ALAGAPPA UNIVERSITY
(Accredited with A+ Grade by NAAC (CGPA : 3 64) in the Third Cycle) ,
Graded as Category-I University and granted autonomy by MHRD-UGC)
DIRECTORATE OF COLLABORATIVE PROGRAMMES
Industry Integrated MBA
(Two Years Programme)
Semester Code Course Credits Int Ext Total
Business Research Methods 100
II 21 3 25 75
(Guru Moorthy Sir)
Corporate Finance 100
II 22 3 25 75
(Subbulakshmi)
Global Business Environment 100
II 23 3 25 75
(Subbulakshmi)
Human Resource Management 100
II 24 3 25 75
(Abeera)
II 25 Leadership II (Lab) 3 25 75 100
Operations Management 100
II 26 3 25 75
(Guru Moorthy Sir)
21 Business Research Methods
Course Contents:
Module I: Research Design - Measurement and Scaling - Questionnaire Design - Sampling
Module II: Frequency Distribution - Cross-tabulation - Hypothesis Testing (One Sample, Two
Independent Samples and Paired Samples) (No manual computation is included in the syllabus.
Only analysis using SPSS and interpretation of SPSS output is included in the syllabus)
Module III: Analysis of Variance and Covariance - Regression and Correlation (No manual
computation is included in the syllabus. Only analysis using SPSS and interpretation of SPSS output
is included in the syllabus)
Module IV: Discriminant Analysis - Logit Analysis - Factor Analysis (No manual computation is
included in the syllabus. Only analysis using SPSS and interpretation of SPSS output is included in
the syllabus)
Module V: Cluster Analysis - Multidimensional Scaling - Conjoint Analysis (No manual
computation is included in the syllabus. Only analysis using SPSS and interpretation of SPSS output
is included in the syllabus)
Textbook:
Marketing Research: An Applied Orientation 6e, Naresh K. Malhotra, Pearson Education (2010).
Reference Books:
1. Statistics for Business and Economics 3e, David Anderson, Dennis J. Sweeney, Thomas A.
Williams, Jim Freeman, Eddie Shoesmith, Cengage Learning (2014).
2. Business Analytics 2e, James R. Evans, Pearson Education (2016).
22 Corporate Finance
Module I: Corporate finance introduction
Corporate Investment and Financing Decisions - Calculation of Present values -Investment criteria
- Net present value - Payback - internal rate of return - capital rationing - Capital investment process
- sensitivity analysis -Monte Carlo simulation -real options and decision trees. Risk and return –
Arithmetic averages and compound annual returns – Measuring and calculating portfolio risk –
Portfolio theory – Markowitz theory – Capital asset pricing model
Module II: Issue of securities
Venture capital - IPO – Private placements - Kinds of Debt – leasing.
Bond: Types of bond – Duratio n and volatility – The term structure of interest rates – Valuation of
bond – bond ratings. Valuation f common stock – valuing the business by disco unted cash flow
Module III: Cost of capital and Capital structure
Cost of equity – Cost of Debt - Project risk – valuation by certainty equivalent s - weighted average
cost of capital – adjusted present value. Debt Policy and long term financing - Long Term Financial
Planning and Equity Corporate taxes – Costs of financial distress – pecking order of financing
choices
Module IV: Dividend Policy
Pay out policy: Various methods of payout; dividend patterns; why dividends are important?
