The Most

Attractive
Employers
in Sweden
STUDENTS 2021
 Countries where we conduct our studies

Map of Canada
Sweden*

Universum
UK* Russia*
Germany
France* *
United States
Spain

Rankings
China

Mexico
India
Thailand

Colombia Saudi Arabia

Brazil Singapor
e
The results of Universum’s Student Survey
Australia
pinpoint how talent perceive employers in your
South Africa*
Chile
country.
Argentina
The research functions as a basis for decision-
making when choosing target groups, messages
and channels for future employer branding And these Austria Hong Kong Philippines Taiwan
campaigns. Moreover, it can be used as a control Czech Republic Ireland* Poland Turkey*

instrument for measuring the appeal an Denmark* Italy* Portugal United Arab Emirates
Egypt Netherlands* Romania
organization has over its specific target groups.
Finland* Norway* Switzerland*

*Professional rankings are also available in these countries

2
AN ESSENTIAL RESOURCE

It’s so important to secure the very best young talent out there, which is why HR and C-level leaders around the world

refer to Universum’s research. Drawing on the opinions of more than 21 643 students in Sweden, this preview of the 2021

Talent Survey gives a clear indication of where your organization ranks when it comes to its potential to attract new

recruits.

VALUABLE INSIGHTS

This preview provides you with an understanding of where your organization

currently ranks, as well as highlighting career aspirations and desirable industries identified by the respondents.

ACTIONABLE ASSESSMENTS

But, this preview is only the beginning. By becoming a member you can access Universum’s full report, which contains

company-specific findings, and custom insights and recommendations that

are critical when it comes to developing your employer branding strategy.

Want to learn more? Contact us

3
 About us
We shape Employer Branding

As an essential and trusted partner for employers, we are the most recognized Employer Branding specialist in the top 50

economies of the world.

We ensure employers around the world achieve their goals through data-driven Employer Branding, enabling them to engage the

talent they need to succeed. Our services include actionable research, strategic consulting, and data-driven communications and

social media solutions for talent branding, sourcing, and analytics.

We are a trusted partner to over 1,700 clients, including many Fortune 500 companies, as well as to global media partners that

publish our annual rankings and trend reports.

We work with over 2,000 universities, alumni groups, and professional organizations to gather insights from students and

professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose. On an annual
Did your company basis, Universum surveys over 1,500,000 students and professionals worldwide.
rank in the top 100?

4
 Field Period

Survey Specifics The survey for this ranking was

carried out between October
2020 and January 2021.

21 643 33 219 82 508

STUDENTS UNIVERSITIES AREAS OF EVALUATIONS
STUDY

4 271 3 772 1 386 993

Business/Economics MSc Engineering IT Natural Sciences

3 776 1 028 1 720

Social sciences/ Law BSc Engineering
Communications/
Education
5
 Business/Economics
The Most Attractive Employers of2021

1 S potify 26 Utrikesdepartementet 51 S venskt Näringsliv 76 Vattenfall

2 G oogle 27 K P MG 52 AstraZeneca 77 S ystembolaget
3 IK E A 28 C oca-C ola E uropean P artners 53 E ricsson 78 Nordic E ntertainment G roup
4 Avanza 29 adidas 54 Nordnet 79 C arlsberg
5 S wedbank 30 Finansinspektionen 55 E llos G roup 80 R iksbyggen
6 SEB 31 O atly 56 B ain & C ompany 81 B onnierförlagen
7 E Y (E rnst & Young) 32 C arnegie 57 Visma 82 S ida
8 Nike 33 G rant Thornton 58 S öderberg & P artners 83 Tetra P ak
9 H&M 34 B MW Financial S ervices 59 S veriges Television 84 Accenture
10 Microsoft 35 TV4 60 S tockholms stad 85 Unilever
11 G oldman S achs 36 S amsung 61 Axfood 86 C apgemini Invent
12 P wC 37 R egeringskansliet 62 P rocter & G amble (P &G ) 87 E F E ducation First
13 Volvo G roup 38 Daimler/Mercedes-B enz 63 R iksrevisionen 88 J ohnson & J ohnson
14 McK insey & C ompany 39 IC A 64 S torytel 89 S veriges R adio
15 Handelsbanken 40 Åhléns 65 S candic Hotels 90 G othia Towers
16 K larna 41 S katteverket 66 E konomistyrningsverket (E S V) 91 Lindex
17 Volvo C ars 42 Länsförsäkringar 67 S aab (Defence & S ecurity) 92 Maersk
18 S veriges R iksbank 43 S AS 68 AB B 93 Lantmännen
19 J .P . Morgan 44 P olisen 69 IC A B anken 94 S ATS S ports C lub
20 B oston C onsulting G roup (B C G ) 45 Försvarsmakten 70 G öteborgs S tad 95 E ssity
21 Nordea 46 B usiness S weden (E xportrådet) 71 Nordic C hoice Hotels 96 S kanska
22 L'O réal G roup 47 Volkswagen G roup 72 IB M 97 Nestlé
23 Deloitte 48 S tatistiska centralbyrån (S C B ) 73 TUI Nordic 98 Vasakronan
24 Morgan S tanley 49 S wedish Match 74 B onnier 99 SCA
25 Nasdaq 50 Danske B ank 75 K ronofogden 100 S cania

