CHAPTER

THE PROBLEM AND LITERATURE REVIEW

This chapter includes the background of the study, literature review,

research problems, conceptual framework, scope and limitation, and definition of

terms which will be further discussed throughout the chapter.

BACKGROUND OF THE STUDY

Convenience stores are the small scaled retail shops that are selling

different things in every day usage like groceries, toiletries, and many more.

These stores are offering the minimal services that can be used like telephone

booths, charging stations, and loading stations. These kind of stores are usually

doing their business in urbanized areas or close to a business’s hub with offices.

In the year 2017, it was a year with new changes in the convenience

stations, and according to Parrott (2018) that they estimate the growth of the

convenience stores to 1.5% more, due to fresh food and food to go offerings.

This shows the small scaled market retailers to competition with big operators,

often with international experience.

Characteristically it is likely that these leading retailers will seek to

leverage their greater degree of sophistication in location planning into this sub-

market - essentially “raising the bar” in small store sales forecasting meaning

1
competing neighborhood retailers will themselves have to become more

sophisticated in their techniques.

The operating system of convenience stores is facing crossover revolution

by providing multiple services, including daily fresh foods, ticketing, and a

grocery. It means that the convenience stores provides greater access to foods

and beverages than supermarkets or small grocery stores or even the

neighborhood convenience store or what they call the sari-sari store and thus

influence food choice and consumption. Through the years, competition was

becoming more intense in the retail industry and it has become more centralized

and diversified. As a fast developing stores, they have taken much more burden

than they used to do. Though the most important one among is to how to

maintain the attraction of customer for convenience stores.

On the contrary, marketing strategies are changing constantly due to the

fierce competition of the new companies that are also new to the global markets

with great talent in imitation of new products. In addition, the customer’s has their

own preferrability and purchase decision. Costumers are very price conscious

that some entrepreneurs had to adjust just to gain more profit and sustain their

competitive market. Furthermore, what the customer’s demand are very

significant and it plays a major role for the business to be successful, and for that

particular reason, so many scholars have given attention to the significance of

customers’ satisfaction, customers’ loyalty and also customer retention (Hoq &

Amin, 2010).

2
Consumer loyalty has been viewed as a standout amongst the most

unmistakable factors in the estimation of promoting techniques and exhibitions.

Then again, gainfulness and estimation of firm are essential pointers of

organizations' money related execution (Sun, & Kim, 2011).

LITERATURE REVIEW

In most small businesses, it is always important to focus on existing

customers rather than achieving new customers. In most cases, the cost of

acquiring new customers is always more expensive and time consuming than

maintaining current customer relation. Better customer service helps to achieve

customer satisfaction and increases customer loyalty. Loyal and satisfied

customers are an asset to any businesses since they are willing to pay even

higher prices in order to continue the services for long terms (Kostojohn, Johnson

& Paulen, 2011).

In value based pricing the customers cognition is used as the key criterion

in pricing and it should be noted here that the value for customer does not mean

low prices for the product or the service (Sarokolaee & Taghizadeh & Ebrati,

2012). And also Store layout is an important factor affecting consumer behaviour

and a critical determinant towards the creation of store image. Well-designed

layouts are extremely important because they strongly influence in-store traffic

patterns, shopping atmosphere, shopping behaviour, and operational efficiency.

3
In the local context, Tagbilaran City which is the capital of Bohol is the main

center for commerce, trade, and industry, health, entertainment, and education.

There are 15 communities comprising Tagbilaran, with a population of 105,051 in

the census for the year 2015, and an annual growth rate of 1.57%. Forty-four

percent of the city’s population resides in the four urban districts where trade and

commerce are also concentrated (Philippine Statistics Authority, 2016). There

are more than 25 convenience stores in the city. About ten branches are from the

same corporation, which leads us to think that expansion of these stores in this

city is very beneficial both to the customers and managers.

