Heat Transfer
Lab Report
Experiment 8: Basic Logic Gates & Truth Table
Implementation.
Instructor: Mr. Ammar Ahmad
Name: Muhammad Farhan Saleem
Roll #: 04-3-1-024-2017
Group #: A 6
Date of Performance: December 20, 2019
Date of Submission: December 27, 2019
Department of Mechanical Engineering
Pakistan Institute of Engineering & Applied Sciences,
Nilore, Islamabad, Pakistan.
Table of Contents
1 Introduction.........................................................................................................1
1.1 What is Social Media?...............................................................................................1
1.2 Business Communication and Modern World............................................................2
1.3 Integration of Social Media and Business Communication........................................3
1.4 Theories and Literature Overview.............................................................................3
1.4.1 Social Media a Platform for Market Influence.........................................................................3
1.4.2 Effectiveness and Benefits of Social Media..............................................................................4
1.4.3 Risks of Social Media Integration with Business Communication............................................5
1.4.4 Social Media Optimization (SMO)............................................................................................6
1.4.5 Social Media and Customers....................................................................................................7
2 Materials and Methods........................................................................................7
2.1 Right Methodology and its Strategic Advantages......................................................8
2.2 Your website: A window to your world.....................................................................8
2.2.1 Usability....................................................................................................................................9
2.2.2 Relevancy..................................................................................................................................9
2.2.3 Mobility.....................................................................................................................................9
2.2.4 Content.....................................................................................................................................9
2.3 Storytelling................................................................................................................9
2.4 Customer Services; Its Role and Importance............................................................10
2.5 Know your Customers.............................................................................................11
2.6 SWOT Analysis.........................................................................................................11
3 Results and Discussions......................................................................................12
3.1 Easy to do................................................................................................................13
3.2 Cost Friendly............................................................................................................13
3.3 Higher Conversation Rates......................................................................................13
3.4 Foster New Business................................................................................................13
3.5 It’s the future..........................................................................................................14
4 Summary and Conclusion....................................................................................14
5 References..........................................................................................................16
6 Vitae..................................................................................................................17
2
List of Figures
Figure 1- 1 Social media components [1]...........................................................................2
Figure 1- 2 Percentage of what consumers trust in advertising [1]..................................4
Figure 1- 3 Benefits of social media marketing [4]............................................................5
Figure 2- 1 Six steps of effective storytelling....................................................................10
Figure 2- 2 The SWOT matrix [1].......................................................................................12
3
1 Abstract
2 Introduction
3 Materials and Methods
4 Results and Discussions
5 Summary and Conclusion
6 References
[1]. N. Aleksandra Honkaniemi, “Social Media as a Marketing Tool for a Small
Business,” Tampere University of Applied Sciences, January 2015.
[2]. A. Secher, “Customers’ Perceptions of Starbucks and Its Social Media
Communication,” International Business Communication, 2014.
[3]. I. Amerian and N. Pisarava, “Integrating Social Media into the Marketing
Communication Strategy,” Jonkoping International Business School, May 2012.
[4]. M. Yousef Abu-hashesh, “Integration of Social Media in Businesses,”
International Journal of Business and Social Science, Vol. 5, No. 8; July 2014.
[5]. E. Lee, “Impact of Social Media on Consumer Behavior,” International Business
Journal, pages 77, May 2013.
4
[6]. N. Thai Khanh Nguyen, “A Tool for Digital Communication Implementation in
the Marketing Funnel,” International Business Journal, 2017.
