disadvantage to

push thru, but because of the results in the gathered survey. The possibility of
being sold in the market is very possible. The company ensures the good quality
product and satisfies the customers by the product offer by the company.

Product Offering

Aura flora candle is not a typical candle, it is a fragrance candle that will
relieved the stress after a hectic works. It is used for odor control in house. Nasal
therapy for those has a problem in smelling something. This product has an
organic flower scents that make it more relaxing with the additional scented
candle holder that made in recycled fan grill that adds more pleasant appearance.

Key to Success
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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Creating and producing high-quality product that satisfy and meet the client's
expectations, resulting in a high level of customer delight while maintaining cheap
raw material costs and high-quality goods. This product has a great demand in the
market as long as the pandemic is experiencing right now. Many families want to
make a quality time with their children and this is the reason the proponents
established this product to enjoy the family the quality time.

Critical Issues

Taking a conservative financial approach to business operations and

increasing brand recognition will lead to increased product sales.

Forecasting Analysis

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Forecasting is a strategy that uses previous data as inputs to produce well-

informed predictions about the direction of future trends. Forecasting is used by
businesses to determine how to allocate their budgets or plan for anticipated
expenditure in the future. This is usually determined by the anticipated demand
for the goods and services provided. Forecasting determines whether events
impacting a firm, such as sales estimates, will cause the price of its stock to rise
or fall. It also serves as a useful benchmark for businesses that require a long-
term view of operations.

Forecasting is critical in certain forward-thinking businesses. This will aid in

predicting future trends' directions. Forecasting is used by businesses to identify
how to allocate budgets or plan for anticipated expenditure in the future. This is
usually determined by the anticipated demand for the goods and services

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

provided. The more managers understand the broad principles of forecasting and
what it can and cannot accomplish for them right now, the more they will be able
to devise strategies that are tailored to their present needs.

Demand Analysis – Market Size

The proponents’ target buyers are from the Cities like Mabalacat, Angeles and
San Fernando and also one municipality which is Mexico. The proponents
consider them as their geographical area for the scented candle to market, bearing
in mind their demand for the things given by the proponents.

The proponents projected a demand from their prospective customers towards

the proposed product, the analysis data based on the survey conducted by the

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

proponents before all of the proponents will make a small study about the place of
business before settle it.

The proponents considered the overall population of these localities, their

average annual position growth rate, and their average household size while doing
this research. Because the most recent demographic data available is for 2015, it
is only natural to project the population for 2021, our first year of operation.
Between 2010 and 2015, the average annual population increase of Pampanga,
including Angeles City and its equivalent, was 1.95 percent.

Projected Population of Target Market Areas in the first year of operation

(2021)

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Municipality 2015 Average Annual 2021 Population

Population Population
Growth Rate
Angeles City 411,634 1.95% 459,795

Mabalacat City 250,799 1.95% 280,142

San Fernando City 306, 659 1.95% 342,538

Mexico 154,624 1.95% 172,715

Total 1,123,716 1.95% 1,255,190

To calculate the total number of households for these four identified locations,
the proponents will divide the entire population of the four by the average

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

household size. When a person or a group of people, regardless of their

connection, share a single housing unit and make shared arrangements for food
preparation and consumption, they are referred to as a household.

Through connection with this, the survey results revealed that our product will
be used as a lightning, fragrance and odor control scented candle which
is primarily do or purpose of it, it is the factor need to considered when calculating
the total number of households because our product will be consumed not only by
an individual demand but also by a family during their occasions or special
celebrations. 

http://www.psa.gov.ph/data/census2015

Total Number of Households in Target Market Areas

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Municipality Total Average Total Number of

Population Households Size Household

Angeles City 459,795 4.6 99,955
Mabalacat City 280,142 4.6 60,900
San Fernando City 342,538 4.6 74,465
Mexico 172,715 4.6 37,547
Total 1,255,190 4.6 272,867

After evaluating the total number of households in the geographical target

markets, this study performed simple calculation. Because the survey was done
on a sample basis, there is a chance that not all of the information obtained is
correct in certain circumstances.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

In this section, proponents establish the safety margin of error, and this
percentage of error is reduced further in the total number of households in order
to have a more trustworthy foundation for the predicted number of households to
be utilized. The margin of error for the one hundred (100)
respondents/households is 5%.

n = N

1+Ne2

Where:

n- Number of respondents (surveyed possible customer)

N- Total population

e- Safety margin of error

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Solution:

100 = 1,255,190

1+ (1,255,190) (.05)2

Slovin's formula calculates the number of samples required when the

population is too large to directly sample every member. Slovin's formula works for
simple random sampling. If the population to be sampled has obvious subgroups,
Slovin's formula could be applied to each individual group instead of the whole
group. Consider the example problem.