Although the city is not foreign to the establishment of 24-hour

convenience stores, the rate of these stores’ growth in population is still not at its

peak. These stores do not grow parallel to the needs of the Boholanos even at

midnight until dawn. Since Tagbilaran, a booming city is still busy even at night

and at dawn, people are always on the lookout for 24-hour convenience stores

that could cater to their needs when the malls and the convenience stores

operating during normal hours are closed. Only a few businessmen were able to

acquire the means and requirements for a convenience store to operate for 24

hours.

To build up a more comprehensive and worldwide viewpoint, assist

replications of this investigation are important to look at the strength of our

outcomes in different settings. It has featured that entrepreneurs working in an

establishment framework should focus on the significance of relationship quality,

4
faithfulness, and collaboration in balancing out diversifying connections and

upgrading upper hand. The lion's share of concentrates on diversifying

connections have nearly been solely led in a Western setting. To date, there

have been practically no investigations that investigate the association be-tween

relationship quality, unwaveringness, and participation in a diversifying

relationship in an Eastern setting (Nedungadi & Hutchinson, 2007).

PURPOSE OF THE STUDY

This study intends to understand the views and experiences of the

selected students on the preferrability and accessibility of convenience stores,

this will explain the following purposes:

1. To explain the perception on convenience stores

2. To determine convenience stores as more preferable in terms of:

2.1. Food Quality

2.2. Price

2.3. Comfortability

3. To identify accessibility of convenience stores in terms of:

3.1. Distance

3.2. Convenience

3.3. Varieties

3.4. Availability

5
CONCEPTUAL FRAMEWORK

Convenience Stores

Despite an increasingly convenience-oriented society, very few empirical

studies have identified convenience as a salient determinant of store patronage.

Such atypical findings could be due to the way in which academics have defined

store convenience. The purpose of this study is to empirically develop an

alternative definition of store convenience In spite of the many things a store

manager can do to make their store more convenient, academic studies have

recognised very few of these as convenience attributes (Reimers, 2014).

While there is no universal definition of “convenience store”, for the

purposes of this literature review, stores had to meet these requirements: (i) less

than 200 square feet; (ii) four aisles or less; and (iii) one cash register. The terms

“corner store” and “convenience store” are used interchangeably throughout this

report (Sandoval, Karpyn, & Aquilante, 2012).

Accessibility

It was mentioned that as for many interdisciplinary topics, business

models are often mentioned but rarely analyzed. This might also be one of the

reasons why research on accessibility based business models in B2C markets is

6
scarce. Next to this, Teece (2010) wishes to strengthen its services on

“consumer driven strategy” and can use knowledge on accessibility based

business models to advise clients on how to transform towards an accessibility

based business model, and also how to improve an existing accessibility based

business model.

Several reasons for consumers to make use of accessibility based

offerings can be thought of. According to Drury et al. (2012), this type of offering

can reduce the upfront cost for consumers, meaning that more luxurious

products become available for customers who could not afford this before,

leading to market potential in new market segments (Mont, Dalhammar, and

Jacobsson, 2006). Additionally, because the product stays under ownership of

the company, consumers are released of responsibilities for the product, like its

maintenance and repairs (Lawson, 2011 & Beltagui, 2011).

a. Distance

There is no doubt that distance‐related research is one of the most

important streams within international business (IB) ( Zaheer, Schomaker, and

Nachum,. 2012). As such, the concept of distance is certainly among those that

dictate the priorities and concerns, and the theoretical advancement of the field.

