EMV = Expected monetary valu
Decision
D1 Result C1 Calculation Payoff
Do not Cost = 0,
develop No action Revenue=0 0
Unsucces Revenue=-
Develop sful 500,000 -500,000
Go to decision
Successful D2
Decision
D2 Result C2 Calculation Payoff
High Incremental
Build New demand revenue- 400000
Productio Development
n Low cost-Building
Line(NPL) demand cost -100,000
High Incremental
demand revenue- 250000
Modify Development
product cost-Building
line(MPL) cost
Incremental
revenue-
Modify Development
product Low cost-Building
line(MPL) demand cost -450,000 250000 -450000
Start with D2 and come bck to D1 for decision tree analysis
Expected monetory value(EMV) = Probability x Payoff
Decision D2: New product line vs Modified product line
NPL
EMV High demand+low demand
100000
MPL High demand + Low demand
EMV -170000
Decision D1: Develop or do not develop
Total EMV EMV of successful development + EMV of unsuccessful development
-80000
It is better to not develop any project.
EMV = Expected monetary value
succ d2
dev c1
d1 no suc
no dev
high 0.4
npl c2 low 0.6
mpl c2 high 0.4
low 0.6
b
succ d2
a c1 stop
d1 unsuc
b c1 a
succ d2
stop
unsuc