6
 MSc Engineering
The Most Attractive Employers of2021

1 G oogle 26 K larna 51 Handelsbanken 76 S wedish Match

2 S potify 27 S äkerhetspolisen 52 G K N Aerospace 77 Netlight
3 Volvo C ars 28 S iemens 53 E Y (E rnst & Young) 78 S MHI
4 Microsoft 29 H&M 54 B ain & C ompany 79 B AE systems
5 P olestar 30 WS P 55 S S AB 80 B illerudK orsnäs
6 Volvo G roup 31 Nasdaq 56 S andvik 81 E .O N
7 S aab (Defence & S ecurity) 32 IB M 57 LK AB 82 AkzoNobel Industrial C oatings AB
8 IK E A 33 NC C 58 Atlas C opco 83 J ohnson & J ohnson
9 AstraZeneca 34 G E Healthcare 59 R amboll 84 R UAG
10 S weco 35 Tetra P ak 60 Myndigheten för samhällsskydd och beredskap 85 SJ
11 E ricsson 36 S AS 61 Husqvarna G roup 86 G öteborg E nergi
12 Vattenfall 37 Daimler/Mercedes-B enz 62 S tora E nso 87 ALTE N
13 AB B 38 SEB 63 S igma 88 R egion S tockholm
14 McK insey & C ompany 39 P eab 64 SKF 89 E ssity
15 R olls-R oyce 40 Tyréns 65 JM 90 C anon
16 B oston C onsulting G roup (B C G ) 41 E nergimyndigheten 66 C arnegie 91 S erneke
17 S amsung 42 DIC E 67 S venska kraftnät 92 J ordbruksverket
18 Northvolt 43 Tengbom Arkitekter 68 E lectrolux 93 R iksbyggen
19 Försvarsmakten 44 FO I 69 Toyota Material Handling 94 Lantmäteriet
20 AFR Y (former ÅF P öyry) 45 Trafikverket 70 G öteborgs S tad 95 B ombardier
21 R IS E R esearch Institutes of S weden 46 SCA 71 IC A 96 C O WI
22 S cania 47 Accenture 72 Alfa Laval 97 Fingerprints
23 S kanska 48 S tockholms stad 73 Huawei 98 Veoneer
24 White Arkitekter 49 P fizer 74 Lantmännen 99 Malmö stad
25 S ony 50 C oca-C ola E uropean P artners 75 Arla Foods 100 CGI