However, some scholars have argued that we are on the wrong track (Shenkar

2012; Zaheer, Schomaker, and Nachum, 2012).

b. Availability

7
 A recent study in the Texas border region found that Mexican-origin

children who reported very low food security consumed greater amounts of

calories, fat, and added sugars than food-secure children. In response to an

imbalance in availability between healthier and less healthy foods, research has

focused on aspects of the neighborhood food environment, primarily spatial

access to supermarkets (Zaheer, Schomaker, and Nachum 2012). However,

convenience stores may provide greater access to foods and beverages than

supermarkets or small grocery stores and thus influence food choice and

consumption, especially in underserved areas and among children and

adolescents (Zenk, Lachance, Schulz, Mentz, Kannan, &, Ridella, 2009).

c. Varieties

Variety is a quality similar to diversity or difference. Some feel having

variety in life is much more exciting than doing the same routine day in and day

out. Limited access to healthier food is being addressed in urban areas through a

variety of policy options to increase spatial access to a wider variety of healthier

foods through store placement by encouraging the location of supermarkets

and/or restricting fast foods (Bleich, Herring, Flagg, and Gary-Webb, 2012).

However, these policy options overlook instore marketing of foods and

beverages, which influences consumer behavior (Inman, Winer, & Ferraro,

2009).

d. Convenience

8
 There are several factors that determines visits to convenience stores,

which are: ease of access, store atmosphere, promotions and price, and the

human resources factor. First factors related to the magnitude of physical effort

by the consumer to reach locations. Ideally, the store is located in a place that is

very easy to reach, so that consumer have an easiness in access, parking lots,

and security. The second factor is the store atmosphere factors, where these

factors are aimed at the consumer senses that give positive feelings towards the

store. Promotions and price factors considered have correlation because of sales

promotion activities became a bundling strategy. The bundling strategy is

implemented as discounts and rewards. The last factor is the human resources

where the convenience store is actually a service business, and human

resources play an important role in the successful delivery of services (Lloyd,

Chan, & Yip. 2014).

Preferrability

In generic terms this clustering of stores compared to solitary store

locations is favored by both consumers and tenants. Consumers are often

attracted to agglomerations since they offer a greater selection of products in one

place and the shopping experiences can be facilitated and enriched overall by

infrastructural facilities (Teller 2008).

Also, the former “created” retail agglomerations include shopping malls,

galleries, strip centers or factory outlets; whereas the latter “evolved” retail

9
agglomerations encompass town centers, shopping strips or high/shopping

streets, retail parks, and the like (Berman & Evans, 2009).

a. Food Quality

Food quality is the quality characteristics of food that is acceptable to

consumers. This includes external factors as appearance, texture, and flavour;

factors such as federal grade standards and internal. Food quality in the United

States is enforced by the Food Safety Act 1990. Members of the public complain

to trading standards professionals, who submit complaint samples and also

samples used to routinely monitor the food marketplace to public analysts. Public

analysts carry out scientific analysis on the samples to determine whether the

quality is of sufficient standard. Food quality is an important food manufacturing

requirement, because food consumers are susceptible to any form of

contamination that may occur during the manufacturing process. Many

consumers also rely on manufacturing and processing standards, particularly to

know what ingredients are present, due to dietary, nutritional requirements, or

medical conditions. Besides ingredient quality, there are also sanitation

requirements. It is important to ensure that the food processing environment is as

clean as possible in order to produce the safest possible food for the consumer

(Zairis & Evangolos 2014).

10
 b. Price

Convenient prices reduce the frictions associated with the physical act of

making a transaction when cash is the medium of exchange. Through their ability

to expedite transactions, they reduce the time costs of making a transaction and

waiting in line. Convenient prices also reduce the amount of change involved in a

transaction. This lowers inconvenience costs for customers who dislike change,

reduces time costs for sellers who must verify and count cash-onhand, and

lessens the probability of the seller making errors and returning the wrong

change (Knotek 2008).

c. Comfort

Visual merchandising in food retailing, on the other hand, remains rather

understudied and under-practiced since small margins in food category often

require tight costs control which leads to negligence of visual merchandising. At

the same time, food stores are in particular need of good store design and good

visual merchandising since they sell majority of merchandise that is easily

available in other stores and heavily rely on self-service. In such circumstances it

becomes both a necessity and extremely hard to differentiate itself from

competition. Store design is an especially difficult task when it comes to grocery

and food stores because consumers generally perceive grocery and food

shopping as a task and not as an experience. When headed for grocery

shopping, majority of customers do not wish for an experience but aim to make a

smart, hassle free and conductive purchase in shortest time possible. Yet, at the

