INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE

Post Graduate Programme(PGP) in Management

Quantitative Methods and Operations Management (QM and OM) Area

Objectives of PGP program:

PO1. To develop leaders capable of managing sustainable organization in a
dynamic global environment,
PO2. To mold aspiring management professionals into socially responsible and
ethical decision makers,
PO3. To foster critical thinking and analytical abilities to help resolve managerial
challenges, and
PO4. To facilitate all round development of participants through self-learning
opportunities.

PGP QM-105: Data Analysis

Course Description
In a highly competitive and data-centric world where information and data is available in
abundance, it is vital for a decision maker to focus on statistical data analysis for
effective decision making. Broadening statistical knowledge enables one to engage in
decision-making processes with authority, accuracy and integrity. The most successful
managers are those who can understand and use information effectively.

Advances in statistical tools and techniques coupled with application software can
considerably aid in intelligent decision making in various fields of management viz.
market research, financial modelling, operations management, HR analytics and many
more. This course aims at developing at individual level, understanding of data,
concepts of appropriate quantitative techniques, data visualizing, analytical and
interpreting abilities.

Learning Outcomes - Course Objectives

This course will enable students –
 To understand data and visualize in a knowledge perspective
 To conceptualize different statistical methodologies and techniques
 To analyze data using appropriate statistical techniques
 To use appropriate software for better understanding data analysis
 To interpret results of data analysis for effective business decision making
 Course Objectives / Learning
Outcomes Program Outcome Assessment Tool(s)
To understand data and PO1 and PO2 Case(let) discussion,
visualize in a knowledge Quiz,Mid-term examination
perspective and project
To conceptualize different PO3 and PO4 Class assignments, Quiz,
statistical methodologies and Case(let) discussion, Mid-
techniques term, End-Term
examinations and projects
To analyze data using PO3 and PO4 Class participation, Course
appropriate statistical project and case study
techniques analysis
To use appropriate software PO1 and PO4 Live data analysis
for better understandingof assignment in class,
data analysis Case(let) discussion
to interpret results of data PO1, PO3 and PO4 Mid-term, End-Term
analysis for effective business examinations, Case(let)
decision making discussion and projects
 INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE
Post Graduate Programme in Management
Course Outline

Course Code and Course Title PGP 105 Data Analysis

Course type Compulsory
Pre-requisites (if any) NIL
Course Credit 3
Total no. of sessions 24
Session Duration 75 minutes
Term I
Year and Batch 1st Year 2020-21, PGP24
Sections (if any) A, B, C, D, E, F, G, and H

Instructor(s) Prof. Shovan Chowdhury, Prof. Soumya Roy, Prof. Saparya

Suresh
Contact Details 0495-2809119 (Off), [email protected]
0495-2809109 (Off), [email protected]
0495-2809615(Off), [email protected]
Office Faculty Block 1: Room No. 19, 09
Consultation Hours Mon-Fri, 5 to 6 PM

Introduction
In a highly competitive and data-centric world where information and data is available in
abundance, it is vital for a decision maker to focus on statistical data analysis for
effective decision making. Broadening statistical knowledge enables one to engage in
decision-making processes with authority, accuracy and integrity. The most successful
managers are those who can understand and use information effectively.
Advances in statistical tools and techniques coupled with application software can
considerably aid in intelligent decision making in various fields of management viz.
market research, financial modelling, operations management, HR analytics and many
more. This course aims at developing at individual level, understanding of data,
concepts of appropriate quantitative techniques, data visualizing, analytical and
interpreting abilities.

Learning Outcomes/Course Objectives

This course will enable students –
 to understand data and visualize in a knowledge perspective
 to conceptualize different statistical methodologies and techniques
 to analyze data using appropriate statistical techniques
 to use appropriate software for better understanding of data analysis
  to interpret results of data analysis for effective business decision making
 to prepare students interested to learn analytics related courses
Textbooks and Learning Materials -
Text Book
Jaggia and Kelly (2018), Business Statistics – Communicating with Numbers,
3rdEdition, McGraw Hill Education (India).

Case: Advertising Experiments at RestaurantGrades (HBS Case), 2016, Michael

Luca, Weijia Dai, Hyunjin Kim

Reference Books
• Doane, D., Seward L., Chowdhury, S. (2020), Applied Statistics in Business and
Economics (SIE), 6th Edition, McGrawHill
• Anderson, D. R., Sweeney, D. J., Williams (2013), T. A. Statistics for Business and
Economics, 9th Edition, Thomson Learning

Technology and Software

Data Analysis tool pack (Excel add-in), Minitab

Other Resources (Journals, Internet Websites) (if any)

NIL

Pedagogy – Learning Process

The pedagogy will be a mix of interactive lectures, case let discussions and
demonstrations of analysis of real life data. Discussions will be based on understanding
the concepts and applications of the methodologies to real-life situations. Students are
expected to come prepared for each session. They should go through the relevant
reading materials from the text book before coming to the class. Homework will be
assigned at regular intervals. However, homework may not be graded, and it will be
student’s responsibility to understand and complete the homework.