7
 BSc Engineering
The Most Attractive Employers of2021

1 Volvo C ars 26 S AS 51 Myndigheten för samhällsskydd och beredskap 76 SJ

2 S kanska 27 AstraZeneca 52 Husqvarna G roup 77 IB M
3 G oogle 28 S cania 53 Northvolt 78 SEB
4 IK E A 29 AFR Y (former ÅF P öyry) 54 R IS E R esearch Institutes of S weden 79 C anon
5 P olestar 30 S tockholms stad 55 E nergimyndigheten 80 IC A
6 Volvo G roup 31 S amsung 56 S venska B ostäder 81 McK insey & C ompany
7 S weco 32 Lantmäteriet 57 Toyota Material Handling 82 P ostNord
8 S potify 33 R iksbyggen 58 S igma 83 S wedish Match
9 White Arkitekter 34 Tyréns 59 C oca-C ola E uropean P artners 84 Umeå kommun
10 P eab 35 SKF 60 B illerudK orsnäs 85 Höganäs
11 NC C 36 S andvik 61 S venska kraftnät 86 Holmen
12 Microsoft 37 Malmö stad 62 G K N Aerospace 87 J ohnson & J ohnson
13 AB B 38 S äkerhetspolisen 63 Tetra P ak 88 Huawei
14 R olls-R oyce 39 R amboll 64 Derome 89 Axis C ommunications
15 S aab (Defence & S ecurity) 40 JM 65 P E (P rojektengagemang) 90 C ombitech
16 Vattenfall 41 Veidekke 66 S jöfartsverket 91 G E Healthcare
17 WS P 42 S iemens 67 J ordbruksverket 92 Tekniska verken
18 H&M 43 K larna 68 Helsingborgs stad 93 SCA
19 S erneke 44 S tora E nso 69 Nasdaq 94 E .O N
20 Trafikverket 45 S veaskog 70 Atlas C opco 95 Dell Technologies
21 S ony 46 DIC E 71 Uppsala kommun 96 Thule G roup
22 G öteborgs S tad 47 G öteborg E nergi 72 Akademiska Hus 97 Lantmännen
23 Försvarsmakten 48 E lectrolux 73 B AE systems 98 Alfa Laval
24 E ricsson 49 S S AB 74 LK AB 99 B ombardier
25 Tengbom Arkitekter 50 Daimler/Mercedes-B enz 75 Tele2 100 S vevia

8
 IT
The Most Attractive Employers of2021

1 S potify 26 K ing 51 Visma 76 Sweco

2 G oogle 27 O racle 52 E Y (E rnst & Young) 77 Göteborgs Stad
3 Microsoft 28 McK insey & C ompany 53 S ogeti 78 Stockholms stad
4 K larna 29 C isco S ystems 54 P hilips 79 EF Education First
5 Amazon 30 S igma 55 Vattenfall 80 Tele2
6 E ricsson 31 Massive E ntertainment 56 iZettle 81 F-Secure
7 S äkerhetspolisen 32 Accenture 57 C apgemini 82 Hewlett Packard Enterprise
8 DIC E 33 CGI 58 R egeringskansliet 83 Siemens
9 S amsung 34 Avalanche S tudios 59 Handelsbanken 84 ATEA
10 Volvo C ars 35 FR A Försvarets R adioanstalt 60 Nordnet 85 SJ
11 Avanza 36 Netlight 61 HiQ 86 Schibsted Media Group
12 Valve 37 B ahnhof 62 S veriges R adio 87 Finansinspektionen
13 IK E A 38 IC A 63 Axis C ommunications 88 TUI Nordic
14 P olisen 39 SEB 64 Nordea 89 Skatteverket
15 Mojang 40 FO I 65 S AS Institute 90 Danske Bank
16 IB M 41 AstraZeneca 66 C ybercom 91 Cygate
17 Volvo G roup 42 Deloitte 67 C ygni 92 ARM Holdings
18 Intel 43 P wC 68 S cania 93 Ghost
19 S aab (Defence & S ecurity) 44 S wedbank 69 K P MG 94 PostNord
20 Försvarsmakten 45 Dell Technologies 70 Trafikverket 95 Nordic Entertainment Group
21 P aradox Interactive 46 S AP 71 Telia C ompany 96 Telenor
22 H&M 47 TV4 72 Tetra P ak 97 Veoneer
23 K nowit 48 Tobii 73 C anon 98 Arbetsförmedlingen
24 S veriges Television 49 TietoE VR Y 74 O megapoint 99 Försäkringskassan
25 Nasdaq 50 AB B 75 AFR Y (former ÅF P öyry) 100 ICA Banken