Source: https://sciencing.com/slovins-formula-sampling-techniques-
5475547.html

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Municipality Total Number of Safety Basis Reliable Number

Household Percentage of Households
Angeles City 99,955 95% 94,957

Mabalacat City 60,900 95% 57,855

San Fernando City 74,465 95% 70,742

Mexico 37,547 95% 35,670

Total 272,867 95% 259,224

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

The proponents identify the total number of possible households as shown in

this graph. Based on the number of households, the market size will be more
accurate. According to the survey results, the market size is as follows:

Market Size

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Municipality Reliable Survey Total Survey Total Survey Total

Number of Results Results Results Potential
Households Measurin Measur Measuri Household
g ing ng (Market Size)
Attitude Image Image
of of Aura
Alterna Flora
tives Candle
Angeles City 94,957 94% 89,260 83% 74,086 83% 61,491

Mabalacat 57,855 94% 54,384 83% 45,139 83% 37,465

City
San Fernando 70,742 94% 66,497 83% 55,193 83% 45,810
City
Mexico 35,670 94% 33,530 83% 27,830 83% 23,099
Total 259,224 94% 243,671 83% 202,247 83% 167,865

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Demand Analysis – Market Value

The proponents calculated and estimated the Mean of the distribution for the
typical demand of Aura Flora Candle using survey questionnaires and the
frequency table.

Angeles Mabalacat San Fernando Mexico

Pieces Class
Intervals Mark
(Pieces) (Mid- (f) (fx) (f) (fx) (f) (fx) (f) (fx)
point)
(X)
1-3 2 5 10 3 6 20 40 15 30

4-6 5 10 50 6 30 8 40 12 60

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

7-9 8 0 0 6 48 2 16 3 24

∑f/∑(fx) 15 60 15 84 30 96 30 114

Mean (Average) 4 5.6 3.2 3.8

Municipality Total Potential Average Weekly Total Demand

Household Demand (Mean) (Market Value)
(Market Size)
(in units)

Angeles City 61,491 4 245,964

Mabalacat City 37,465 5.6 209,804

San Fernando City 45,810 3.2 146,592

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Mexico 23,099 3.8 87,776

Total 167,865 17 sets 690,136

The formula for determining the mean (average) of a frequency distribution

∑f
X = ∑ (fx)
Sources: 13George A. Garcia, Fundamental Concepts and Methods in STATISTICS
(Part I), (Manila Philippines: University of Santo Tomas (publishing House, 2003),
p101.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Supply Analysis

Since this product is a novel combination in the market or a new inventive

product to launch in the market, the proponents believe themselves to be the
pioneers of this type of product, because they are the ones that supply such a
commodity to the market. They are also considered indirect rivals to other
products in the market with similar offerings. There are several candle shops, gift
shops, or merchandise that sell similar products to the proponent's product but
differ in procedure and quality.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Market Share

Since the company and its product is new to the market as well as the
proponents are not that familiar about the industry itself, there a possibility that
some of the customer are not fully satisfy about the product or company because
its new to them. The company also considers that, and also minimal population of
customers. But in the early step of the business, the company took the chance to
have retailers by the help of the merchandise, gift shop or candle shop near in the
place of the business and also to the place that the proponents consider to sell the
product.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Similarly, the proponents considered Aura Flora Candle's current product

lines as well as the prospect of other corporations replicating our product and
techniques throughout our early stages of existence

Market Share

Municipality Total Demand Assumed Market Total Projected

(Market Value) Share Demand/Output
Monthly in boxes Monthly in boxes
Angeles City 245,964 0.5% 1,230

Mabalacat City 209,804 0.5% 1,049

San Fernando 146,592 0.5% 733

Mexico 87,776 0.5% 439

Total in Pieces 690,136 3,451

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Determination of Yearly Output

Projected
Output Yearly Output Yearly output
Monthly (in Boxes) in units
(in Boxes)
3,451 41,412 82,824

Marketing Programs and Strategies

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Several firms effectively thrive in a narrow industry without ever expanding

into other areas. Some businesses receive higher income, brand recognition, and
business stability by entering a new market. A thorough examination of possible
competitors and customers is required when developing a market entrance plan.
Some of the linked elements that are crucial in assessing the viability of joining a
certain market include trade obstacles, localized awareness, price localization,
competition, and export subsidies. In the business sector, indirect rivals are
businesses who do not sell the same items but provide various choices to fulfill the
same consumer criteria. As a result, though these companies may not compete
directly in the same industry, they may have an impact on one another.