Evaluation Components/Assessment of Student Learning

Evaluation
Component Percentage Description
/Assessment Tool
Quiz 35% These components evaluate students’ ability to
understand various concepts of the subject and to
apply appropriate statistical techniques in business
applications through data analysis. Students are also
End term Exam 40%
evaluated in terms of their ability to interpret
various statistical outputs generated through
statistical software.
Project 25% Project will be carried out in groups. Each group will
 identify a phenomenon worth of analysing
quantitatively and study it with a real data set
(project with primary data will attract more credits).
Students will be expected to come up with a
decision making problem and give it a solution
(limited to the topics) based on quantitative
methods.
The group project facilitates students to
demonstrate their ability in a real life situation in
terms of identifying problem, collecting appropriate
data, analyzing data with statistical techniques and
software and interpreting different results from a
managerial perspective.

Session Plan
Reading
Session
Topic(s) of coverage Pedagogy Reference from
Number*
Textbook
Interactive Lecture,
Exploratory Data Analysis:
case discussion, and
Data Types, Data Visualization, Chapters 1, 2 & 3
1-2 Demonstration
Descriptive/Summary Measures, Data
using data, Use of
analysis
software
Interactive Lecture,
Categorical Data Analysis: caselet discussion,
Chapter 4
3-4 Basic Concepts of Probability, and Demonstration
Conditional Probability, Data Analysis using data, Use of
software
Quantifying Randomness:
Interactive Lecture,
Discrete and Continuous Random
caselet discussion, Chapter 5
Variables, Concept of Probability
5-6 and Demonstration
Distribution, Expectation,Variance,
using data, Use of
Bivariate Random Variables, Data
software
Analysis
Spreadsheet Modelling of Random
Variables: Interactive Lecture,
Introduction to Important Discrete and caselet discussion, Chapters5 & 6
7-10 Continuous Probability Distributions, and Demonstration
Business Applications of Different using data, Use of
Distributions, Introduction to Quantile- software
Quantile Plot
 Reading
Session
Topic(s) of coverage Pedagogy Reference from
Number*
Textbook
Generalizing Sample Information to
Population:
Interactive Lecture, Chapter 7
11 Concepts of Sampling Distribution and
caseletdiscussion
Standard Error, Introduction to Central
Limit Theorem
Confirmatory Data Analysis (Part 1):
Interactive Lecture,
Introduction to Point and Interval caselet discussion,
Estimation, Case of Population Mean and Chapter 8
12-13 and Demonstration
Population Proportion, Sample Size using data, Use of
Determination, Data Analysis software

Confirmatory Data Analysis (Part 2): Interactive Lecture,

caselet discussion,
Introduction to Hypothesis Testing,One Chapter 9
14-15 and Demonstration
Sample Problem, Case ofPopulation using data, Use of
mean and Proportion, Data Analysis software
Confirmatory Data Analysis (Part 3): Interactive Lecture,
case discussion, and
Introduction to Two Sample Problem, Chapter 10
16-17 Demonstration
Case of population means and using data, Use of
proportions, Data Analysis software
Interactive Lecture,
Confirmatory Data Analysis (Part 4): caselet discussion,
Chapter 12
18 Contingency Tables,Test for Association and Demonstration
of Attributes, Data Analysis using data, Use of
software
Confirmatory Data Analysis (Part 5): Interactive Lecture,
case discussion, and
One-way Analysis of Variance (ANOVA), Chapter 13
19 Demonstration
Data Analysis using data, Use of
software
 Reading
Session
Topic(s) of coverage Pedagogy Reference from
Number*
Textbook
Confirmatory Data Analysis (Part 6):

Mathematical relationship between

variables, Bivariate correlation, Interactive Lecture,
regression, testing for significance of caselet discussion,
20-24 bivariate correlation and regression and Demonstration Chapters 14 & 15
coefficients, use of F test, Regression using data, Use of
diagnostics, Introduction to Multiple software
regression, Checking Model
Assumptions, Data Analysis
End Term Examination
*Tentative

Additional Instructions (if any)

 Quizzes would primarily contain questions of objective type; questions may
require minor computing.
 The End-term examinations will be for 120/150 minutes. Use of Laptop is
allowed in the examination hall.

Group project:
A project proposal (should not exceed three pages) should be submitted for approval
and the participants are encouraged to discuss with the instructor before submitting the
proposal. The deadline for submission of the proposal as well as the final project will be
intimated later. The length of the final project report should be at least three but no
more than ten pages (A4 size, font size 12). Following information are mandatory for the
final submission:
 A title of the project with introduction and motivation for the problem
 Discussing sampling methodology used for the collection of data
 Statistical methodology used for the data analysis
 Conclusion
 Data (source), Tables and graphs should be provided in the “Appendix”.

Soft copies of the project and data set (MS Word or PDF document) should be
submitted through Moodle. The report must include the names of all the group
members along with the group number. Each member of the group should contribute
and to ensure the contribution, each group should write a brief report on the individual
contribution (in the data collection or analysis or problem selection, graphs and tables
etc.).