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Magnetic Messaging - Branding & Positioning

The document provides guidance on developing an effective 3P statement and knowing your why. A 3P statement follows the formula of using a pronoun to state who helps what type of client achieve a specific result through a unique factor. It also recommends formatting a why statement to be bigger than yourself, make the world better, and reflect a deep passion, giving the example why of making more and helping more.

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Krešimir Dodig
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390 views1 page

Magnetic Messaging - Branding & Positioning

The document provides guidance on developing an effective 3P statement and knowing your why. A 3P statement follows the formula of using a pronoun to state who helps what type of client achieve a specific result through a unique factor. It also recommends formatting a why statement to be bigger than yourself, make the world better, and reflect a deep passion, giving the example why of making more and helping more.

Uploaded by

Krešimir Dodig
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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3P statement (Person, Problem, Promise)

● E.g. “I help X do X by X”
● Formula:
○ I/We/Us (Pronoun) > Help/Give/Assist (Verb) > (Dream client) >
Build/Create/Install (Verb) > (Dream Result) > With/By/In (Preposition) Unique
WOW Factor > (CTA)

Know your WHY


● Format:
a. Has to be bigger than you
b. Make the world a better place
c. Something you are deeply passionate about
● My WHY: “Make more, help more”

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