Irrelevance of dividend policy in perfect markets-Dividend Payments-Stock Repurchase
Module V: Management of Working Capital
Short Term Financial Planning, Cash vs. working capital; cash budgeting; sources of short-term
borrowing. Working Capital Management: Inventory- Receivables. Cash Management: Using cash
efficiently; ETF; International cash management. Marketable Securities, Money market
instruments; yields on money market instruments
Textbook:
Principles of Corporate Finance, Richard A. Brealey, Stewart C. Myers, Franklin Allen &Pitabas
Mohanty
23 Global Business Environment
Course Content:
Introduction Fundamentals: Supply, Demand, Complements, Substitutes
Comparative vs. Absolute Advantage the Terms of Trade: Winners and Losers between
Countries Sources of Comparative Advantage: Winners and Losers within Countries
The Law of One Price and Barriers to Trade Domestic Politics of Trade: Concentrated vs. Diffuse
interests, lobbying, etc
International Politics of Trade, Trade and Development, Foreign Investment, Interest rates and
exchange rates Balance of Payments, The IMF, The Asian Financial Crisis, the Global Financial
Crisis, and the Future of the Eurozone-Development Strategies -Foreign Aid-The World Bank-
Migration and Development Frontiers in the Global Economy - Economic Inequality
Textbook: International Economics by Robert Carbaugh (13th Edition)
24 Human Resource Management
Course Contents:
Module I: Introduction - Definitions, History of HRM, and challenges to HRM: Evolution of HRM
– jobs and careers in HRM. Strategic Human Resource Management.
Module II: Human resource planning, Models for HRP. Job Analysis - Definition, scope and
methods, Job Description – Job Specification
Module III: Recruitment: Strategic Issues, Internal and external recruiting Job search, Evaluation.
Selection: Tools for selection selecting managers, criteria for choosing selection devices - Re
liability of tests.
Module IV: Performance Appraisal, functions; self-managed teams, criteria for a good appraisal
system, Methods, performance appraisal interview
Module V: Human Resource Development: Introduction, Needs assessment phase, Training Phase,
Evaluation phase, Training methods. Rewarding Employees, Compensation policy, employee
satisfaction and motivation issues.
Text Book:
1. HR - Human Resource Management - By Denisi, Griffin & Sarkar, Cengage Learning, Third
Edition
25 Leadership II (Lab)
Course Content:
Module I:
Breaking through the Glass ceiling - Ethical Leadership - Women and leadership.
Module II:
Leadership Coaching – Leadership awareness - Language and Emotion - Performance and change-
Transformational Leadership.
Module III:
Community Leadership - Theories and Concepts of community Leadership – an introduction -
Servant Leadership
Module IV:
Political Leadership- Civic Leadership- Political Leadership in Network- Leadership in times of
Crisis
Module V:
International Leadership- Competencies of Global leadership - Transcultural Global in 21st century
Text Book
Daft, R. L (2015) Leadership 5thed., Cengage Learning.
26 Operations Management
Course Content:
Module I: Objectives of Operations Management
Functions of Operations Management – Systems Perspective of Operations Management –
Priorities & Challenges of Operations Management - Forecasting - Use of forecasting in operation
planning - Techniques of forecasting - Regression analysis, Time series, Moving average,
exponential smoothing - Accuracy of forecasts. Plant location concepts - Factors affecting location
decisions and techniques - Plant layout concepts - Types of layouts and their characteristics –
Performance measures for layout design - Material handling principles and practices – Stages in the
product development process
Module II: Inventory Functions & Types of Inventories
Inventory costs - Economic order quantity calculations - Modification of E.O.Q under quantity
discounts. Inventory Control Sy stems (P & Q Systems) -Techniques of Selective Inventory control
- Pareto analysis - Just-in-time (JIT) Manufacturing concepts - Kanban system
Module III: Aggregate Production Planning Framework & Strategies
Material requirement planning (MRP) - MRP inputs & outputs - Need for scheduling g - Loading,
Sequencing problems and scheduling - Job shop production control
Module IV: Concept of Quality
TQM Concepts - Quality Management Tools - Design of Quality Assurance System - Design of
service operations, service capacity planning. Introduction to ISO Standards.
Module V: Aggregate Production Planning Framework & Strategies
Material requirement planning (MRP) - MRP inputs & outputs - Need for scheduling - Loading,
Sequencing problems and scheduling - Job shop production control
Text Book
Norman Gaither and Greg Frazier, “Operations Management”, Cengage Publisher s, Ninth Edition.
