The Role of the Entrepreneur Summary
● Background of Entrepreneurs:
Individuals setting up a business
Have to create a firm, raise capital, own an asset and employ workforce
● The Success of Entrepreneurs:
The success of entrepreneurs generally are reached through:
1. Seeking for new opportunities in the market
2. Identifying the needs and wants of customers
● Risks and Rewards:
Risks Rewards
1. High risks -> Possibilities of failing and 1. Not rewarded with wages -> Freedom
not earning profit in withdrawing the firm’s profit
2. Unlimited liability -> Owner’s assets 2. More leisure time
are at risks
3. Higher job security
● Opportunity Costs:
The next best alternative foregone when choosing a particular decision
1. Lost Wages:
Dismissing for regular 9-5 employment will reduce their wage for start-up cost
Some entrepreneurs have a job and create a firm as a passive income and dismiss themselves
after the business has operated -> Moonlighting
2. Lost Leisure Time:
Opportunity cost of creating a business is losing time to control the business
E.g.: Phil Lahin (Evernote Creator) had difficulties for work-life balance
3. Lost Interest Income:
High risks of money for start-up cost -> Losing funds from savings (Source of finance)
● Why Become an Entrepreneur?
1. Superiority -> Becoming a boss with no restrictions as employees have to follow
corporate culture
2. Higher satisfactory level (Global Entrepreneurship Monitor, 2013).
3. Flexibility in regards to working hours
4. Escape racial prejudice in the labour market
E.g.: In the UK, 1/7 firms was established by immigrants (Centre for Entrepreneurs,
2014)
5. Accident prior to dismissal -> Alternative source of income
● Should the Government Support Entrepreneurs?
Possibilities to support start-up loans or subsidies
Start Up Loans scheme was established to financially aid entrepreneurs by submitting a
business plan to the government
Government provide loans with an interest rate of 6% -> Below average interest rate
£77 million allocated by the UK government in 2013
Beats, Bails and Buyouts Summary
Coming Up Roses:
Uniqlo and Cath Kidston take-over (external economies of scale) to gain market presence
Taxation is an external factor influencing the company’s growth
2013 -> Cath Kidston revenue before tax is more than £19 million
Beats By Apple:
Market Development -> Create new segmentation for premium headphones (Beats)
Unique Selling Point -> Less sound leakage and better audio quality
External Economies of Scale -> Apple’s acquisition for $3.2 Billion
It’s Just Not Cricket:
National sports -> Basketball, baseball and American football -> Have their own championship
Recent growth in football and cricket -> High demand in cricket leading to infrastructure
development