11
same time, all customer have a minimum they expect to be delivered by a

retailer, regardless is it about product availability and quality, personnel

assistance, store cleanliness, lighting or scents. Even if customers are not

looking for a shopping experience, they sure will notice the lack of one. It is the

task of a retailer to know his customer needs and to excel them. Those who

succeed will gain competitive advantage (Huddlestone 2015).

12
 Accessibility

- Distance Preferrability
- Availability - Food Quality
- Varieties - Price
- Convenience - Comfort

Students’ Views
and Experiences
on Convenience
Stores

Figure 1. Preferability and Accessibility of the Selected Students on the

13
SCOPE AND LIMITATIONS

Scope

This study focuses on the description on understanding views and

experiences the student’s accessibility and preferrability in terms of convenience

stores. The aspects that were looked into by the researcher in terms of student’s

accessibility are the distance, convenience, varieties, and availability while in

terms of preferrability are the food quality, price, and comfort. The respondents

will be from the Grade 7 to 10 students at Woodridge College and the study will

be expected to be conducted for a total of

Limitation

The limited number of sample from the grade 7 to grade 10 students from

the junior high can be a great limitation and factor of the research. It is mainly

because there can be a similar answer for the respondents because some of

them are Woodridge pupils starting from their pre-school. It can be a factor

because there can be a single strategy of teaching which will lead to the same

strategy of learning.

DEFINITION OF TERMS

14
 This section includes the terms that are defined operationally purposeful to

be used in the study. The terms below are defined as:

1. Accessibility- the quality of being able to be reached or entered.

2. Availability- the quality of being able to be used or obtained instantly.

3. Comfort- the quality of being at ease or comfortable to the place.

4. Consumer - People who consumes the products sold to them.

5. Convenience Stores- a store with extended opening hours and in a

convenient location, stocking a limited range of household goods and

groceries.

6. Experiences- an event or occurrence that leaves an impression on

someone

7. Food Quality- is the quality characteristics of food that is acceptable

to consumers.

8. Perception- the way you think about or understand someone or

something or the ability to understand or notice something easily or the

way that you notice or understand something using one of your

senses.

9. Preferability- choice or preference which is used to indicate what is

wanted or preferred.

15
 10. Views- a particular way of considering or regarding something; an

attitude or opinion.

CHAPTER II

PROCEDURES

In this chapter, qualitative design and methodology, research site,

selection criteria and participants, data collection, data analysis, methods of

validation, role of the researcher, and potential ethical consideration were

discussed.

QUALITATIVE RESEARCH DESIGN AND METHODOLOGY

This study on the understanding the views and experiences of the

selected students on the prefer ability and accessibility of convenience stores is a

phenomenological qualitative research design. Qualitative Research is primarily

exploratory research. It is used to gain an understanding of underlying reasons,

opinions, and motivations. The sample size is typically small, and respondents

are selected to fulfil a given quota.

16
 The researcher used a qualitative approach, specifically of

phenomenology. Phenomenology, as defined by Waters (2017), has a primary

goal which is to describe a “lived experience” of a phenomenon. As this is a

qualitative analysis of narrative data, methods to analyze its data must be quite

different from more traditional or quantitative methods of research. This will

essentially help the research to successfully conduct the needed procedures.

In this research, phenomenological approach was used to further analyze

the experiences of the students of the selected students with regard to their

views and experiences on convenience stores. The primary objective of this

research is to know their views and experiences of the selected students on

convenience stores.

RESEARCH SITE

This study was conducted in Woodridge College. This school is located at

Soldiers Hills IV, Molino Bacoor City, Cavite and is on its 35th year in institution.