9
 Natural Sciences
The Most Attractive Employers of2021

1 Naturvårdsverket 26 Volvo C ars 51 Trafikverket

2 AstraZeneca 27 S veaskog 52 FO I
3 J ordbruksverket 28 G E Healthcare 53 S tora E nso
4 R IS E R esearch Institutes of S weden 29 G öteborgs S tad 54 Fingerprints
5 S LU - S veriges lantbruksuniversitet 30 Arla Foods 55 McK insey & C ompany
6 Vattenfall 31 WS P 56 AB B
7 P fizer 32 R egion S tockholm 57 Tyréns
8 Försvarsmakten 33 SCA 58 LK AB
9 Microsoft 34 Lantmäteriet 59 G öteborg E nergi
10 Uppsala universitet 35 Tetra P ak 60 B illerudK orsnäs
11 K arolinska Institutet 36 S amsung 61 AkzoNobel Industrial C oatings AB
12 Lunds universitet 37 Volvo G roup 62 S ödra
13 S MHI 38 R olls-R oyce 63 R amboll
14 C halmers tekniska högskola 39 AFR Y (former ÅF P öyry) 64 G K N Aerospace
15 O atly 40 S AS 65 Luleå tekniska universitet, LTU
16 S äkerhetspolisen 41 S jöfartsverket 66 Umeå kommun
17 S tockholms universitet 42 Umeå universitet 67 Linköpings kommun
18 Myndigheten för samhällsskydd och beredskap 43 Natural C ycles 68 R UAG
19 G öteborgs universitet 44 Novo Nordisk 69 B AE systems
20 K TH, K ungliga Tekniska högskolan 45 Linköpings universitet 70 Alfa Laval
21 S weco 46 Uppsala kommun 71 Nouryon
22 S tockholms stad 47 Malmö stad 72 C O WI
23 Lantmännen 48 J ohnson & J ohnson 73 B oliden
24 E nergimyndigheten 49 Dfind S cience & E ngineering 74 B ain & C ompany
25 S aab (Defence & S ecurity) 50 B oston C onsulting G roup (B C G ) 75 Accenture

10
 Social sciences
The Most Attractive Employers of2021

1 FN 26 Länsstyrelsen 51 S katteverket
2 Utrikesdepartementet 27 B onnier 52 Nordic E ntertainment G roup
3 P olisen 28 H&M 53 S wedbank
4 S potify 29 Volvo G roup 54 Uppsala kommun
5 E U-kommissionen 30 G öteborgs S tad 55 S venska kyrkan
6 G oogle 31 R ädda B arnen 56 Försäkringskassan
7 S veriges Television 32 Uppsala universitet 57 S tatens institutionsstyrelse (S iS )
8 UNIC E F 33 Migrationsverket 58 SEB
9 R egeringskansliet 34 R öda K orset 59 FO I
10 S äkerhetspolisen 35 O atly 60 E ricsson
11 S veriges riksdag 36 IC A 61 Axfood
12 IK E A 37 S tockholms universitet 62 Lunds kommun
13 K riminalvården 38 S tatistiska centralbyrån (S C B ) 63 Länsförsäkringar
14 TV4 39 S torytel 64 Manpower
15 Myndigheten för samhällsskydd och beredskap 40 Lunds universitet 65 Linköpings kommun
16 S veriges R adio 41 G öteborgs universitet 66 Lindex
17 Försvarsmakten 42 Naturvårdsverket 67 Umeå universitet
18 S veriges K ommuner och R egioner (S K R ) 43 C oca-C ola E uropean P artners 68 TR R (Trygghetsrådet)
19 B rottsoffermyndigheten 44 R ekryteringsmyndigheten 69 Handelsbanken
20 Amnesty International 45 Åhléns 70 Umeå kommun
21 S ida 46 Arbetsförmedlingen 71 TUI Nordic
22 S tockholms stad 47 S venskt Näringsliv 72 E gmont Tidskrifter
23 S ocialstyrelsen 48 Trafikverket 73 VING
24 B onnierförlagen 49 S chibsted Media G roup 74 Nordic C hoice Hotels
25 WWF 50 Malmö stad 75 P wC