Following the identification of demand, the marketing campaign serves as the

arm's implementation. We seize our indirect rivals' current general marketing

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

practices and thoroughly investigate them in order to make a more sensible and
justified comparison for the execution of our marketing plans and plans.

General Marketing Practices

 Sales Force

The company indirect rivals' sales force consists of industry merchants and

delivery persons to the merchants who stock the merchandise. Online sellers also
and online market that offer same of the offering of the company.

 Quality Standards

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Some government entities do quality control on their products. Agencies

must provide health standards for those customers and employee since the
product has an effect also on the body. 

 Product-line Strategy

Some of the company indirect competitors employ packaging for marketing

mixtures in several sizes, but others pack only one size for their product.

 Marketing Timing and Scheduling Strategies

Competitors create and distribute their goods throughout the year using well-
structured marketing campaigns, promotions, and advertisements ranging from
low to high.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

 Pricing Strategies

Often, the maker offers the item for cash, while others use the phrase
"Cash on delivery." In addition, the manufacturer has complete control over the
price at which the supplier sells its goods to the client.

 Terms and Condition of Sales

When a product is sold, the product sellers are given trade and monetary
discounts. Free samples are only offered on a very rare occasion. The store
receives free delivery on the item. The manufacturer also relies on consignment
and the replacement of obsolete and expired commodities with freshly
manufactured items.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

 Channels of Distribution

The company indirect competitors use the three levels of channel distribution,

which are from the producer to the retailer to the customer.

Indirect Competitor’s Channel of Distribution

Manufacturer Retailer Consumer

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Transportation and Delivery Strategy

The indirect rivals used their own truck to bring items to the site of their
store, where consumers directly buy the goods.

Branding and Packaging

The indirect rivals generally put their items in standard boxes made of hard
paper.

Advertising and Promotion Strategy

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Our indirect rival's marketing or advertising approach is limited to flyers. The

majority of the time, our indirect rivals relies on salespeople or endorsers to
advertise their items.

Proposed Marketing Program

In this part, after determining our rivals' standard marketing mix practices,

we will implement our own strategies by stressing and carefully reviewing the

marketing 4Ps, because the marketing 4Ps will better describe the main

components of the marketing program. This can assist our firm grow in terms of

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

market retention and new clients. Customers will be treated with respect because

they are the lifeblood of our company. The strategy for Aura Flora Candle will be

centered on interacting with the targeted segments. This will be accomplished

through a variety of methods. The first type will promote its product with fliers and

streamers. Proponents also employ banner ads and online promotion through a

fan page.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Positioning

The Fashion Candle Company will put its product, the Aura Flora Candle, in
an accessible price range using an innovative, efficient system. The business
strategy is to offer fragrant candles that are organic and recyclable in a social
setting. The fact that their business strategy focuses on providing value for
consumers in addition to providing a useful product distinguishes floral fragrances
scented candle, The Company produces an effective, yet essentially organized,
social environment that encourages the meeting of like-minded individuals. The
supply of meals is a source of revenue and an additional component of the
company strategy. The primary focus is on providing value to customers; if
customers are pleased, sales will follow (assuming of course that proper marketing
and financial controls are employed). Beyond the demands of the consumers and

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

the relaxation that the product provides, the unique traits that will allow Aura
Flora Candle to rapidly achieve market share are based on the customer's wants.

Brand Name and Packaging

The company will place stickers in the product, which has a square form on
the exterior and a clear cover that allows the customer to see the products inside.
The corporation used a printed label that included the location of the
manufacturer, a phone number and a cellphone
number, a
Facebook

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

page, and an email address for certain inquiries. It also lists the raw components
used in the product to demonstrate that it is 100% organic. Sample logo that put
in the product will be like this:

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Sample Freebies

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Sample Flyers

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Sample Brochures and Business Card

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Projected Selling Price

Cost-Plus Method of 2021 2022 2023 2024 2025

Establishing Sale Price

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Factory Cost/Unit 143.43

Multiply: 25% 25%

Projected Selling Price 179.28

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Pricing Strategies

Pricing strategy refers to the technique through which businesses price their
products or services. Almost all businesses, large and small, base the pricing of
their goods and services on manufacturing, labor, and advertising costs, then add
a set percentage to generate a profit. Pricing techniques include penetration
pricing, price skimming, discount pricing, product life cycle pricing, and even
competitive pricing. The only constant in the world is the changes, and as the
product progresses through its stages, so will the price schemes. Pricing strategies
are used throughout the product's introduction stage, albeit there are numerous
varieties of these techniques. Fashion Candle Company employs a Good Value
Strategy, in which it trades a cheap price for a high-quality product. In terms of

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

pricing, the Partnership will use a two-price structure, in which dealers will pay a
lower price for the items and consumers would pay a somewhat higher price than
dealers or retailers.