Woodridge College was committed to provide a high-quality education and train

globally competitive students for the future generation.

The location was chosen by the researcher primarily because this place was

efficient and because the K-12 Curriculum was being functional at the said

school. The locale was also chosen because the place will be economical for the

researcher and nearer from the vicinity.

17
 Figure 2. Map of Woodridge College . Figure 3. Woodridge College

SELECTION CRITERIA AND PARTICIPANTS

In this study, 8 samples will be gathered by the use of purposive sampling.

Purposive sampling is a type of non-probability sampling which focuses on

18
identifying the participants in their characteristic of the population and objective of

the study (Crossman, 2017).

The participants are the students of Junior High School from Woodridge

College. Two from the Grade 7, 8, 9, and 10. All of the respondents will be asked

for their permission by researchers. The researcher chose them because they

are the ones who are always in the convenience stores. Their grade level, age,

and gender will only be included so that the researcher will be able to keep the

privacy of the respondents.

Student Grade Level Age Sex

#
1 7 M
2 7 F
3 8 M
4 8 F
5 9 M
6 9 F
7 10 M
8 10 F

19
 Table 1. Demographics of Participants

DATA COLLECTION

The first step to be done was to identify the research site and

respondents. The second step is to do the instrumentation so that there’ll be

questions that will be used in the next step. The third step is the conducting of

interview where the researcher will be asking questions to the respondents and

record it. The fourth step is the transcription wherein the records of the interview

will be in the form of scripts. The last and fifth step is the interpretation of data

wherein the data where interpreted by giving of conclusions based on the

answers of the respondents.

Identifying the research site

Instrumentation

Conducting the Interview

Transcription

20
 Interpretation of the data
gathered

Figure 4. Data Collection Flowchart

DATA ANALYSIS

To successfully analyze the data gathered, the researcher primary uses

the thematic type of data analysis. According to Sgier (2012), thematic analysis is

a type of qualitative data analysis which generally aims to identify different

patterns and themes between the contents of the gathered data. Different

themes coming from the respondents will be constructed to further determine and

understand the nature of qualitative data analysis. It consists of category-

building, coding and categorizing to further analyze the data that will be collected.

Figure 4. Data Collection Flowchart

METHODS OF

VALIDATION

The data analysis method used in the study will be content analysis.

According to Hsieh & Shannon (2005), content analysis is a technique for

systematically describing written, spoken or visual communication. It provides a

quantitative (numerical) description. In this analysis, the researcher emphasizes

21
the actual experience of the respondents and how they interact and provide

answers when it comes to the methods of learning and study habits. This

analysis will also be expected to provide a precise validation and successful

outcome or result.

ROLE OF THE RESEARCHER

The role of the researcher in the study serves as the collecting agent of

information through interview process. The researcher draws essential questions

that answer the problem of the study.

The researcher provides consent to the participants as a form of agreement

on the scope of the study. The researcher debriefs the participants on the topics

about the understanding the views and experiences of the selected students on

the preferrability and accessibility of convenience stores.

The researcher reports the findings and discusses essential experiences that

sought to expound and explain the views and experiences of the selected

students on the preferrability and accessibility of convenience stores despite the

decline of market of the small scaled sari-sari stores.

POTENTIAL ETHICAL CONSIDERATION

22
 One of the potential ethical issues that the researcher may encounter is the

autonomy of the respondents. Every respondent that were used as a sample can

use their right in autonomy, or voluntarily accepting or rejecting the invitation to

be a sample in the research. It is clearly stated that the researcher has no right to

force the students or the respondents to have the interview with them.

This study follows standards on ethics. The researcher assures maximum

confidentiality of the participants through setting agreements.

Names will be presented in “pennames” within the context to protect

individual privacy. It is the view of the researcher that the most valid and reliable

information on motivations of a private school comes from self-report.