11
 Law
The Most Attractive Employers of2021

1 Mannheimer S wartling 26 Volvo G roup 51 Linklaters

2 Åklagarmyndigheten 27 Migrationsverket 52 Nordea
3 FN 28 IK E A 53 G rant Thornton
4 Utrikesdepartementet 29 H&M 54 G ernandt & Danielsson
5 S äkerhetspolisen 30 E Y (E rnst & Young) 55 Hannes S nellman
6 P olisen 31 Finansinspektionen 56 C irio Advokatbyrå
7 E U-domstolen 32 White & C ase 57 S ida
8 Domstolsväsendet (Domarbana) 33 S wedbank 58 Norstedts J uridik
9 Vinge 34 Lindahl 59 Försäkringskassan
10 E U-kommissionen 35 K ronofogden 60 K P MG
11 Domstolsväsendet (Notarietjänstgöring) 36 Lantmäteriet 61 MAQ S
12 G oogle 37 Delphi 62 Hellström advokatbyrå
13 R egeringskansliet 38 McK insey & C ompany 63 G limstedt
14 Familjens J urist 39 S veriges K ommuner och R egioner (S K R ) 64 K onsumentverket
15 S katteverket 40 SEB 65 Folksam
16 B rottsoffermyndigheten 41 S veriges Television 66 S venskt Näringsliv
17 E kobrottsmyndigheten 42 Länsförsäkringar 67 Naturvårdsverket
18 S etterwalls Advokatbyrå 43 Tullverket 68 Wistrand
19 K riminalvården 44 Länsstyrelsen 69 Hammarskiöld & C o
20 Amnesty International 45 Handelsbanken 70 B ird & B ird
21 C ederquist 46 P wC 71 Morris Law
22 R oschier Advokatbyrå 47 S veriges R iksbank 72 E ricsson
23 Microsoft 48 DLA P iper 73 B usiness S weden (E xportrådet)
24 C entrum för rättvisa 49 R öda K orset 74 K ilpatrick Townsend & S tockton Advokat
25 B aker & McK enzie 50 Deloitte 75 P R V (P atent- och R egistreringsverket)

12
Business/Economics
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Spotify 1 Spotify 1 Google 1 Google

2 Google 2 Google 2 Spotify 2 Spotify

3 IKEA 3 IKEA 3 IKEA 3 IKEA

4 Avanza 4 H&M 4 H&M 4 H&M

5 Swedbank 5 PwC 5 PwC 5 Nike

13
MSc Engineering
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Google 1 Google 1 Google 1 Google

2 Spotify 2 Volvo Cars 2 Volvo Cars 2 Volvo Cars

3 Volvo Cars 3 Spotify 3 Spotify 3 Spotify

4 Microsoft 4 Microsoft 4 Volvo Group 4 Volvo Group

AFRY (former ÅF
5 Polestar 5 Volvo Group 5 Sweco 5 Pöyry)

14
BSc Engineering
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Volvo Cars 1 Volvo Cars 1 Volvo Cars 1 Volvo Cars

