Name: EJERCITO, Wilson N.

Class: Bachelor of Arts in English Language III

Professor: Dr. Virginia Balanon Subject: English Discourse

Age Differences in Social Media

The rising dominance of social media possess a challenge for businesses.

How is it possible to get messages to consumers? You might think that advertising

can simply translate to social media, but are all social media platforms productive?

A recent article in Business Insider attempted to explain how one's age influences

perceptions of various social media outlets. For instance, older people tend to love

Facebook, whereas teens view it like an awkward family dinner with relatives. Adults

love Twitter, but teens largely don't get the point. And, whereas, Snapchat is

liberating to younger users, older adults have really not figured out that it even exists.

The point? Age influences how we interact with social media. As we interact people

of different ages, we have to remember that the menu of social media alternatives

differs.
Introduction

Social media is an outlet where ages really matters. It is true that almost all

people in the world has or possess at least one social media account, and because

of this fact, it makes social media attractive to the business owners for

advertisement. But how is this true? In social media, ages are great factor that affect

the perception of the business, for instance as stated in the text that most of

Facebook users are all adults while teens are all hooked into using snapchat while

older adults still haven’t figured out its existence.

Social media is a platform where several possibilities are possible to happen,

such as growing business and the likes. However, the users of the social media vary

especially in ages that will surely affect the perception of your business.

Language is a very important matter in the word. Because of language we are

able to communicate and tell information and even defend ourselves. In the

Chomskean Psycholinguistic it primarily aims to create grammatical structure that

would help the text’s meanings to be conveyed properly, given this discourse

analysis was born, aiming to analyze text and its social relevance or connection.

Given the text’s natural topic of social relevance, the next tabular presentation is

formed to present the discourse analysis of the given text.

EXAMPLES
ELEMENTS (from the text) DETAILS/EXPLANATION

Cohesion is the ● The rising dominance of Cohesion as stated in the

grammatical and lexical social media possess a definition given, it is the

linking within the text or challenge for businesses. connection within the

sentence that holds a text sentence that form its

together and gives its ● A recent article in meaning. In the foundation

meaning. Business Insider of discourse, it was stated

attempted to explain how that language is very vital

one's age influences in human interaction for

perceptions of various mostly of our interactions

social media outlets. are done through the use

of language or in short,
● Age influences how we
talking. We even language
interact with social media
when we are reading

papers, this characteristic

of language is very

important in analyzing

discourse of a text. In this

text being analyzed, the

examples given show

what cohesion is. As the

primary goal of Noam

Chomsky is generate set

of grammatical rules,

cohesion is such. In the

first example which goes

“The rising dominance of

social media possess a

challenge for businesses.”

The sentence structure is

 well-formed and therefore

not altering or distorting

the meaning of the

sentence. It is as well

observable in the second

sentence which follows

correct sentence pattern

and therefor making it

easy for the reader to

understand the text.

Coherence is a semantic ● How is it possible to get The connection of words

property of discourse, messages to consumers? within the sentence is

based on the interpretation You might think that important in order to

of each individual advertising can simply understand the text

sentence relative to the translate to social media, correctly and the meaning

interpretation of other but are all social media it has, however, each

sentences. platforms productive? sentence should also be

connected to each other

● For instance, older
so that the meaning of the
people tend to love
text cant be distorted and
Facebook, whereas teens
tampered because of the
view it like an awkward
coherence problem.
family dinner with

relatives. Adults love These are shown in the

Twitter, but teens largely examples, the first

don't get the point. And, example which consist of

 whereas, Snapchat is a question and a

liberating to younger declarative sentence. The

users, older adults have connection of the two is

really not figured out that it well-formed that the

even exists. question is connected to

the topic that the following

sentence has and is trying

to convey. These rules are

followed already in the text

which helps the text to

fully convey its meaning.

This further applies to the

second example.

Intentionality is the ● The rising dominance of In every word that comes

intentions behind the social media possess a out from our mouth is said

discourse or the challenge for businesses. to be spoken for a

sentences or the whole purpose. This purpose is

● A recent article in
text itself. what we called intention,
Business Insider
in a text, the intention
attempted to explain how
should be clear and
one's age influences
precise, what do the text
perceptions of various
want to tell its readers?
social media outlets.
And these are perfectly

shown in the examples

listed in the second

 column of this row. the first

sentence intention is that it

convey how social media

rise until it dominates and

how this dominance brings

challenges inti the

businesses, while on the

second example, clearly,

its intention is to informed

people or its readers the

information that can be

extracted from the text.

Acceptability is the ● A recent article in The first example as listed

manner of how acceptable Business Insider in the second column of

a text is in the social attempted to explain how this row presents

context. one's age influences information, however in

perceptions of various this element of discourse,

social media outlets. it tries to score if the text

can be accepted by the

● As we interact people of
society and its standards.
different ages, we have to
Given the information it
remember that the menu
has, the text has been
of social media
accepted by its readers.
alternatives differs.

Informativeness is an ● A recent article in For the text to be relavnt

element of discourse that Business Insider socially, it should be

explains and cater the attempted to explain how informative, it should

information that the text one's age influences convey a message that is

has. perceptions of various very vital in the society.

social media outlets. Shown in the first

example, the sentence

● For instance, older
has a the information that
people tend to love
the readers need in order
Facebook, whereas teens
to backed up the claim of
view it like an awkward
the text. This also applies
family dinner with
to the second example.
relatives. Adults love

Twitter, but teens largely

don't get the point. And,

whereas, Snapchat is

liberating to younger

users, older adults have

really not figured out that it

even exists.

Situationality is an ● You might think that A text can be a text if it

element of discourse that advertising can simply has no settings, it has to

mainly about the scenario translate to social media, occur in a situation.

that is shown in the text but are all social media Situationality is an element

and how this affects the platforms productive? of discourse that tries to

entirety of the text. tell its readers and the

society about the scenario,

even just in one sentence.

 The example for this

section is very obvious

that social media outlets is

the one that the text is

trying to present.

Intertextuality is a literary ● A recent article in Intertextuality tries to

discourse which is about Business Insider connect the text to other

shaping the texts meaning attempted to explain how text, in this way, as per

by another text. one's age influences said in the foundation of

Intertextuality is about perceptions of various discourse that the text

interconnection between social media outlets. should be following the

texts. standards and by being

● As we interact
connected with some
people of different ages,
other texts, it widens the
we have to remember that
horizon of the text. Given
the menu of social media
in the example that it
alternatives differs.
presented a study or

paper which backed up

the claim and therefor, the

text has connection to the

other text.

Speech Act Theory is a ● As we interact people of The speech act theory is a

part of discourse analysis different ages, we have to theory that claims that

that tries to claim that the remember that the menu words spoken or written

text written words are of of social media has a triggering effect to

how the speakers or alternatives differs. human person. Just like in

listeners should act. the example, when you

read the text/ words that

“we have to remember

that menu of social media

alternatives differs” you as

the reader of listener tries

to do what the text tells

you to do-remember.