CHAPTER III

FINDINGS AND DISCUSSION

This part explicates the findings and discussions from the interview about

the views and experiences of the selected students on convenience stores. Their

views and experiences on the preferrability and accessibility of convenience

stores will be discussed.

VIEWS ON CONVENIENCE STORES

. Almost the same though quite different views on convenience stores were

found on the answers of the junior high school students of Woodridge College.

23
Their views and experiences are great factors that will be needed. Below are

their answers regarding their views on convenience stores:

“They are convenient as to being a store that is close and has most items that

are in grocery stores like food and drinks. S1”

“For me, convenience stores are places that we can buy what we need and it

can be easily found everywhere. Convenience stores are important because this

helps us if we need to buy things when there is an emergency. S2”

“Convenience stores, uhm well from the name itself its more convenient and

very helpful for people living in subdivisions or villages so that they don’t have to

go far when they need something. It can help for small emergencies. S3”

“Convenience stores benefit us in our everyday life. Here, we buy small

things we really need instead of going to a supermarket. There are also some

snacks that we could buy such as hotdogs, doughnuts, rice meals, etc. It is

easier to buy in a convenience store because they lso have promos on their

products. We also get to use cliqq machines (like in 7/11) where we can load our

phones, paypals, and other financial purposes. The disadvantages of

convenience stores is that they give limited amount of products with a higher

price compared to supermarkets. Even with these disadvantages, people tend to

buy their wants and needs in a convenience store for easy and quick service.

S4”

24
 “My views on the convenient stores are useful because people want to shop

easily and fast. It was called convenient because all of your basic needs are

there. S5”

“My views on convenience stores is that they are really good especially if you

need something. S6”

“We all know that convenience stores are where we could easily buy things

we need or want. Even if the products are limited, unlike the supermarkets, we

could still find and buy what we need, easily and conveniently. S7”

And,

“Very efficient and convenient, Not often, only when I am in need of food or

beverages. S8”

ACCESSIBILITY OF CONVENIENCE STORES

. In terms of accessibility, the researcher found out that convenience stores

are very accessible. Their opinion on the accessibility was stated and very

clearly. Some also stated that there are convenience stores near their which

might have affected their answers. Proof of their answers are stated below:

“It’s accessibility is suitable for those who are in a rush to buy what they

need or who don’t want to pay extra money for the fare. S1”

25
 “I can say that the place where the convenience store in our subdivision is

just right because it is with the market and it is at the center of our subdivision.

S2”

“Its amazing how it is open for anyone who needs to buy something from

it. Though not all things are in a convenient store, but I notice that the things

often needed by a person is there like simple snacks, drinks, meals, toiletrees

and more. S3”

“Since convenience stores are found anywhere, people who lives near

them have easy access to it. S4”

“I can say that the accessibility of convenient stores are fine because

every corner of our street is there a convenient stores nearby. S5.

“All I can say is that convenience stores should be located where people

can easily see it. S6”

“As for the accessibility of convenience stores, I can say that it is within

reach of everything and any person because as I have said earlier, convenience

stores are all around the corner. S7”

And,

“It is very helpful if one is nearby. It is more helpful because a convenient

store is open 24/7 so that you can get all the things you need at any time. S8”

26
SUDDEN GROWTH OF CONVENIENCE STORES AND ITS

EFFECT TO SARI-SARI STORES

. Their opinion to the sudden growth of convenience stores are quite biased

and they are okay with it. Proof of their answers are as follows below:

“In all honesty it is more convenient to us consumers because the

convenient stores are most likely put in our subdivisions, but for those who ow

grocery stores it might be a problem because people would just start buying their

necessities in convenience stores. S1”

“I think that it has a good and bad effect, good in a way that it provides

what we need and that we can buy it anywhere. Bad, because most of the items

are from other countries and that it doesn’t help our economy. S2”