Almost all firms, large and small, base their price on production, labor, and
advertising expenses, then add a fixed percentage to earn a profit. This provides a
benefit, such as building customer trust in the store. A better understanding of
the mode of payment that occurs in the business world is important to know
which mode of payment is beneficial to both the organization and the customers.

Channel of Distribution

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Fashion Candle Company with regards in their channel distribution, they will
apply the three (3) level of channel distribution, which is from the Producer to
Retailer to Customer basis. Hence they will also sell their product through online
or live stream also they will offer it to the merchandisers and/or gift shop that
offer scented candle.

The Business Channel of Distribution

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Transportation and Delivery Strategy

The company will buy a vehicle that will use for delivery purposes and means
of transportation of deliveries only. It will also serve as their advertising on wheel
where the company plans to put printed design which can be used for promotion
also, it less the freight in charges to customers.

Market timing and Scheduling Strategies

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Entering the market with a fresh twist of creative items necessitates a certain
approach. For example, the proponents are working on how to make the product
widely known to the public and necessitates widespread introduction.

The following methods will be used by the product's supporters to guarantee that
it reaches the growth stage:

1. A price slightly below than of the competitors.

2. Using promotion and advertising which is differ to what the competitors used.

3. Build customer relation to establish good communication.

Pricing will aid in recovering as much gross profit per unit as feasible. Market
penetration will accelerate as a result of the promotions and marketing.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Promotional Strategy

A promotional strategy is a way that businesses employ to market, market,

and sell their products. A company's promotional strategy is determined by
elements such as product kind, marketing budget, target demographic, and so on.
It is a vital activity for increasing product recognition and, as a result, sales. When
compared to marketing cost, a good promotional plan generates greater income.

The company will used the power of social media to get a broader scope of the
customer to offer it easily; the company will create a page where all the
information and inquiries will answer. The company also used printing press
advertisement in the form of brochures and flyers and for other the company will
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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

give freebies for those loyal customers or customers that buy in bulk. The
company's strategy is to do whatever it takes to please the customer. Although
this could decrease short-term revenues, long-term sustainability would be
strengthened.

Sales Force

Due to the nature of our distribution and the pandemic, there is a limited

requirement for employees; the product will be delivered and distributed to various
goods, candle shop, and gift shop within our target markets that showed an
interest in selling our product. The marketing manager may then create
techniques for the firm to implement in order to acquire and retain consumers.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Projected Sales

The organization was able to predict expected sales based on the real demand
supplied by our distributors. Furthermore, because our firm will use a strategic
marketing management method, they will improve the firm's annually predicted
sales by 5%. As a result, the company's predicted revenues for the following five
years are depicted here.

Year Projected Sales

(in units)

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

2021 84,760

2022 88,998

2023 93,448
98,120
2024
103,026
2025

Demand – Supply Relations: The Gap

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

One important factor is that the demand must be greater than the supply in

most of the time frame involved in marketing feasibility study. The demand -

supply gap, which indicates the minimum portion of the projected demand where

the minimum number of target market of the proponents shall come from the

"unsatisfied portion", as presented.

Year Projected Projected Demand- Unsatisfied

Demand Supply Supply Portion
Gap
2021 84,760 82,824 1,936 .20%

2022 88,998 88,901 97 .20%

2023 93,448 93,346 102 .20%

2024
TAGLINE: A FRAGRANCE IN98,120
A CANDLE 98,013
Page 83 107 .20%

2025 103,026 102,913 113 .20%

 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Marketing Forms and Records

 Official Receipt- It is issued when the firm receives cash. It includes the
following information: firm name, address, phone number, business
number, VAT number, official receipt number, date, party name giving cash,

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

if any, amount of cash issued, and explanation for the firm's acknowledged
receipt of cash and signature.

Cash Receipt

San Jose Malino Mexico, Pampanga

Tel # 02-82994

OFFICIAL RECEIPT

Send to: Date:

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

Address:

Tel. #:

Specifications Quantity Unit Price Amount

₱ ₱

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

TOTAL: ₱

No. 0001 Authorized Signature

 Cash Voucher - It is a common form for recording cash in and cash out of
the firm, as well as small cash payments or costs. The payee's name and
address, the date, the terms, the description, and the invoice amount are all
included.

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

San Jose Malino Mexico, Pampanga

Tel # 02-82994

CASH VOUCHER

Pay to: Date:

Address:
IN SETTLEMENT OF THE FOLLOWING AMOUNT

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 Republic of the Philippines
Commission on Higher Education
DON HONORIO VENTURA STATE UNIVERSITY
San Juan, Mexico, Pampanga

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