2 Skanska 2 Google 2 Skanska 2 Volvo Group

3 Google 3 Sweco 3 IKEA 3 Google

4 IKEA 4 IKEA 4 Sweco 4 IKEA

5 Polestar 5 Skanska 5 Volvo Group 5 Sweco

15
IT
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 Spotify 1 Google 1 Google 1 Google

2 Google 2 Spotify 2 Spotify 2 Spotify

3 Microsoft 3 Microsoft 3 Microsoft 3 Microsoft

4 Klarna 4 Ericsson 4 DICE 4 DICE

5 Amazon 5 DICE 5 Amazon 5 Valve

16
Natural Sciences
The Most Attractive Employers of 2021

2021 2020 2019

1 Naturvårdsverket 1 Naturvårdsverket 1 Naturvårdsverket

2 AstraZeneca 2 AstraZeneca 2 AstraZeneca

3 Jordbruksverket 3 Oatly 3 Jordbruksverket

RISE Research RISE Research

4 Institutes of Sweden 4 Institutes of Sweden 4 SMHI

SLU - Sveriges
5 lantbruksuniversitet 5 Microsoft 5 Vattenfall

17
Social sciences
The Most Attractive Employers of 2021

2021 2020 2019 2018

1 FN 1 FN 1 FN 1 FN

2 Utrikesdepartementet 2 Utrikesdepartementet 2 Utrikesdepartementet 2 Utrikesdepartementet

3 Polisen 3 Spotify 3 Polisen 3 Sveriges Television

4 Spotify 4 Polisen 4 Spotify 4 Spotify

5 EU-kommissionen 5 Google 5 EU-kommissionen 5 Google

18
Law
The Most Attractive Employers of 2021

2021 2020 2019 2018

Mannheimer Mannheimer Mannheimer Mannheimer

1 Swartling 1 Swartling 1 Swartling 1 Swartling

2 Åklagarmyndigheten 2 FN 2 Åklagarmyndigheten 2 FN

3 FN 3 Åklagarmyndigheten 3 Utrikesdepartementet 3 Utrikesdepartementet

4 Utrikesdepartementet 4 Utrikesdepartementet 4 Polisen 4 Åklagarmyndigheten

5 Säkerhetspolisen 5 Polisen 5 FN 5 Polisen

19
 Top preferences

2021 2020 2019

1 High future earnings

6 Variety of assignments
1 High future earnings
1 High future earnings

A creative and dynamic

2 Secure employment
7 work environment 2 Secure employment
2 Inspiring purpose

Good reference for future Professional training and Good reference for future
3 career 8 development 3 career 3 Secure employment

A friendly work Leaders who will support Good reference for future
4 Respect for its people 9 environment 4 my development 4 career

Leaders who will support Leaders who will support

5 my development 10 Inspiring purpose 5 Respect for its people 5 my development
20
 Top preferences per gender

2021 2020

Female Male Female Male

1 Secure employment
1 High future earnings
1 Secure employment
1 High future earnings

Good reference for future Good reference for future

2 High future earnings 2 career 2 High future earnings 2 career

Good reference for future Leaders who will support Good reference for future Leaders who will support
3 career 3 my development 3 career 3 my development

A creative and dynamic

4 Respect for its people 4 Challenging work 4 Respect for its people 4 work environment

Leaders who will support Leaders who will support

5 my development 5 Variety of assignments 5 my development 5 Variety of assignments
21
 34 074
SEK

Expected
monthly 35 417
SEK
33 271
SEK
salary
Female students are expecting 6% less
salary than male students

22
 Z Y
EN EN
Generation G 39 %
Male Female
61 % G 36 %
Male Female
64 %
Differences AVERAGE EXPECTED MONTHLY SALARY

33 949 SEK
AVERAGE EXPECTED MONTHLY SALARY

34 207 SEK
GENERATION Z MOST PREFERRED INDUSTRIES: MOST PREFERRED INDUSTRIES:
1. Banking 1. Education
Born 1997 - Onwards
2. Financial Services and Technology 2. Hospital and Health Care
3. Education 3. Management and Strategy Consulting
GENERATION Y
WILLINGNESS TO MOVE FOR A JOB WILLINGNESS TO MOVE FOR A JOB
Born 1981 - 1996
Yes, abroad 41,8% Yes, abroad 30,1%
Yes, within Sweden 22,8% Yes, within Sweden 20,0%
To another municipality or region 19,0% No 21,7%
I don't know 7,1% To another municipality or… 20,0%
I don't know 8,2%
No 9,3%

TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES TOP 5 OVERALL MOST IMPORTANT ATTRIBUTES
1. High future earnings 1. Secure employment
2. Good reference for future career 2. High future earnings
3. Secure employment 3. Respect for its people
4. Variety of assignments 4. Good reference for a future career
5. Respect for its people 5. A friendly work environment

23
Universum’s Universum provides analytics and data relevant to your brand’s
positioning when it comes to attracting talent. Universum’s

Analytics Analytics solutions help employers better understand:

Solutions Their
recruitment
funnel
Talent’s
perception of
you

Today, through building the most

extensive career preference data set in Why and to
the world, we are able to offer companies Competitors whom you are
unique insights into their employer losing talent to
brand’s positioning among talent.

Using a data-driven approach to Employer Communication

Branding means that you will be able to Industry
channels you benchmarks
attract more relevant talent to your should focus on
company.

Read more here >>

24
 Reach out to our team:

Beatrice
Odin
Marketing Manager Nordics
+ 46 70 446 91 82
[email protected]

Anna
Sjöberg
Marketing Coordinator Nordics

Do you want to be among the top considered +46 70 777 60 62

companies? [email protected]

Make sure you have a data-driven Employer Brand

strategy in place.
Our data will allow you to drive these strategies
and help you improve.