“I’m not against about having more convenient stores than sari sari stores,

but it is true that sari sari stores helps more because of the fact that the products

there are cheaper than the ones in the convenient stores. But like I said, there

are more complete products in convenient stores that is why it expands to

actually have more buyers and products to sell. S3”

“I am surprised of how their business grew because before, convenience

stores weren’t a thing. Just because of how they benefit the people around them

made them more famous. So they set up their branches around the world. New

branches were growing so now there are multiples of convenience store

branches found anywhere you go. S4”

27
 “I think that one convenient store is enough per barangay because it

affects the sari-sari stores and it can kill the business of Carenderias. S5”

“I think that it is pretty good because people can easily buy things that

they cannot just buy in sari-sari stores. Yes, I think it affects the income of

traditional sari-sari stores. It affects the income of traditional sari-sari store

because the customers/people will prefer to buy stuffs on convenience stores

because it is air conditioned. S6”

“Through the sudden growth of convenience stores, I think that there are

good and bad effects for other people around. The good thing about the growth

of convenience stores is that it would be more accessible but the downside is

that, small stores or sari-sari stores could close because based on what I see,

people prefer to buy in an air conditioned store and has good ambience. S7”

And,

“Somehow, convenient stores has the upper hand because it is safer

because of the tight security and almost all of a person's basic needs are in a

convenient store. Another huge factor is that it is accessible for 24 hours

compared to sari-sari stores. S8”

PREFERABILITY OF CONVENIENCE STORES

. Most of the respondents prefer convenience stores while some prefer to

stick to the traditional sari-sari stores. Their response are as follows below:

28
 “Yes because as convenience stores multiply, the need to go sari-sari
store has degraded. S1”

“Sometimes it is more preferable to have convenience stores because we

“I prefer to have equal amount of stores sari-sari or convenient. Both have

“For me, I would prefer buying all my wants in a sari-sari store so I could
buy them in a lesser price and I’ll buy all my needs in a convenience store if the
sari-sari stores doesn’t provide what I really need. S4”

“One is enough and they should not place it near any sari-sari stores
although the convenient store products are safe and trusted. S5”

“Yes, it is because there are things/products that you cannot buy in sari-
sari stores. S6”

“Both sari-sari stores and convenience stores are both accessible but, I
think that convenience stores are more complete when it comes to products that
you easily need in an affordable price. S7”

And lastly,

“Yes, because it has more products to sell unlike the sari-sari stores. S8”

29
 CHAPTER IV

Summary, Conclusions, and Recommendations

This part includes the discussion of the summary of the study, conclusions

and recommendations.

Summary of the study

This study focuses on the Understanding the Views and Experiences of

the Selected Students on the Accessibility and Preferability of Convenience

Store. The distance, availability, varieties, and convenience are the factors in

30
terms of accessibility while in terms of preferrability, food quality, price, and

comfort are the factors.

The views of the respondents regarding the convenience stores are quite

positive therefore, convenience stores are needed more for they are more

complete and accessible unlike the traditional sari-sari stores.

Conclusion

The following are the conclusion based on the study about the

Understanding the Views and Experiences of the Selected Students on the Pre

1. Most of the respondents’ views on convenience stores are all the same

and quite positive.

2. Some of the respondents do prefer both of the stores but most of them

prefer to have convenience stores for there are quite a variety of goods

and stuff unlike the traditional sari-sari stores with limited goods.

3. The respondents still consider what they are buying and also, the

comfortability is not a factor in buying but the price.

Recommendations

To further explore the study, the researcher proposes some

recommendations to the future researchers whose interest is the understanding

the views and experiences of students on convenience stores.

31
1. Discover more factors that might affect the customer in changing their

mind on whether they should buy on a convenience store or sari-sari

store.

2. Organize a relative study about the difference between views and

experience of opposite gender on convenience stores.

3. Inspect the variation views and experiences on convenience stores to

have more credible data on your paper.

32